Sony Pixel Power calrec Sony

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

16/01/2021

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton January 15, 2021

0 Comments

The Premista series welcomes third in series of Large Format cinema zooms.

FUJIFILM North America Corporation is pleased to announce that the FUJINON Premista 19-45mm T2.9 ( Premista 19-45mm ) lens will be released on January 28, 2021. This lens is the third model to join the Premista Series of cinema zooms that support Large Format sensors[1].

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/01/15053517/Premista_19-45mm_angle1200-1024x576.png alt= class=lazyload wp-image-2350188/>The Premista 19-45mm is a short, lightweight wide-angle zoom that produces images with natural and beautiful bokeh, outstanding high resolution, accurate color rendition, and controllable flare with minimal ghosting for capturing high dynamic range (HDR). The lens shows very little distortion[2] throughout the entire zoom range, alleviating the burden of correcting footage after shooting, and allowing high quality cinematic images to be created more efficiently.

When the new lens is combined with the standard zoom (28-100mm) and telephoto zoom (80-250mm) in the Premista Series, the kit covers focal lengths from 19mm to 250mm, catering to a wide range of shooting scenes from wide angle to telephoto. All three lenses also share the same front diameter and gear position for the focus, zoom and iris operating rings, enabling efficient operability and production of high-quality images. Additionally, the focus ring has a wide rotation angle of 280 degrees and gives smooth torque during rotation for precise focusing and excellent control. Fluorescent paint is applied to index marks on the focus, zoom and iris rings, allowing these settings to be visibly checked in dark environments.

In addition to prime lenses compatible with Large Format sensors, the demand for zoom lenses is increasing due to their ability to efficiently capture high-quality footage without the delays caused by frequent lens changes, and without taking actors out of character.

The response we've seen to the Premista lenses since their 2019 launch has been tremendous both in terms of excitement and usage across feature film, high-end TV productions, and commercials, said Thomas Fletcher, director of marketing, Optical Devices Division, FUJIFILM North America Corporation. Now, with stricter safety and efficiency needs on set, there is a growing demand for high quality zoom lenses that match the quality and look' of prime lenses, and efficiently capture images without the hassle of having to frequently change lenses. The Premista family checks all the boxes, with no compromise.

The new Premista 19-45mm T2.9 offers a constant T-stop of 2.9[3] across its focal length range from 19mm to 45mm, covering focal lengths equivalent to five prime lenses[4], thereby reducing the need to change lenses for fast and efficient video shooting. Featuring large-diameter aspherical lens elements polished to ultimate precision with Fujifilm's unique zooming system to effectively correct issues such as chromatic aberration, the lens achieves an astonishing level of edge-to-edge sharpness.

Additionally, distortion is effectively controlled even at the widest focal lengths, delivering natural footage with minimal distortion across the zoom range regardless of subject distance and zoom position. The Premista 19-45mm also features a flange focal distance adjustment mechanism[5], allowing users to easily adjust the flange focal distance by simply rotating a ring on the lens barrel to correct shifts caused by rapid temperature changes.

The use of proprietary optical simulation technology and mechanical design technology has resulted in a compact yet robust lens body measuring 228mm and weighing 3.3kg (7.3 lbs). This means the lens can be used for handheld shooting using a Steadicam[6] or high-angle shooting using a crane.

Like the standard and telephoto zooms, the Premista 19-45mm T2.9 lens supports ZEISS eXtended Data, which can record metadata[7] when shooting, thereby reducing video editing workload in post-production and facilitating efficient video production.

The new FUJINON 19-45mm lens is expected to begin shipping January 28, 2021. Suggested Retail Price is $49,900 USD.

All press inquiries should be directed to Lee Groeger at [email protected].

[1]Large image sensors that measure 43.2-46.3mm diagonally, and are larger than the Super 35mm sensors, the standard format for cinema cameras

[2] Image distortion that tends to occur when shooting at wide-angle focal lengths

[3] An index stating the brightness of the lens, taking into account the F value and transmittance. The smaller the value, the greater amount of light the lens passes to the sensor.

[4] Five prime lenses for cinema cameras compatible with Large-Format sensors with focal lengths of 21mm, 25mm, 29mm, 35mm, and 40mm

[5] This function can adjust the lens's image-forming plane to the optimum position according to each camera's flange focal distance (the distance from the lens's mounting reference plane to the image sensor).

[6] Equipment that controls camera shake during handheld shooting to record stable video

[7] Information such as focus, zoom and iris position.
LINK: https://creativecow.net/fujifilm-announces-january-28-release-date-for...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

22/05/2026

Study: AI Labeling Does Not Hurt Video Ad Performance

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

NAB Show Makes 200+ Sessions Available on Demand

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Torneos Upgrades Multichannel Playout with Imagine's Versio

Share Copy link Facebook X Linkedin Bluesky Email...

21/05/2026

CBS Sports Expands WNBA Tip-Off Show To Cover Half of 20-Game, Regular-Season Package

Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...

21/05/2026

SVG Students To Watch: Christina Zelin, Rowan University

Freshly graduated, this upstart producer, director, and camera operator is already working as an AP on videoboard shows for the Philadelphia Phillies In the li...

21/05/2026

Media Links Announces Channel Partnership with Clearcast Asia Ahead of BroadcastAsia 2026

Media Links has announced a channel partnership with Clearcast Asia, a broadcast...

21/05/2026

SiriusXM and NASCAR Announce Multi-Year Broadcasting Agreement Renewal

SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Ser...

21/05/2026

Audio-Technica Hosts High-Density Wireless Microphone Demo at Technica House in New York City

Audio-Technica held a demonstration event at its Technica House location in New ...

21/05/2026

RTL Deutschland Selects Ateme Frame-Rate Conversion Technology for Live Event Workflows

Ateme has announced that RTL Deutschland has selected Ateme's software-based...

21/05/2026

BCC Live Deploys LiveU LU900Q for Record-Breaking IRONMAN Texas Broadcast

LiveU has announced that BCC Live deployed the LU900Q intelligent production unit for the first time during the 2026 Memorial Hermann IRONMAN Texas North Americ...

21/05/2026

Mark Aitken to Receive 2026 ATSC Mark Richer Industry Leadership Medal

ATSC has announced that Mark Aitken, President of ONE Media and Senior VP of Advanced Technology at Sinclair Broadcast Group, will receive the 2026 Mark Richer ...

21/05/2026

BBright Outlines MXL Integration Strategy for Software-Defined Broadcast Workflows

BBright has published a technical analysis of the Media eXchange Layer (MXL), de...

21/05/2026

Esports World Cup 2026 to Be Held in Paris, France

The Esports Foundation has announced that the 2026 Esports World Cup (EWC) will be hosted in Paris, France, from July 6 through August 23. The event marks the f...

21/05/2026

Chyron Announces PRIME Scorebug and Expanded Chyron LIVE Scorebug Capabilities

Chyron has announced PRIME Scorebug, a scorebug solution built on the PRIME Platform for on-premises sports production, and has expanded Chyron LIVE with purpos...

21/05/2026

Media Links Integrates Xscend Platform with DataMiner at BroadcastAsia 2026

Media Links has announced the integration of its Xscend IP transport platform with Skyline Communications' DataMiner xOps platform. The integration will be ...

21/05/2026

SVG New Sponsor Spotlight: Nova Lume CEO Jim Casey on Bringing Flexible IP Intercom to Live Production

As live sports productions continue to demand more flexible, scalable, and cost-...

21/05/2026

SVG Rewind: ESPN's Use of POVORA Wireless Tilt Control CapCam Gives College Football Fans a First-Person View of the Game

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...

21/05/2026

Join Shade in Miami and Atlanta for Post-Production Networking Events

Hey Miami & Atlanta post-production folks! Shade is hosting a free private suite at a Braves game (6/2) and Marlins game (6/5) and have about a dozen extra tic...

21/05/2026

Phoenix Suns, Mercury, and Gray Media Extend Broadcast Partnership Through 2030

The Suns and Mercury become the first NBA and WNBA teams to make games available under a single broadcast partner across both over-the-air and streaming....

21/05/2026

Apple TV, MLS to Produce First Major Pro Sporting Event Shot Entirely on iPhone 17 Pros

iPhones are part of the the regular production rotation for Friday Night Baseba...

21/05/2026

SVG Rewind: AIQ: Where Data Meets Dirt Technology Brings Real-Time Data Analysis to Rodeo

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...

21/05/2026

Filmmakers' Favorites: Sundance Film Festival Alums on Welcome to the Dollhouse

Heather Matarazzo as Dawn Wiener in Todd Solondz's Welcome to the Dollhouse...

21/05/2026

Create, Control, and Personalize Your Listening Across Every Moment

Spotify has always been about helping you find something you want to listen to. And over the years, we've learned your taste and the moments that matter to ...

21/05/2026

You Know Every Song. We Saved You Two Tickets. Introducing Reserved.

Getting concert tickets today can feel like a race you're set up to lose. You show up at the right time, refresh endlessly, and still miss out. Too often, ...

21/05/2026

Books on Spotify: New Updates for Listeners and Authors

In 2022, Spotify entered a new chapter by introducing audiobooks to our platform. Since then, we've grown our catalog to include more than 700,000 titles, e...

21/05/2026

Investor Day 2026 Remarks From Spotify Co-CEOs Alex Norstrm and Gustav Sderstrm

Opening remarks ALEX Good morning everyone, I'm Alex [Norstr m]. GUSTAV And I'm Gustav [S derstr m]. ALEX Whether you've been following our j...

21/05/2026

Spotify's 2026 Investor Day Recap: Raising Ambition for the Next Era of Media

Today, Spotify hosted our third Investor Day in New York City, offering the fina...

21/05/2026

Spotifys Investor Day 2026: Ambitioniert in die nchste ra der Medien

Spotify hat heute seinen dritten Investor Day in New York City veranstaltet und der Finanzwelt tiefere Einblicke in das Gesch ft, die Produktstrategie und die l...

21/05/2026

Rcapitulatif de l'Investor Day 2026 de Spotify : Des ambitions renouveles pour la prochaine re des mdias

Aujourd'hui, Spotify a organis son troisi me Investor Day New York. En pl...

21/05/2026

Il riepilogo dell'Investor Day 2026 di Spotify: eleviamo le ambizioni per la prossima era dei media

Oggi, a New York City, Spotify ha presentato il suo terzo Investor Day, offrendo...

21/05/2026

Resumen del Investor Day 2026 de Spotify: elevando la ambicin para la prxima era de los medios

Hoy Spotify celebr su tercer Investor Day en Nueva York, donde ofrecimos a la c...

21/05/2026

Rangkuman Investor Day Spotify 2026: Meningkatkan Ambisi untuk Era Media Berikutnya

Hari ini, Spotify menyelenggarakan Investor Day yang ketiga di New York City, me...

21/05/2026

2026 (Investor Day):

2026 : (Investor Day) , , . ...

21/05/2026

2026 :

20 2026 ...

21/05/2026

Resumo do Investor Day 2026 do Spotify: elevando a ambio para a prxima era da mdia

Hoje, o Spotify realizou seu terceiro Investor Day em Nova York, oferecendo co...

21/05/2026

2026: Spotify

Spotify Investor Day ...

21/05/2026

Spotify'n 2026 Investor Day zeti: Medyann Yeni a in Byk Hedefler

Spotify bug n, 20'nci y l d n m m z kutlad m z bu y lda, finans camias na, i modelimiz, r n stratejimiz ve uzun vadeli vizyonumuz hakk nda daha detayl ...

21/05/2026

Cinematic Motion & Ethereal Flows for Sonuscore's The Score

Two new Story Packs join orchestral instrument line-up Sonuscore have just introduced two new additions to The Score, marking the instrument's first maj...

21/05/2026

Heavyocity release Oblivion Drums

30,000 samples, 99 presets & 504 loops Heavyocity are well known for their hard-hitting cinematic instruments, and their latest release is no exception to t...

21/05/2026

Rohde & Schwarz AI powered voice to data: The future of air traffic control takes flight at Airspace World 2026

Rohde & Schwarz AI powered voice to data: The future of air traffic control take...

21/05/2026

Redefining Persistent and Affordable Airpower for Special Operations Forces

SKY RAIDER II INTERNATIONAL's modular open systems architecture delivers expanded operational reach and mission flexibility....

21/05/2026

From Payload to Platform: Autonomous ISR Where It Actually Matters

ASO-enabled WESCAM MX-10 systems conduct systematic wide-area maritime search patterns, autonomously managing sensor scan operations to expand coverage, reduce ...

21/05/2026

Sports content accounts for fastest-growing portion of top global SVOD catalogs

HBO Max, a new addition to Gracenote Data Hub, is home to the most sports programming among major streamers NEW YORK May 21, 2026 New analysis by Gracenote...

21/05/2026

Study: Nearly Half of U.S. Viewers Watch Video With Captions

Share Copy link Facebook X Linkedin Bluesky Email...

21/05/2026

Apple TV to Capture MLS Game Entirely on iPhone 17 Pro

Share Copy link Facebook X Linkedin Bluesky Email...

21/05/2026

MPTS 2026 Draws Record Numbers for Landmark 10th Annivers...

The UK's leading event for the creative industries united thousands of professionals for two days of networking, debate, industry insight and getting hands-...