
How to distinguish yourself in a crowded environment? The technological evolution of the last years destroyed any glimpse of stability in TV and the media sector in general. In a relative short period, TV producers worldwide went from competing with a few TV channels to an ever changing environment where thousands of players fight for a shortening attention span over a multitude of different devices. With so many people calling for your attention your first instinct might be not to look anymore. And when you do, you don't have much time, so TVs must be quick and consistent to capture its audience.
The proliferation of platforms did not change the need for identity. Quite the contrary, it made it more important than never. Consumers need some guidance to navigate through the myriad of possibilities at their disposal. Strong brands need strong identities and a strong identity can only be created with a deep knowledge of the audience and of the broadcast industry.
wTVision can provide unique approaches due to its expertise in multiple areas of the business and that's exactly what Mariana Mateus, Channel Branding Account Manager at the company, highlights: the importance of understanding all the processes behind a TV show, from the brainstorming stage to post-production, and the advantage of basing its solutions only on internal resources, which gives wTVision an edge over the competition and the ability to provide state-of-the-art solutions . An opinion also shared by M rio Silva, wTVision's Creative Director, that emphasizes the unique turn-key solutions of the company, connecting branding and automated on-air systems that work hand in hand . M rio Silva talks about a time in which companies are asked to do more with less and, from that perspective, understanding all the practical consequences of the job, namely the designing details that might affect the operators' and producers' work, allows us to deliver much better and complete results to the client.
The rebranding of the entire graphic concept of Real Madrid TV, designed by wTVision, is the perfect example of the competitive advantages provided by the company. For the arguably biggest football club in the world, wTVision managed a top-down approach that comprised the channel branding and seven of its most important shows. This comprehensive creative work, that included a careful study of Real Madrid's identity and future plans, focused on the logo, generic and promotional videos and backgrounds but also on highly dynamic graphics that allow its content to be edited and updated according to daily needs. The new visual identity incorporated the curved metallic lines of the new Santiago Bernab u without forgetting the historical elements of the club and the know-how and experience of the company regarding TV production and sports shows allowed it to incorporate all the technical details for a smooth broadcast.
wTVision's skilled team develops creative channel branding and creates and implements graphics for any kind of TV program, also offering the unique possibility of integration with its software products (combining data with graphics playout). Finally it offers virtual solutions that include designing multi-angle virtual sets, animated 3D and virtual graphics for camera tracked systems.
The solid understanding of the broadcast industry that comes with the 15 years of experience and expertise allows wTVision to deliver creative solutions that are, at the same time, innovative and effective: something that, despite all the technological changes, is still the essence of the business.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
02/05/2025
WASHINGTON The National Association of Broadcasters has filed a wide-ranging rebuttal to proposals by the pay TV industry that the Federal Communications Commis...
02/05/2025
WASHINGTON As part of an ongoing push to strengthen local reporting, the Corporation for Public Broadcasting (CPB) has awarded a $649,703 grant to the Appalachi...
02/05/2025
With more than 60 members, the Wireless Microphone Spectrum Alliance said it is actively advocating for its RF spectrum through meetings and filings in the Fede...
02/05/2025
WASHINGTON The union representing broadcast technicians is pushing back against a major effort by the National Association of Broadcasters and station owners to...
02/05/2025
MENLO PARK, Calif. Streaming channel provider Future Today has launched its Future Today Marketplace, a new connected TV (CTV) advertising platform that offers ...
02/05/2025
LOS ANGELES The Africa Channel (TAC) said it has launched TAC Labs, a newly created technology unit to provide low-cost AI-powered solutions to help publishers ...
02/05/2025
SAN JOSE, Calif. Roku said it will acquire Frndly TV, a virtual multichannel video programming distributor (vMVPD) geared toward family friendly content that of...
02/05/2025
Riedel Communications, a global leader in real-time video, audio, data, and communications networks, is pleased to announce the opening of a new office in Hong ...
02/05/2025
Since 2012, VES Award-winning studio PFX has delivered visual effects for projects from Napoleon to Stranger Things, but a thriller set inside a car is a fi...
02/05/2025
TAG Video Systems will unveil its latest innovations at MPTS 2025 in Booth A31-32, alongside technology partner Techex. TAG's Realtime Media Platform will b...
02/05/2025
Glensound, a leader in high-quality audio systems, is bringing the latest additions to its portfolio of intercom, commentary and eSports audio solutions to MPTS...
02/05/2025
OpenDrives, Inc., a leading provider of software-defined data storage and data services solutions, is proud to announce that its Atlas software-defined storage ...
02/05/2025
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase its innovative broadcast solutions at BroadcastA...
02/05/2025
LucidLink, the storage collaboration platform for enterprise creative teams, will return to the Media Production & Technology Show (MPTS) on May 14 15, 2025, at...
02/05/2025
Pebble will be showcasing its proven playout solutions at CABSAT 2025 (Dubai World Trade Centre, 13-15 May). With 25 years of expertise in the broadcast industr...
02/05/2025
Encompass Digital Media is leading transformation of the BBC World Service's global distribution from satellite to IP-based delivery. The initiative, which ...
02/05/2025
Larry Jordan Meets With Sonnet at NAB 2025
Brie Clayton May 1, 2025
0 Comments
Greg LaPorte, VP of Sales & Marketing at Sonnet Technologies talks to L...
02/05/2025
Four Boston Conservatory Alumni Nominated for Tony Awards Fifteen alumni from Boston Conservatory at Berklee and Berklee College of Music contributed to nomin...
01/05/2025
As Tanzania approaches a pivotal election year marked by both promise and concern over the impact of artificial intelligence (AI) on media, more than 300 journa...
01/05/2025
Paul Reubens appears in Pee-wee as Himself, an official selection of the 2025 Sundance Film Festival. Courtesy of Sundance Institute | photo by Michael Ochs A...
01/05/2025
After four years of lectures, study sessions, exams, and parties, college senior...
01/05/2025
72.4% of overall TV viewing in Q1 2025 is of content that includes advertising
...
01/05/2025
NEW YORK LiveNow From Fox, Fox Television Stations' national news streaming service, has released viewing data showing the first quarter was the best quarte...
01/05/2025
The global installed base of Smart TVs and Connected TV (CTV) devices will reach 4.2 billion units by 2030, growing at a CAGR of 9.6% from 2.65 billion in 2025,...
01/05/2025
Samsung TV Plus has announced that it is expanding its existing lineup of more than 50 sports channels with five new free, ad-supported streaming television (FA...
01/05/2025
MELBOURNE, Fla. Carlo DiMarco has joined USSI Global as vice president of strategic marketing and growth, with responsibility for strategic business development...
01/05/2025
WASHINGTON The NAB has filed a wide-ranging rebuttal to proposals by the pay TV industry that the FCC delete and/or significantly change rules governing retrans...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
01/05/2025
Munster and Connacht Football Finals onThe Sunday Game Live
Final two days of t...
01/05/2025
Telling the story: Extensive technical set-up delivers comprehensive Special Oly...
01/05/2025
Just Around the Bend: Olympic Broadcasting Services Readies for the Milano-Corti...
01/05/2025
Wireless Microphone Spectrum Alliance Gets Going With Lobbying To Ensure RF Acce...
01/05/2025
Voice actor and producer Mark Yoshimoto Nemcoff shares his first impressions of the DPA 2017 Shotgun Microphone, from real-world auditions to side-by-side compa...
01/05/2025
With my previous console, Freeman recalls, I always had to run a Waves server for EQ and compression, but when I switched to DiGiCo, I found it was such an op...
01/05/2025
Stream all episodes ofLook Who's Hangry from April 29
An RT Player Original in partnership with Heinz...
01/05/2025
Here is your host, Patrick Kielty!
T naiste, Minister for Foreign Affairs and T...
01/05/2025
Exclusive interviews and un-seen footage feature in new two-part series...
01/05/2025
May brings more than just rainbows and sunshine - it's also time for fresh adventures and epic battles. This GFN Thursday spotlights 20 can't-miss games...
01/05/2025
RT Investigates reveals details of Christian Brothers who were senior leaders a...
01/05/2025
RT Statement
The Enterprise Resource Planning (ERP) project is one of the projects that was funded from the proceeds of RT 's land sale in 2017, the init...
01/05/2025
Watch our promo: RT Supporting the Arts | What's on
This May, RT is delighted to support Bealtaine Festival, Fastnet Film Festival, and Dublin Dance Fest...
01/05/2025
For Nicolas Simon, advancing the field of robotics is a personal mission that could change his siblings' lives.
Two-thirds of Simon's family members us...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...