Sony Pixel Power calrec Sony

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

16/01/2021

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton January 15, 2021

0 Comments

The Premista series welcomes third in series of Large Format cinema zooms.

FUJIFILM North America Corporation is pleased to announce that the FUJINON Premista 19-45mm T2.9 ( Premista 19-45mm ) lens will be released on January 28, 2021. This lens is the third model to join the Premista Series of cinema zooms that support Large Format sensors[1].

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/01/15053517/Premista_19-45mm_angle1200-1024x576.png alt= class=lazyload wp-image-2350188/>The Premista 19-45mm is a short, lightweight wide-angle zoom that produces images with natural and beautiful bokeh, outstanding high resolution, accurate color rendition, and controllable flare with minimal ghosting for capturing high dynamic range (HDR). The lens shows very little distortion[2] throughout the entire zoom range, alleviating the burden of correcting footage after shooting, and allowing high quality cinematic images to be created more efficiently.

When the new lens is combined with the standard zoom (28-100mm) and telephoto zoom (80-250mm) in the Premista Series, the kit covers focal lengths from 19mm to 250mm, catering to a wide range of shooting scenes from wide angle to telephoto. All three lenses also share the same front diameter and gear position for the focus, zoom and iris operating rings, enabling efficient operability and production of high-quality images. Additionally, the focus ring has a wide rotation angle of 280 degrees and gives smooth torque during rotation for precise focusing and excellent control. Fluorescent paint is applied to index marks on the focus, zoom and iris rings, allowing these settings to be visibly checked in dark environments.

In addition to prime lenses compatible with Large Format sensors, the demand for zoom lenses is increasing due to their ability to efficiently capture high-quality footage without the delays caused by frequent lens changes, and without taking actors out of character.

The response we've seen to the Premista lenses since their 2019 launch has been tremendous both in terms of excitement and usage across feature film, high-end TV productions, and commercials, said Thomas Fletcher, director of marketing, Optical Devices Division, FUJIFILM North America Corporation. Now, with stricter safety and efficiency needs on set, there is a growing demand for high quality zoom lenses that match the quality and look' of prime lenses, and efficiently capture images without the hassle of having to frequently change lenses. The Premista family checks all the boxes, with no compromise.

The new Premista 19-45mm T2.9 offers a constant T-stop of 2.9[3] across its focal length range from 19mm to 45mm, covering focal lengths equivalent to five prime lenses[4], thereby reducing the need to change lenses for fast and efficient video shooting. Featuring large-diameter aspherical lens elements polished to ultimate precision with Fujifilm's unique zooming system to effectively correct issues such as chromatic aberration, the lens achieves an astonishing level of edge-to-edge sharpness.

Additionally, distortion is effectively controlled even at the widest focal lengths, delivering natural footage with minimal distortion across the zoom range regardless of subject distance and zoom position. The Premista 19-45mm also features a flange focal distance adjustment mechanism[5], allowing users to easily adjust the flange focal distance by simply rotating a ring on the lens barrel to correct shifts caused by rapid temperature changes.

The use of proprietary optical simulation technology and mechanical design technology has resulted in a compact yet robust lens body measuring 228mm and weighing 3.3kg (7.3 lbs). This means the lens can be used for handheld shooting using a Steadicam[6] or high-angle shooting using a crane.

Like the standard and telephoto zooms, the Premista 19-45mm T2.9 lens supports ZEISS eXtended Data, which can record metadata[7] when shooting, thereby reducing video editing workload in post-production and facilitating efficient video production.

The new FUJINON 19-45mm lens is expected to begin shipping January 28, 2021. Suggested Retail Price is $49,900 USD.

All press inquiries should be directed to Lee Groeger at [email protected].

[1]Large image sensors that measure 43.2-46.3mm diagonally, and are larger than the Super 35mm sensors, the standard format for cinema cameras

[2] Image distortion that tends to occur when shooting at wide-angle focal lengths

[3] An index stating the brightness of the lens, taking into account the F value and transmittance. The smaller the value, the greater amount of light the lens passes to the sensor.

[4] Five prime lenses for cinema cameras compatible with Large-Format sensors with focal lengths of 21mm, 25mm, 29mm, 35mm, and 40mm

[5] This function can adjust the lens's image-forming plane to the optimum position according to each camera's flange focal distance (the distance from the lens's mounting reference plane to the image sensor).

[6] Equipment that controls camera shake during handheld shooting to record stable video

[7] Information such as focus, zoom and iris position.
LINK: https://creativecow.net/fujifilm-announces-january-28-release-date-for...
See more stories from creativecow

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

07/11/2025

Telefnica Selects Ateme for New Cloud-Native VOD Platform

PARIS Ateme said it has been working with Spain-based multinational telco Telef nica to deploy a cloud-native media processing platform for next-generation vide...

07/11/2025

SMPTE to Hold Its Annual Meeting on Dec. 10 Via Zoom

The Society of Motion Picture and Television Engineers has announced it will hold its annual meeting on Wednesday, Dec. 10, via a Zoom webinar at 11 a.m. ET....

07/11/2025

CIMM, TVB Study Examines Local TV Measurement Problems, Solutions

NEW YORK The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile d...

07/11/2025

Altice USA to Become Optimum Communications

LONG ISLAND CITY, N.Y. Altice USA announced it will change its corporate name to Optimum Communications Inc., effective Nov. 7. The company will cease trading u...

07/11/2025

Screen Australia announces Gillian Moody-Ardler as Head of First Nations Content

07 11 2025 - Media release Screen Australia announces Gillian Moody-Ardler as Head of First Nations Content Gillian Moody-Ardler. Photo credit: Sally Flegg. ...

06/11/2025

How media and information literacy in newsrooms is winning back audience trust

Media organisations from across the globe are uniting to promote media and information literacy (MIL) to help ensure their future survival and win back the trus...

06/11/2025

SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Track & Field Event

SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...

06/11/2025

ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKings

ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKingsDraftKings will integrate innovative fan experiences' across ESPN platforms and DTC s...

06/11/2025

Peter Hujar's Day Makes the Ordinary Monumental

Ben Whishaw at the premiere of Peter Hujar's Day (photo by Robin Marshall / Shutterstock for Sundance Film Festival) By Bailey Pennick The premise is si...

06/11/2025

Spotify's Latest Feature Charts Your Week in Listening

At Spotify, we're always finding new ways to bring you closer to the music that moves you, turning sound into something personal. From the playlists that ma...

06/11/2025

Spotify Sessions chega Amrica Latina, entregando o controle criativo a trios liderados por artistas

O mundo est ouvindo a Am rica Latina. Os artistas da regi o est o constantement...

06/11/2025

Spotify Sessions Launch in Latin America, Handing Creative Control to Artist-Led Trios

The world is listening to Latin America. The region's artists are consistent...

06/11/2025

Spotify Sessions se lanza en Latinoamrica, empoderando a tros creativos liderados por artistas

El mundo est escuchando a Latinoam rica. Los artistas de la regi n marcan const...

06/11/2025

SGL Carbon: Transformation progressing rapidly

After nine months of fiscal year 2025, SGL Carbon generated sales of 652.9 million, down 16.5% on the previous year (9M 2024: 781.9 million). This is attribut...

06/11/2025

Picturepark.com is moving to fotoware.com

Contact information: Miriam Johnson, Website Lead, Fotoware Group miriam.johnson@fotoware.com Oslo, October 2025: As part of our brand unification, the Pic...

06/11/2025

Tonmeistertagung Preview

Calrec's 36-fader Argo M in Steiger Media's newly equipped OB truck parked outside the venue will showcase a live remote workflow connected to the Calre...

06/11/2025

New Gracenote Report Highlights Impact of Ineffective Content Discovery on Consumer Happiness with Streaming

With nearly 50% of streamers willing to cancel a service based on difficulty fin...

06/11/2025

ESPN Strikes Exclusive Betting Partnership With DraftKings

BRISTOL, Conn., and BOSTON ESPN and DraftKings today announced an agreement naming DraftKings the sports programmer's exclusive official sportsbook and odds...

06/11/2025

Canon Introduces New PTZ Cameras for Live Event, Studio Production

MELVILLE, N.Y. Canon USA has launched the CR-N400 and CR-N350, two new Pan-Tilt-Zoom (PTZ) cameras designed to deliver high image quality, versatile connectivit...

06/11/2025

World Series Game 7 Delivers 27.3 Million Viewers

NEW YORK Fox Sports said its coverage of the Los Angeles Dodgers' win over the Toronto Blue Jays in the decisive Game 7 of the 2025 World Series delivered 2...

06/11/2025

Roku, DoubleVerify Report Substantial Drop in Falsified Ad Impressions

NEW YORK DoubleVerify and Roku, Inc. are reporting that they have seen a marked reduction in fraudulent ad requests imitating Roku device traffic across the s...

06/11/2025

Survey: Cash-Strapped Consumers Are Cutting Costs to Keep Streaming

CAMBRIDGE, England Faced with rising inflation and worries that the economy is weakening, consumers are prioritizing their spending on popular streaming service...

06/11/2025

DPA Microphones Helps NBC Sports Let Viewers Feel' NASCAR Racing

STAMFORD, Conn. NBC Sports is mounting mics in unconventional places to bring the sounds of NASCAR into the living rooms of sports fans....

06/11/2025

Link, Aberdeen Roll Out Dual Streaming Translation, Captioning

BRANSON, Mo. Link Electronics has partnered with Aberdeen Broadcast Services to provide a real-time, dual-stream translation and captioning service....

06/11/2025

Space42 and Autonomous A2Z Establish Joint Venture to Accelerate Autonomous Mobility Transformation in the UAE

Venture will deploy and commercialize Level-4 autonomous driving technologies P...

06/11/2025

Space42 Reports 9 Months Earnings and Lays Foundation for Sustainable Growth

Strategic execution and operational optimization lay foundation for sustainable growth Space Services returns to growth following Thuraya-4 start of operations...

06/11/2025

VEON Appoints Sebastian Rice as General Counsel

06 Nov 2025 VEON Appoints Sebastian Rice as General Counsel Vitaly Shmakov promoted to the newly created Chief Investment Officer role Dubai, November 6, 2025...

06/11/2025

Telos Alliance Partners to Showcase Professional Audio Processing and Next-Gen Solutions at Tonmeistertagung

Telos Alliance Partners to Showcase Professional Audio Processing and Next-Gen ...

06/11/2025

Sky unveils first look teaser for highly anticipated prequel Gomorrah The Origins

The prequel to the Sky Original mob crime saga is a six-part drama tracking the ...

06/11/2025

Kelly Reilly and Rafe Spall star in gripping new Sky Original drama Under Salt Marsh first look teaser revealed

The six-part drama, set in a close-knit Welsh town fractured by an unspeakable c...

06/11/2025

Rohde & Schwarz at productronica 2025: Innovation and production - hand in hand

Rohde & Schwarz at productronica 2025: Innovation and production - hand in hand As a trusted partner for electronics manufacturing, Rohde & Schwarz will prese...

06/11/2025

Mystery Thriller The Price of Confession' Starring Jeon Do-yeon and Kim Go-eun Premieres December 5

Back to All News Mystery Thriller The Price of Confession' Starring Jeon D...

06/11/2025

Grass Valley Demonstrates Leadership in Hybrid and Software-Defined Production at Inter BEE 2025

The company will highlight its recent ecosystem expansions and strategic innovat...

06/11/2025

Red Seat Ventures Announces Partnership with Renowned Entrepreneur, Author and Media Personality Jillian Michaels

Red Seat Ventures Announces Partnership with Renowned Entrepreneur, Author and M...

06/11/2025

dB Broadcast Welcomes Two New Junior Systems Engineers

We're delighted to announce the appointment of Max Mehta and Mark Fannon as Junior Systems Engineers, further strengthening our growing Technology team. Ma...

06/11/2025

RT Announces Alex Walden as General Manager of the RTE Concert Orchestra

RT Announces Alex Walden as General Manager of the RTE Concert Orchestra Alex Walden, renowned orchestra manager, most recently for the BBC Concert Orche...

06/11/2025

Steve Coogan, anna Hardwicke, Holly Cairns and Kieran Cuddihy among the guests on this week's Late Late Show

Actors Steve Coogan and anna Hardwicke will be on the Late Late Show this week ...

06/11/2025

Danny O'Carroll, Anna Clifford and PJ Gallagher join the lads for THE 2 JOHNNIES LATE NIGHT LOCK IN

In the third episode of The 2 Johnnies Late Night Lock In actor Danny O'Carr...

06/11/2025

NVIDIA Founder and CEO Jensen Huang and Chief Scientist Bill Dally Awarded Prestigious Queen Elizabeth Prize for Engineering

NVIDIA founder and CEO Jensen Huang and chief scientist Bill Dally were honored ...

06/11/2025

Fall Into Gaming With 20+ Titles Joining GeForce NOW in November

Editor's note: This blog has been updated to reflect the correct launch date for Call of Duty: Black Ops 7', November 14. A crisp chill's in the...

06/11/2025

November 05, 2025

Scripps Research team identifies sugar molecules that trigger placental formation Study reveals how sugar-protein interactions are critical for the placenta dur...

05/11/2025

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men's/Women's Games

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men&...

05/11/2025

University of Iowa Centralizes Video Production With Dual Control Rooms at Carver-Hawkeye Arena

University of Iowa Centralizes Video Production With Dual Control Rooms at Carve...

05/11/2025

Ed Sheeran Brings Billions Club Live Home to Dublin

On Monday night, Ed Sheeran and Spotify lit up The Royal Dublin Society in Dublin for a one-night-only performance. The occasion? The third installment of Billi...

05/11/2025

Cumbia Takes Center Stage as Spotify Celebrates Argentina's Most-Listened-To Genre

Cumbia has long been woven into daily life in Argentina, and its popularity on S...

05/11/2025

La cumbia toma el centro del escenario mientras Spotify celebra el gnero ms escuchado de Argentina

La cumbia forma parte del d a a d a de los argentinos desde siempre, y su popula...

05/11/2025

Spotify Publishes First Independent Author Releases Through Audiobook Selects, With More Planned Ahead

Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...

05/11/2025

SBS showcases next generation of pro cyclists in extended broadcast deal with ProVelo Super League

SBS showcases next generation of pro cyclists in extended broadcast deal with Pr...