MediaKind Enhances MediaFirst TV Platform with ThinkAnaly...

MediaKind, the global leader in media technology services and solutions, today announced a strategic partnership with ThinkAnalytics, bringing advanced AI-powered content discovery and advertising solutions to MediaFirst TV Platform customers.

The integration of the Think360 suite will enhance MediaFirst's existing core recommendation engine, with best-in-class AI-driven functionalities. As the battle for viewer engagement intensifies driven by the rapid expansion of streaming platforms, app-based services and super-aggregation - this partnership empowers MediaKind customers to deliver standout, supercharged user experiences. Some of the world's biggest service providers will now benefit from ThinkAnalytics' Emmy award-winning personalized content discovery, advertising optimization, and intuitive natural language search capabilities.

Key benefits to MediaKind customers include:

Enhanced Content Discovery and Cutting-Edge Personalization: AI-driven recommendations and content discovery improve user engagement, reduce churn, and increae Customer Lifetime Value (CLV).

Natural Language Search: ThinkVoice enables users to discover content intuitively with advanced voice search features.

Targeted Advertising: ThinkAdvertising combines first-party data with actionable audience insights, delivering precision-targeted ads that align withMediaKind's Emmy award-winning Prisma technology.

Ashish Patel, President, Operator Platforms, MediaKind, said: "This partnership takes our MediaFirst TV Platform to the next level. By integrating ThinkAnalytics' advanced AI tools, we're delivering more than just recommendation services we re empowering MediaFirst customers with a foundation for long-term innovation, making content more accessible and advertising more relevant. These new features enhance their ability to rapidly test and adapt , making data-driven decisions to optimize streaming services, while delivering an enriched user experience that will ultimately increase retention and monetization."

ThinkAnalytics' Think360 suite enables operators to run A/B tests, make real-time adjustments, and implement new strategies without expensive development. In-depth analytics from ThinkInsight allows operators to measure UI performance and optimize their content strategy, while editorial tools and flexible balancing of content sources allow users to find exactly what they want, even as content libraries and super-aggregated services continue to expand.

Eddie Young, Chairman from ThinkAnalytics, commented: We're excited to bring our advanced AI solutions to MediaFirst customers, enabling them to deliver tailored, contextually rich viewer experiences. Our collaboration with MediaKind will ensure MediaFirst users benefit from breakthrough innovations in personalized content discovery, GenAI and optimized advertising offerings.

For more insights, join MediaKind's Ashish Patel and ThinkAnalytics Peter Docherty at the IBC Showcase on Friday, 13th September at 14:45, for a session on "Innovation through Strategic Partnerships in PayTV." They will be joined by Evergent CEO Vijay Sajja and Bitmovin s Chief Architect, Igor Oreper, to discuss the impact of these collaborations on customer success.

LINK:	https://kitplus.com/news/mediakind-enhances-mediafirst-tv-platform-wit...
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