Panavision Integrates Cooke s /i Technology

Leading motion picture equipment manufacturer is latest company to join stellar list of /i Technology partners.

Leicester, UK - 14 June 2016 - Cooke Optics, the multi-award winning manufacturer of precision lenses for film and television, is delighted to announce that the leading motion picture equipment manufacturer Panavision has joined the growing list of /i Technology Partners, pledging to build support for the /i Technology protocol into its portfolio in the future.

Cookes /i Technology is an open metadata protocol that enables film and digital cameras to automatically record key lens data for every frame shot and provide it to post-production teams digitally.

Les Zellan, chairman of Cooke Optics, said, Cooke is delighted to welcome Panavision to the growing list of leading manufacturers supporting the /i Technology partnership. /i Technology enables camera teams to capture vital information that provides incredible efficiencies for post and VFX teams, allowing them to track shots more accurately.

At Panavision, we are dedicated to providing our customers with the latest innovations to streamline their workflow, said Panavision's Chief Operating Officer Mark Howorth. Cooke's /i Technology offers metadata from camera through post, helping to communicate the vision of the creative team. Supporting filmmakers is always our first priority, and this partnership further expands our ability to provide unparalleled service.

Other manufacturers that have adopted the /i Technology protocol include:

Aaton

ANDRA

Angenieux

ARRI

Atomos

Avid

Birger Engineering

Canon

Cinematography Electronics

CMotion

Codex

Element Technica

Fujifilm

Global Boom International Ltd (GBI)

IB/E Optics

Mark Roberts Motion Control

Optitek

Ovide

Preston Cinema Systems

RED Digital Cinema

Service Vision

Sony

The Foundry

The Pixel Farm

Transvideo

Vision Research (Ametek)

Zeiss

About Cooke Optics, LTD.

Cooke is a storied name in both cinematographic and ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world's most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Cooke was honoured with a 2013 Academy Award of Merit (an Oscar statuette) for its continuing innovation in the design, development and manufacture of motion picture camera lenses. Features in production or recently shot with Cooke lenses include Pride and Prejudice and Zombies, The 33, Creed, The Intern, Born to Dance, Monolith,Trainwreck, Ex Machina, Everest, Jupiter Ascending, Mr. Turner, The Grand Budapest Hotel, Un Homme Ideal, and Paddington. Television shows in production or recently shot with Cooke lenses include Jonathan Strange and Mr. Norrell, The Musketeers, Cilla, The C Word, Orange is the New Black, Penny Dreadful, Fargo, Breaking Bad, Person of Interest, The Client List, Game of Thrones, and Downton Abbey.

LINK:	http://www.theiabm.org/news/member-news/blogart3513...
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