Skywor to launch new Inview services aimed at maximising operator revenues roughout its product range

Skyworth to launch new Inview services aimed at maximising operator revenues throughout its product range JUN2014

23rd

Skyworth, China's leading set-top box company and Inview Technology, the broadcast and OTT solutions specialist, have announced that they will be offering operators a number of Inview's services including advertising, Push-VOD and multiscreen on a range of Skyworth's set-top boxes.

Inview has also developed the software platform for Skyworth's HDMI dongle that enables users to view content such as VOD, live streamed channels and social networking apps on any television whilst controlling what they watch using their mobile phones. The TV provides the display for content and the mobile device provides gesture input to your TV, creating an exciting new platform for operators to deploy their content.

The advertising solution provides a reference UI implementation that display adverts and click through content pages. This service enables operators to generate revenue through advertising in the UI and promotes content even when a user is watching a competing or free to air channel. It provides greater certainty that a programme promotion will reach viewers and influences the viewer at the point they are choosing what they want to view.

Inview's broadcast push-VOD solution can be delivered more cost effectively on Skyworth's set-top boxes using overnight broadcast bandwidth, with content cached on local storage for later consumption.

We look forward to further strengthening our relationship with Skyworth by extending the range of services we provide on Skyworth STBs and dongles. This includes providing complete solutions for advertising and push VOD including secure web based management consoles said Julie Austin, CEO of Inview.

Angelique Boissy, Vice General Manager, International Sales & Marketing at Skyworth commented: The integration of Inview's services with Skyworth's hardware enhances the user experience and is an attractive proposition for operators who are seeking a lower cost solution without compromising quality .

LINK:	http://inview.tv/news/view/44/skyworth-to-launch-new-inview-services-a...
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