Sony Pixel Power calrec Sony

Inside LIV Golf's Broadcast Plans With Chief Media Officer Will Staeger

29/06/2022

Inside LIV Golf's broadcast plans with chief media officer Will Staeger By George Bevir

Tuesday, June 28, 2022 - 10:17

Print This Story

LIV Golf chief media officer Will Staeger likens the new golf tournament's efforts to freshen up coverage of the sport to the approach adopted by UFC or WWE.

We are reinventing the coverage style and aspiring to forge a new way of covering golf, he tells SVG Europe.

Our goal is to is to balance the concerns of the core golf fan, and to bring in new audiences under the tent as well to help golf grow and help golf viewership grow. We've read the complaints from viewers about the incumbent coverage. Complaints about things like the number of commercial breaks and the amount of golf shown, so we want a fast pace. I saw one article that compared about 25 minutes of coverage between us and an incumbent; we had 60-plus shots and they had 30 shots in their coverage.

We want viewers to lean in, and we want younger entertainment and sports viewers to understand the stakes. The question for us, is how we inform, educate and entertain all at once while bringing in new viewers.

We launched with what was ready and what we knew would work, but over the course of the next seven events you'll see you'll see a refinement; it won't be 180 degrees different, but you'll the addition of numerous features.

The new eight-event LIV Golf pro tour has created something of a rift in the golf world, with the PGA suspending some players who have joined the breakaway tour. It has also drawn criticism because of its financial backing by Saudi Arabia's sovereign wealth fund.

The inaugural event of the invitational series, which took place in London earlier this month, saw Charles Schwartzel win $4,000,000 from a total $20,000,000 purse for the individual competition. The second stage of the tour will take place in Portland later this week, from 30 June to 2 July. It then moves to Bedminster in July, Boston and then Chicago in September, Bangkok and Jeddah in October culminating in the season-ending team championship in Miami at the end of October.

On the production side, we wanted to control the coverage narrative. And the best way to do that was to handle our own production rather than have broadcast network production units coming in and covering it their way, says Staeger. We always wanted to build an internal production team in order to make sure we are delivering on the on the innovations that we aspire to.

Staeger speaks of some tight turnaround times, citing a 90-day period during which the team was assembled, and production partners signed up.

A key member of the production team is David Hill, former chairman of Fox Sports and a friend of golfer and LIV Golf chief executive Greg Norman, has taken on the role of production consultant. Staeger described Hill as a legend in the sports production world who really built Fox Sports from the ground up .

Senior vice president of global production is James Watson, who has produced worldwide championships including the Australian Open Golf, Australian Open Tennis and ICC Cricket World Cups while Steve Beim, a nine-time Emmy award winner serves as live event coverage director and executive producer. Creative director is Will Newell, a live event specialist who has delivered promotional and on-air assets for the Olympics and major sports leagues throughout the world.

Additionally, Clark Pierce is managing most of LIV Golf's vendors, which includes NEP. The outside broadcast firm is providing key production facilities, which in London consisted of fly packs and cubicles but will switch to a more of a traditional production truck setup for the Portland event and following stages in the US.

In terms of format, arguably the biggest difference to other tournaments is the use of a shotgun start, which involves all 48 players on the course at the same time teeing off from different holes. That means play concludes earlier than other tournaments, resulting in a more compact viewing schedule. So instead of nine or 10 hours of coverage, it's four and a half or five, says Staeger.

With so much action taking place at the same time, the leaderboard pylon (pictured, below) is intended to provide some clarity for viewers, displaying strokes as well as information such as the number of holes left to play.

The key storyline is where are we in this tournament as well as the season, and so counting the number of holes remaining to play becomes key. The leaderboard pylon has both the team and individual standings. Champion Data has been tasked compiling, amalgamating, and delivering the data for the leaderboard and onscreen statistics.

The way we approached things generally was to look at how the heritage events covered golf, and to bring up production commitment at that sort of level, from a camera standpoint, from an audio standpoint, from a graphic standpoint, from a personnel standpoint, and really follow best practices. The aim is to cover this sport at a faster pace, but still respect the core golf fan.

That meant for the London event the use of over 50 cameras 60 mics, 16 camera towers and two drones.

Staeger says the leaderboard is one of a dozen tools designed to keep viewers informed, with more to be deployed over the course of the season.

The leaderboard pylon is is one of the first key elements in that equation. We also have a feature called Don't Blink'. We have taken one of the marketing slogans and turned it into a way of being honest and informative with the viewer. So that leaderboard pylon is live, and it's telling you within a fraction of a second what has happened around the course. So we are not going back, and rewinding shots that were that were captured with another camera on another hole and playing them as though they are live; we're a
LINK: https://www.svgeurope.org/blog/headlines/inside-liv-golfs-broadcast-pl...
See more stories from svg

Most recent headlines

07/12/2022

Dalet Flex Takes a Leap Forward

Dalet, a leading technology and service provider for media-rich organizations, today announced key new capabilities available in Dalet Flex that support importa...

04/11/2022

Game better with DTS Headphone:X

The best gamers know DTS Headphone:X technology ups their play. Now major magazines have caught on, too. DTS Headphone:X technology creates immersive soundsc...

08/10/2022

Dalet Next-Gen Solutions at IBC 2022

Dalet, a leading technology and service provider for media-rich organizations, is pleased to announce its return to the IBC Show, held in Amsterdam from Septemb...

16/08/2022

NICE Shoes Color's Lenny Mastrandrea Explores Florida's Sunny Gulf Coast for Amazon Prime's Life's Rewards

NICE Shoes Color's Lenny Mastrandrea Explores Florida's Sunny Gulf Coast...

16/08/2022

ASC Online Master Class: August 27th 28th

ASC Online Master Class: August 27th 28th Brie Clayton August 16, 2022 0 Comments The American Society of Cinematographers will hold a two-day Onlin...

16/08/2022

Pixotope Launches Education Program for Virtual Production Students

Pixotope Launches Education Program for Virtual Production Students Brie Clayton August 16, 2022 0 Comments The Pixotope Education Program is a communi...

16/08/2022

DaVinci Resolve creates documentary My Old School's retro look

Colour is a crucial part of documentary film My Old School, with one of the main challenges unifying its animated and live sections By Contributor Published: ...

16/08/2022

Meet the audio describer

Take 1's Ryan Hennessey explains how a love for creative writing and film is a great basis for becoming an audio describer By Contributor Published: Augus...

16/08/2022

Tiffen Introduces new 39mm Filter Size

Tiffen Introduces new 39mm Filter Size Brie Clayton August 15, 2022 0 Comments Tiffen, known for its renowned line of professional glass filters, is in...

16/08/2022

Caton Technology joins Grass Valley Media Universe Alliance

Caton Technology joins Grass Valley Media Universe Alliance Brie Clayton August 15, 2022 0 Comments Brings unrivalled connectivity and acceleration to ...

16/08/2022

Digital Art Professor Kate Parsons Inspires Next Generation of Creators This Week In the NVIDIA Studio'

Editor's note: This post is part of our weekly In the NVIDIA Studio series, ...

16/08/2022

AI Shows the Way: Seoul Robotics Helps Cars Move, Park on Their Own

Imagine driving a car - one without self-driving capabilities - to a mall, airport or parking garage, and using an app to have the car drive off to park itself....

16/08/2022

Smart Devices, Smart Manufacturing: Pegatron Taps AI, Digital Twins

In the fast-paced field of making the world's tech devices, Pegatron Corp. initially harnessed AI to gain an edge. Now, it's on the cusp of creating dig...

16/08/2022

Villrich Broadcast | Demonstrates an automated PTZ solution at the IBC SHOW 2022

Villrich Broadcast, will be at this years IBC Show in Hall 12 Stand A22, were we will demonstrate several solutions that can be combined with a PTZ workflow. On...

16/08/2022

Nevion survey: Cloud adoption a priority for only 27% of broadcasters despite its industry potential

A new survey of broadcasters across the world, undertaken on behalf of Nevion, a...

16/08/2022

ETV Thailand Upgrades to Latest Generation PlayBox Neo Broadcast Playout

Thai public service broadcaster ETV has chosen a playout system from PlayBox Neo as the core of its high-definition educational television channel. The project ...

16/08/2022

Full Stream Ahead with the new Saber IP20X Full NDI

Angekis Technology Co., LTD is proud to present its newest camera, the Saber IP20X Full NDI. This latest camera offers all the advantages of the Saber Series an...

16/08/2022

KILOVIEW debuts new products to boost IP transition at IBC2022

KILOVIEW, a leading provider of IP video transmission solutions, has revealed the new products it will be showcasing on its Stand 7.B60 at this year's IBC20...

16/08/2022

Pixotope Launches Education Program for Virtual Production Students

Pixotope, the leader in live augmented reality, extended reality, and virtual production solutions, today announced the launch of the Pixotope Education Program...

16/08/2022

GB Labs puts the focus firmly on customers with its return to IBC 2022

At IBC 2022, GBLabs' focus is on re-connecting with customers and emphasising how it can help them with the key issues facing their organisations, such as s...

16/08/2022

Daily devotion: Your bible verse and prayer for 16 August 2022

Daily devotion: Your bible verse and prayer for 16 August 2022GOOD MORNING! Here's your daily bible verse and prayer to get you ready and excited about your...

16/08/2022

August 15, 2022

Scripps Research scientists identify how SARS-CoV-2 spreads in the Middle East Findings highlight biases in viral sampling and urgent need for better global hea...

15/08/2022

A La Carte Or A La Cable? How Streaming Services Are Taking The Media Industry Back In Time

alt= class=wp-image-10549 data-lazy-srcset=https://www.studionetworksolutions.co...

15/08/2022

Keep Summer From Ending With Unlimited Music and Podcasts for Less

In need of a pick-me-up to get you through autumn and the cooler days ahead? It's easy to keep the summer beat going with your favorite beach or poolside tu...

15/08/2022

Funny Business

In Season 1 of the HBO Max original series Hacks, legendary but no longer irreplaceable Las Vegas comedian Deborah Vance (Jean Smart) and canceled television ...

15/08/2022

Three Ways a Realistic Driving Simulator Prepares Your Driving Crew

In the past, training for a driving job involved a lot of time on the road or a closed track, practicing various maneuvers, and getting comfortable with the equ...

15/08/2022

How our robotic systems help to maximise mission success

Generally speaking, it is often the case that robotic systems operators are unwittingly held back from maximising on mission success. Throughout this article, w...

15/08/2022

Disney Signs Intellectual Property License Agreement With DivX

SAN DIEGO Digital video tech provider DivX has announced that The Walt Disney Company, whose streaming services include Disney+, Hulu, and ESPN+, has signed an ...

15/08/2022

Nexstar Media Group to Acquire 75% Stake in The CW Network

IRVING, Texas Nexstar Media Group has entered into a definitive agreement to acquire a 75% ownership interest in The CW Network, LLC....

15/08/2022

HBO Max Creates Our Flag Means Death Using Blackmagic Design

HBO Max Creates Our Flag Means Death Using Blackmagic Design Brie Clayton August 15, 2022 0 Comments Blackmagic Design today announced that the HBO Max...

15/08/2022

HighPoint is Now Shipping PCIe Gen3 NVMe RAID AICs in 5-Pack OEM Bundles

HighPoint is Now Shipping PCIe Gen3 NVMe RAID AICs in 5-Pack OEM Bundles Brie Clayton August 15, 2022 0 Comments HighPoint Technologies, Inc. is now sh...

15/08/2022

A League of Their Own Shares Stories the Film Did Not Get To

A League of Their Own, a series inspired by the 1992 film of the same name, premieres on Prime Video August 12. The series is based on adventures of the All-Ame...

15/08/2022

Michelle Dunaway To Co-Host Morning Mix On WXMI-TV

Michelle Dunaway, an anchor on the morning news at WXMI-TV, Grand Rapids, will become co-host of the stations Fox 17 Morning Mix lifestyle program, effective Au...

15/08/2022

Sky Studios Elstree selects Xytech's Media Operations Platform

Xytech's Media Operations Platform now manages the studio's scheduling requirements, including studios, ancillary room and equipment bookings By Jenny ...

15/08/2022

Versa Studios makes key appointments

Carrie Reynolds and Edward Harvey are leading the team at Versa Manchester By Jenny Priestley Published: August 15, 2022 Updated: August 16, 2022 Carrie ...

15/08/2022

THOR Lightning Effect Final Cut Pro X Tutorial

THOR Lightning Effect Final Cut Pro X Tutorial Render FX August 15, 2022 0 Comments Learn how to make blast LIGHTNING like THOR in Final Cut Pro X fo...

15/08/2022

Screen Australia announces $1 million of story development funding for 33 projects

15 08 2022 - Media release Screen Australia announces $1 million of story develo...

15/08/2022

Wisycom Releases new BFL1 RF-over-fiber Interface at IBC 2022

Wisycom Srl announces its new Wisycom BFL1 RF-over-fiber interface, which will debut at IBC 2022 (Stand 8.D78). A compact, easy-to-set-up module, the BFL1 is an...

15/08/2022

ALIPH and rsquo;s Digital Transformation Towards Intelligent, Agile Asset Management

Founded in Geneva in 2017, ALIPH's mission is unique; it is an international...

15/08/2022

UZALO: Watch tonight's episode, 15 August 2022 [VIDEO]

UZALO: Watch tonight's episode, 15 August 2022 [VIDEO]Missed an episode of Uzalo? No problem! Watch all the latest episodes of Uzalo soapie right here,don&#...

15/08/2022

MUVHANGO: Watch tonight's episode, 15 August 2022 [VIDEO]

MUVHANGO: Watch tonight's episode, 15 August 2022 [VIDEO]Missed an episode of Muvhango? No problem! Watch all the latest episodes of Muvhango soapie right h...

15/08/2022

SKEEM SAAM: Watch tonight's episode, 15 August 2022 [VIDEO]

SKEEM SAAM: Watch tonight's episode, 15 August 2022 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch all the latest episodes of Skeem Saam soapie r...

15/08/2022

HOUSE OF ZWIDE: Watch tonight's episode, 15 August 2022 [VIDEO]

HOUSE OF ZWIDE: Watch tonight's episode, 15 August 2022 [VIDEO]Missed an episode of House of Zwide ? No problem! Watch all the latest episodes of House of Z...

15/08/2022

GOMORA: Watch tonight's episode, 15 August 2022 [VIDEO]

GOMORA: Watch tonight's episode, 15 August 2022 [VIDEO]Missed an episode of gomora? No problem! Just watch all the latest episodes of gomora soapie right he...

15/08/2022

SCANDAL: Watch tonight's episode, 15 August 2022 [VIDEO]

SCANDAL: Watch tonight's episode, 15 August 2022 [VIDEO]Missed an episode of Scandal ? No problem! Watch all the latest episodes of Scandal soapie right her...

15/08/2022

GENERATIONS: Watch tonight's episode, 15 August 2022 [VIDEO]

GENERATIONS: Watch tonight's episode, 15 August 2022 [VIDEO]Missed an episode of Generation The Legacy? No problem! Watch all the latest episodes of Generat...

15/08/2022

VEON's Banglalink Unwraps Toffee for Content Creators

Amsterdam, 15 August, 2022: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and services, tod...

15/08/2022

Telos Alliance Features Grass Valley on Virtual Intercom Transforming Cloud-based Media Production

Telos Alliance Features Grass Valley on Virtual Intercom Transforming Cloud-base...

15/08/2022

Net Insight wins substantial Nimbra Edge order

Stockholm, Sweden - A leading American service provider has selected Net Insight for an integrated cloud and hardware solution including a license agreement in ...