
Digital Nirvana Launches MetadatorIQ for Automatic Generation of Intelligent Metadata
Author:Paul Smith FREMONT, Calif. - May 20, 2020 - Digital Nirvana today introduced MetadatorIQ - the latest generation of the company's secure, scalable platform for automating metadata creation in preproduction, production, and live content workflows. Optimized for Avid MediaCentral | Production Management assets, MetadatorIQ is a hybrid on-premises/SaaS application that applies advanced machine learning and AI-based content analysis to accelerate metadata creation and shorten content delivery cycles.
Media companies are challenged like never before to create larger volumes of personalized content and then deliver it to targeted audiences across many dispersed channels, said Russell Wise, senior vice president at Digital Nirvana. The key to creating, finding, understanding, and organizing new content as fast as possible is highly descriptive metadata, but until now its creation has been a manual, time-consuming, and costly process.
Wise added, As the newest member of our IQ family of AI-driven media services, MetadatorIQ leverages powerful video intelligence features for automatic generation of better-structured, more detailed, and more accurate metadata. Media operations benefit in two key ways - first, with tremendous time savings in up-front metadata generation, and then by giving producers the ability to zero in on the assets they need right away. Ultimately, they win with accelerated content delivery and the ability to retain larger audiences of satisfied viewers.
MetadatorIQ automates the end-to-end process of creating transcriptions and video-based metadata for Avid-based media assets. The solution automatically transfers content assets from Avid MediaCentral and then applies video intelligence tools such as speech-to-text generation, logo and facial recognition, object identification, and shot-change identification to generate descriptive metadata. Next, MetadatorIQ ingests assets and their time-coded metadata back into Avid, along with markers that make the assets instantly searchable. Editors are able to access raw footage quickly and effortlessly, and they can retrieve relevant content from the archive for easy repurposing.
As a hybrid solution, MetadatorIQ is installed on-premises for maximum security and runs on either a dedicated server or a virtual machine. The application automatically extracts the original asset from the Avid watch folder and creates a low-res proxy or audio-only version, which is then securely transferred to the cloud for automatic metadata generation. Next, the metadata is returned to the on-premises application and ingested back into Avid MediaCentral with locators.
Security is always an important consideration with any cloud SaaS application. MetadatorIQ protects valuable assets by moving the low-res proxy files to encrypted storage in the cloud, and the proxies are then erased once the job is processed, Wise said. All transfers to and from the cloud are over TLS-encrypted HTTP. The processed metadata is delivered back to the MetadatorIQ application living within the customer's premises, where it's converted into the formats based on customer requirements.
About Digital Nirvana Founded in 1996, Digital Nirvana, with its repertoire of innovative solutions, specializes in empowering customers worldwide with knowledge management technologies. Digital Nirvana's comprehensive service portfolio includes media monitoring and analysis, media solutions and services, investment research services, and learning management services. Customers rely on Digital Nirvana to improve operational efficiencies, ensure compliance, reduce costs, and protect revenue streams. Digital Nirvana's compliance-driven solutions offer its customers unmatched quality, proven versatility, and best-in-class performance that help organizations to streamline operations and gain competitive advantage. Digital Nirvana is headquartered in Fremont, California, with global delivery locations in Hyderabad and Coimbatore, India.
The ability to record, store, and retrieve content for compliance, quality of service, and insights into broadcast content
Automatic transcription of content from live broadcasts and commercials
Automated detection of logos, objects, faces, and shots
Automatic extraction of on-screen text
The ability to identify ad breaks in logged content
The ability to identify restricted words or topics in recorded/logged content, as well as the classification of incoming ad material for restricted content
Generation of automated reports for loudness compliance, QoE, SCTE inserts, and ad detection and identification
Automatic content classification
The ability to assess the quality and conformance of captions
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
28/07/2026
Ad Intel AI is Nielsen's first in a new generation of AI products built to t...
28/07/2026
Contribution to Europe's technological autonomy in the key industry telecommunications
aconnic AG (ISIN: DE000A0LBKW6), Munich, starts commercial shipments...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Encompass Digital Media has been selected by Channel 4, one of the UK's public service broadcasters, to deliver managed linear playout services as part of a...
28/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has confirmed a new partnership with leading Korean systems integrator and distribu...
28/07/2026
Limecraft today announces version 2026.5 of its AI-powered production platform. Limecraft 2026.5 https://(www.limecraft.com/limecraft-2026-5-multicam-quad-view-...
28/07/2026
X Platform technology enabled a premium UHD viewing experience through a hybrid ground-to-cloud architecture developed with Chilevisi n, ClaroVTR and Pixop
App...
28/07/2026
LiveU, the pioneer in IP-video transmission and cloud-based remote production, today announced it has set historic performance records during the 2026 World Foo...
28/07/2026
dhd.audio announces that its latest generation firmware, Version 10.4, is now available to DHD customers. Version 10.4 introduces expanded configuration capabil...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Brand's Intuitive Metering and Dialogue Tools Improve Efficiency and Maintain Clarity Across Projects Ranging from Sitcoms to Effects Heavy Fantasy Series
...
28/07/2026
TAG Video Systems, a leader in 100% software-based realtime media monitoring, multiviewing and quality control (QC), today announced the latest innovations to i...
28/07/2026
Harvard Athletics Transforms Collegiate Sports Storytelling with AJA Gear
Brie Clayton July 27, 2026
0 Comments
Between the maturation of IP and remot...
28/07/2026
New Live Action Projection Mapping Film Captured with URSA Cine 12K LF
Brie Clayton July 27, 2026
0 Comments
Large format sensor allows Texas Legacy ...
28/07/2026
NVIDIA Agent Toolkit Expands With New Omniverse Libraries, Putting AI Agents to ...
28/07/2026
AI Agents Expand Creative Tools to Millions
Brie Clayton July 27, 2026
0 Comments
Hero image courtesy of Epic Games
Leading creative applications are...
28/07/2026
How Rick Aggeler Built a Music Community for Boston Teens When he was a Berklee student, Aggeler volunteered at the Boys & Girls Clubs of Boston, where he hel...
28/07/2026
Anyone can make a robot move; NVIDIA Jetson makes it think. As a discerning AI i...
28/07/2026
RT Raidi na Gaeltachta, RT Radio 1, RT One and RT Player to showcase the best of the reels, rhymes and rambles from Comhaltas Fleadh Cheoil na h ireann 202...
28/07/2026
Through a wide range of perspectives, this documentary looks at how Ireland might navigate one of the defining political questions of the future
Wednesday, Jul...
27/07/2026
The Audio Engineering Society Educational Foundation has named its scholarship and grant recipients for the 2026/2027 academic year. The awards support students...
27/07/2026
ESPN and the Mid-Eastern Athletic Conference (MEAC) have signed a multi-year media rights agreement covering basketball championships and select football and ba...
27/07/2026
Yahoo Sports and Cameo have partnered to allow fantasy football users to book personalized celebrity videos directly within the Yahoo Fantasy app and website. T...
27/07/2026
Eutelsat has welcomed the FCC's order establishing the regulatory framework for the transition of Upper C-band spectrum in the United States. Under the orde...
27/07/2026
ESPN and the International Dance League (IDL) have signed a global rights agreement for the 2026 season. Events will air bi-weekly on ESPN2 at 7 p.m. ET beginni...
27/07/2026
NBCUniversal and YouTube have signed a multi-year global partnership that includes bundling Peacock with YouTube Premium, extending NBCUniversal's distribut...
27/07/2026
Agenda includes presentations from the Miami Heat, Inter Miami, Florida Panthers...
27/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
27/07/2026
Ten one-minute shorts will roll out across CBS, The CW, Paramount+ during the 2026 PBR Teams season
PBR is officially moving into scripted animation. The Profe...
27/07/2026
Today the nonprofit Sundance Institute shared the names of this year's cohor...
27/07/2026
New app turns vocal percussion into polished loops
Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...
27/07/2026
Latest MPE-capable instrument completes Pure Trilogy line-up
Sonora Cinematic have just released the third and final instalment in their series of acoustic ...
27/07/2026
Emulates four varieties of optical compression
The latest addition to the fedDSP line-up has just been announced, and packs four distinct optical compressor...
27/07/2026
Optical & FET compressors join 500-series line-up
At our recent GearExpo UK show, we heard from Drawmer that they would soon be launching a pair of new 500-...
27/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/07/2026
Lightware announces SNMPv3-based monitoring support for selected Taurus devices, available from firmware v1.20.0. The update enables IT administrators and AV in...
27/07/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase its vision for the Real-Time...
27/07/2026
All episodes available Thursday 6 August on Sky and streaming service NOWMonday ...
27/07/2026
Why Confidence MattersIn this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along the way, we ex...
27/07/2026
Apple today announced AppleCare One - a new way for customers to protect multipl...
27/07/2026
Yesterday witnessed truly memorable scenes in Croke Park, bringing the curtain d...
27/07/2026
Luxembourg, July 27, 2026 - SES, a leading space solutions company, issued the following statement following the U.S. Federal Communications Commission approval...