
Global Streaming Event SHEIN Together Streamed with Blackmagic Design posted: 26/06/2020
Blackmagic Design today announced that its Pocket Cinema Camera 6K and URSA Mini Pro 4.6K G2 cameras, Blackmagic Web Presenters and more were used to stream SHEIN Together, a virtual showcase that combined music with beauty and fashion to benefit COVID-19 relief. Streamed exclusively on the SHEIN app to 1.6 million viewers, the event featured musical performances by Katy Perry, Lil Nas X, Rita Ora and Doja Cat, as well as appearances by Hailey Beiber, Madeline Petsch, Tyler Cameron and more.
SHEIN is an international B2C fast fashion ecommerce platform offering womens wear, mens apparel, childrens clothes, accessories, shoes, bags and other fashion items. From May 4 through May 11, 2020, SHEIN donated all proceeds from its SHEIN Together apparel, as well as an additional $100,000 to the COVID-19 Solidarity Response Fund for the WHO, which supports global efforts to prevent, detect and respond to the pandemic.
Noah Clark, CEO of Los Angeles based video production company and creative content agency Station 22, was tasked with producing the four hour streaming event, which was hosted by E! News The Rundown host Erin Lim and online personality Sheela Awe, and featured top performers in music, beauty and fashion.
We knew it would be an exciting creative and technical challenge since all of the talent had to be captured, streamed and broadcast remotely, Clark said. After much research and consideration of different gear options, we decided that using a variety of Blackmagic Design products would be the best way to ensure our success.
To bring the virtual showcase to life, Station 22 relied on two Pocket Cinema Camera 6Ks and two URSA Mini Pro 4.6K G2s, along with four Blackmagic Web Presenters, four Micro Converters, four Video Assist 12G HDR monitor/recorders, two DeckLink Duo 2 capture and playback cards, an ATEM Television Studio Pro 4K live production switcher, Smart Videohub 12x12 router and UltraStudio 4K capture and playback device.
To bring the virtual showcase to life, Station 22 relied on two Pocket Cinema Camera 6Ks and two URSA Mini Pro 4.6K G2s, along with four Blackmagic Web Presenters, four Micro Converters, four Video Assist 12G HDR monitor/recorders, two DeckLink Duo 2 capture and playback cards, an ATEM Television Studio Pro 4K live production switcher, Smart Videohub 12x12 router and UltraStudio 4K capture and playback device.
The cameras were connected to Blackmagic Web Presenters and then fed into laptops running Zoom, providing multiple remote angles. The hosts' personal computers were also running Zoom in case the webcams were needed as alternative angles.
Inside Station 22's studio, the team had four laptops, each one with a pinned Zoom call. A Micro Converter HDMI to SDI was connected to each laptop providing a two way SDI split out. The first SDI split from each laptop ran to its own dedicated Video Assist 12G HDR, which recorded an ISO track of each video source.
This was very important because the editing team needed to be able to cut a recap video within a few hours of the event. Being able to cleanly sync multiple sources in an edit friendly format, such as ProRes, was paramount to turning around a recap video within hours, noted Clark. We also loved the ability to record directly to an external SSD drive, which gave us plenty of recording time and allowed us to download to our edit system in record time.
Each of the Video Assist 12G HDRs' SDI outs were sent to a DeckLink Duo 2, which fed all four sources into OBS. The second SDI split from the Micro Converters HDMI to SDI was used to feed the ATEM Television Studio Pro 4K for monitoring all sources, viewing the program feed on a larger monitor and additional switching if necessary.
An interesting ask was having a teleprompter that could be operated remotely for each host to read the celebrities' introductions, as well as PSA text, said Clark. To accomplish this, we positioned an operator in another room who used a teleprompter computer connected to a Blackmagic Web Presenter. The Blackmagic Web Presenter was connected to Zoom again and then hooked up to the remote teleprompter glass in front of the URSA Mini Pro 4.6K G2s stationed at the hosts' homes. The effect was seamless, and we could see and hear our hosts remotely, but control our teleprompter locally in real time.
The event was a smashing success, concluded Clark. The key to it being so triumphant was having a system built on simplicity and reliability, and that's where Blackmagic Design truly shined. I've been a huge fan of Blackmagic Design's products for years because of the performance and price point, and this event once again proved that Blackmagic Design was the solid choice.
Most recent headlines
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...