Sony Pixel Power calrec Sony

Global Streaming Event SHEIN Together Streamed with Blackmagic Design

26/06/2020

Global Streaming Event SHEIN Together Streamed with Blackmagic Design posted: 26/06/2020

Blackmagic Design today announced that its Pocket Cinema Camera 6K and URSA Mini Pro 4.6K G2 cameras, Blackmagic Web Presenters and more were used to stream SHEIN Together, a virtual showcase that combined music with beauty and fashion to benefit COVID-19 relief. Streamed exclusively on the SHEIN app to 1.6 million viewers, the event featured musical performances by Katy Perry, Lil Nas X, Rita Ora and Doja Cat, as well as appearances by Hailey Beiber, Madeline Petsch, Tyler Cameron and more.

SHEIN is an international B2C fast fashion ecommerce platform offering womens wear, mens apparel, childrens clothes, accessories, shoes, bags and other fashion items. From May 4 through May 11, 2020, SHEIN donated all proceeds from its SHEIN Together apparel, as well as an additional $100,000 to the COVID-19 Solidarity Response Fund for the WHO, which supports global efforts to prevent, detect and respond to the pandemic.

Noah Clark, CEO of Los Angeles based video production company and creative content agency Station 22, was tasked with producing the four hour streaming event, which was hosted by E! News The Rundown host Erin Lim and online personality Sheela Awe, and featured top performers in music, beauty and fashion.

We knew it would be an exciting creative and technical challenge since all of the talent had to be captured, streamed and broadcast remotely, Clark said. After much research and consideration of different gear options, we decided that using a variety of Blackmagic Design products would be the best way to ensure our success.

To bring the virtual showcase to life, Station 22 relied on two Pocket Cinema Camera 6Ks and two URSA Mini Pro 4.6K G2s, along with four Blackmagic Web Presenters, four Micro Converters, four Video Assist 12G HDR monitor/recorders, two DeckLink Duo 2 capture and playback cards, an ATEM Television Studio Pro 4K live production switcher, Smart Videohub 12x12 router and UltraStudio 4K capture and playback device.

To bring the virtual showcase to life, Station 22 relied on two Pocket Cinema Camera 6Ks and two URSA Mini Pro 4.6K G2s, along with four Blackmagic Web Presenters, four Micro Converters, four Video Assist 12G HDR monitor/recorders, two DeckLink Duo 2 capture and playback cards, an ATEM Television Studio Pro 4K live production switcher, Smart Videohub 12x12 router and UltraStudio 4K capture and playback device.

The cameras were connected to Blackmagic Web Presenters and then fed into laptops running Zoom, providing multiple remote angles. The hosts' personal computers were also running Zoom in case the webcams were needed as alternative angles.

Inside Station 22's studio, the team had four laptops, each one with a pinned Zoom call. A Micro Converter HDMI to SDI was connected to each laptop providing a two way SDI split out. The first SDI split from each laptop ran to its own dedicated Video Assist 12G HDR, which recorded an ISO track of each video source.

This was very important because the editing team needed to be able to cut a recap video within a few hours of the event. Being able to cleanly sync multiple sources in an edit friendly format, such as ProRes, was paramount to turning around a recap video within hours, noted Clark. We also loved the ability to record directly to an external SSD drive, which gave us plenty of recording time and allowed us to download to our edit system in record time.

Each of the Video Assist 12G HDRs' SDI outs were sent to a DeckLink Duo 2, which fed all four sources into OBS. The second SDI split from the Micro Converters HDMI to SDI was used to feed the ATEM Television Studio Pro 4K for monitoring all sources, viewing the program feed on a larger monitor and additional switching if necessary.

An interesting ask was having a teleprompter that could be operated remotely for each host to read the celebrities' introductions, as well as PSA text, said Clark. To accomplish this, we positioned an operator in another room who used a teleprompter computer connected to a Blackmagic Web Presenter. The Blackmagic Web Presenter was connected to Zoom again and then hooked up to the remote teleprompter glass in front of the URSA Mini Pro 4.6K G2s stationed at the hosts' homes. The effect was seamless, and we could see and hear our hosts remotely, but control our teleprompter locally in real time.

The event was a smashing success, concluded Clark. The key to it being so triumphant was having a system built on simplicity and reliability, and that's where Blackmagic Design truly shined. I've been a huge fan of Blackmagic Design's products for years because of the performance and price point, and this event once again proved that Blackmagic Design was the solid choice.
LINK: https://www.live-production.tv/news/shows/global-streaming-event-shein...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

09/03/2026

Foos Gone Wild, Combate Global Launch New Televised MMA Fight Series

Foos Gone Wild and Combate Global have teamed up to create a twist on combat sports competition, announcing the launch of a special amateur Mixed Martial Arts (...

09/03/2026

Harmonic Accelerates Streaming and Broadcast Transformations

At the 2026 NAB Show, Harmonic will introduce significant enhancements to its video appliances and SaaS solutions, highlighted by a next-generation media server...

09/03/2026

ESPN Delivers Most-Watched MLB Spring Training Game in 10 years with Team USA vs. San Francisco Giants

ESPN's March 3 spring training matchup between Team USA and the San Francisc...

09/03/2026

Most Valuable Promotions Launches Women's Boxing Platform, Signs Multi-Year Deal with ESPN

Most Valuable Promotions (MVP) announces the launch of MVPW, a new global platfo...

09/03/2026

Behind The Mic: CBS Sports and TNT Sports Share NCAA Division 1 Mens's Basketball Tournament Commentators

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

09/03/2026

SVG All-Stars: Jenna McKeon, Senior Director, Remote Technical Operations, CBS Sports

From Super Bowl compounds to Final Four setups, the Hofstra graduate helps coord...

09/03/2026

NBC's Paralympic Effort Embraces Cloud for Signal Transport

Stamford plays a key role, but a small team in Cortina and Milan powers local presence and mixed-zone coverage...

09/03/2026

Save the Date: SVG's New Cloud & Content Workflows Summit in NYC on July 28

The event brings together SVG's previous Cloud Production and Content Management Forums into a single, comprehensive day of programming...

09/03/2026

2,000-Year-Old Arena Hosts Paralympics Opening Ceremony, Olympics Closing Ceremony

Updated Mar 9, 2026 Live surround sound has been a part of the plan for Roman a...

09/03/2026

Duality Strings Bundle from VSL

Contains all six dual-ensemble libraries VSL's Duality Strings series offers an intriguing alternative to your average string library, capturing two str...

09/03/2026

The 1975 to receive MPG Award

Outstanding Contribution To UK Music Photo: Samuel Bradley Ahead of their upcoming MPG Awards, the Music Producers Guild (MPG) have revealed the latest win...

09/03/2026

Strymon reveal the PCH X1 & X2

Two new high-quality DI boxes announced Boasting some impressive technical specifications and versatile routing options, Strymon's latest active DI boxe...

09/03/2026

Sonora Cinematic introduce Pure Steel String

Latest MPE-capable Soundbox library released The follow-up release for Sonora Cinematic's Pure Nylon has arrived, and becomes the latest addition to the...

09/03/2026

Sennheiser's MD 9235 returns

Popular wireless mic head design revived Sennheiser have revealed that the MD 9235, a cardioid mic head designed to pair up with their handheld wireless sys...

09/03/2026

TONEX ONE Double Special Limited Edition from IK Multimedia

Captures two sought-after Dumble combo amps The latest TONEX release captures a pair of sought-after Dumble amplifiers from IK Multimedia's private amp ...

09/03/2026

HUM Audio Devices' new N-Matrix

Flexible all-analogue insert matrix joins line-up HUM Audio Devices don't tend to do things by halves - even the quickest of glances at the likes of the...

09/03/2026

Rhodes introduce Pianology

Captures three sought-after pianos Rhodes latest software release brings together a collection of three virtual pianos: a concert grand, an acoustic upright...

09/03/2026

Techivation's T-Compressor Mk2 arrives

Flagship compressor gets an upgrade Techivation's flagship compressor plug-in has just been treated to a ground-up rebuild that kits it out with some po...

09/03/2026

Kemper's Profiling technology evolves

Profiler OS 14.0 enters open beta Kemper's amp-modelling systems already have a great reputation, but the latest update to their systems' underlying...

09/03/2026

Blinksonic release ECLO.RE/GEN

Procedural stems smasher & recomposition engine Blinksonic have recently launched a new Reaktor-based tool which they say takes a radical departure from yo...

09/03/2026

The IPS Training Weekend 2026

13 - 15 March 2026 at University of Warwick Conference Centre The Institute of Professional Sound (IPS) have announced that The IPS Training Weekend 2026 wi...

09/03/2026

Rohde & Schwarz and NETGEAR collaborate for next generation Wi-Fi 8 access point testing

Rohde & Schwarz and NETGEAR collaborate for next generation Wi-Fi 8 access point...

09/03/2026

Judge Rules VOA's Kari Lake Has Acted Unlawfully'

Share Copy link Facebook X Linkedin Bluesky Email...

09/03/2026

Utah Scientific Adds Three Companies To Technology Partner Program

Share Copy link Facebook X Linkedin Bluesky Email...

09/03/2026

Broadpeak Showcases Premium Live Streaming Advanced Monet...

Broadpeak, a leader in streaming and monetization at scale, will showcase its latest innovations for broadcasters and streaming platforms at NAB Show 2026 (boot...

09/03/2026

Sky reveals first look trailer and sets premiere date for Sky Original family sleuth adventure Flavia

Monday 9 March 2026 Sky reveals first look trailer and sets premiere date for S...

09/03/2026

Sky Appoints Damian Saunders as Managing Director of Sky Business

Monday 9 March 2026 Sky Appoints Damian Saunders as Managing Director of Sky Business Sky has today announced the appointment of Damian Saunders as Managing D...

09/03/2026

'The Predator of Seville' premieres on Netflix on 27 March

Back to All News The Predator of Seville premieres on Netflix on 27 March Entertainment 09 March 2026 GlobalSpain Link copied to clipboard Download the im...

09/03/2026

Netflix Debuts the Trailer for 'Love is Blind: Sweden' Season 3

Back to All News Netflix Debuts the Trailer for Love is Blind: Sweden Season 3 Entertainment 09 March 2026 GlobalSweden Link copied to clipboard That wait...

09/03/2026

Bill O'Reilly Announces New Weekly Podcast We'll Do It LIVE!

Bill O'Reilly Announces New Weekly Podcast We'll Do It LIVE! We'll Do It LIVE!' A Bold, Fresh Presentation from Bill O'Reilly New York...

09/03/2026

MOSOLF SE & Co. KG Relies on green.screen from Arvato Systems for Strategic Energy Management

MOSOLF SE & Co. KG Relies on green.screen from Arvato Systems for Strategic Ener...

09/03/2026

RT supports launch of The Replay' Bringing the Voice of Mchel Muircheartaigh Back to Irish Homes and reconnecting lost memories

A powerful new national initiative supporting people living with dementia launch...

09/03/2026

How AI Is Driving Revenue, Cutting Costs and Boosting Productivity for Every Industry in 2026

AI is everywhere and accelerating everything - becoming essential infrastructure...

09/03/2026

ABB Robotics Taps NVIDIA Omniverse to Deliver IndustrialGrade Physical AI at Scale

ABB Robotics and NVIDIA today announced a breakthrough partnership that brings i...

07/03/2026

NAB Show: Tedial to Showcase Solutions for Future of Media Operations

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

TNT Sports Acquires Exclusive U.S. English Language Broadcast Rights to FIBA Men's and Women's Tournaments

TNT Sports and the International Basketball Federation (FIBA) have reached a mul...

06/03/2026

OffBall to Partner with TOGETHXR Across Commercial Strategy and Operations

OffBall and TOGETHXR, two influential young media companies in sports, announce a strategic and operational partnership in a shared push to scale and create inn...

06/03/2026

InfoComm 2026 Names Shure as Exclusive Headline Partner, Showcasing Audio and Innovation Across Key Activations and Stages

InfoComm 2026, a destination for AV, IT, broadcast, and AI-driven systems, annou...

06/03/2026

LTN, MediaKind Partner to Deliver Integrated Reliable IP Transport and Edge Processing

LTN and MediaKind announce a strategic partnership to integrate MediaKind's ...

06/03/2026

X Games Brings First-Ever Summer Championship Event to New Orleans in July

X Games and the Greater New Orleans Sports Foundation (GNOSF) announce that New Orleans, Louisiana, will host the first-ever X Games Championship event - the fi...

06/03/2026

Chyron Releases New Edition of AXIS Maps

As part of a busy start of the year at Chyron, the AXIS team developed a set of improvements for AXIS Maps. The features released empower users with more flexib...

06/03/2026

BeckTV Launches BeckFlow at 2026 NAB Show While Highlighting its Latest Design and Integration Projects

At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast ind...

06/03/2026

Net Insight Sets New Standard for Live Media Operations with Nimbra Live Intelligence

At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence, which definin...

06/03/2026

SES Adds New MEO Capacity as Latest O3b mPOWER Satellites Enter Commercial Service

SES announces that it has added new Medium Earth Orbit (MEO) satellite capacity ...

06/03/2026

LucidLink Launches Connect to Extend Instant Access to Data Stores

LucidLink, the cloud-native file streaming platform for instant, secure access to large files, announce LucidLink Connect, a new solution that enables real-time...