CNN Digital Hits All-Time Traffic Highs In 2018

CNN Digital Hits All-Time Traffic Highs In 2018 Network Wraps November as #1 in Visitors, Video, Mobile, Millennials, Global, Social & Politics. Chartbeat's #1 Most Engaging News Source of 2018

December 19, 2018

CNN reached its largest digital audience in history for 2018, wrapping the year with an average of 121 million unique visitors per month. With the close of November, CNN ranks #1 in multiplatform unique visitors for more than 2 years running, mobile unique visitors for over a full year, and multiplatform video starts for more than 3 years in a row.

Additionally, CNN earned the #1 spot on Chartbeat's list of Top 120 Most Engaging Stories of 2018. Of the 120 ranked, CNN was responsible for 29 - more than any other publisher - which accounts for a quarter of the top 120 digital news consumption.

#1 IN MULTIPLATFORM VISITORS IN 2018

CNN had its largest audience on record in 2018 with a monthly average of 121 million unique visitors - an increase of 6% versus 2017. CNN outranked Fox News and The New York Times by 31 million unique visitors on average across mobile and desktop.

CNN: 121 Million Unique Visitors

FoxNews.com - 90.0 million unique visitors

The New York Times Brand - 89.9 million unique visitors

WashingtonPost.com - 85 million unique visitors

Yahoo News - 63 million unique visitors

USAToday.com - 62 million unique visitors

Source: Comscore Media Metrix Multi-Platform, Custom-Defined List, Total Digital Audience averaged January-November 2018, U.S. Based on CNN.com entity compared to a custom list of single brand competitors that are also in the News/Information Category. CNN Brand entity used prior to October 2018.

#1 IN MULTIPLATFORM VIDEO STARTS IN 2018

Continuing to dominate digital news video, CNN had its best year in history in 2018 with a monthly average of 528 million multiplatform video starts.

CNN: 528 Million Multiplatform Video Starts

FoxNews.com - 170 million video starts

ABCNews.com Sites - 155 million video starts

Yahoo News - 139 million video starts

MSN News - 131 million video starts

DailyMail.co.uk - 101 million video starts

Source: Comscore Video Media Metrix , Custom-Defined List, Total Audience, averaged January-October 2018, U.S. Based on CNN.com entity compared to a custom list of single brand competitors that are also in the News/Information Category. CNN Brand entity used prior to October 2018. (October 2018 data is the most current available)

#1 IN MOBILE VISITORS FOR 2018

CNN's 2018 mobile audience grew by 7% over 2017, placing it ahead of second-place The New York Times by 25 million and third -place Fox News by 27 million.

CNN: 97 Million Mobile Unique Visitors

The New York Times - 72 million unique visitors

FoxNews.com - 70.2 million unique visitors

WashingtonPost.com - 69.6 million unique visitors

USAToday.com - 49 million unique visitors

CBSNews.com - 48 million unique visitors

Source: Comscore Mobile Metrix , Custom-Defined List, Total Mobile, averaged January-November 2018, U.S. Based on CNN.com entity compared to a custom list of single brand competitors that are also in the News/Information Category. CNN Brand entity used prior to October 2018.

#1 GLOBAL NEWS BRAND FOR 2018

CNN ranked as the #1 global news brand in 2018, outpacing BBC, Yahoo News and others in audience size across 24 key countries included in Comscore's Media Metrix worldwide rollup. CNBC, Bloomberg, Al Jazeera, Euronews, Sky News, and other international news brands trailed CNN by more than 137 million multiplatform unique visitors on average and fell outside of the top 5 ranking.

CNN: 157 Million Unique Visitors

BBC - 156 million unique visitors

Yahoo News - 130 million unique visitors

HuffPost Global - 125 million unique visitors

The New York Times Brand - 113 million unique visitors

FoxNews.com - 99 million unique visitors

Source: Comscore Media Metrix , Custom-Defined List, Total Digital Audience, January 2018 - October 2018, Worldwide Rollup. Based on CNN.com entity compared to a custom list of single brand, multinational competitors in the News/Information Category, including The United States, Canada, Argentina, Australia, Brazil, Chile, China, Colombia, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Norway, Singapore, Spain, Taiwan, United Kingdom and Vietnam. CNN Brand entity used prior to October 2018. (October 2018 data is the most current available).

#1 IN MILLENNIAL REACH IN 2018

CNN was the #1 news outlet in unique multiplatform visitors between the ages of 18-34 in 2018 with and average of 33 million per month - 6 million more than second-place The New York Times.

CNN: 33 Million Millennial Unique Multiplatform Visitors

The New York Times Brand - 27 million millennial unique visitors

WashingtonPost.com - 23 million millennial unique visitors

HuffPost U.S. (All Inclusive) - 19 million millennial unique visitors

DailyMail.co.uk - 17.3 million millennial unique visitors

BBC - 17.1 million millennial unique visitors

Source: Comscore Media Metrix , Custom-Defined List, Digital Audience Persons 18-34, January 2018 - November 2018, U.S. Based on CNN.com entity compared to a custom list of single brand competitors in the News/Information Category. CNN Brand entity used prior to October 2018.

#1 POLITICAL NEWS SOURCE IN 2018

CNN Politics maintained its #1 position in political news for 2018, ranking ahead of all competitors through the November Midterm Elections.

CNN: 45 Million Unique Visitors

Politico.com - 31 million unique visitors

TheHill.com - 27 million unique visitors

Fox News Politics - 20 million unique visitors

HuffPost Politics - 13 million unique visitors

NBCNews.com Politics - 12 million unique visitors

Source: Comscore Media Metrix Multi-Platform, New/Information - Politics, Total Digital Audience, averaged January-November 201

LINK:	https://www.warnermediagroup.com/newsroom/press-releases/2018/12/19/cn...
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