LTN Global To Provide Transmission Services for Conference USA 2020 Men's, Women's Basketball Tourneys Under the deal, the vendor will be back in 2021 and, potentially, in 2022 By Kristian Hernandez, Associate Editor
Wednesday, February 26, 2020 - 1:00 pm
Print This Story | Subscribe
Story Highlights
As the college basketball season will come slowly to an end over the next few weeks, Conference USA faces one of the most logically challenged endeavors of the entire basketball calendar. On March 11-14, its best 24 basketball teams (12 men's and 12 women's) will square off at Ford Center at The Star in Frisco, TX, for their respective championships. To accomplish such a feat, the conference has entered an agreement under which LTN Global will supply transmission services not only for this tournament on ESPN and Stadium but also for next year's and possibly in 2022.
We're providing a type of production that we're calling LTN Direct, which is a traditional, onsite direct production, says Colin Moran, director, product management, LTN Global. What makes this tournament interesting and unique is that, at The Star, they basically put two courts right next to each other, so there are games happening at the same time. We've been doing this for the past couple of years, so we have a longstanding relationship with the conference.
Sowing the Seeds: A Production Bond That Started in 2014
2020 isn't the first time that the two parties have worked together. The working relationship goes back to the midway point of the past decade, when the conference's championship tournament tipped off in 2014.
Ford Center at The Star in Frisco, TX, will host the Conference USA Men's and Women's Basketball Championships March 11-14.
At the time, American Sports Network [then the conference's broadcast partner] partnered with LTN to install transmission equipment into all of our schools as a cost-saving measure, says Jordan Foreman, director, multimedia, Conference USA. They knew that they had reliable transmission services and wouldn't have to rent a satellite truck. After ASN [was folded into] Stadium, the equipment was still there for them and all of our other TV partners to use.
From LTN's perspective, a tournament being held in the same venue for the third year in a row has allowed the provider to strengthen and solidify a plan that allows a lot of room for error.
In Year 1, says Moran, we looked at the plot [of the venue] with the in-house engineering department to figure out if we can cross-connect some cables to get some drops here and there when we needed to orient our cameras for basketball. We have it down to a science since this is the third year that we'll be at this arena.
Two at a Time: Detailed Planning Overcomes Logistical Hurdles
Although a handful of the 22 total games on the tournament slate (11 men's contests including the quarterfinals and 11 women's contests including the semifinals) will be done in the traditional one-at-a-time pattern, 16 will be played at the same time. To handle this double-barreled, two-court action, LTN has worked closely with Dallas Cowboys personnel to develop an intricate plan to keep track of who owns what inside the facility.
With two games happening simultaneously on separate courts, LTN is helping the conference navigate difficult logistical waters.
The venue is natively set up for football since it's the practice facility for the Dallas Cowboys. It has unique wiring, with the courts [extending from each side of the 50-yard line], says Moran. The employees at The Star are great to work with, but [it's] difficult to know where the in-house cables are running to. [Having gone over the plots with in-house engineering,] we make very in-depth input sheets about where in-house cabling is.
As the complex plan moved toward its current state, LTN involved outside vendors to supply the cabling needed to produce this type of event.
We rented some wiring from Bexel and ran it into the venue. CBS will be taking it out since they will be the last one onsite [after the finals], he adds. We have LTN transmission devices already installed in there with four redundant paths, so that makes the process pretty seamless.
Not only does a sturdy and organized foundation of transmission paths help with the execution of the digital broadcasts, but it also helps LTN check off other duties on its to-do list.
Not only are we trying to produce high-quality broadcast productions, says Moran, but there are also a lot of other responsibilities: [for example,] what the game officials need, what feeds need to go to what specific TVs, etc. We put a skilled project manager on these bigger tournaments that we do, not only to have everything documented but also to share [our plan] with the internal and external vendors to make sure that they know what equipment and cabling are ours.
At-Home Help: LTN Headquarters Saves the Conference Some Cash
Saving money is a driving factor in Conference USA's decision to go with LTN. For this massive undertaking, every Conference USA employee will make the 20-minute drive to the complex, including the three full-time employees and intern on Foreman's multimedia team. A fair number (around 70%) of LTN's crew members will be onsite in Frisco, filling production roles ranging from directing and producing to engineering and tech management inside the company's Lance and NETH production trucks.
LTN Global's Colin Moran (second from right) and his team will push out the final product to outlets like ESPN and Stadium from LTN's Lance and NETH production trucks.
Despite the all-hands-on-deck approach, though, cost-efficient procedures will also be in place to leverage resources located 491 miles to the north of the stadium.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
03/03/2026
Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...
03/03/2026
Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...
03/03/2026
Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...
03/03/2026
As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board
Lawo has announced appointment of Jamie Dunn as chief e...
03/03/2026
A team of legendary announcers and analysts and a classic graphics look will bring the past to life
NBC Sports and Peacock will return to yesteryear for tonigh...
LTN Global To Provide Transmission Services for Conference USA 2020 Men's, Women's Basketball Tourneys Under the deal, the vendor will be back in 2021 and, potentially, in 2022 By Kristian Hernandez, Associate Editor 
