Sony Pixel Power calrec Sony

City Football Group Partners with Cisco

18/10/2019

City Football Group (CFG) today announced a new global multi-year partnership with Cisco, the worldwide technology leader, focused on using technology to drive innovation; enhance connectivity for clubs, players and fans; and positively impact people and communities around the world through sport.

With the agreement Cisco will become an Official Technology Partner for five CFG clubs; Premier League champions Manchester City, New York City FC, Melbourne City FC, Yokohama F. Marinos and Sichuan Jiuniu FC, including the women's teams of Manchester City and Melbourne City FC.

This announcement marks Cisco's first major partnership with a football organisation in the company's history. Throughout the partnership, CFG will utilise Cisco's networking and other key technologies to enhance the operations of each club and strengthen connectivity across the Group as a whole. Today's announcement formalises the relationship between the two organisations which began in 2013 when Manchester City installed Cisco technology across the Etihad Stadium and wider campus a system that has supported every aspect of the Club's operation ever since.

As part of its ambition to positively impact the lives of one billion people by 2025, Cisco will support Cityzens Giving, the Group's global initiative to empower young leaders in cities around the world to tackle social issues through the power of football. In addition to supporting the creation of a new community football project, Cisco's commitment to bridging hope and possibility through technology will drive innovation and connectivity across the global Cityzens Giving project network.

Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: We are delighted to announce this new partnership with Cisco which will span four continents across the City Football Group network. CFG is an organisation built on people and we are excited to embrace Cisco's technologies to better connect our clubs, players and fans across the world.

This partnership will be driven by its shared values of innovation, pushing the boundaries of our industries and providing a positive impact to the communities in which we operate, and we are delighted to welcome such a prestigious brand into the CFG family.

Brian Eaton, Director of Global Sports Marketing at Cisco, said: In City Football Group we found a global organisation that is relentless in its pursuit of excellence and taps into people's passions in a way that few other things can. While they already use Cisco technology to bring connectivity to fans, they see an opportunity to partner and use technology to positively shape the business of football.

Cisco believes technology is a bridge to possible, a future that benefits people in a dynamic and positive way. That shared belief is the foundation of our partnership and from which we are excited to embark on a meaningful relationship.

About City Football Group

City Football Group (CFG) is the owner of a number of football related businesses with global relevance. These include high profile professional football clubs, academies, technical support and marketing companies. CFG's majority-owned clubs include Premier League Manchester City FC, Melbourne City FC of the A-League and MLS Franchise New York City FC.

CFG's other club investments comprise Yokohama F. Marinos of the J-League, Club Atl tico Torque in the Primera Division of the Uruguayan league, FC Girona of La Liga and the most recent addition to City Football Group, Sichuan Jiuniu FC from China League Two. The common aim across all clubs is to provide the best possible experience and an unmatched opportunity for fans and communities to participate in, and benefit from, football at both a local and global level. The Group's support companies - Global Football and City Football Marketing - operate from a number of offices around the world in support of the Group's clubs, associate organisations and customer organisations. Global Football shares footballing IP and know-how to recruit, develop, train and win. City Football Marketing creates media, marketing and fan engagement properties to support the commercial development of clubs and their partners.

City Football Group is majority owned by Abu Dhabi United Group (ADUG). ADUG is an investment and development company privately owned by His Highness Sheikh Mansour bin Zayed Al Nahyan. In December 2015, ADUG divested a 13% shareholding to a China Media Capital-led consortium, creating an unprecedented platform for the growth of CFG clubs and companies in China and internationally. City Football Group's headquarters are in Manchester and it has offices in Abu Dhabi, Girona, London, New York, Melbourne, Montevideo, Shanghai, Shenzhen, Singapore and Tokyo.

About Cisco Systems, Inc.

Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrows digital opportunity today. Discover more at newsroom.cisco.comand follow us on Twitter at @Cisco.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Ciscos trademarks can be found at www.cisco.com/go/trademarks.

###
LINK: https://newsroom.cisco.com/press-release-content?type=webcontent&artic...
See more stories from cisco

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

27/04/2026

CES Power Acquires Three Ireland-Based Businesses

CES Power, a provider of infrastructure for live events, has announced the acquisition of three Ireland-based businesses: GH Energy Rental Ltd, Event Power, and...

27/04/2026

Fubo to Launch Multiview on Select LG TVs Ahead of 2026 Football Season

FuboTV Inc. has announced it is developing its Multiview feature for the Fubo streaming service on select LG TVs, including 2024, 2025, and newer 4K and 8K mode...

27/04/2026

Shade Raises $14 Million in Funding Round Led by Khosla Ventures

Shade, a file management platform for creative teams, has announced a $14 million funding round led by Khosla Ventures, Construct Capital, and Bling Capital, br...

27/04/2026

AES to Present Immersive Audio Academy 12th Edition on April 30

The Audio Engineering Society (AES) will present the Immersive Audio Academy 12th Edition - Immersive Audio in All Flavors - on April 30, 2026, at 12:00 p.m. ...

27/04/2026

DAZN Launches DAZN48 Creator Program for FIFA World Cup 2026

DAZN has announced DAZN48, a creator program for the FIFA World Cup 2026 that will recruit 48 creators - one representing each of the 48 qualified nations - to ...

27/04/2026

FloSports Acquires Streaming Rights to Four CrossFit Events

FloSports has announced exclusive streaming rights to four CrossFit competitions: Legends Del Mar: CrossFit Semi-Finals, Magic City Games, NorCal Classic, and t...

27/04/2026

NAB 2026: Telestream Pulse Named NAB Show 2026 Product of the Year for Monitoring and Measuring

Telestream has announced that Pulse, its software-defined test and measurement p...

27/04/2026

NAB 2026: Shade Wins 2026 NAB Show Product of the Year Award

Shade has announced it is a Cloud Computing and Storage winner in the 2026 NAB Show Product of the Year Awards. Winners were selected by a panel of industry exp...

27/04/2026

SVG All-Stars: Kelsey Kjeldsen, Senior Director and Video Ads Platform Lead, DTC Products, Tech, and Operations, NBA

Leading the NBA's video-ads platform, this Penn State grad is at the forefro...

27/04/2026

DAZN Extends T100 Triathlon World Tour Rights to Africa

DAZN has expanded its international broadcast rights for the T100 Triathlon World Tour to include Africa. All races from the T100 calendar will be available for...

27/04/2026

NAB 2026: NAB Show Announces 2026 Project and Product of the Year Award Winners

NAB Show has announced the recipients of its 2026 Project of the Year and Product of the Year Awards at a ceremony at the Las Vegas Convention Center. Each wi...

27/04/2026

DIRECTV Launches on Meta Quest Headsets as Sports Season Heats Up

DIRECTV has launched on Meta Quest headsets, becoming the first MVPD to offer live TV through the platform. The timing coincides with the stretch run of the MLB...

27/04/2026

TBL Team Boxing League and MSG Networks Announce Broadcast Partnership

TBL Team Boxing League has announced a broadcast agreement with MSG Networks to air all remaining Season 4 fights live across MSG's television and digital p...

27/04/2026

Audio Exhibitors Showcase New Platforms, Innovative Solutions for Complex Issues

IP integration, interoperability, growth of intercommunications were key concerns for vendors and visitors alike Attendees at the recently concluded 2026 NAB S...

27/04/2026

Behind The Mic: Kenny Beecham to Launch NBA Radio Show on SiriusXM; Mike Tomlin to Join NBC Pregame Show

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

27/04/2026

On the Show Floor, the Microphone Is Still the Place Where Audio Begins

A pro-audio emphasis, spectrum changes, and on-field audio mark the new products and enhancements to existing offerings Microphones remain the primary point of...

27/04/2026

NAB Show 2026 In Review: Our Complete Collection of Video Interviews with Industry Thought Leaders

The Sports Video Group team was all over the NAB Show floor out in Las Vegas las...

27/04/2026

Svenska artister genererade nra 2 miljarder kronor frn Spotify under 2025

N r Spotify grundades f r 20 r sedan dominerades musikmarknaden av illegal nedladdning. Sedan dess har streaming bidragit till att teruppr tta betalningsvilja...

27/04/2026

Introducing Fitness With Spotify: A New Way to Bring Movement Into Your Daily Routine

Time on Spotify should feel meaningful and intentional, not something that slips...

27/04/2026

Brainworx release bx_tonebox

New modular multi-effects plug-in revealed The latest plug-in from Brainworx delivers a modular set of effects designed to offer a convenient alternative to...

27/04/2026

Desert Island Boom Set from Schoeps

Kit includes supercardioid & shotgun capsules High-end mic manufacturer Schoeps have recently introduced another member of their Desert Island Set family. O...

27/04/2026

Sound Skulptor introduce the LA502T

LA2A-inspired 500-series module arrives Sound Skulptor have announced the upcoming launch of a new 500-series module that aims to recreate one of the most p...

27/04/2026

Stam Audio announce the SA-4000+

SSL-inspired compressor unit upgraded Stam Audio are well known for their painstaking recreations of vintage audio gear, with their extensive product range ...

27/04/2026

Study: Local TV Political Ad Spend to Top $4 billion in 2026

Share Copy link Facebook X Linkedin Bluesky Email...

27/04/2026

Nippon TV's In-House Proprietary AI Solution AiDi Wins Product of the Year Award at NAB 2026

Nippon TV's In-House Proprietary AI Solution AiDi Wins Product of the Year A...

27/04/2026

Outpost Introduces Unlimited Collaboration Model for Review and Approval Workflows

Outpost Introduces Unlimited Collaboration Model for Review and Approval Workflo...

27/04/2026

Ikegami Announces VFE-P07D Monocular OLED Viewfinder with Tiltable 3.5-inch LCD Monitor

Ikegami Announces VFE-P07D Monocular OLED Viewfinder with Tiltable 3.5-inch LCD ...

27/04/2026

Custom Consoles Completes Large Module-R MCR Desk and Med...

Custom Consoles announces the completion of a large Module-R desk and MediaWall monitor display mount for an expanded master control room at Gravity Medias West...

27/04/2026

Other World Computing Launches OWC Express 4M2 Ultra - Thunderbolt 5 Four-Slot NVMe M.2 SSD Enclosure

Other World Computing Launches OWC Express 4M2 Ultra - Thunderbolt 5 Four-Slot N...

27/04/2026

Netflix announces El sobrino, the new film by Damin Szifron starring Leonardo Sbaraglia

Back to All News Netflix announces El sobrino, the new film by Dami n Szifron s...

27/04/2026

Red Seat Ventures Announces Exclusive Multiyear Partnership with Kill Tony

Red Seat Ventures Announces Exclusive Multiyear Partnership with Kill Tony The Company is the New Monetization and Distribution Home for the Globally Popula...

27/04/2026

RT 2FM launches nationwide quest for next superstar DJ to play Forbidden Fruit Festival

RT 2FM is calling on aspiring DJs across Ireland to take their shot at the spot...

27/04/2026

RT is Supporting 32 Arts and Cultural Events all over Ireland this May

RT continues to champion Ireland's creative life this May, supporting a broad range of festivals, exhibitions and performances across music, theatre, liter...

26/04/2026

Director Yoon Jong-bin Returns with The Generals' (WT), An Incisive Chronicle of a Second-in-Command

Back to All News Director Yoon Jong-bin Returns with The Generals' (WT), A...

26/04/2026

'Nine Queens,' Starring Alvaro Morte and Patrick Criado, Starts Production

Back to All News Nine Queens, Starring Alvaro Morte and Patrick Criado, Starts ...

25/04/2026

Spotify and Vogue Celebrate Music and Culture in Mexico City

In the heart of Mexico City, music, culture, and fashion converged last night as Spotify and Vogue Latin America welcomed guests to an intimate gathering at Soh...

25/04/2026

Brainworx introduce bx_tonebox

New modular multi-effects plug-in revealed The latest plug-in from Brainworx delivers a modular set of effects designed to offer a convenient alternative to...

25/04/2026

Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of Show for Scheduling Optimization

Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of ...

25/04/2026

SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026

SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026 Brie Clayton April 24, 2026 0 Comments Compact modular set ideal for location sound ...

25/04/2026

Berklee Africana Studies Hosts Gospel Extravaganza 2026

Berklee Africana Studies Hosts Gospel Extravaganza 2026 The Signature Series event will honor three new inductees to the Berklee Gospel Hall of Fame and celeb...

25/04/2026

Student Spotlight: Siva

Student Spotlight: Siva Maja Gierszewska, who performs under the artist name Siva, shares how she found her songwriting confidence at Berklee. April 24, 2026...

25/04/2026

WNBA Offers Free Streaming of all Preseason Games

Share Copy link Facebook X Linkedin Bluesky Email...

24/04/2026

Churchill Downs Inc. Acquires Preakness Stakes for $85 Million

Churchill Downs Inc. (CDI) has announced a definitive agreement to acquire the intellectual property of the Preakness Stakes and Black-Eyed Susan Stakes from 1/...