Five years since Covid-19 first arrived, TVBEurope hears from leading figures from across the media and entertainment industry to find out what has changed in the intervening period
By Matthew Corrigan
Published: March 25, 2025 Updated: March 26, 2025
Five years since Covid-19 first arrived, TVBEurope hears from leading figures from across the media and entertainment industry to find out what has changed in the intervening period
target=_blank title=Share on LinkedIn class=share-linkedin>
In the concluding part of TVBEurope's article marking the fifth anniversary of the first pandemic lockdown, more figures from across the industry share their insights.
How has the media and entertainment industry changed since the Covid-19 crisis?
Ronen Artman, VP Marketing, LiveU Live IP-video production underwent a major transformation during Covid, accelerating the transition to remote production workflows. The demand for live streaming, mobile apps and the sharing of live feeds increased significantly as journalists and commentators covered live news, sports and virtual events from home or other locations using mobile devices.
Broadcasters and content creators scrambled to adapt on-site working practices to adhere to strict Covid protocols whilst keeping the industry moving. Live streaming became an essential tool for other virtual events, such as live music, with the minimum number of personnel required on-site with just a camera or cameras and field units with everything else handled back in the studio. In terms of live sports, the pandemic also innovated the at home fan experience with IP-based remote production playing a central role.
In May 2020, Sky News produced the world's first fully-remote news programme This evolutionary approach to live production has since become the standard for high profile and other events, opening up new revenue streams, reducing costs and complexity, whilst increasing resilience and flexibility.
Prior to Covid, connectivity was regarded as one of the main expenses and risks of remote production. Advancements in IP bonding technology and 5G changed that by removing the industry's dependency on expensive and inflexible fibre or satellite delivery. Remote production workflows increased the number of live sporting events and created opportunities for diverse and minority sports to affordably create and deliver high-quality content to fans from anywhere, increasing engagement and revenue. Broadcasters and other content producers can save up to 70 per cent off their costs with the wireless remote production set-up, removing the need for costly SAT/OB trucks, and reducing equipment, travel and accommodation costs. This has also facilitated the move to sustainable live productions. The introduction of AI has further increased the industry's remote production connectivity capabilities.
Peter Thompson, CEO of LucidLink Back in early 2020, LucidLink was an emerging player in the cloud storage collaboration category. But cloud-based workflows were still a tough sell in M&E. Then the pandemic hit. Overnight, companies like Viacom, A&E, and Vice were scrambling to keep teams working remotely. They quickly found that traditional storage tools and VPNs couldn't handle media workflows, and shipping drives was not sustainable.
That's where LucidLink came in. While others focused on temporary solutions, we provided teams with exactly what they needed - instant, secure access to media files from anywhere, without downloads, delays, or workflow disruptions.
Fast forward five years, and cloud-native workflows have gone from a crisis response to the backbone of M&E production. An industry once hesitant to embrace the cloud, now thrives on its scalability, efficiency, and flexibility. The future of production isn't just cloud-compatible, it's cloud-first and we're excited to be partnering with our customers to lead the way.
Francesco Scartozzi, VP of sales & business development, Matrox Video The crisis dramatically reshaped the media and entertainment industry, accelerating the adoption of cloud-based live productions. While cloud workflows offered essential continuity, they often compromised broadcast quality. This has sparked a critical debate: in live sports, good enough is no longer acceptable. Viewers expect high-quality graphics, replays, and seamless coverage, and advertisers demand premium production value.
The industry's move towards COTS (Commercial Off-The-Shelf) equipment and cloud infrastructure presents challenges. The cloud's asynchronous nature conflicts with real-time broadcast needs, raising concerns about latency and redundancy. Maintaining broadcast principles in these environments is paramount.
Budget constraints and increased content demand further complicate matters, requiring cost-effective solutions that uphold high production standards. Matrox Video's focus on providing this essential media framework is vital for the industry's future, enabling broadcast-quality cloud production.
Michael Geissler, CEO of Mo-Sys Engineering Audience behaviour has shifted drastically since the Covid-19 crisis, with soaring viewer expectations for more engaging, high-quality content. That same viewership, who were profoundly dependent on remote conferencing tools during the pandemic, now takes that communication technology for granted. Virtual meetings and live broadcast interviews are frequently interrupted by pets and family members, as the lines between professional and personal life are blurred. This lasting behavioural impact has presented a new opportunity, as businesses across many other sectors are now eager to harness broadcast-quality and advanced immersive technologies to reinvigorate remote work and build stronger, more connected teams. The challenge is to make these advanced broadcast t
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
15/04/2026
From immersive storytelling to laugh-out-loud comedies, podcasts are booming in ...
15/04/2026
Books have always moved with us, whether tucked in our bags or humming in our he...
15/04/2026
For many artists, independent venues are where music careers begin and fan communities take shape. Independent venue operators work hard every day to keep local...
15/04/2026
From gripping thrillers to poignant memoirs, the 21st century has had no shortage of unforgettable books. To celebrate the standout storytelling of our modern e...
15/04/2026
Vintage broadcast experts release second plug-in
Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...
15/04/2026
Includes eight free UAD plug-ins
Universal Audio's latest bundle brings together a selection of their renowned plug-ins and virtual instruments, and is ...
15/04/2026
Maximum uptime for broadcasters: Rohde & Schwarz launches R&S BroadcastShield at...
15/04/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...
15/04/2026
April 15 2026, 13:34 (PDT) EVO Entertainment to Bring Dolby Vision Atmos Across Its EVX Auditoriums
Integration would cover 17 screens across Texas, New Mex...
15/04/2026
Wednesday 15 April 2026
Introducing Smart Home from Sky, a simple way to stay c...
15/04/2026
Wednesday 15 April 2026
The Burbs confirmed to return to Sky and NOW for a second season
Mystery-comedy series, The Burbs, will continue its exclusive resid...
15/04/2026
With new broadcast standards evolving all over the world and OTT streaming striving for the pole position in media consumption, both next-gen video and audio co...
15/04/2026
Harmonic's XOS Media Processor Delivers Exceptional Video Quality to More th...
15/04/2026
Five Decades of Box Office Intelligence: Comscore Celebrates 50 Years of Movie M...
15/04/2026
Two Cities Television and Keeper Pictures to produce six-part series in association with Screen Ireland for RT and ITV Studios
RT has commissioned Two Citie...
15/04/2026
RT 100
RT unveils The Signal' a specially commissioned 60-second film
...
14/04/2026
ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...
14/04/2026
Captures a trio of renowned polysynths
The latest software to join AIR Music Tech's extensive catalogue captures the sound of three sought-after polysyn...
14/04/2026
Free offering includes 10 powerful plug-ins
United Plugins have announced the launch of a new bundle that brings together 10 of their pro-audio plug-ins, an...
14/04/2026
Julian Coryell joins virtual session player line-up
Announced at NAMM 2026, Celemony's Tonalic kits DAW users out with real performances by world-class ...
14/04/2026
X-Rite Pantone Color Academy Grand Opening in Shanghai
On March 27, 2026, X-Rite Pantone, the global authority in color standards and color science, held the...
14/04/2026
14 Apr 2026
VEON and JazzWorld Receive Competition Commission of Pakistan Appro...
14/04/2026
Tuesday 14 April 2026
Nicola Coughlan and Aimee Lou Wood to host next two episo...
14/04/2026
Lead writer and executive producer Jack Lothian joins alongside lead director Je...
14/04/2026
Wuppertal April 14, 2026
Thomas Riedel Acquires Premium Manufacturer ARRIStrategic Alignment With the Riedel Group for Innovation and Growth
Thomas Riedel, f...
14/04/2026
New Service Simplifies Integration of AI Applications with Exceptional Reliabili...
14/04/2026
Luxembourg, April 14, 2026 - SES, a leading space solutions company, today annou...
13/04/2026
ToolsOnAir Composition Builder 2026 Boilerplate
More Details: The Composition Builder 2026 application for macOS enables TV stations and Live Event broadcast...
13/04/2026
ToolsOnAr just:live pro 2026 Boilerplate
More Details: just:live pro 2026 is a Multi-Channel Live Production Playout solution for video and static or real-ti...
13/04/2026
ToolsOnAr just:play pro 2026 Boilerplate
More Details: just:play pro 2026 is a Multi-Channel automated 24/7 Master Control playout solution with SD, HD and U...
13/04/2026
ToolsOnAr live:cut 2026 Boilerplate
More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...
13/04/2026
ToolsOnAir Just In Mac Lite NDI 2026 Boilerplate
More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...
13/04/2026
ToolsOnAir Just In Mac Lite 2026 Boilerplate
More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...
13/04/2026
ToolsOnAir just:in mac pro 2026 Boilerplate
More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...
13/04/2026
Intuitive EQ plug-in gets an upgrade
Following its official launch back in February 2026, Musik Hack's intuitive EQ plug-in has been treated to its firs...
13/04/2026
Flagship soft synth collection expanded
The latest version of UVI's flagship vintage-inspired soft synth collection has just arrived, expanding the suit...
13/04/2026
Free version of innovative string library arrives
Released in October 2025, Lux Orchestral Strings was said to be Sonuscore's most ambitious library to ...
13/04/2026
The Girls' Research Camp is part of the Technology - Future in Bavaria edu...
13/04/2026
Rohde & Schwarz transforms submarine communications for real time underwater dom...
13/04/2026
Rohde & Schwarz enables Pulsar signal simulation to support next-generation navi...
13/04/2026
The search for Ireland's newest country music star is live on Friday 17 Apri...
13/04/2026
Monday 13 April 2026
Global environmental action NGO WRAP brings recycling to l...
13/04/2026
J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding me...
Five years since Covid-19 first arrived, TVBEurope hears from leading figures from across the media and entertainment industry to find out what has changed in the intervening period
