Sony Pixel Power calrec Sony

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

16/01/2021

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton January 15, 2021

0 Comments

The Premista series welcomes third in series of Large Format cinema zooms.

FUJIFILM North America Corporation is pleased to announce that the FUJINON Premista 19-45mm T2.9 ( Premista 19-45mm ) lens will be released on January 28, 2021. This lens is the third model to join the Premista Series of cinema zooms that support Large Format sensors[1].

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/01/15053517/Premista_19-45mm_angle1200-1024x576.png alt= class=lazyload wp-image-2350188/>The Premista 19-45mm is a short, lightweight wide-angle zoom that produces images with natural and beautiful bokeh, outstanding high resolution, accurate color rendition, and controllable flare with minimal ghosting for capturing high dynamic range (HDR). The lens shows very little distortion[2] throughout the entire zoom range, alleviating the burden of correcting footage after shooting, and allowing high quality cinematic images to be created more efficiently.

When the new lens is combined with the standard zoom (28-100mm) and telephoto zoom (80-250mm) in the Premista Series, the kit covers focal lengths from 19mm to 250mm, catering to a wide range of shooting scenes from wide angle to telephoto. All three lenses also share the same front diameter and gear position for the focus, zoom and iris operating rings, enabling efficient operability and production of high-quality images. Additionally, the focus ring has a wide rotation angle of 280 degrees and gives smooth torque during rotation for precise focusing and excellent control. Fluorescent paint is applied to index marks on the focus, zoom and iris rings, allowing these settings to be visibly checked in dark environments.

In addition to prime lenses compatible with Large Format sensors, the demand for zoom lenses is increasing due to their ability to efficiently capture high-quality footage without the delays caused by frequent lens changes, and without taking actors out of character.

The response we've seen to the Premista lenses since their 2019 launch has been tremendous both in terms of excitement and usage across feature film, high-end TV productions, and commercials, said Thomas Fletcher, director of marketing, Optical Devices Division, FUJIFILM North America Corporation. Now, with stricter safety and efficiency needs on set, there is a growing demand for high quality zoom lenses that match the quality and look' of prime lenses, and efficiently capture images without the hassle of having to frequently change lenses. The Premista family checks all the boxes, with no compromise.

The new Premista 19-45mm T2.9 offers a constant T-stop of 2.9[3] across its focal length range from 19mm to 45mm, covering focal lengths equivalent to five prime lenses[4], thereby reducing the need to change lenses for fast and efficient video shooting. Featuring large-diameter aspherical lens elements polished to ultimate precision with Fujifilm's unique zooming system to effectively correct issues such as chromatic aberration, the lens achieves an astonishing level of edge-to-edge sharpness.

Additionally, distortion is effectively controlled even at the widest focal lengths, delivering natural footage with minimal distortion across the zoom range regardless of subject distance and zoom position. The Premista 19-45mm also features a flange focal distance adjustment mechanism[5], allowing users to easily adjust the flange focal distance by simply rotating a ring on the lens barrel to correct shifts caused by rapid temperature changes.

The use of proprietary optical simulation technology and mechanical design technology has resulted in a compact yet robust lens body measuring 228mm and weighing 3.3kg (7.3 lbs). This means the lens can be used for handheld shooting using a Steadicam[6] or high-angle shooting using a crane.

Like the standard and telephoto zooms, the Premista 19-45mm T2.9 lens supports ZEISS eXtended Data, which can record metadata[7] when shooting, thereby reducing video editing workload in post-production and facilitating efficient video production.

The new FUJINON 19-45mm lens is expected to begin shipping January 28, 2021. Suggested Retail Price is $49,900 USD.

All press inquiries should be directed to Lee Groeger at [email protected].

[1]Large image sensors that measure 43.2-46.3mm diagonally, and are larger than the Super 35mm sensors, the standard format for cinema cameras

[2] Image distortion that tends to occur when shooting at wide-angle focal lengths

[3] An index stating the brightness of the lens, taking into account the F value and transmittance. The smaller the value, the greater amount of light the lens passes to the sensor.

[4] Five prime lenses for cinema cameras compatible with Large-Format sensors with focal lengths of 21mm, 25mm, 29mm, 35mm, and 40mm

[5] This function can adjust the lens's image-forming plane to the optimum position according to each camera's flange focal distance (the distance from the lens's mounting reference plane to the image sensor).

[6] Equipment that controls camera shake during handheld shooting to record stable video

[7] Information such as focus, zoom and iris position.
LINK: https://creativecow.net/fujifilm-announces-january-28-release-date-for...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

10/10/2026

Banana Ball TV Caps Record Season With Supersized Banana Bowl Production in D.C.

The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...

10/10/2026

Give Me the Backstory: Get to Know David Greaves, the Co-Director of Once Upon A Time in Harlem

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

10/10/2026

Scripps Research associate professor Keren Lasker receives DARPA Young Faculty Award to develop toxin traps

LA JOLLA, CA-Associate Professor Keren Lasker, the Ian Wilson Endowed Chair at S...

09/10/2026

Beyond fact-checking: building resilience to disinformation

A new Thomson Foundation report explores what experiences in Hungary, Sudan and Uganda can teach us about helping societies withstand disinformation. While fac...

09/10/2026

DAZN Unveils U.S. Playbook for 19-Team Local-Streaming Launch

Standalone subscriptions, free games, and team hubs anchor the streamer's local-rights push...

09/10/2026

Chris Ober, FOX Sports Teammate to Remember, Loses Long Cancer Battle at 46

Christoffer Aaron Chris Ober, a longtime and beloved member of FOX Sports' remote production crews who worked on many of the network's biggest events,...

09/10/2026

SVG GameDay, Ep. 34: U.S. Soccers Theresa Matthews - Building Excitement for the Stars & Stripes

In-venue and creative video staffers at the professional and collegiate level ha...

09/10/2026

USSI Global Appoints Ed McGivern as Chief Revenue Officer

USSI Global has appointed Ed McGivern as Chief Revenue Officer, reporting to President and CEO Anthony Morelli. McGivern brings more than 25 years of executive...

09/10/2026

DTM, TV Skyline, and Riedel Deploy Private 5G for Onboard Camera Transmission

Riedel Communications has announced the deployment of its Easy5G private 5G platform as the primary transmission system for onboard camera signals in the DTM ra...

09/10/2026

National Duals Invitational Championship to Air on ESPN December 13

The National Duals Invitational championship match will air on ESPN on Sunday, December 13 at 7:30 p.m. CT from the BOK Center in Tulsa, Oklahoma. The 27 prelim...

09/10/2026

VVC Adoption Advances as Mobile Hardware Support Expands

Versatile Video Coding is moving closer to mainstream deployment as smartphone manufacturers, semiconductor suppliers, and streaming providers address the hardw...

09/10/2026

Min Woo Lee Launches Official YouTube Channel with Omaha Productions

PGA Tour golfer Min Woo Lee and Omaha Productions have announced the launch of Lee's official YouTube channel. The first video, filmed at TPC Summerlin, lau...

09/10/2026

ATSC Approves B2X System Discovery and Signaling Candidate Standard

ATSC has announced the approval of a Candidate Standard for its Broadcast-to-Everything (B2X) initiative. S44-2-002r6, B2X System Discovery and Signaling, has...

09/10/2026

BKB Bare Knuckle Boxing Partners With TV Azteca for Mexico and Latin America Distribution

BKB Bare Knuckle Boxing has announced a partnership with TV Azteca to bring BKB ...

09/10/2026

SPORTEL Awards 2026 Shortlist Announced

The SPORTEL Awards 2026 official selection has been announced, with 26 works across seven categories selected from more than 150 entries. Winners will be announ...

09/10/2026

RTVE Selects Ateme TITAN Edge for Satellite Contribution on New Production Units

Ateme has announced that RTVE, Spain's public broadcaster, has selected its TITAN Edge platform for satellite contribution on three new transportable produc...

09/10/2026

CRD Audiovisuel Deploys LiveU LU900Q for Tour de France Coverage

LiveU has announced that CRD Audiovisuel used the LU900Q intelligent production unit with built-in LiveU IQ (LIQ) connectivity to deliver live content from the ...

09/10/2026

Analogue Solutions ship second Filtopia batch

Latest run of limited-edition analogue monosynth now available British synth experts Analogue Solutions have announced that the second batch of their limite...

09/10/2026

EVE Audio partner with Arturia

12-months of FX Collection 6 Pro with qualifying monitor purchases EVE Audio and Arturia are currently running a worldwide promotion that gives customers a ...

09/10/2026

Soniccouture reveal Scanner: Library

Created in collaboration with Robin Rimbaud Soniccouture have teamed up with Scanner (Robin Rimbaud) to create a custom sound-design tool based on the artis...

09/10/2026

PBS Strikes Deal to Make France 24 Available to Stations' Digital Platforms

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

COW Jobs: Visual Storyteller - Emeryville, CA

COW Jobs: Visual Storyteller - Emeryville, CA Brie Clayton October 9, 2026 0 Comments Visual Storyteller October 7, 2026 COW Jobs: Cinematographer...

09/10/2026

Master 3-Point Lighting in After Effects With an Orbiting Light Rig

Master 3-Point Lighting in After Effects With an Orbiting Light Rig Graham Quince October 9, 2026 0 Comments Ever wondered why your 3D renders in Afte...

09/10/2026

nxtedition makes A B I S debut in Mumbai

nxtedition will exhibit for the first time at Asias Broadcasting & Infotainment Show (A.B.I.S) in Mumbai, bringing its integrated production platform and latest...

09/10/2026

Today's AI Isn't the Answer

Today's AI Isn't the Answer Andy Marken October 8, 2026 0 Comments Let's say you're telling the truth, and this is all a dream. - Do...

09/10/2026

Ikegami to Introduce New UHK-X700VN Camera at NAB New York, Offering Advanced Creative Features

Ikegami to Introduce New UHK-X700VN Camera at NAB New York, Offering Advanced Cr...

09/10/2026

ATSC Members Approve B2X Candidate Standard

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

Davicom Has a New Owner

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

Clear-Com Scales Up Communications for Rock in Rio

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

Hippos, meerkats and dolphins, oh my! Season 12 of The Zoo returns to RT One and RT Player Monday 12 October

Witness world firsts, new arrivals and the work that goes on behind the scenes a...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

08/10/2026

Life Safety, Part 2: From Noise to Nice: The Evolution of Speech Intelligibility in Stadium Sound

Modern venues have come a long way since the tinny, echoing audio of the mid 20t...

08/10/2026

ESPN's First Super Bowl Adds Disney+ to U.S. Distribution Mix

ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...

08/10/2026

SVG Students To Watch: Addison McGhee, Auburn University

From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments The future of live sports produ...

08/10/2026

Prime Video to Become Exclusive Global Home of Emmy Awards Beginning in 2027

The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...

08/10/2026

Techex to Demonstrate Hybrid Satellite and IP Delivery Platform at NAB Show New York

Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...

08/10/2026

X Games Appoints Steve Rogers as Chief Operating Officer

X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...

08/10/2026

Fonn Group Appoints Trevor Spielmann as Sales Director, DACH

Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...

08/10/2026

Perfect Game Introduces New Studio Show on the Road With Launch of PG Central

The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms Perfect Game is bringin...

08/10/2026

Uplynk White Paper: The IP Convergence Framework for Distribution

Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...

08/10/2026

Gravity Media Op-Ed: Gravity Media's Next Act - From Service Provider to Strategic Content Partner

For decades, the production and broadcast services business has run on a familia...

08/10/2026

Uplynk, Zixi, BroadView Software, and Grass Valley Publish Satellite-to-IP Distribution Framework

Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...

08/10/2026

NFL Announces Ninth Annual Big Data Bowl Powered by AWS

The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...

08/10/2026

Eutelsat Renews Partnership with Tldiffusion dAlgrie on EUTELSAT 7 West A

Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...

08/10/2026

Disney+ to Stream Super Bowl LXI on February 14, 2027

Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...

08/10/2026

RHStv to Stream Clemson vs. Coastal Carolina Baseball at Myrtle Beach Fall Showdown

RHStv and Red House Streaming have announced an expansion of their partnership w...

08/10/2026

Gray Media to Simulcast 15 Timberwolves Games Free Over-the-Air in Minnesota and Wisconsin

Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...

08/10/2026

SMPTE Media Technology Summit Returns to Pasadena Nov. 16-19; Get 10% Off With SVG Promo Code

SVG readers can save 10% on registration and receive a complimentary Solutions H...

08/10/2026

PROTON Camera Innovations Named Recipient of 2026 Technology and Engineering Emmy for FPV Drone Systems

PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...