Sony Pixel Power calrec Sony

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

16/01/2021

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton January 15, 2021

0 Comments

The Premista series welcomes third in series of Large Format cinema zooms.

FUJIFILM North America Corporation is pleased to announce that the FUJINON Premista 19-45mm T2.9 ( Premista 19-45mm ) lens will be released on January 28, 2021. This lens is the third model to join the Premista Series of cinema zooms that support Large Format sensors[1].

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/01/15053517/Premista_19-45mm_angle1200-1024x576.png alt= class=lazyload wp-image-2350188/>The Premista 19-45mm is a short, lightweight wide-angle zoom that produces images with natural and beautiful bokeh, outstanding high resolution, accurate color rendition, and controllable flare with minimal ghosting for capturing high dynamic range (HDR). The lens shows very little distortion[2] throughout the entire zoom range, alleviating the burden of correcting footage after shooting, and allowing high quality cinematic images to be created more efficiently.

When the new lens is combined with the standard zoom (28-100mm) and telephoto zoom (80-250mm) in the Premista Series, the kit covers focal lengths from 19mm to 250mm, catering to a wide range of shooting scenes from wide angle to telephoto. All three lenses also share the same front diameter and gear position for the focus, zoom and iris operating rings, enabling efficient operability and production of high-quality images. Additionally, the focus ring has a wide rotation angle of 280 degrees and gives smooth torque during rotation for precise focusing and excellent control. Fluorescent paint is applied to index marks on the focus, zoom and iris rings, allowing these settings to be visibly checked in dark environments.

In addition to prime lenses compatible with Large Format sensors, the demand for zoom lenses is increasing due to their ability to efficiently capture high-quality footage without the delays caused by frequent lens changes, and without taking actors out of character.

The response we've seen to the Premista lenses since their 2019 launch has been tremendous both in terms of excitement and usage across feature film, high-end TV productions, and commercials, said Thomas Fletcher, director of marketing, Optical Devices Division, FUJIFILM North America Corporation. Now, with stricter safety and efficiency needs on set, there is a growing demand for high quality zoom lenses that match the quality and look' of prime lenses, and efficiently capture images without the hassle of having to frequently change lenses. The Premista family checks all the boxes, with no compromise.

The new Premista 19-45mm T2.9 offers a constant T-stop of 2.9[3] across its focal length range from 19mm to 45mm, covering focal lengths equivalent to five prime lenses[4], thereby reducing the need to change lenses for fast and efficient video shooting. Featuring large-diameter aspherical lens elements polished to ultimate precision with Fujifilm's unique zooming system to effectively correct issues such as chromatic aberration, the lens achieves an astonishing level of edge-to-edge sharpness.

Additionally, distortion is effectively controlled even at the widest focal lengths, delivering natural footage with minimal distortion across the zoom range regardless of subject distance and zoom position. The Premista 19-45mm also features a flange focal distance adjustment mechanism[5], allowing users to easily adjust the flange focal distance by simply rotating a ring on the lens barrel to correct shifts caused by rapid temperature changes.

The use of proprietary optical simulation technology and mechanical design technology has resulted in a compact yet robust lens body measuring 228mm and weighing 3.3kg (7.3 lbs). This means the lens can be used for handheld shooting using a Steadicam[6] or high-angle shooting using a crane.

Like the standard and telephoto zooms, the Premista 19-45mm T2.9 lens supports ZEISS eXtended Data, which can record metadata[7] when shooting, thereby reducing video editing workload in post-production and facilitating efficient video production.

The new FUJINON 19-45mm lens is expected to begin shipping January 28, 2021. Suggested Retail Price is $49,900 USD.

All press inquiries should be directed to Lee Groeger at [email protected].

[1]Large image sensors that measure 43.2-46.3mm diagonally, and are larger than the Super 35mm sensors, the standard format for cinema cameras

[2] Image distortion that tends to occur when shooting at wide-angle focal lengths

[3] An index stating the brightness of the lens, taking into account the F value and transmittance. The smaller the value, the greater amount of light the lens passes to the sensor.

[4] Five prime lenses for cinema cameras compatible with Large-Format sensors with focal lengths of 21mm, 25mm, 29mm, 35mm, and 40mm

[5] This function can adjust the lens's image-forming plane to the optimum position according to each camera's flange focal distance (the distance from the lens's mounting reference plane to the image sensor).

[6] Equipment that controls camera shake during handheld shooting to record stable video

[7] Information such as focus, zoom and iris position.
LINK: https://creativecow.net/fujifilm-announces-january-28-release-date-for...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

20/03/2026

MRMC Names CP Communications Its Official U.S. Rental, Sales Partner

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

FOR-A To Feature Software-Defined, AI-Driven Solutions At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

2026 NAB Show Exhibitor Insight: Riedel Communications

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

DirecTV Files Suit to Block Nexstar/Tegna Deal

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

Fujifilm Announces Four New Broadcast Zoom Lenses

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

NAB 2026: Software-Defined, AI-Powered Workflow Tells the...

Real-time 9:16 AI-Generated Autocropping; Software-Defined Station in a Box; and Software Switcher with Unlimited Layering Are Among Show Highlights For the fi...

20/03/2026

Signiant Showcases New Content Innovations Driving Visibility, Access, and Action at NAB 2026

Signiant Showcases New Content Innovations Driving Visibility, Access, and Actio...

20/03/2026

Caffeine Relies on DaVinci Resolve Studio for End to End Post Workflow

Caffeine Relies on DaVinci Resolve Studio for End to End Post Workflow Brie Clayton March 19, 2026 0 Comments Blackmagic Cloud helps Mexican post faci...

19/03/2026

The Rise of Streaming, Particularly for Sports, Revives Loudness Issues

Live sports production increases complexity, with dynamic audio levels and an overall philosophy that encourages transient volume spikes Fourteen years ago, Am...

19/03/2026

Advanced Systems Group Names Peter Thordarson as Technical Account Executive

Advanced Systems Group, a technology and services provider for media creatives and content owners, announced the appointment of Peter Thordarson to the newly cr...

19/03/2026

SVG Students To Watch: Arya Taymuree, University of Washington

For this senior from the Bay Area, the speed and pressure of live sports production play right into her strengths In the live-sports-video industry, the future...

19/03/2026

Grass Valley Expands Partnership with University of Pittsburgh Athletics, Upgrading Production Infrastructure to SMPTE ST 2110 IP

Grass Valley has expanded its long-term partnership with University of Pittsburg...

19/03/2026

Audio-Technica Debuts ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones

Audio-Technica has released the ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones, designed for use with DSLR, mirrorless SLR, and other cameras. The ATV-SG1...

19/03/2026

NAB 2026: Harmonic Enhances XOS Advanced Media Processor to Streamline Next-Generation Broadcast Distribution

Harmonic (booth W2831) announces updates to its XOS Advanced Media Processor aim...

19/03/2026

DAZN and Top Rank Sign Multi-Year Rights Deal to Bring Marquee Events and Historic Archive to the Global Home of Boxing

DAZN and Top Rank have announced a multi-year partnership that will bring Top Ra...

19/03/2026

IHSE and Cyviz Announce Strategic Partnership

IHSE, a provider of KVM systems, has announced a partnership with Cyviz AS, a provider of technology solutions for collaboration and mission-critical operations...

19/03/2026

Net Insight appoints Larissa Grner-Meeus as Chief Product Officer (CPO)

Net Insight has appointed Larissa G rner-Meeus as Chief Product Officer. She joins the company's executive management team. G rner-Meeus holds a Dipl-Ing. ...

19/03/2026

Leader Appoints Rob Stanley as Regional Sales Manager UK & Northern Europe

Leader Electronics of Europe has appointed Rob Stanley as Regional Sales Manager for the UK and Northern Europe. In the role, he will manage key accounts and ha...

19/03/2026

FIFA and YouTube Team Up in FIFA World Cup 2026 Preferred Platform Agreement

FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026. Under the agreement, FIFA's Media Partners will be able to publis...

19/03/2026

Upgrade to NCAA March Madness Live App Expands Multi-Game Viewing, Enhances Second-Screen Experience

New features across mobile, connected devices, and automotive platforms undersco...

19/03/2026

PSSI Global Services Welcomes Ben Bradshaw as Director of Product and Network Development

PSSI Global Services has appointed Ben Bradshaw as Director of Product and Netwo...

19/03/2026

NAB 2026: Cobalt Digital to Unveil Additions to End-to-End IPMX and ST 2110 Ecosystem

Cobalt Digital has announced its NAB 2026 product lineup, which includes additio...

19/03/2026

Sportradar Releases Industry Outlook on the Future of U.S. Sports Viewing

Sportradar has released a new report, Innovation in Sports Media: The Next Era of Sports Viewing, examining how the sports viewing experience in the U.S. is evo...

19/03/2026

Matrox Video's ConvertIP Awarded in Rai Framework Agreement Supporting IP Modernization Strategy

Matrox Video has been awarded a three-year framework agreement to supply its Con...

19/03/2026

Controlled Chaos: Inside the Mighty Production Engine Behind the NCAA Men's Basketball Tournament's First Week

CBS Sports' Jason Cohen and TNT Sports' Chris Brown lead the charge on n...

19/03/2026

Loud and Fun Is the Goal for NCAA Tourney Audio

A1 Dave Grundtvig and his team deploy plenty of mics to capture the sounds and energy from the stands as well the court March Madness is a tournament in which ...

19/03/2026

Spotify Marks 5 Years of EQUAL With EQUAL: The Podcast and Global Events

In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...

19/03/2026

Toontrack release Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

19/03/2026

Roland preview Melody Flip

New generative AI plug-in due in May 2026 Roland have announced the upcoming launch of a new generative AI tool created in collaboration with Sony Computer ...

19/03/2026

Native Instruments CEO Statement

Nick Williams updates users on insolvency process Nick Williams, the CEO of Native Instruments, has released the following official statement regarding thei...

19/03/2026

Milab to restart production

Iconic Swedish mic manufacturer back in action Legendary Swedish microphone manufacturer Milab have announced that production is now fully underway, and mic...

19/03/2026

FT1-EMU plug-in from Freqport

Acclaimed saturation unit goes virtual Freqport's Freqtube FT1 (reviewed here in SOS February 2023) offers a convenient way to integrate real valve-base...

19/03/2026

SGL Carbon: Restructuring ensures earnings forecast and creates basis for new growth

The discontinuation of loss-making business activities as part of the restructur...

19/03/2026

Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand

Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand 19 March, 2026 Media releases From one of the writer/producers of Succession...

19/03/2026

SBS brings communities together at Bondi Pavilion for Harmony Week multilingual broadcast

SBS brings communities together at Bondi Pavilion for Harmony Week multilingual ...

19/03/2026

Clarification from SBS regarding Western Sydney expansion

Clarification from SBS regarding Western Sydney expansion 19 March, 2026 Media releases From an SBS spokesperson: SBS wishes to clarify some media coverag...

19/03/2026

Leader appoints Rob Stanley as Regional Sales Manager UK...

Test & measurement innovator, Leader Electronics of Europe, is pleased to announce the appointment of Rob Stanley as Regional Sales Manager - UK & Northern Euro...

19/03/2026

Accedo One and Magine Pro Officially Launch Leyra Deliver...

The recently announced joint venture between Accedo One and Magine Pro has been officially launched as Leyra. The new company will combine the two complementary...

19/03/2026

Lightware matrices are the go-to choice for signal manage...

Budapest, Hungary, March 2026 - Demand for traditional matrix switching remains strong across live events, rental and staging markets. With a reputation for rel...

19/03/2026

DPA Elevates 4097 Micro Shotgun With CORE Technology

DPA Microphones adds to its CORE microphone selection with the 4097 CORE Micro Shotgun, which delivers a new level of clarity, headroom and sonic transparency...

19/03/2026

Starfish highlights flexible TS Splicer releases and new...

Starfish Technologies will present the latest releases of its TS Splicer (Win) and TS Splicer (K8) at NAB Show 2026, together with a new Monitoring Dashboard de...

19/03/2026

TrueVisions Selects Bitmovin Observability

Bitmovin, a leading provider of video streaming solutions, has announced that TrueVisions NOW, a leading streaming platform in Thailand, and part of the TrueVis...

19/03/2026

Harmonic Enhances XOS Advanced Media Processor to Streaml...

Harmonic (NASDAQ: HLIT) today announced significant enhancements to its XOS Advanced Media Processor that lower the cost of broadcast distribution while enablin...

19/03/2026

Cobalt Digital to Unveil Additions to End to End IPMX and...

Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative has announ...

19/03/2026

Magewell Connecting Any Source Anywhere in Any Form Facto...

Magewell a developer of innovative, high-performance video I/O and IP workflow solutions will be at the 2026 NAB Show on booth C6113. In addition to several...