
Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton January 15, 2021
0 Comments
The Premista series welcomes third in series of Large Format cinema zooms.
FUJIFILM North America Corporation is pleased to announce that the FUJINON Premista 19-45mm T2.9 ( Premista 19-45mm ) lens will be released on January 28, 2021. This lens is the third model to join the Premista Series of cinema zooms that support Large Format sensors[1].
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/01/15053517/Premista_19-45mm_angle1200-1024x576.png alt= class=lazyload wp-image-2350188/>The Premista 19-45mm is a short, lightweight wide-angle zoom that produces images with natural and beautiful bokeh, outstanding high resolution, accurate color rendition, and controllable flare with minimal ghosting for capturing high dynamic range (HDR). The lens shows very little distortion[2] throughout the entire zoom range, alleviating the burden of correcting footage after shooting, and allowing high quality cinematic images to be created more efficiently.
When the new lens is combined with the standard zoom (28-100mm) and telephoto zoom (80-250mm) in the Premista Series, the kit covers focal lengths from 19mm to 250mm, catering to a wide range of shooting scenes from wide angle to telephoto. All three lenses also share the same front diameter and gear position for the focus, zoom and iris operating rings, enabling efficient operability and production of high-quality images. Additionally, the focus ring has a wide rotation angle of 280 degrees and gives smooth torque during rotation for precise focusing and excellent control. Fluorescent paint is applied to index marks on the focus, zoom and iris rings, allowing these settings to be visibly checked in dark environments.
In addition to prime lenses compatible with Large Format sensors, the demand for zoom lenses is increasing due to their ability to efficiently capture high-quality footage without the delays caused by frequent lens changes, and without taking actors out of character.
The response we've seen to the Premista lenses since their 2019 launch has been tremendous both in terms of excitement and usage across feature film, high-end TV productions, and commercials, said Thomas Fletcher, director of marketing, Optical Devices Division, FUJIFILM North America Corporation. Now, with stricter safety and efficiency needs on set, there is a growing demand for high quality zoom lenses that match the quality and look' of prime lenses, and efficiently capture images without the hassle of having to frequently change lenses. The Premista family checks all the boxes, with no compromise.
The new Premista 19-45mm T2.9 offers a constant T-stop of 2.9[3] across its focal length range from 19mm to 45mm, covering focal lengths equivalent to five prime lenses[4], thereby reducing the need to change lenses for fast and efficient video shooting. Featuring large-diameter aspherical lens elements polished to ultimate precision with Fujifilm's unique zooming system to effectively correct issues such as chromatic aberration, the lens achieves an astonishing level of edge-to-edge sharpness.
Additionally, distortion is effectively controlled even at the widest focal lengths, delivering natural footage with minimal distortion across the zoom range regardless of subject distance and zoom position. The Premista 19-45mm also features a flange focal distance adjustment mechanism[5], allowing users to easily adjust the flange focal distance by simply rotating a ring on the lens barrel to correct shifts caused by rapid temperature changes.
The use of proprietary optical simulation technology and mechanical design technology has resulted in a compact yet robust lens body measuring 228mm and weighing 3.3kg (7.3 lbs). This means the lens can be used for handheld shooting using a Steadicam[6] or high-angle shooting using a crane.
Like the standard and telephoto zooms, the Premista 19-45mm T2.9 lens supports ZEISS eXtended Data, which can record metadata[7] when shooting, thereby reducing video editing workload in post-production and facilitating efficient video production.
The new FUJINON 19-45mm lens is expected to begin shipping January 28, 2021. Suggested Retail Price is $49,900 USD.
All press inquiries should be directed to Lee Groeger at [email protected].
[1]Large image sensors that measure 43.2-46.3mm diagonally, and are larger than the Super 35mm sensors, the standard format for cinema cameras
[2] Image distortion that tends to occur when shooting at wide-angle focal lengths
[3] An index stating the brightness of the lens, taking into account the F value and transmittance. The smaller the value, the greater amount of light the lens passes to the sensor.
[4] Five prime lenses for cinema cameras compatible with Large-Format sensors with focal lengths of 21mm, 25mm, 29mm, 35mm, and 40mm
[5] This function can adjust the lens's image-forming plane to the optimum position according to each camera's flange focal distance (the distance from the lens's mounting reference plane to the image sensor).
[6] Equipment that controls camera shake during handheld shooting to record stable video
[7] Information such as focus, zoom and iris position.
Most recent headlines
11/11/2025
SVG Sit-Down: How Pixellot's Automated-Production-Tech Stack Is Evolving in ...
11/11/2025
Introducing SVG's New Platinum White Papers' PlatformTop technology providers detail how they are innovating in sports productionBy SVG Staff
Tuesday...
11/11/2025
SVG All-Stars: Vanessa Lindsey, Senior Director, Technical and Remote Operations...
11/11/2025
Lesson Plan: How Big Ten Network's StudentU Produces Broadcast Pros - and 2,...
11/11/2025
Peacock Performance View Feature Now Available for All NBA Games on PeacockBy Jason Dachman, Editorial Director, U.S.
Tuesday, November 11, 2025 - 2:10 pm
P...
11/11/2025
Today, Spotify and the National Music Publishers' Association (NMPA) launche...
11/11/2025
This year, SGL Carbons Willich site is celebrating a special anniversary. For 30...
11/11/2025
Rural connectivity rising fast
Traditional media still matters
Rural Filipinos...
11/11/2025
Wohler has said it has added three Secure Reliable Transport (SRT) connections to its new iVAM2-MPEG monitor....
11/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, recently hosted an exclusive event in Los Angeles to celebrate the soft launch of...
11/11/2025
NAKIVO Inc., a fast-growing software company specialising in data protection and disaster recovery solutions for virtual, physical, cloud, and SaaS environments...
11/11/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced that Kogan Australia, one of the country's leading e...
11/11/2025
The Romanian Radio Broadcasting Company (SRR) has commissioned a new state-of-the-art radio production and broadcast facility centred on a DHD RX2 and TX2 conso...
11/11/2025
Alfalite, Europe's only LED screen manufacturer, has announced a strategic partnership with Adistec Corp, a leading value-added distributor of infrastructur...
11/11/2025
Delivering dedicated remote production facilities across a range of live sports for a growing roster of broadcast clients, the Cymru Broadcast Centre (CBC) at W...
11/11/2025
Luxembourg, 6 November 2025 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the nine months and three months ended...
11/11/2025
NEW YORK AccuWeather has announced a multi-year deal with MS Now to provide weather forecasts, content, data, and access to its expert meteorologists to the net...
11/11/2025
NEW YORK Ookla has introduced Speedtest Pulse, a new network diagnostic device designed to provide definitive, smartphone-based validation and troubleshooting f...
11/11/2025
In a rollout that will further heighten the competition between streaming services and local broadcasters, Prime Video is rolling out location-based interactive...
11/11/2025
Rohde & Schwarz and its partners unveil new satellite payload testing innovation...
11/11/2025
Back to All News
The Fourth Season of Alpha Males Arrives on Netflix on January 9
Entertainment
11 November 2025
GlobalSpain
Link copied to clipboard
Toge...
11/11/2025
Throughout her distinguished career, she shaped the way media is measured and valued, contributing enormously to the credibility and progress of our sector. Den...
11/11/2025
After international award wins, the much-loved children's series returns with 13 brand new episodes with some very special children and guests including Ros...
10/11/2025
New frontier: Extreme H's Ali Russell on the evolution of motorsport from el...
10/11/2025
SVG Sit-Down: How the XR Sports Alliance Makes XR Easier Than Ever for Rightshol...
10/11/2025
FutureSPORT 2025: F1's Wendy Hendrickx on putting fans at the heart of the a...
10/11/2025
Paul Tagliabue, Former NFL Commissioner, Sports Broadcasting Hall of Famer, Dies...
10/11/2025
Act Now! SVG Summit Complimentary Registration Closes on Dec. 9Don't miss out on the biggest event of the year in sports productionBy SVG Staff
Monday, No...
10/11/2025
2025 Sports Broadcasting Hall of Fame: Jerry Jones, Visionary of ValueDave Barron, SVG Contributor
Monday, November 10, 2025 - 2:30 pm
Print This Story | S...
10/11/2025
(L-R) Kali Reis, Josh O'Connor, and Max Walker-Silverman attend the 2025 Sundance Film Festival premiere of Rebuilding at Eccles Theatre on January 26, 20...
10/11/2025
NEW YORK Nielsen said it has started releasing rankings of the most-watched college football teams. In its first ranking, through the first 10 weeks of the seas...
10/11/2025
LONDON Viewers who remember a time before YouTube existed are the biggest consumers of the platform's movies and TV shows, according to a new report from Am...
10/11/2025
Lightware, an industry leader in signal management, has announced a series of updates to its Lightware Academy courses, including the launch of a new Taurus Roo...
10/11/2025
Marks Thuraya's first operational entry into South Africa
Extends reliable,...
10/11/2025
10 Nov 2025
VEON Raises 2025 Outlook, Robust Revenue and EBITDA Momentum, Direc...
10/11/2025
Shining a Spotlight on Storytelling: Marcus Van Altena Joins Techtel as Business...
10/11/2025
Monday 10 November 2025
Sky News partners with Arc XP to power the future of digital journalism
Today, Sky News can announce that it has partnered with Arc XP...
10/11/2025
Rohde and Schwarz Cybersecurity to develop solutions for VS laptops
Munich, 10th of November 2025 - Rohde & Schwarz Cybersecurity has developed a specialized...
10/11/2025
Satellite Payload and Components Testing with instruments from Rohde & Schwarz a...
10/11/2025
Back to All News
The Elixir' Brings Indonesian Zombies to The World
Entertainment
10 November 2025
GlobalIndonesia
Link copied to clipboard
The Elix...
10/11/2025
Back to All News
Netflix ISP Speed Index for October 2025
Product
10 November 2025
Global
Link copied to clipboard
This month, 1% of Internet Service Prov...
10/11/2025
Back to All News
Love Is Blind: Italy - Now Available the Trailer for the Itali...
10/11/2025
76 animals. Six locations. Two Irish stars. One Pet Mobile.
From surfing dogs t...
10/11/2025
Editor's note: This post is part of Think SMART, a series focused on how lea...
09/11/2025
Back to All News
Badly in Love': A Wild New Reality Dating Series from Jap...
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
08/11/2025
College Hoops Preview 2025: TNT Sports Puts Multi-Feed Production Model Front an...
08/11/2025
While most station groups reported major declines in ad revenue in the third quarter, thanks to a steep decline in political advertising compared to a year ago,...
08/11/2025
NEW YORK Nielsen has announced that it has started releasing rankings of the most watched college football teams. In its first ranking, through the first 10 wee...
08/11/2025
LOS ANGELES OpenDrives recently hosted an event at its headquarters here marking the soft launch of Astraeus, its new data services platform....