Five years since Covid-19 first arrived, TVBEurope hears from leading figures from across the media and entertainment industry to find out what has changed in the intervening period
By Matthew Corrigan
Published: March 25, 2025 Updated: March 26, 2025
Five years since Covid-19 first arrived, TVBEurope hears from leading figures from across the media and entertainment industry to find out what has changed in the intervening period
target=_blank title=Share on LinkedIn class=share-linkedin>
In the concluding part of TVBEurope's article marking the fifth anniversary of the first pandemic lockdown, more figures from across the industry share their insights.
How has the media and entertainment industry changed since the Covid-19 crisis?
Ronen Artman, VP Marketing, LiveU Live IP-video production underwent a major transformation during Covid, accelerating the transition to remote production workflows. The demand for live streaming, mobile apps and the sharing of live feeds increased significantly as journalists and commentators covered live news, sports and virtual events from home or other locations using mobile devices.
Broadcasters and content creators scrambled to adapt on-site working practices to adhere to strict Covid protocols whilst keeping the industry moving. Live streaming became an essential tool for other virtual events, such as live music, with the minimum number of personnel required on-site with just a camera or cameras and field units with everything else handled back in the studio. In terms of live sports, the pandemic also innovated the at home fan experience with IP-based remote production playing a central role.
In May 2020, Sky News produced the world's first fully-remote news programme This evolutionary approach to live production has since become the standard for high profile and other events, opening up new revenue streams, reducing costs and complexity, whilst increasing resilience and flexibility.
Prior to Covid, connectivity was regarded as one of the main expenses and risks of remote production. Advancements in IP bonding technology and 5G changed that by removing the industry's dependency on expensive and inflexible fibre or satellite delivery. Remote production workflows increased the number of live sporting events and created opportunities for diverse and minority sports to affordably create and deliver high-quality content to fans from anywhere, increasing engagement and revenue. Broadcasters and other content producers can save up to 70 per cent off their costs with the wireless remote production set-up, removing the need for costly SAT/OB trucks, and reducing equipment, travel and accommodation costs. This has also facilitated the move to sustainable live productions. The introduction of AI has further increased the industry's remote production connectivity capabilities.
Peter Thompson, CEO of LucidLink Back in early 2020, LucidLink was an emerging player in the cloud storage collaboration category. But cloud-based workflows were still a tough sell in M&E. Then the pandemic hit. Overnight, companies like Viacom, A&E, and Vice were scrambling to keep teams working remotely. They quickly found that traditional storage tools and VPNs couldn't handle media workflows, and shipping drives was not sustainable.
That's where LucidLink came in. While others focused on temporary solutions, we provided teams with exactly what they needed - instant, secure access to media files from anywhere, without downloads, delays, or workflow disruptions.
Fast forward five years, and cloud-native workflows have gone from a crisis response to the backbone of M&E production. An industry once hesitant to embrace the cloud, now thrives on its scalability, efficiency, and flexibility. The future of production isn't just cloud-compatible, it's cloud-first and we're excited to be partnering with our customers to lead the way.
Francesco Scartozzi, VP of sales & business development, Matrox Video The crisis dramatically reshaped the media and entertainment industry, accelerating the adoption of cloud-based live productions. While cloud workflows offered essential continuity, they often compromised broadcast quality. This has sparked a critical debate: in live sports, good enough is no longer acceptable. Viewers expect high-quality graphics, replays, and seamless coverage, and advertisers demand premium production value.
The industry's move towards COTS (Commercial Off-The-Shelf) equipment and cloud infrastructure presents challenges. The cloud's asynchronous nature conflicts with real-time broadcast needs, raising concerns about latency and redundancy. Maintaining broadcast principles in these environments is paramount.
Budget constraints and increased content demand further complicate matters, requiring cost-effective solutions that uphold high production standards. Matrox Video's focus on providing this essential media framework is vital for the industry's future, enabling broadcast-quality cloud production.
Michael Geissler, CEO of Mo-Sys Engineering Audience behaviour has shifted drastically since the Covid-19 crisis, with soaring viewer expectations for more engaging, high-quality content. That same viewership, who were profoundly dependent on remote conferencing tools during the pandemic, now takes that communication technology for granted. Virtual meetings and live broadcast interviews are frequently interrupted by pets and family members, as the lines between professional and personal life are blurred. This lasting behavioural impact has presented a new opportunity, as businesses across many other sectors are now eager to harness broadcast-quality and advanced immersive technologies to reinvigorate remote work and build stronger, more connected teams. The challenge is to make these advanced broadcast t
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
10/09/2026
Editing, restoration & mastering suite upgraded Acon Digital Acoustica 8 audio editing restoration mastering software.
Acon Digital have just launched the la...
10/09/2026
Classic synths & drum machines available to play
Based in Reading, UK, Readipop are a music and arts charity with a long track record of innovative, partici...
10/09/2026
Popular model updated & new addition introduced
With many of the models in Neumann's KH family now boasting onboard DSP and support for the company'...
10/09/2026
Improved desktop interface announced
The latest iteration of Arturia's flagship desktop audio interface has just arrived, introducing improved preamps, ...
10/09/2026
Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions ...
10/09/2026
The beloved duo are back with big challenges and even bigger laughs as they discover if you're ever truly too old to try something new.
Previous praise for...
10/09/2026
Thursday 10 September 2026
Sky News Defence Insider app launches as new researc...
10/09/2026
Thursday 10 September 2026
Award-winning network Sky Mobile to offer Apple iPho...
10/09/2026
Thursday 10 September 2026
Sky unveils gripping teaser for The Good Daughter, coming this NovemberTurn on cookies to view this content. Go to Privacy options a...
10/09/2026
Harmonic Leads the New Era of Broadband Connectivity at SCTE TechExpo 2026 Showcase Spotlights Include:
New cOS SensAI intelligence fabric unleashing data-pow...
10/09/2026
RT to Broadcast Amgen Irish Open free-to-air
New multi-year agreement will see RT continue to bring the Amgen Irish Open to Irish audiences
Ryder Cup hig...
10/09/2026
More than 30 women report allegations of sexual harassment, misogyny and bullying within National Ambulance Service
Tonight on RT Prime Time, 9:35pm, RT One ...
10/09/2026
Series 3 of Nero's Class begins Friday 11 September on RT Listen
The third...
09/09/2026
New parts aimed at hip-hop and pop productions
The latest update to Celemony's innovative virtual session musician expands the collection of built-in in...
09/09/2026
Save up to 40% until 21 September 2026
Sonarworks are currently running their Autumn Sale, with discounts of up to 40% currently available across their rang...
09/09/2026
Upcoming title officially launches in September 2026
Bjooks' celebrations for this year's 909 Day will be welcome news amongst drum machine lovers, ...
09/09/2026
September 9 2026, 22:35 (PDT) Cinema Sunshine Becomes Japan's First Exhibit...
09/09/2026
Wednesday 9 September 2026
Tom Daley adds final stitch to giant Baa-Ewe' t...
09/09/2026
Red Seat Ventures Integrates Barometer into Speakeasy to Maximize Podcast Revenu...
09/09/2026
Baselight-powered color comes natively to Media Composer, connecting creative de...
09/09/2026
RT brings three packed days of live radio, entertainment, news, weather and fun
Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
September 08, 2026 NORTHRIDGE, Calif. - Soundcraft today announced the launch of its Signature Plus Series Analog Connected Mixing Consoles. As the next genera...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
08/09/2026
BERLIN, September 8, 2026 - J nger Audio will introduce a major expansion of its flexAI audio processing platform at IBC 2026. The flexAI system adds autonomous...
08/09/2026
New Vendor-Agnostic Broadband Intelligence Fabric Reduces Operational Complexity and Improves Service Quality for Broadband Service Providers SAN JOSE, Calif. -...
08/09/2026
Arvato Systems Brings TI Expertise to the Stage
Panels, workshops, and real-world examples at the TI-SUMMIT 2026
Arvato Systems, a partner of the TI-SUMMIT 2...
08/09/2026
On October 1, Apple Arcade is rolling out a lineup of fun new games for players ...
07/09/2026
Two new full-range, flat-response cabinets introduced
HeadRush have recently introduced a pair of new full-range, flat-response cabinets designed for player...
07/09/2026
Answering questions about AI in game audio
GameSoundCon, the largest professional conference for video game music and sound design, have announced that they...
07/09/2026
New directional headset mic on show at IBC
Just ahead of this week's IBC show, DPA have announced the launch of a new directional headset that's bee...
07/09/2026
We are not building systems to replace human decision-making; we are building systems that execute our decisions at machine speed. The media companies that win ...
07/09/2026
Every day, we rely on products to work safely, from the power bank in your bag to the solar panels on rooftops. Behind that trust is a process called conformity...
07/09/2026
Monday 7 September 2026
Freddie Meredith joins cast of SNL UK ahead of start of Season 2
Freddie Meredith Images
ZIP (3MB)
Saturday Night Live UK announces ...
07/09/2026
Monday 7 September 2026
Sky and NFTS team up to launch new routes into screen careers
Sky has today announced a new apprenticeship programme, with application...
07/09/2026
Monday 7 September 2026
Sky Sports announces most comprehensive NFL coverage to...
07/09/2026
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's first demonstration of Serial Audio Definition Model (S-ADM) in a cloud-based produ...
07/09/2026
dB Broadcast will showcase APIS Hive, its software platform for designing, deploying and managing modern broadcast infrastructures, at IBC 2026.
Developed from...
07/09/2026
552,000 streams on RT Player
The historic fight, which saw Katie Taylor become...
06/09/2026
Recreates Rolands TB-303 & MC-202
BS-203 MacroAcidizer is the first virtual instrument from Born Second, and it offers a recreation of two Roland classics -...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
Five years since Covid-19 first arrived, TVBEurope hears from leading figures from across the media and entertainment industry to find out what has changed in the intervening period
