Dalet, a leading technology and service provider for media-rich organizations, today announced that the Australian Football League (AFL) is using Dalet Flex to manage the cloud-based digitization and workflow modernization project of its video archives. The subscription-based implementation of Dalet's cloud-native media logistics, which was done in collaboration with partner Telstra Broadcast Services, enables AFL to tackle a large-scale technical uplift of its rich game content stored on 22,000 physical tapes and reimagine the way they share and resell the high-value game content.
As custodians of the history of the game, it's really important that we provide a simple way for future generations to access and experience the game's rich history, comments Spencer Wilson, Operations and Broadcast Manager for the AFL. Dalet Flex provides a single source of truth for this mammoth archive. You can use Dalet Flex to search the archives, pull content and package it for monetization for any type of sales channel. The core design of the system tracks not only media assets but manages commercial agreements, compliance requirements and transactions tied to those assets. This allows us to set up an on-demand service that radically changes how we can share with our broadcast customers and fans.
As the governing body of the professional Australian rules football, AFL is the guardian of the league's video archives, preserving historical game content for its club members since the very first game captured on film in 1909. Concerned with degradation and loss of valuable assets and the growing storage requirements for each of the 400 plus games shot in progressive formats, the organization sought to digitally preserve its entire archive. The AFL used Telstra Purple to configure the Amazon Web Services data servers and data centers that stored the digitized game content and Dalet Flex to facilitate key media logistics functions including archival searches, retrievals, and packaging of content for on-demand and multi-platform distribution. The new on-demand media request workflow enables AFL to significantly expand the use of historical game content and deepen fan engagement from discovery of favorite club heroes of the past to the history of the game.
Dalet Sports Content Strategy and Fan Engagement The AFL archive project comes on the heels of several high profile sports transformations including Lega Serie A, the National Rugby League of Australia, Arsenal Football Club, and the Ligue de Football Professionnel, all of which implemented Dalet solutions to drive new video strategies to expand their multigenerational fan engagement across digital channels.
For years, AFL has been producing content and delivering to their fans all for the love of the Game.' They are leveraging Dalet Flex to enhance their video strategy, and transform from a sport organization that oversees an archive to a media-savvy sport organization that utilizes technology to optimize their high-value content, comments Ren Middleton, Regional Sales Manager ANZ, Dalet. Innovative on demand and digital video strategies take experience and understanding. We are able to bring all of our best practices delivering video solutions to a number of iconic leagues and teams, and deliver faster, more efficient, more impactful workflow solutions like AFL on-demand archive.
Learn more about how the AFL is relying on Dalet Flex to digitize its rich game heritage archives by watching the video below.
For more information about how Dalet sports solutions can help your content workflows needs, please visit https://www.dalet.com/solutions/sports-teams-leagues-federations/
About Dalet Dalet empowers media-rich organizations to transform their production and distribution workflows - accelerating media operations, maximizing collaboration and creating higher value from content. As a leading media technology and service provider with over three decades of innovation, our software solutions enable greater control, enhanced visibility and increased productivity for content professionals and storytellers around the globe. Leading organizations such as Fox Networks Group, Arsenal Football Club, MediaCorp, Audi, and the BBC trust Dalet to support their daily content operations. Our team is driven by a passion for media and committed to empowering a world where compelling stories are beautifully made, effortlessly told and thoughtfully delivered. Learn more at www.dalet.com.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Thursday 2 July 2026
Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen
Sky today confirms Tea with Judi Dench will return this su...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
LEXINGTON, Kentucky - July 2026 -Tyler Childers' seventh and latest studio record, Snipe Hunter, is an adventurously sprawling collection of tunes that span...
01/07/2026
** MEDIA ALERT **
BLEACH Comes to Life in Los Angeles with First-of-Its-Kind...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
01/07/2026
9.2 million streams on RT Player between 11 and 28 June
Reach of 2.9 million viewers during Group stages of FIFA World Cup on RT 2
23 million video views acr...
30/06/2026
Could your journalism reach an international stage?
Entries are now open for the Thomson Foundation's Young Journalist Award 2026, one of the most prestigi...
30/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
30/06/2026
New IR reverb engine, Juno-inspired chorus & more
The latest version of Rapid Flow's hardware-emulation synth plug-in expands on its predecessor with a ...
30/06/2026
Excels at heavy-handed VCA compression
For their latest release, Shy Audio have recreated the crunchy' sound of a rackmount compressor that found its w...
30/06/2026
Component scarcity drives cost increases
Shortly after Apple's CEO Tim Cook acknowledged that cost increases would soon be inevitable , the company hav...
30/06/2026
Hitachi and Bank Pekao S.A. have completed the installation of the first Hitachi...
30/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/06/2026
Four-layer instrument aimed at dark electronic music
Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...
29/06/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
29/06/2026
Details environmental policies & results
The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...
29/06/2026
Arvato Systems Achieves AWS Cloud Operations Competency
The team behind the AWS Cloud Operations Competency (from left to right: Philipp Hellmich, Johanna Bod...
29/06/2026
RT today announced that Ger Gilroy will join the RT Podcasts team to present a daily sports podcast. Launching later this year, the new show will set the spor...
29/06/2026
RT Commercial announced OUTsurance as sponsor of the Oliver Callan show on RT Radio 1 from Wednesday 1 July.
Oliver Callan doubles the fun, delivering two ...
28/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
28/06/2026
New EXO Series DSP control software announced
EVE Audio's EXO Series monitor range has just gained a new software element that provides remote access to...
27/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
26/06/2026
Virtual session musician plug-in gains new percussion options
Celemony's latest update for their virtual session musician platform complements the exist...
26/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
26/06/2026
ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
26/06/2026
Flicker Productions to produce five-part docu-reality series following women who have fallen for men in prison and have become TikTok sensations, with brands an...
26/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and F...
26/06/2026
26. June 2026 News
DFT is pleased to announce that a second Polar HQ film s...
Dalet, a leading technology and service provider for media-rich organizations, today announced that the Australian Football League (AFL) is using Dalet Flex to manage the cloud-based digitization and workflow modernization project of its video archives. The subscription-based implementation of Dalet's cloud-native media logistics, which was done in collaboration with partner Telstra Broadcast Services, enables AFL to tackle a large-scale technical uplift of its rich game content stored on 22,000 physical tapes and reimagine the way they share and resell the high-value game content.
