CNN Digital Hits All-Time Traffic Highs In 2018 Network Wraps November as #1 in Visitors, Video, Mobile, Millennials, Global, Social & Politics. Chartbeat's #1 Most Engaging News Source of 2018
December 19, 2018
CNN reached its largest digital audience in history for 2018, wrapping the year with an average of 121 million unique visitors per month. With the close of November, CNN ranks #1 in multiplatform unique visitors for more than 2 years running, mobile unique visitors for over a full year, and multiplatform video starts for more than 3 years in a row.
Additionally, CNN earned the #1 spot on Chartbeat's list of Top 120 Most Engaging Stories of 2018. Of the 120 ranked, CNN was responsible for 29 - more than any other publisher - which accounts for a quarter of the top 120 digital news consumption.
#1 IN MULTIPLATFORM VISITORS IN 2018
CNN had its largest audience on record in 2018 with a monthly average of 121 million unique visitors - an increase of 6% versus 2017. CNN outranked Fox News and The New York Times by 31 million unique visitors on average across mobile and desktop.
CNN: 121 Million Unique Visitors
FoxNews.com - 90.0 million unique visitors
The New York Times Brand - 89.9 million unique visitors
WashingtonPost.com - 85 million unique visitors
Yahoo News - 63 million unique visitors
USAToday.com - 62 million unique visitors
Source: Comscore Media Metrix Multi-Platform, Custom-Defined List, Total Digital Audience averaged January-November 2018, U.S. Based on CNN.com entity compared to a custom list of single brand competitors that are also in the News/Information Category. CNN Brand entity used prior to October 2018.
#1 IN MULTIPLATFORM VIDEO STARTS IN 2018
Continuing to dominate digital news video, CNN had its best year in history in 2018 with a monthly average of 528 million multiplatform video starts.
CNN: 528 Million Multiplatform Video Starts
FoxNews.com - 170 million video starts
ABCNews.com Sites - 155 million video starts
Yahoo News - 139 million video starts
MSN News - 131 million video starts
DailyMail.co.uk - 101 million video starts
Source: Comscore Video Media Metrix , Custom-Defined List, Total Audience, averaged January-October 2018, U.S. Based on CNN.com entity compared to a custom list of single brand competitors that are also in the News/Information Category. CNN Brand entity used prior to October 2018. (October 2018 data is the most current available)
#1 IN MOBILE VISITORS FOR 2018
CNN's 2018 mobile audience grew by 7% over 2017, placing it ahead of second-place The New York Times by 25 million and third -place Fox News by 27 million.
CNN: 97 Million Mobile Unique Visitors
The New York Times - 72 million unique visitors
FoxNews.com - 70.2 million unique visitors
WashingtonPost.com - 69.6 million unique visitors
USAToday.com - 49 million unique visitors
CBSNews.com - 48 million unique visitors
Source: Comscore Mobile Metrix , Custom-Defined List, Total Mobile, averaged January-November 2018, U.S. Based on CNN.com entity compared to a custom list of single brand competitors that are also in the News/Information Category. CNN Brand entity used prior to October 2018.
#1 GLOBAL NEWS BRAND FOR 2018
CNN ranked as the #1 global news brand in 2018, outpacing BBC, Yahoo News and others in audience size across 24 key countries included in Comscore's Media Metrix worldwide rollup. CNBC, Bloomberg, Al Jazeera, Euronews, Sky News, and other international news brands trailed CNN by more than 137 million multiplatform unique visitors on average and fell outside of the top 5 ranking.
CNN: 157 Million Unique Visitors
BBC - 156 million unique visitors
Yahoo News - 130 million unique visitors
HuffPost Global - 125 million unique visitors
The New York Times Brand - 113 million unique visitors
FoxNews.com - 99 million unique visitors
Source: Comscore Media Metrix , Custom-Defined List, Total Digital Audience, January 2018 - October 2018, Worldwide Rollup. Based on CNN.com entity compared to a custom list of single brand, multinational competitors in the News/Information Category, including The United States, Canada, Argentina, Australia, Brazil, Chile, China, Colombia, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Norway, Singapore, Spain, Taiwan, United Kingdom and Vietnam. CNN Brand entity used prior to October 2018. (October 2018 data is the most current available).
#1 IN MILLENNIAL REACH IN 2018
CNN was the #1 news outlet in unique multiplatform visitors between the ages of 18-34 in 2018 with and average of 33 million per month - 6 million more than second-place The New York Times.
CNN: 33 Million Millennial Unique Multiplatform Visitors
The New York Times Brand - 27 million millennial unique visitors
WashingtonPost.com - 23 million millennial unique visitors
HuffPost U.S. (All Inclusive) - 19 million millennial unique visitors
DailyMail.co.uk - 17.3 million millennial unique visitors
BBC - 17.1 million millennial unique visitors
Source: Comscore Media Metrix , Custom-Defined List, Digital Audience Persons 18-34, January 2018 - November 2018, U.S. Based on CNN.com entity compared to a custom list of single brand competitors in the News/Information Category. CNN Brand entity used prior to October 2018.
#1 POLITICAL NEWS SOURCE IN 2018
CNN Politics maintained its #1 position in political news for 2018, ranking ahead of all competitors through the November Midterm Elections.
CNN: 45 Million Unique Visitors
Politico.com - 31 million unique visitors
TheHill.com - 27 million unique visitors
Fox News Politics - 20 million unique visitors
HuffPost Politics - 13 million unique visitors
NBCNews.com Politics - 12 million unique visitors
Source: Comscore Media Metrix Multi-Platform, New/Information - Politics, Total Digital Audience, averaged January-November 201
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CNN Digital Hits All-Time Traffic Highs In 2018 Network Wraps November as #1 in Visitors, Video, Mobile, Millennials, Global, Social & Politics. Chartbeat's #1 Most Engaging News Source of 2018
