Every day, Spotify users discover a song, artist, or genre from outside their home countries. Whether that's through their Discover Weekly, a friend's recommendation, or another Spotify-curated playlist, folks are stepping outside of their comfort zones to get to know artists from a different place. These songs and artists can take listeners to another world-metaphorically. Music is a great connector that allows us to understand and experience a life or culture beyond our own.
We've found that over 60% of Spotify users discovered an artist from a country outside their own within the last 28-days. So just imagine what they've uncovered over the course of a few months, or even the year. That's a world of travel and learning-sans passport.
On For the Record this year, we've also explored artists and genres from around the world, taking note of the songs and styles that have crossed borders. Hear from some of the artists, musicians, and experts we spoke to below.
The Viral Mexican Artist Making Music Worth Crying Over Ed Maverick, who comes from the northern state of Chihuahua, Mexico, didn't grow up in a musical family but learned to play guitar by watching videos and playing in norte o groups-(norte o is a genre of music popular in the region he comes from)-throughout middle school. His style evolved through playing covers of songs by his favorite bands, such as those by Mexican indie rockers Little Jesus. But neither style of music suited what he wanted to do, so he decided to strike out on his own; he eventually started composing his own songs. I felt the need to release what was going on in my mind, he said.
Indigenous Australian Rapper Briggs Shares Message of Triumph through Music Shepparton has the largest indigenous population in Victoria outside of Melbourne. It also has the largest indigenous population in Victoria per capita. So there was always a presence, and it was always just a part of us and what we did and still do. We just operated as artists and rappers. You don't really realize how different you are until it's presented to you. Briggs
Santiago, Chile: Spotify's Streaming Capital of Reggaet n What we are seeing with reggaet n in Chile is a great testimony to the absolute powerhouse that is Latin America when it comes to building and delivering audiences for Latin artists, said Mia Nygren, Managing Director for Spotify in Latin America.
Meet Rich Brian, the Indonesian Rapper Performing at Spotify On Stage Jakarta A lot of things influence my sound, from listening to traditional Indonesian music to the stuff I listened to while spending full days on the internet making videos. Living internationally definitely influenced my attitude towards everything positively. I'm very grateful for everything that I have now, and things just never get old for me-each new experience feels like a blessing. Rich Brian
Charting the Meteoric Rise of South Africa's AmaPiano I was fortunate to see the impact of kwaito music and what it meant for the then-young democracy that South Africa was. It became the voice of local youth to push for systematic change and fight the exclusion of the marginalized. I can't help but think that AmaPiano is doing just that so far for this generation of young South Africans, and I can't wait to see how many more boundaries it'll break. Da Kruk
How Americana Troubadour Garrett T. Capps Went Worldwide The European market has been turned on to Capps's quirky brand of country too. According to my statistics on Spotify, it seems like a lot of people in the Netherlands and Spain are discovering my music through the program, he says. And I'm excited to keep writing and finding ways to reach audiences. Garrett T. Capps
Lukas Graham Becomes First Danish Artist to Hit 1 Billion Streams for a Single Song I'm not sure if it's too much to call ourselves the Arctic Monkeys of Spotify. I feel like our international breakthrough came about because of Spotify-the way streams in the Nordics and Germany pushed an unknown act into the global top 50 with a song that wasn't available outside of the Nordics and GSA. It was a trippy ride, and luckily we've landed on the other side without losing our minds. Lukas Graham
Meet Tones and I, the Australian Ex-Busker Who Achieved a Global Hit Thanks to Streaming In the span of just a year, Toni Watson has leapfrogged from working retail to busking full time to topping the charts in almost a dozen countries-including her native Australia. That's all thanks to Dance Monkey, the viral smash that was the second-ever single for the artist best known as Tones And I.
Colter Wall Honors His Western Roots on Songs of the Plains Nobody ever needed to explain western wear to Wall, who was raised in Swift Current, Saskatchewan, Canada. It's predominantly cattle country, he shares. My last full-time gig I had before I started playing music for a living was working cows with my cousin on a thousand-head cattle ranch.
How Spotify Helped Cigarettes After Sex Amass an International Audience Since the release of Cry, Cigarettes After Sex's momentum has continued to snowball; the band is now closing in on 4.5 million monthly listeners on Spotify. They're also continuing to find success in new territories. Within a month of Spotify's February 2019 launch in India, the country leapt into Cigarettes After Sex's top ten markets. This popularity translated offline: In May, when the band announced two late-July Mumbai shows via a local promoter's mailing list, they drew 30,000 sign-ups within just a few hours, causing the list to shut down.
Take a listen to Spotify's Global Top 50 for the songs rocking the international charts.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Every day, Spotify users discover a song, artist, or genre from outside their home countries. Whether that's through their Discover Weekly, a friend's recommendation, or another Spotify-curated playlist, folks are stepping outside of their comfort zones to get to know artists from a different place. These songs and artists can take listeners to another world-metaphorically. Music is a great connector that allows us to understand and experience a life or culture beyond our own.
