Sony Pixel Power calrec Sony

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

16/01/2021

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton January 15, 2021

0 Comments

The Premista series welcomes third in series of Large Format cinema zooms.

FUJIFILM North America Corporation is pleased to announce that the FUJINON Premista 19-45mm T2.9 ( Premista 19-45mm ) lens will be released on January 28, 2021. This lens is the third model to join the Premista Series of cinema zooms that support Large Format sensors[1].

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/01/15053517/Premista_19-45mm_angle1200-1024x576.png alt= class=lazyload wp-image-2350188/>The Premista 19-45mm is a short, lightweight wide-angle zoom that produces images with natural and beautiful bokeh, outstanding high resolution, accurate color rendition, and controllable flare with minimal ghosting for capturing high dynamic range (HDR). The lens shows very little distortion[2] throughout the entire zoom range, alleviating the burden of correcting footage after shooting, and allowing high quality cinematic images to be created more efficiently.

When the new lens is combined with the standard zoom (28-100mm) and telephoto zoom (80-250mm) in the Premista Series, the kit covers focal lengths from 19mm to 250mm, catering to a wide range of shooting scenes from wide angle to telephoto. All three lenses also share the same front diameter and gear position for the focus, zoom and iris operating rings, enabling efficient operability and production of high-quality images. Additionally, the focus ring has a wide rotation angle of 280 degrees and gives smooth torque during rotation for precise focusing and excellent control. Fluorescent paint is applied to index marks on the focus, zoom and iris rings, allowing these settings to be visibly checked in dark environments.

In addition to prime lenses compatible with Large Format sensors, the demand for zoom lenses is increasing due to their ability to efficiently capture high-quality footage without the delays caused by frequent lens changes, and without taking actors out of character.

The response we've seen to the Premista lenses since their 2019 launch has been tremendous both in terms of excitement and usage across feature film, high-end TV productions, and commercials, said Thomas Fletcher, director of marketing, Optical Devices Division, FUJIFILM North America Corporation. Now, with stricter safety and efficiency needs on set, there is a growing demand for high quality zoom lenses that match the quality and look' of prime lenses, and efficiently capture images without the hassle of having to frequently change lenses. The Premista family checks all the boxes, with no compromise.

The new Premista 19-45mm T2.9 offers a constant T-stop of 2.9[3] across its focal length range from 19mm to 45mm, covering focal lengths equivalent to five prime lenses[4], thereby reducing the need to change lenses for fast and efficient video shooting. Featuring large-diameter aspherical lens elements polished to ultimate precision with Fujifilm's unique zooming system to effectively correct issues such as chromatic aberration, the lens achieves an astonishing level of edge-to-edge sharpness.

Additionally, distortion is effectively controlled even at the widest focal lengths, delivering natural footage with minimal distortion across the zoom range regardless of subject distance and zoom position. The Premista 19-45mm also features a flange focal distance adjustment mechanism[5], allowing users to easily adjust the flange focal distance by simply rotating a ring on the lens barrel to correct shifts caused by rapid temperature changes.

The use of proprietary optical simulation technology and mechanical design technology has resulted in a compact yet robust lens body measuring 228mm and weighing 3.3kg (7.3 lbs). This means the lens can be used for handheld shooting using a Steadicam[6] or high-angle shooting using a crane.

Like the standard and telephoto zooms, the Premista 19-45mm T2.9 lens supports ZEISS eXtended Data, which can record metadata[7] when shooting, thereby reducing video editing workload in post-production and facilitating efficient video production.

The new FUJINON 19-45mm lens is expected to begin shipping January 28, 2021. Suggested Retail Price is $49,900 USD.

All press inquiries should be directed to Lee Groeger at [email protected].

[1]Large image sensors that measure 43.2-46.3mm diagonally, and are larger than the Super 35mm sensors, the standard format for cinema cameras

[2] Image distortion that tends to occur when shooting at wide-angle focal lengths

[3] An index stating the brightness of the lens, taking into account the F value and transmittance. The smaller the value, the greater amount of light the lens passes to the sensor.

[4] Five prime lenses for cinema cameras compatible with Large-Format sensors with focal lengths of 21mm, 25mm, 29mm, 35mm, and 40mm

[5] This function can adjust the lens's image-forming plane to the optimum position according to each camera's flange focal distance (the distance from the lens's mounting reference plane to the image sensor).

[6] Equipment that controls camera shake during handheld shooting to record stable video

[7] Information such as focus, zoom and iris position.
LINK: https://creativecow.net/fujifilm-announces-january-28-release-date-for...
See more stories from creativecow

Most recent headlines

19/11/2025

Popularity of Online Short-Form Content Moving Beyond Social Media

NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...

19/11/2025

YES Network, CAMB.AI Strike AI Translation Partnership

NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...

19/11/2025

FCC Releases New Filing Deadlines

WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...

19/11/2025

NFL's Popularity Advances TV Seasonal Viewership Growth

NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...

19/11/2025

MyFree DirecTV Adds Seven New Channels

DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...

19/11/2025

MRMC's Flair Bridge Simplifies Robot Control Across Any Platform

SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...

19/11/2025

FCC Sets Deadlines for 2022 Quadrennial Review

WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...

19/11/2025

Nexstar Urges FCC to Waive Ownership Rules, Quickly Approve of Tegna Acquisition

IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...

19/11/2025

November 18, 2025

Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...

18/11/2025

AGILE: Securing the Future of Independent Journalism

Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...

18/11/2025

NBA Debuts New Comms Infrastructure and Systems for Referees

NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...

18/11/2025

Platinum White Paper: How Aggreko Delivers Certainty for Broadcasters on the World Stage

Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...

18/11/2025

Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Content to Any Platform

Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...

18/11/2025

Spanish Basketball Federation Partners with ScorePlay to Power Digital Transformation

Spanish Basketball Federation partners with ScorePlay to power digital transform...

18/11/2025

HBS Selects BBright Encoders and Decoders to Connect ST 2110 Live Production Workflows to the Cloud via SRT

HBS selects BBright encoders and decoders to connect ST 2110 live production wor...

18/11/2025

Ashes to Ashes: Inside TNT Sports' Hybrid and Maverick' Production Plan for Coverage of Cricket's Oldest Rivalry

Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...

18/11/2025

SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tennis Channel

SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...

18/11/2025

Sports and Entertainment Convergence: Productions Share Tech, Infrastructure

SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...

18/11/2025

LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones, and Additional Mics

LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones,...

18/11/2025

ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christmas Day

ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christma...

18/11/2025

Get a Sneak Peek at the BAPE x SPOTIFY x SYNA by Central Cee Capsule Collection

Earlier this year, we announced the BAPE x SPOTIFY x SYNA by Central Cee (aka Cench) capsule collection, a collaboration that blends sound, style, and street c...

18/11/2025

Spotify Expands Audiobook Access for Premium Subscribers in Five More European Countries

Our mission to make Spotify the ultimate home for all things audio continues. St...

18/11/2025

SGL Carbon and Linkping University inaugurate advanced laboratory for next-generation graphite coatings

SGL Carbon and the renowned Link ping University inaugurated an advanced coating...

18/11/2025

L3Harris Unveils Sovereign Software Router for Australia

CANBERRA, Australia, Nov. 18, 2025 - L3Harris Technologies (NYSE: LHX) has launched a new, next-generation software device called NETCASTER - the NETwork Contr...

18/11/2025

L3Harris and EDGE Group to Collaborate on Defense Technology Programs in UAE

Pictured are L3Harris ISR President Jason Lambert and Waleid Al Mesmari, EDGE President-Space & Cyber Technologies, signing with Carlo Igniades, L3Harris Region...

18/11/2025

The Gauge: Mexico October 2025

During October, streaming's share of TV viewing in Mexico settled at 23.7%, a marginal shift of -0.8 share points from the previous month. Disclaimer: YUMI...

18/11/2025

Nielsen's The Gauge: NFL Viewership Underscores How Sports Are Redefining Audience Behavior

Broadcast Builds On Lead Over Cable, Driven by Football and Drama Programming Ga...

18/11/2025

Scripps Sends Mixed Messages in Response to Possible Sinclair Deal

CINCINNATI E.W. Scripps has issued a statement responding to news that Sinclair has acquired about 8.2% of the outstanding class A (nonvoting) shares in the com...

18/11/2025

Tegna Shareholders Approve Nexstar Merger

TYSONS, Va. Tegna has announced that its shareholders have voted overwhelmingly to approve the proposed $6.2 billion merger with Nexstar Media Group....

18/11/2025

Popularity of Online Short Form Content Moving Beyond Social Media

NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram, and YouTube, but a new survey commissioned by Media.net, a provider of ...

18/11/2025

DJI Introduces Osmo Action 6 Camera With Variable Aperture

SHENZHEN, China DJI today unveiled the Osmo Action 6, an all-in-one action camera featuring a variable aperture with a range from f/2.0 to f/4.0, the company...

18/11/2025

Veteran Production Sound Mixer Tony Johnson Captures the...

In the high-stakes world of film sound, there's no room for second chances. When an actor whispers a line with the weight of an entire scene, or lets loose ...

18/11/2025

Sonnet Announces Black Friday Sale on Select Products

Sonnet Technologies is having a sale on a selection of popular products, including a Thunderbolt 4 dock, an eGPU chassis, SATA and M.2 SSD PCIe cards, and mor...

18/11/2025

4Fangs Launches Horror and Suspense FAST Channel on Amagi...

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced the launch of 4Fangs, a new Free Ad-Supported Streaming ...

18/11/2025

WIM 8th Annual Holiday Toast to Honor Mandy Walker ASC AM...

Women In Media (WiM) announces its honorees for the 2025 Holiday Toast. The annual celebration recognizes legendary creatives whose work uplifts and inspires th...

18/11/2025

Unforgettable Cinematography of Adam Newport-Berra with Z...

Cinematographer Adam Newport-Berra ( Good Fortune , The Bear , Euphoria ) emerged from the 2025 Emmy season with a statuette celebrating his Outstanding Cinem...

18/11/2025

Thomas Secures - Friends and Lovers - Moving Lights Usin...

Atlanta-based gaffer and lighting programmer Quinton Thomas brings the same practical, problem-solving instinct of a board op to every set he walks onto. With a...

18/11/2025

Suitelife Systems Appoints Veterans Charles Sotto and Reb...

Suitelife Systems, a division of NFB Consulting Group, headquartered in California, has announced the appointments of Charles Sotto as Director of Media Technol...

18/11/2025

Scott Kramer Turns to NUGEN Audio to Bridge Creativity an...

Sound Director and Audio Product Manager Scott Kramer has built a career around shaping stories through audio, guiding projects across film, television and stre...

18/11/2025

iWedia Strengthens Long-Term Operator Partnerships and Cu...

iWedia, a global leader in software solutions for connected TV devices, announces its participation at the APAC TV Summit 2025, taking place November 18 20 in B...

18/11/2025

MRMC Introduces Flair Bridge - Simplifying Robot Control...

Mark Roberts Motion Control (MRMC) is proud to announce the launch of Flair Bridge, a groundbreaking solution that redefines how operators control MRMC's in...

18/11/2025

LiveU Delivers a Solid Connection to Groovy Gecko for Dra...

Over the summer, world famous musician and rapper Drake continued the rollout of his new album Iceman, by live streaming the second and third episodes of a seri...

18/11/2025

Oregon Municipal Channel Upgrades Visuals With Telycam PTZs

KEIZER, Ore. Municipal broadcaster Keizer City Television, K23 TV, has deployed four Telycam PTZ cameras to upgrade the visual quality of its live meeting cover...

18/11/2025

Peacock to Stream EA Sports Madden NFL Cast on Thanksgiving

STAMFORD, Conn. NBC Sports and Peacock have announced that they are working for the second consecutive year with the National Football League, EA Sports and Gen...

18/11/2025

Research: Netflix Boosts Viewing With Familiar Kids Franchises

LONDON A new Ampere Analysis study finds that familiar franchises are successfully driving kids' TV consumption on Netflix and that the streamers big bet on...

18/11/2025

Content Discovery Still a Challenge for Streamers: Hub Study

PORTSMOUTH, N.H. TV viewers continue to find it challenging to find relevant programs in the fragmented universe of streaming content, according to new findings...

18/11/2025

20 Bob Dylan Songs That Reflect a Legacy of A-Changin

20 Bob Dylan Songs That Reflect a Legacy of A-Changin On the heels of Bob Dylan receiving a Berklee honorary doctorate, we take stock of one of the most singu...

18/11/2025

Powering AI Superfactories, NVIDIA and Microsoft Integrate Latest Technologies for Inference, Cybersecurity, Physical AI

Timed with the Microsoft Ignite conference running this week, NVIDIA is expandin...