
Digital Nirvana Launches MetadatorIQ for Automatic Generation of Intelligent Metadata
Author:Paul Smith FREMONT, Calif. - May 20, 2020 - Digital Nirvana today introduced MetadatorIQ - the latest generation of the company's secure, scalable platform for automating metadata creation in preproduction, production, and live content workflows. Optimized for Avid MediaCentral | Production Management assets, MetadatorIQ is a hybrid on-premises/SaaS application that applies advanced machine learning and AI-based content analysis to accelerate metadata creation and shorten content delivery cycles.
Media companies are challenged like never before to create larger volumes of personalized content and then deliver it to targeted audiences across many dispersed channels, said Russell Wise, senior vice president at Digital Nirvana. The key to creating, finding, understanding, and organizing new content as fast as possible is highly descriptive metadata, but until now its creation has been a manual, time-consuming, and costly process.
Wise added, As the newest member of our IQ family of AI-driven media services, MetadatorIQ leverages powerful video intelligence features for automatic generation of better-structured, more detailed, and more accurate metadata. Media operations benefit in two key ways - first, with tremendous time savings in up-front metadata generation, and then by giving producers the ability to zero in on the assets they need right away. Ultimately, they win with accelerated content delivery and the ability to retain larger audiences of satisfied viewers.
MetadatorIQ automates the end-to-end process of creating transcriptions and video-based metadata for Avid-based media assets. The solution automatically transfers content assets from Avid MediaCentral and then applies video intelligence tools such as speech-to-text generation, logo and facial recognition, object identification, and shot-change identification to generate descriptive metadata. Next, MetadatorIQ ingests assets and their time-coded metadata back into Avid, along with markers that make the assets instantly searchable. Editors are able to access raw footage quickly and effortlessly, and they can retrieve relevant content from the archive for easy repurposing.
As a hybrid solution, MetadatorIQ is installed on-premises for maximum security and runs on either a dedicated server or a virtual machine. The application automatically extracts the original asset from the Avid watch folder and creates a low-res proxy or audio-only version, which is then securely transferred to the cloud for automatic metadata generation. Next, the metadata is returned to the on-premises application and ingested back into Avid MediaCentral with locators.
Security is always an important consideration with any cloud SaaS application. MetadatorIQ protects valuable assets by moving the low-res proxy files to encrypted storage in the cloud, and the proxies are then erased once the job is processed, Wise said. All transfers to and from the cloud are over TLS-encrypted HTTP. The processed metadata is delivered back to the MetadatorIQ application living within the customer's premises, where it's converted into the formats based on customer requirements.
About Digital Nirvana Founded in 1996, Digital Nirvana, with its repertoire of innovative solutions, specializes in empowering customers worldwide with knowledge management technologies. Digital Nirvana's comprehensive service portfolio includes media monitoring and analysis, media solutions and services, investment research services, and learning management services. Customers rely on Digital Nirvana to improve operational efficiencies, ensure compliance, reduce costs, and protect revenue streams. Digital Nirvana's compliance-driven solutions offer its customers unmatched quality, proven versatility, and best-in-class performance that help organizations to streamline operations and gain competitive advantage. Digital Nirvana is headquartered in Fremont, California, with global delivery locations in Hyderabad and Coimbatore, India.
The ability to record, store, and retrieve content for compliance, quality of service, and insights into broadcast content
Automatic transcription of content from live broadcasts and commercials
Automated detection of logos, objects, faces, and shots
Automatic extraction of on-screen text
The ability to identify ad breaks in logged content
The ability to identify restricted words or topics in recorded/logged content, as well as the classification of incoming ad material for restricted content
Generation of automated reports for loudness compliance, QoE, SCTE inserts, and ad detection and identification
Automatic content classification
The ability to assess the quality and conformance of captions
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
18/04/2026
MultiDyne Video & Fiber Optic Systems has begun shipping the C16-AM-12G audio mo...
18/04/2026
FOR-A America is set to detail AI functionality for its software-defined IMPULSE...
18/04/2026
Cobalt Digital and SineSix Media have announced a partnership to integrate the v...
18/04/2026
The ATSC, the broadcast standards association, is highlighting the status of the ATSC 3.0 internet protocol-based broadcast standard at the 2026 NAB Show. The e...
18/04/2026
Bolin Technology has introduced a new range of hardware for live production envi...
18/04/2026
KMH Integration is participating in the 2026 NAB Show, focusing on its AV Casti...
18/04/2026
Appear has appointed Mike Burk as vice president of business development for North America. Burk brings over two decades of experience in the broadcast and live...
18/04/2026
Skyline Communications is showcasing its DataMiner platform and the new DataMine...
18/04/2026
Telos Alliance is exhibiting its portfolio of broadcast audio products at the 20...
18/04/2026
TAG Video Systems has announced an integration with the AWS Elemental MediaConne...
18/04/2026
Blackmagic Design has announced DaVinci Resolve 21, with a public beta available now for download. The update will be demonstrated at NAB Show 2026 (Booth N2502...
18/04/2026
Calrec (Booth C6907) and Grass Valley (Booth C2408) have announced a long-term broadcast audio technology partnership at NAB Show 2026, integrating Calrec's...
18/04/2026
Free software mixer now in public beta
Blackmagic Design are best known for their high-end video hardware and DaVinci Resolve editing software, but the latt...
18/04/2026
The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a sharp 22-minute drop in average viewing...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Clear-Com announced FreeSpeak Cell , a cellular-based wireless intercom system that uses LTE and 5G infrastructure to support large-scale production communicat...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
New York, NY, April 17, 2026 -- TAG Video Systems has announced an integration with Amazon Web Services (AWS) Elemental MediaConnect Router. The integration bri...
18/04/2026
Pro Sound Effects (PSE), the leading provider of professionally recorded sound effects for film, television, advertising, and technology today announced the lau...
18/04/2026
Fincons Group, a multinational IT business consulting and system integrator firm, announced today that it has achieved Amazon Web Services (AWS) Media & Enterta...
18/04/2026
Adobe extends leadership in video: unleashing new AI-powered creation in Firefly...
17/04/2026
The World Fencing League (WFL) has announced DAZN as its primary global streamin...
17/04/2026
ARRI Releases ALEXA 35 SUP 6.0 and LPS-1 SUP 1.3 Software Updates
ARRI has announced software updates for its ALEXA 35 Live camera and Live Production System L...
17/04/2026
Sennheiser has announced Spectera Studio, an offline system planner for its Spec...
17/04/2026
Deltatre and the German Football Association (DFB) have announced DFB.TV+, a DFB-owned direct-to-consumer streaming service developed and operated by Deltatre. ...
17/04/2026
Global sports marketing agency IMG has announced new senior leadership roles, designed to strengthen how it supports rightsholders and partners in the midst of ...
17/04/2026
NAGRAVISION and Harmonic have announced a watermarking-as-a-service solution for...
17/04/2026
NETGEAR and EVS Broadcast Equipment have announced a global technology partnersh...
17/04/2026
America's broadcasters are launching the NEXTGEN TV Converter Box Program, a new initiative designed to provide millions of American viewers with a low-cost...
17/04/2026
Quantum Corp. will exhibit at NAB Show 2026 (Booth N1726), presenting what it ca...
17/04/2026
Leadership and Staff Announce '20/20 Vision' Playbook...
17/04/2026
TNT Sports has announced a multi-year agreement for U.S. media rights to the FIA World Endurance Championship (WEC). Three events will air on truTV - the 24 Hou...
17/04/2026
Scripps Sports has announced a multi-year broadcast partnership with PBR (Profes...
17/04/2026
Adder Technology, a specialist in connectivity solutions and high performance IP KVM, today announced the latest release of AIM, its IP KVM matrix management so...
17/04/2026
Victory , a free sports streaming platform from A Parent Media Co. Inc. (APMC), has announced a multi-year content distribution partnership with the Dallas Cowb...
17/04/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
17/04/2026
Quickplay has announced the full-scale deployment of Gray Media's streaming ...
17/04/2026
Clear-Com has introduced the FreeSpeak Cell cellular-based wireless intercom system that uses LTE and 5G infrastructure to support large-scale production commun...
17/04/2026
The 2026 NAB Show kicks off Saturday, April 18, with the show floor and exhibits opening April 19-22 at the Las Vegas Convention Center. The show features more ...
17/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
17/04/2026
Versatile ribbon mic kit revealed
The latest arrival to the AEA line-up brings together three contrasting models from their Nuvo range, delivering a versati...