Our WeVideo story began with a simple idea: Create an easy way for people to tell their stories.
We truly believe that video is the best way to do it and we have dedicated our skills and time to provide a tool that will help you create and share yours.
In this video we turned the camera and tools on ourselves and asked Bj rn Rustberggard head of product and visionary for WeVideo to share The WeVideo Story .
Like this video, we have been producing a lot of content lately, aimed at making it easier for you to become a WeVideo Power User. We produce most of our videos in-house and we've decided to give you a look inside our process:
The Gear
Our usual setup consists on one camera, one lens a microphone and a set of lights. For this video we decided to get a bit more creative and we borrowed/rented some extra nifty tools. Here is the full list:
Canon 5D Mark III & Canon 3Ti - for 2 camera shots and flexibility
50mm lenses for both - these have a field of vision similar to what our eye sees, making you feel like you are in the room with us
4 point cheap lighting kit - good lighting makes any video looked polished & professional
Lavalier microphone - keep you mic as close as you can to your subject
Juicedlink - we use this device to reduce noise
Camera Slider - to give movement to some shots
Tripod - to give stability to our interview shots
Monopod - for flexibility and creative freedom
Pre-Production
For all our videos we prepare a script and a simple shot list (with some storyboarding).
The more you plan ahead the easier the shoot will go, and the shorter the videos will be, making your life easier in the post-production.
Scriptwriting can be difficult, but whenever possible at least answer these 3 questions before you begin production:
What is the message? (one clear message per video)
Who is the audience? (be specific and connect with them!)
What is the format? (Interview, tutorial, promo, etc...)
Production
Once the gear is in place it is time to record.
For this video we started with the interview shoot. It was very important to keep the interview light and focused on the message. We divided the script into 4 parts and shot them continuously until we were happy with the voice and video.
Once that was set we captured the b-roll. B-roll is meant to illustrate the message of the video. Find creative angles and shots that will make your video dynamic and interesting. Try different things and don't be afraid to explore!
Post-Production (editing)
Now, for the main course! Editing! As an editor is your responsibility to build and tell the story with the assets you captured.
Our usual process consists of the following:
Download. Gather all assets and always create a backup.
Review. Check all assets and pick your files.
Pre-cut. Whenever possible pre-cut your shots to keep them short (we use Quicktime for this).
Upload. We upload our footage to Dropbox. We keep a backup making it easier for us to reuse and access from anywhere.
Sync footage to WeVideo. Straight from Dropbox.
Create a project (a rough cut version). The rough cut is meant to help you visualize your complete story. The idea is to line up your assets and see if there are any gaps in the story that may need extra content or even a re-shoot.
Export preview. We export our preview in 480p. This makes the export much faster and allows us to review the story and the flow. The quality and details of the shots can be reviewed in a second export in higher quality.
Create fine cut. Once we have all the assets needed we then fine tune our cuts, audio levels, color correction and add all the bells and whistles we want (like a theme or captions).
2nd or final Export. Our 2nd export is usually in 1080p. Here is where we review all the aspects of our video and we get ready to share the final product.
Publish!
We hope this post inspires you to create and share your story. We will continue to produce content for you and share our tips along the way. If you have any questions or specific things you would like for us to cover let us know in the comments below.
In the meantime, happy creating!
-The WeVideo Team
Most recent headlines
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
Our WeVideo story began with a simple idea: Create an easy way for people to tell their stories.
