DPP issues report on key success factors in content preparation

With insight from around 50 subject matter experts, the report identifies six key factors for achieving the resilience and responsiveness now required of a modern media company.

By Jenny Priestley

Published: September 16, 2020

With insight from around 50 subject matter experts, the report identifies six key factors for achieving the resilience and responsiveness now required of a modern media company.

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The DPP has published the latest report in its Content Preparation series, this time looking at the key success factors for the design of content preparation operations in an unpredictable media market.

With insight from around 50 subject matter experts, the report identifies six key factors for achieving the resilience and responsiveness now required of a modern media company. Within those factors is specific guidance on subjects such as:

The best model for distributed working

Requirements for developing automation

How suppliers and customers will build relationships of trust

The shift towards consumption based models

The centralisation of assets

The events of 2020 confirmed just how rapidly consumer demand for content can change, said DPP CEO and author of the report, Mark Harrison. In the middle of March, as the world went into lockdown, consumption went through the roof while much production was halted. It was to be the beginning of months of turbulence in the types, volumes and methods of media consumption. Media companies had to turn on a dime.

What's most exciting about this work, added Harrison, is that it refines the thinking of a huge range of senior experts, from both the supplier and end user community. Together they have identified what's required to build a content preparation operation that is fit for an uncertain future.

The full report is available to DPP members on the organisation's website.

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