Sony Pixel Power calrec Sony

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

16/01/2021

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton January 15, 2021

0 Comments

The Premista series welcomes third in series of Large Format cinema zooms.

FUJIFILM North America Corporation is pleased to announce that the FUJINON Premista 19-45mm T2.9 ( Premista 19-45mm ) lens will be released on January 28, 2021. This lens is the third model to join the Premista Series of cinema zooms that support Large Format sensors[1].

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/01/15053517/Premista_19-45mm_angle1200-1024x576.png alt= class=lazyload wp-image-2350188/>The Premista 19-45mm is a short, lightweight wide-angle zoom that produces images with natural and beautiful bokeh, outstanding high resolution, accurate color rendition, and controllable flare with minimal ghosting for capturing high dynamic range (HDR). The lens shows very little distortion[2] throughout the entire zoom range, alleviating the burden of correcting footage after shooting, and allowing high quality cinematic images to be created more efficiently.

When the new lens is combined with the standard zoom (28-100mm) and telephoto zoom (80-250mm) in the Premista Series, the kit covers focal lengths from 19mm to 250mm, catering to a wide range of shooting scenes from wide angle to telephoto. All three lenses also share the same front diameter and gear position for the focus, zoom and iris operating rings, enabling efficient operability and production of high-quality images. Additionally, the focus ring has a wide rotation angle of 280 degrees and gives smooth torque during rotation for precise focusing and excellent control. Fluorescent paint is applied to index marks on the focus, zoom and iris rings, allowing these settings to be visibly checked in dark environments.

In addition to prime lenses compatible with Large Format sensors, the demand for zoom lenses is increasing due to their ability to efficiently capture high-quality footage without the delays caused by frequent lens changes, and without taking actors out of character.

The response we've seen to the Premista lenses since their 2019 launch has been tremendous both in terms of excitement and usage across feature film, high-end TV productions, and commercials, said Thomas Fletcher, director of marketing, Optical Devices Division, FUJIFILM North America Corporation. Now, with stricter safety and efficiency needs on set, there is a growing demand for high quality zoom lenses that match the quality and look' of prime lenses, and efficiently capture images without the hassle of having to frequently change lenses. The Premista family checks all the boxes, with no compromise.

The new Premista 19-45mm T2.9 offers a constant T-stop of 2.9[3] across its focal length range from 19mm to 45mm, covering focal lengths equivalent to five prime lenses[4], thereby reducing the need to change lenses for fast and efficient video shooting. Featuring large-diameter aspherical lens elements polished to ultimate precision with Fujifilm's unique zooming system to effectively correct issues such as chromatic aberration, the lens achieves an astonishing level of edge-to-edge sharpness.

Additionally, distortion is effectively controlled even at the widest focal lengths, delivering natural footage with minimal distortion across the zoom range regardless of subject distance and zoom position. The Premista 19-45mm also features a flange focal distance adjustment mechanism[5], allowing users to easily adjust the flange focal distance by simply rotating a ring on the lens barrel to correct shifts caused by rapid temperature changes.

The use of proprietary optical simulation technology and mechanical design technology has resulted in a compact yet robust lens body measuring 228mm and weighing 3.3kg (7.3 lbs). This means the lens can be used for handheld shooting using a Steadicam[6] or high-angle shooting using a crane.

Like the standard and telephoto zooms, the Premista 19-45mm T2.9 lens supports ZEISS eXtended Data, which can record metadata[7] when shooting, thereby reducing video editing workload in post-production and facilitating efficient video production.

The new FUJINON 19-45mm lens is expected to begin shipping January 28, 2021. Suggested Retail Price is $49,900 USD.

All press inquiries should be directed to Lee Groeger at [email protected].

[1]Large image sensors that measure 43.2-46.3mm diagonally, and are larger than the Super 35mm sensors, the standard format for cinema cameras

[2] Image distortion that tends to occur when shooting at wide-angle focal lengths

[3] An index stating the brightness of the lens, taking into account the F value and transmittance. The smaller the value, the greater amount of light the lens passes to the sensor.

[4] Five prime lenses for cinema cameras compatible with Large-Format sensors with focal lengths of 21mm, 25mm, 29mm, 35mm, and 40mm

[5] This function can adjust the lens's image-forming plane to the optimum position according to each camera's flange focal distance (the distance from the lens's mounting reference plane to the image sensor).

[6] Equipment that controls camera shake during handheld shooting to record stable video

[7] Information such as focus, zoom and iris position.
LINK: https://creativecow.net/fujifilm-announces-january-28-release-date-for...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

27/05/2026

Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan Camera

Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan ...

27/05/2026

Adventure World Uses Blackmagic Replay for Marine Live

Adventure World Uses Blackmagic Replay for Marine Live Brie Clayton May 27, 2026 0 Comments Large screen displays and slow motion replays dynamically ...

27/05/2026

Berklee Alumna and Assistant Professor Olivia Prez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona

Berklee Alumna and Assistant Professor Olivia P rez-Collellmir to Premiere Origi...

27/05/2026

Gravity Media Expands Into Creative Services With New Agency

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Tegna Names Patrick Paolini as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Telestream Taps Company Vet Benjamin Desbois as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

HDR10+ Technologies to Launch Eclipsa Video Certification Program

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

ATSC to Gather in Washington Next Week for Annual Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Telestream Appoints Benjamin Desbois as Chief Executive O...

Co-founder Dan Castles to transition to Executive Chair; internal promotion reinforces continuity and long-term growth Telestream, a global leader in media wor...

27/05/2026

Big Blue Marble Announces First End-to-End 5G Broadcast S...

Big Blue Marble today announced that its Nakolos platform is the first end-to-end 5G Broadcast solution worldwide to implement the complete feature set introduc...

27/05/2026

Lightware Continues Its ESG Commitment Through Girls Day...

Lightware recently hosted the Girls' Day event in April at its headquarters in Budapest, welcoming students for an interactive introduction to engineering a...

26/05/2026

Matrox Video Marks 50 Year Milestone

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Roku Expands Premium Subscriptions With Fox One

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Brian Gross Joins ASG's Audio Team as Account Manager

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

MPA Urges FCC Not to Reclassify vMVPDs

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Cobalt Digital to Showcase End-to-End IPMX Ecosystem at I...

Cobalt Digital to Showcase End-to-End IPMX Ecosystem at InfoComm 2026, Making ST 2110 Easy for Pro AV blueCORE standalone processors headline solutions designe...

26/05/2026

Matrox Video Celebrates 50 Years of Innovation and Looks...

Matrox Video today celebrates its 50th anniversary, marking five decades of innovation, engineering excellence, and customer-focused evolution from its headquar...

26/05/2026

Cuez Helps ITV Studios Run Three Live Shows as One includ...

ITV Studios, the production arm of the UKs largest commercial broadcaster, has deployed the Cuez live production platform to unify the management of three back-...

26/05/2026

CETA Software releases Morpheus, an AI tool for real-time post-production project oversight

CETA Software releases Morpheus, an AI tool for real-time post-production projec...

26/05/2026

Ikegami Accelerates Motorsport Broadcast Innovation with...

In a move set to redefine motorsports coverage across the Asia Pacific region, Ikegami Electronics announces that Two Wheels Motor Racing Sdn Bhd (TWMR), a lead...

26/05/2026

Three new kids' digital series set to hatch from ACTF and Screen Australia incubator

Three new kids' digital series set to hatch from ACTF and Screen Australia i...

26/05/2026

NVIDIA Vera CPU Is Packing a Heavy-Hitting Punch' Against Competition

The shift to agentic AI creates a new CPU requirement for the AI factory: fast cores, massive memory bandwidth and the ability to sustain high performance when ...

25/05/2026

SVG All-Stars: LJ Helbig, Senior Manager, Broadcast Engineering, FloSports

The former University of Wyoming wrestler is essential in helping the rapidly growing streamer delivers more than 50,000 live events per year The sports-produc...

25/05/2026

SBS announces exclusive TV broadcast schedule for FIFA World Cup 2026

SBS announces exclusive TV broadcast schedule for FIFA World Cup 2026 21 May, 2026 Media releases Luke Wilkshire, Tommy Oar, Andrew Redmayne, Sarah Walsh ...

25/05/2026

Enabling Persistent Arctic Surveillance

Image courtesy of GA-ASI...

25/05/2026

Conform.Tools Brings Order to Post-Production Delivery

Conform.Tools Brings Order to Post-Production Delivery Brie Clayton May 25, 2026 0 Comments New platform helps colorists, editors, and conform artists...

25/05/2026

Chyron Announces Powerful Scorebug Solutions

Chyron Announces Powerful Scorebug Solutions Brie Clayton May 25, 2026 0 Comments PRIME Scorebug Offers On Prem or Virtual Solution for Superior Score...

25/05/2026

Introducing OWC Stack AI - The World's First Thunderbolt 5 AI Accelerator and Storage Hub That Lets Users Own Their AI

Introducing OWC Stack AI - The World's First Thunderbolt 5 AI Accelerator an...

25/05/2026

Wooden Camera Releases New Accessories for Blackmagic URSA Cine Immersive

Wooden Camera Releases New Accessories for Blackmagic URSA Cine Immersive Brie Clayton May 25, 2026 0 Comments Wooden Camera today announced the relea...

25/05/2026

RT Concert Orchestra celebrates Marilyn Monroe's centenary at the National Concert Hall

The RT Concert Orchestra will celebrate the centenary of Hollywood icon Marilyn...

24/05/2026

The Bob Moog Foundation's Minimoog raffle

Win Bob Moog Tribute Edition Minimoog Model D #001 The Bob Moog Foundation are currently running a fundraising raffle for a brand-new Bob Moog Tribute Editi...

24/05/2026

Documentary Meets Fashion with Matching 12K Sensors

Documentary Meets Fashion with Matching 12K Sensors Brie Clayton May 24, 2026 0 Comments DP Troy Edige matches sensors across documentary and fashion ...

24/05/2026

Netflix reveals the trailer for the film 'The Marked Woman'

Back to All News Netflix reveals the trailer for the film The Marked Woman Entertainment 24 May 2026 GlobalSpain Link copied to clipboard Watch the traile...

23/05/2026

FOX Sports, IMS Productions Scale Up Indy 500 Production With New In-Car Cameras, AR Graphics, Cinematic Sets

In its second year as rightsholder, FOX Sports goes bigger across the board for ...

23/05/2026

Inside Apple TVs MLS iPhone Production with Royce Dickerson, Apple Live Sports, Executive Producer

Tonight's MLS matchup between the LA Galaxy and the Houston Dynamo FC will m...

23/05/2026

IK Multimedia reveal ReSing Voices Japanese Pack

AI-powered vocal tool gains first new language expansion IK Multimedia's AI-powered voice-creation software has seen a number of updates since it launch...

23/05/2026

Building a better future: Nielsen celebrates Global Volunteer Month and Earth Day 2026 with record participation

Nielsen Global Leadership Network graduates celebrate Earth Day 2026 Nielsen vo...

23/05/2026

Gray Media Names New Station General Managers

Share Copy link Facebook X Linkedin Bluesky Email...

23/05/2026

New CIMM Paper Urges Industry to Rethink How Media Is Evaluated

Share Copy link Facebook X Linkedin Bluesky Email...

23/05/2026

Lawo to Showcase Edge One, Efficient IP Workflows at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

23/05/2026

Spectrum Launches Ultra-Low Latency Internet

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Germanys Magenta TV Selects DMC to Provide FIFA World Cup Technical Support for Studios in Munich, New York City

Germany's Magenta TV, which will have 44 exclusive FIFA World Cup match broa...

22/05/2026

DAZN Grabs IFAF Flag Football Global Rights

DAZN, the world's leading sports entertainment platform, has acquired global broadcast rights to the International Federation of American Football's ( I...

22/05/2026

ATHLOS 2026 Season Set for October Debut in London; Aurora Media Worldwide Named Host Broadcast Partner

ATHLOS, the all-women's professional track and field league, has announced i...

22/05/2026

NATAS to Stream Sports, News, and Documentary Emmy Awards Live on YouTube

The National Academy of Television Arts & Sciences (NATAS) today announced that the 47th Annual Sports Emmy Awards and the 47th Annual News & Documentary Emmy A...

22/05/2026

Wooden Camera Rolls Out New Blackmagic URSA Accessories

Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redesigned Top Plate and Side Rai...