by Jacques-Edouard Guillemot, SVP NAGRA Insight
To date, NAGRA's Top Trends in 2020 three-part blog series has taken on six important topics, all of which will play an important role in the industry as we move further in to 2020 and beyond.
In Part One of the series, we addressed security from the perspective of comprehensive digital security for the new connected world, the continued evolution of piracy in the M&E space, and cloud-based infrastructures. In Part Two we shared insight on consumer-driven challenges and solutions, such as content aggregation, new business and delivery models and changing landscape in sports OTT services and offerings. Now, in Part Three, we are taking on AI-driven business analytics.
We know service providers are continuously working to ensure consumer happiness to increase viewer satisfaction, reduce churn and grow their businesses. We also know that the main reason for churn is poor TV experiences. Viewers need to be given the content they want and the experience (both content and service) that will keep them as customers for life.
In our third and final installment of the Top Trends in 2020 blog series, we are diving into addressing pay-TV business challenges and the solutions to enhance business performance with AI-driven, real-time, actionable analytics.
AI-Driven, Actionable Analytics
Pay-TV has historically been behind the curve in leveraging data and analytics in real time. Whether sales, marketing, customer service, content buying or anti-piracy teams - there are distinctive silos within an organization that traditionally keep data sources separate. This siloed approach makes the data virtually useless from a strategic business perspective. To stay in the game, these silos must be broken down so that the right data can be used and leveraged to address specific business challenges across any line of business.
The solution is NAGRA Insight, the industry's only data and AI-driven, business performance platform specifically designed by pay-TV experts for the pay-TV industry. NAGRA Insight is different from any other data-related solution as the output is purely geared toward EBIT impact. NAGRA Insight is the fastest link between data and business performance. Insight arms operators with the right recommendations on business actions to help them make better strategic decisions, drive their business more effectively and improve their bottom line.
The platform leverages AI to predict individual TV viewer behavior, such as propensity to churn, to purchase a package or to consume specific content. It generates intelligent operational actions that increase both the operator's bottom line and their subscriber satisfaction, such as automating mass personalized marketing actions for reducing churn or upselling a new offering.
With NAGRA Insight, operators can effectively manage, protect and gain a deep understanding of their content and subscribers, they can also experiment with packaging and bundling options. In doing so, they can ensure their services are compelling and engaging no matter the content source or device.
AI-Driven Actionable Analytics rounds out our top seven trends that pay-TV providers, content owners and broadcasters need to consider for long-term success. If you have not already, be sure to check out the other six trends outlined in Part One and Part Two of the Top M&E Insights for Success in 2020 series.
For more information on our comprehensive digital security portfolio, please contact us here.
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by Jacques-Edouard Guillemot, SVP NAGRA Insight
