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M&C Saatchi LA is proud to have developed and produced a multi-platform campaign for the grand re-opening of one of Los Angeles' most beloved artistic centers: the Ford Theatres. The campaign shines a spotlight on how the Ford Theatres brings people together for transformative arts experiences that inspire, empower and ignite cultural exchange.
After having been closed for nearly two years of renovations, we knew that we faced an incredible challenge and had an amazing opportunity, said Los Angeles County Arts Commission Communications & Marketing Director Leticia Rhi Buckley. The team at M&C Saatchi became an extension of our staff, they worked side by side with us, embodying our mission and vision. This commitment combined with their expertise guided our campaign every step of the way, resulting in a successful reopening and launch of the summer season.
A series of short documentary films explore the diverse programing, from music to spoken word, with intimate views on the creative process taken to bring artistic works to the stage. The films feature TAIKOPROJECT + Quetzal, Flypoet and the Pacific Opera Project. A second series of films was created from a number of pop-up performances that were planned and captured around Los Angeles. Those films feature The Filharmonic, Vaud & The Villains and Versa-Style Dance Company. Other elements in the campaign include Instagram influencer take-overs, pole banners and billboards, collateral, digital display, radio and social content.
View the work here:
POP: https://vimeo.com/176483906
Vaud: https://vimeo.com/176484011
Flypoet: https://vimeo.com/176484626
Taiko: https://vimeo.com/176484628
Versa: https://vimeo.com/176484379
Filharmonic: https://vimeo.com/176484378
Short version Vaud: https://vimeo.com/176486371
Short version POP: https://vimeo.com/176484627
Working on this project has made us so proud to be a part of LA's creative community. Our city is home to such an interesting mix of talented and passionate artists, and we are so lucky to have a place like the Ford Theatres, where their creative expression is nurtured and celebrated, says M&C Saatchi LA Creative Director Maria Smith.
Each summer, Angelinos enjoy world-class entertainment in an environment that fosters innovation and collaboration at the Ford Theatres. One of the oldest performing arts venues in Los Angeles, the Ford is an intimate space ensconced in the natural beauty of the surrounding canyon. This season follows critical work with historic preservation architects and a renovation that ensures lasting quality for future generations of audiences and artists. It all adds up to LA's Freshest Stage.
About The John Anson Ford Theatres:
The John Anson Ford Theatres are owned and operated by the County of Los Angeles. Located in a 32-acre County regional park, the facility is run through a three-way partnership between the Los Angeles County Arts Commission, the Department of Parks and Recreation and the Ford Theatre Foundation. The John Anson Ford Theatres complex is one of the oldest performing arts venues in Los Angeles still in use. Each year, the Ford partners with LA County-based arts organizations to present an eclectic season of culturally diverse music, dance, theatre, film and family events. Find out more at http://fordtheatres.org
About M&C Saatchi LA:
Founded by Maurice and Charles Saatchi with the principal of Brutal Simplicity of Thought, M&C Saatchi is the worlds largest independent marketing communications group, with 24 offices in 18 countries and was named runner up for Campaign Magazines Agency Network of the Year 2015. The network employs more than 1,800 people who service over 200 clients, spanning advertising, design, social, content, digital marketing, mobile, public relations, sponsorship and event management. Named in the top 5 of Ad Ages Best Places To Work 2015, M&C Saatchi LA has produced iconic work for Ketel One, Crystal Cruises, Qantas Airways, Epson, VIZIO, Fox, Miramax, ABC, Netflix, the San Diego Zoo, UGG , New Mexico Tourism Department, and Google. Social and digital specialists Heavenspot became part of M&C Saatchi LA in 2015, expanding the agencys reach into the entertainment and technology industries in collaboration with M&C Saatchi SHARE. For more information, please see www.mcsaatchi-la.com.
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