Vivo Telefonica and Ericsson introduced the new generation of television in Brazil The first deployment of the new chips professional video of Ericsson in the Latin American market power the platform more advanced processing of video for TV Ericsson participates in putting up 4 k in Brazil.
The number of channels of continuous TV on the rise, consumers increasingly buy more comprehensive plans, which introduces us to the era of the so-called ultra-high-definition television (UHDTV). In this scenario of rapid growth, the largest supplier of Brazil, Telefonica Vivo, communications services has selected AVP 4000 Encoder Family, of Ericssonto provide the Brazilians der experience a new generation of TV. Additionally, the Brazilian, a subsidiary operator of Telef nica, has begun testing to demonstrate the ability to provide a 4K experience in Brazil.
With more content available for video ever, maximize devices its delivery through one wide enough bandwidth and multiple networks is vital to the success of current and future experiences for consumers of television. The AVP 4000 Ericsson is based on the first video chip professional promoted by this company. Facilitates both to broadcasters and TV service providers as telecommunications operators, achieve greater speed and efficiency in the deployment of new video services, always with the objective to respond to the demands and needs of the consumer.
Rafael Sgrott, director of Telef nica live content and Video, stressed that "we are excited by the growing demand for innovative experiences of TV and for the countless opportunities that this generates, so it is vital that the new offer visual TV we offer viewers is of the best possible quality. We are glad to have the expertise and the experience of Ericsson in this important challenge. Dealing with all applications, codecs, resolutions and profiles, Ericsson AVP platform facilitates integration, expansion, training, repair and update, which contributes to significantly reduce the total cost. This equipment also offers the most high performance with a large capacity for the industry in a single platform, which covers all applications. From the standard definition, HD 1080p50/60, 3DTV and UHDTV and all codecs, including MPEG-2, MPEG-4 AVC, and JPEG 2000.
Programmable video processing chip
Compression AVP 4000 platform is the result of the first local development of a programmable video processing chip. The agreement with Telef nica live represents the first deployment of the chip in the Latin American market and a clear demonstration of the recognition of the industry to the power of the same as a provider of high-performance processing videos. The chip offers delivery and control required to develop and implement the necessary algorithms and thus achieve the highest bandwidth of all networks of distribution efficiency.
Ronaldo Dias, director of Ericsson for Latin America TV compression services, argues that "this agreement represents a breakthrough for Ericsson, because it is not only the first deployment of the 4000 AVP, but in addition to our first contract with live video processing, which reaffirms our society for innovation long-term with Telef nica. We are the only provider that can combine a deep knowledge of consumer habits, experience in the field of networking, consulting and systems integration, over 20 years of leadership in video compression technology, to help operators maximize their revenue opportunities in this rapidly changing media consumption sector".
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Vivo Telefonica and Ericsson introduced the new generation of television in Brazil The first deployment of the new chips professional video of Ericsson in the Latin American market power the platform more advanced processing of video for TV Ericsson participates in putting up 4 k in Brazil. 
