Dalet, a leading technology and service provider for media-rich organizations, today announced that the Australian Football League (AFL) is using Dalet Flex to manage the cloud-based digitization and workflow modernization project of its video archives. The subscription-based implementation of Dalet's cloud-native media logistics, which was done in collaboration with partner Telstra Broadcast Services, enables AFL to tackle a large-scale technical uplift of its rich game content stored on 22,000 physical tapes and reimagine the way they share and resell the high-value game content.
As custodians of the history of the game, it's really important that we provide a simple way for future generations to access and experience the game's rich history, comments Spencer Wilson, Operations and Broadcast Manager for the AFL. Dalet Flex provides a single source of truth for this mammoth archive. You can use Dalet Flex to search the archives, pull content and package it for monetization for any type of sales channel. The core design of the system tracks not only media assets but manages commercial agreements, compliance requirements and transactions tied to those assets. This allows us to set up an on-demand service that radically changes how we can share with our broadcast customers and fans.
As the governing body of the professional Australian rules football, AFL is the guardian of the league's video archives, preserving historical game content for its club members since the very first game captured on film in 1909. Concerned with degradation and loss of valuable assets and the growing storage requirements for each of the 400 plus games shot in progressive formats, the organization sought to digitally preserve its entire archive. The AFL used Telstra Purple to configure the Amazon Web Services data servers and data centers that stored the digitized game content and Dalet Flex to facilitate key media logistics functions including archival searches, retrievals, and packaging of content for on-demand and multi-platform distribution. The new on-demand media request workflow enables AFL to significantly expand the use of historical game content and deepen fan engagement from discovery of favorite club heroes of the past to the history of the game.
Dalet Sports Content Strategy and Fan Engagement The AFL archive project comes on the heels of several high profile sports transformations including Lega Serie A, the National Rugby League of Australia, Arsenal Football Club, and the Ligue de Football Professionnel, all of which implemented Dalet solutions to drive new video strategies to expand their multigenerational fan engagement across digital channels.
For years, AFL has been producing content and delivering to their fans all for the love of the Game.' They are leveraging Dalet Flex to enhance their video strategy, and transform from a sport organization that oversees an archive to a media-savvy sport organization that utilizes technology to optimize their high-value content, comments Ren Middleton, Regional Sales Manager ANZ, Dalet. Innovative on demand and digital video strategies take experience and understanding. We are able to bring all of our best practices delivering video solutions to a number of iconic leagues and teams, and deliver faster, more efficient, more impactful workflow solutions like AFL on-demand archive.
Learn more about how the AFL is relying on Dalet Flex to digitize its rich game heritage archives by watching the video below.
For more information about how Dalet sports solutions can help your content workflows needs, please visit https://www.dalet.com/solutions/sports-teams-leagues-federations/
About Dalet Dalet empowers media-rich organizations to transform their production and distribution workflows - accelerating media operations, maximizing collaboration and creating higher value from content. As a leading media technology and service provider with over three decades of innovation, our software solutions enable greater control, enhanced visibility and increased productivity for content professionals and storytellers around the globe. Leading organizations such as Fox Networks Group, Arsenal Football Club, MediaCorp, Audi, and the BBC trust Dalet to support their daily content operations. Our team is driven by a passion for media and committed to empowering a world where compelling stories are beautifully made, effortlessly told and thoughtfully delivered. Learn more at www.dalet.com.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
12/01/2026
For the first time in the nine-year history of Dancing with the Stars, the first...
10/01/2026
This year, podcasts are making their Golden Globes debut with a new category honoring the medium's leading shows and creators. To mark the occasion, Spotify...
09/01/2026
RT Player has 157 million streams, up 10% year-on-year
An increase on 2024, RT...
09/01/2026
RT 2FM has today announced the highly anticipated list of 2FM Rising Artists for 2026, kicking off 2FM Rising week for the eighth year on The Tracy Clifford Sh...
09/01/2026
RT to Host the 2026 RTS Ireland Awards
Thursday, 16 April 2026 | Dublin Royal Convention Centre
The RTS Ireland Television Awards 2026 | Gradaim RTS 2026 | R...
08/01/2026
An evidence-based analysis on disinformation and information manipulation in Sudan's ongoing conflict is published today. (January 8th 2026).
Thomson Found...
08/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
08/01/2026
On Wednesday in Los Angeles, Spotify welcomed creators and press to a brunch cel...
08/01/2026
TSA awards Rohde & Schwarz contract for advanced airport screening ahead of Socc...
08/01/2026
The review looks back at DPA's miniature microphone development over the years. It compares the evolving technologies from the original mics through CORE an...
08/01/2026
Comscore Launches Audio Targeting and Measurement Capabilities with The Trade De...
08/01/2026
Tonight, on RT Prime Time at 9:35pm on RT One and RT Player
Tonight, Prime T...
08/01/2026
The Late Late Show celebrates the very best of traditional Irish music with its first-ever full special dedicated entirely to the tradition
Lisa Canny | Kevin...
08/01/2026
It will be murder on the dancefloor when Dancing with the Stars returns this S...
07/01/2026
Spotify is launching a week-long celebration spotlighting creators at the center...
07/01/2026
We know people use Spotify not just to listen, but to share the songs, podcasts, and audiobooks they love with their friends and family. When we launched Messag...
07/01/2026
This week, all eyes are on the podcast industry as the Golden Globes recognizes ...
07/01/2026
Podcasts are stepping onto a new stage this week as the Golden Globes recognize the medium for the first time. To mark this milestone moment, we're hosting ...
06/01/2026
Spotify is launching a week-long celebration spotlighting creators at the center...
06/01/2026
Lorde. A$AP Rocky. JENNIE. Baby Keem. KATSEYE. That's just a taste of who...
06/01/2026
Channel 4 and UKTV are giving viewers even more reasons to stream, with UKTV's U service set to feature thousands of hours of free, unmissable and bingeable...
06/01/2026
Tuesday 6 January 2026
An update on our Sky Mobile prices
Devesh Raj, Chief Operating Officer, Sky
Today, we've announced some changes to the prices of ...
06/01/2026
Comscore Launches Daily Program-Level Reporting with Deduplicated Insights on Sh...
06/01/2026
Comscore Completes Recapitalization Transaction with Preferred Stockholders Foll...
05/01/2026
Bad Bunny's DeB TiRAR M S FOToS defined the sound of 2025 for listeners eve...
05/01/2026
As the clock struck midnight and 2026 was born, so was an exciting range of new ...
05/01/2026
These Sacred Vows starring Tom Vaughan-Lawlor, Justine Mitchell and Jason O'...
05/01/2026
DANDANCING WITH THE STARS RETURNS TO SHAKE UP SUNDAY NIGHTS
Reigning Rose of Tr...
02/01/2026
Any Given Day: Cork University Hospital premieres Wednesday 7 January on RT One and RT Player at 9:35pm
RT will debut a powerful new six-part documentary se...
02/01/2026
Friday 2 January 2026
All episodes of Heated Rivalry will be landing on Sky and...
02/01/2026
Sequins, chat shows, live sporting action, ground-breaking docuseries and brand-new Irish drama to kick off 2026
New Year, New Content Coming Soon across RT
...
01/01/2026
The Quantum 852 is situated in the 6,500-seat Seoul-based place of worship, a church which is home to a 1,000-person choir and a 50-piece orchestra. There are f...
01/01/2026
Formed in 2002, OneRepublic have enjoyed huge international success, with over 18 billion streams on Spotify alone. Their current tour, Escape to Europe, contin...
01/01/2026
We had been using the club's previous console for the last ten years, so we researched manufacturer information very carefully, says venue audio manager Mr...
30/12/2025
Your live countdown to 2026 with Inhaler, David Gray, Lyra, Garron Noone, Sharon...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
24/12/2025
RT has unveiled an exclusive first look at the new Dancing with the Stars promo...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
Dalet, a leading technology and service provider for media-rich organizations, today announced that the Australian Football League (AFL) is using Dalet Flex to manage the cloud-based digitization and workflow modernization project of its video archives. The subscription-based implementation of Dalet's cloud-native media logistics, which was done in collaboration with partner Telstra Broadcast Services, enables AFL to tackle a large-scale technical uplift of its rich game content stored on 22,000 physical tapes and reimagine the way they share and resell the high-value game content.
