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Getty Images Inks Greenfly Deal to Drive Social Engagement of Athletes, Coaches, and More

29/07/2021

Getty Images Inks Greenfly Deal to Drive Social Engagement of Athletes, Coaches, and More By Ken Kerschbaumer, Editorial Director

Thursday, July 29, 2021 - 9:00 am

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Getty Images has signed a deal with Greenfly to create a global exclusive partnership that will provide professional athletes with the capability to easily distribute licensed visual content from Getty Images.

Getty Images will use Greenfly to allow athletes, coaches, federations and others to more easily post photos to social media and drive engagement.

Getty Images will leverage Greenfly's platform for last-mile media distribution to individuals such as athletes, coaching staff, ambassadors, and sponsors. These users can access their curated Getty Images visual content through Greenfly's mobile app to share on their personal social media accounts.

By giving our partners real-time mobile access to licensed visual content, Greenfly provides them with the fastest and most streamlined way for getting premium media into the hands of sports organizations and enables them to tell impactful stories on social media, says Peter Orlowsky, head of strategic partnerships at Getty Images. We're excited to be able to give our partners the best automated distribution solution available to complete the full media lifecycle and deliver content to athletes and talent as Getty Images award-winning photographers capture those game time moments in the stadium, on the field or courtside for sports.

More than ever, athletes and sports organizations are relying on social media to communicate with fans and tell visual stories, adds Mike Zarrilli, senior director of global strategic development at Getty Images. By partnering with Greenfly, we're thrilled to provide our sports partners with an advanced system that will make it easier for athletes to distribute licensed visual content on their social media accounts.

The partnership leverages the proven integration of Getty Images' media library directly into Greenfly's digital media distribution platform. It benefits Getty Images partners in having a simplified, fully managed service to access, distribute and share libraries of licensed media. Sharing photos and video clips on social media also drives increased exposure of Getty Images owned media, ensures Getty Images partners get more value from their libraries, and amplifies engagement with fans when published on users' social media channels.

We're extremely proud to be partnering with the leading name in sports photography and unlocking this last-mile solution to enable their expansive portfolio of sports organizations to share more of the moments that matter with the world, adds Andrew Patterson, SVP of partnerships & strategy at Greenfly.

Daniel Kirschner, Greenfly co-founder and chief executive officer, says Greenfly was built to empower organizations to activate their advocates and talent by arming them with powerful short-form digital media.

With this exclusive agreement with the leader in sports photography, we're able to help more people experience the phenomenal stories captured by Getty Images at a scale never seen before, he says. It helps sports organizations take advantage of licensed digital assets by putting them in the hands of people who can help drive the most engagement.
LINK: https://www.sportsvideo.org/2021/07/29/getty-images-inks-greenfly-deal...
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