City Football Group (CFG) today announced a new global multi-year partnership with Cisco, the worldwide technology leader, focused on using technology to drive innovation; enhance connectivity for clubs, players and fans; and positively impact people and communities around the world through sport.
With the agreement Cisco will become an Official Technology Partner for five CFG clubs; Premier League champions Manchester City, New York City FC, Melbourne City FC, Yokohama F. Marinos and Sichuan Jiuniu FC, including the women's teams of Manchester City and Melbourne City FC.
This announcement marks Cisco's first major partnership with a football organisation in the company's history. Throughout the partnership, CFG will utilise Cisco's networking and other key technologies to enhance the operations of each club and strengthen connectivity across the Group as a whole. Today's announcement formalises the relationship between the two organisations which began in 2013 when Manchester City installed Cisco technology across the Etihad Stadium and wider campus a system that has supported every aspect of the Club's operation ever since.
As part of its ambition to positively impact the lives of one billion people by 2025, Cisco will support Cityzens Giving, the Group's global initiative to empower young leaders in cities around the world to tackle social issues through the power of football. In addition to supporting the creation of a new community football project, Cisco's commitment to bridging hope and possibility through technology will drive innovation and connectivity across the global Cityzens Giving project network.
Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: We are delighted to announce this new partnership with Cisco which will span four continents across the City Football Group network. CFG is an organisation built on people and we are excited to embrace Cisco's technologies to better connect our clubs, players and fans across the world.
This partnership will be driven by its shared values of innovation, pushing the boundaries of our industries and providing a positive impact to the communities in which we operate, and we are delighted to welcome such a prestigious brand into the CFG family.
Brian Eaton, Director of Global Sports Marketing at Cisco, said: In City Football Group we found a global organisation that is relentless in its pursuit of excellence and taps into people's passions in a way that few other things can. While they already use Cisco technology to bring connectivity to fans, they see an opportunity to partner and use technology to positively shape the business of football.
Cisco believes technology is a bridge to possible, a future that benefits people in a dynamic and positive way. That shared belief is the foundation of our partnership and from which we are excited to embark on a meaningful relationship.
About City Football Group
City Football Group (CFG) is the owner of a number of football related businesses with global relevance. These include high profile professional football clubs, academies, technical support and marketing companies. CFG's majority-owned clubs include Premier League Manchester City FC, Melbourne City FC of the A-League and MLS Franchise New York City FC.
CFG's other club investments comprise Yokohama F. Marinos of the J-League, Club Atl tico Torque in the Primera Division of the Uruguayan league, FC Girona of La Liga and the most recent addition to City Football Group, Sichuan Jiuniu FC from China League Two. The common aim across all clubs is to provide the best possible experience and an unmatched opportunity for fans and communities to participate in, and benefit from, football at both a local and global level. The Group's support companies - Global Football and City Football Marketing - operate from a number of offices around the world in support of the Group's clubs, associate organisations and customer organisations. Global Football shares footballing IP and know-how to recruit, develop, train and win. City Football Marketing creates media, marketing and fan engagement properties to support the commercial development of clubs and their partners.
City Football Group is majority owned by Abu Dhabi United Group (ADUG). ADUG is an investment and development company privately owned by His Highness Sheikh Mansour bin Zayed Al Nahyan. In December 2015, ADUG divested a 13% shareholding to a China Media Capital-led consortium, creating an unprecedented platform for the growth of CFG clubs and companies in China and internationally. City Football Group's headquarters are in Manchester and it has offices in Abu Dhabi, Girona, London, New York, Melbourne, Montevideo, Shanghai, Shenzhen, Singapore and Tokyo.
About Cisco Systems, Inc.
Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrows digital opportunity today. Discover more at newsroom.cisco.comand follow us on Twitter at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Ciscos trademarks can be found at www.cisco.com/go/trademarks.
###
Most recent headlines
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
20/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...
20/12/2025
CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...
20/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language model...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Barack Obama Includes Laufey on His 2025 Favorite Music List The former presidents roundup of books, music, and movies includes a song from the Berklee alums ...
20/12/2025
Study reveals a key hormonal circuit in the kidneys Scripps Research scientists identify the protein that helps kidney cells regulate renin, providing foundatio...
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Cre...
19/12/2025
2025 SVG Summit Audio Recap: Say What?The Audio Production and Distribution Workshop at the SVG Summit 20 took on issues including speech intelligibility, Next-...
19/12/2025
Gamified fun: Channel 5 on its NFL Big Game Night ambitions with Hungry Bear Med...
19/12/2025
College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familia...
19/12/2025
AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Em...
19/12/2025
Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to N...
19/12/2025
SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captiva...
19/12/2025
Mounted to the pylon of an AH-1Z Viper helicopter, a Red Wolf vehicle successful...
19/12/2025
L3Harris technology for the SDA Tranche 3 Tracking Layer program will provide in...
19/12/2025
Partnership brings Nielsen ONE measurement activation directly into XR's adv...
19/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
19/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
19/12/2025
Berklee Announces Spring 2026 Signature Series This season's highlights include the Gospel Extravaganza, the 40th International Folk Festival, special gue...
19/12/2025
Performing arts centres across the globe have doubled down on live production infrastructure in recent years. For venues like the Queensland Performing Arts Cen...
19/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
City Football Group (CFG) today announced a new global multi-year partnership with Cisco, the worldwide technology leader, focused on using technology to drive innovation; enhance connectivity for clubs, players and fans; and positively impact people and communities around the world through sport. 
