Advanced Systems Group LLC (ASG), a technology and services provider for media creatives and content owners, has launched a new solution in cloud-based remote production Virtual Truck . ASG's first Virtual Truck is ready for live sports, music, corporate events, and esports, and leverages the same technology that powers ASG's popular VPCR (Virtual Production Control Room), which provides a multi-camera, live switch, control room environment.
With the global accessibility of high bandwidth IP transmission, on-site cameras feed directly into encoders for IP transport into our integrated cloud solutions. Cloud providers like AWS (Amazon Web Services), and GCP (Google Cloud Platform) offer robust compute and storage technologies. Leading industry manufacturers such as Vizrt, Gallery Sienna, Audinate, Telos, Solid State Logic, and Grass Valley are facilitating this shift with a wide variety of cloud-enabled live production tools.
ASG's first Virtual Truck offering is packaged and ready to roll, leveraging public, private, or hybrid-hosted solutions. It features a 44-input, 8 M/E switcher; 8 channels of replay; a flexible HTML5 or dedicated graphics station; 64-stereo, 44 bus return, and AES67 compatible audio; plus, a fully configured multi-channel beltpack and IFB comms system for cloud to/from on-site communications. Surella, a technology-focused production services and solutions company, is ASG's first camera and contribution truck partner, providing bi-coastal HD and 4K camera and support vehicles built to seamlessly integrate on-site with ASG Virtual Trucks.
The Virtual Truck is a great example of cloud production democratizing live production and opening the field to a new generation of professionals, said ASG President Dave Van Hoy. It's removing the barriers imposed by location-bound, costly, legacy hardware.
Using software-defined solutions and virtualized infrastructure, best-in-class resources can be quickly spun up or down and configured to meet changing production needs without the traditional limitations of a physical truck. Our virtual, live production solutions offer greater flexibility and cost savings than traditional on-the-ground broadcast components, added Van Hoy. While we recognize that there are still live events that require physical trucks, we are providing a cost-effective and flexible alternative solution that addresses the needs of live production.
Delivering content for customers or private viewing stations for clients is seamless, requiring no additional satellite uplink. Broadcasters and streamers can simultaneously deliver multiple program versions and streaming formats to standard distribution outlets like YouTube, Facebook, or a CDN.
ASG s expert team provides support, from initial setup to full deployment and ongoing maintenance. Our best-in-class Cloud Team includes experts who've pioneered the industry's transition to software-defined workflows, said Claudia Souza, Chief Cloud Officer, ASG. They have extensive experience engineering, integrating, and deploying cloud-based systems for high-performance environments.
Souza points to operator ease of use as a huge benefit for ASG's Virtual Truck: Our software-defined workflows mirror traditional production methods, enabling the use of familiar control surfaces to ensure a smooth and intuitive transition for technical artists and operators. We are excited to continue facilitating our industry's transition to software-defined production solutions.
In addition to expanding the potential for live production to a wider range of professionals, the Virtual Truck reduces the carbon footprint typically associated with live production. Less travel for crew, less gear shipped, and reduced power consumption equates to less carbon emissions.
North America Stories
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Nine-week performance series brings music, dance, theatre, and storytelling to downtown Durham, January - March 2026 (Durham, NC) The Chamber Orchestra of the T...
13/01/2026
Berklee Launches AIMS, an Artist-Centered Summit on Music and AI Hosted by the Berklee Emerging Artistic Technology Lab (BEATL), the event will focus on the i...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Sports and Music Unite: A Look Back at the Operationally Ambitious FIFA Club Wor...
12/01/2026
Nielsen Panel Discussion Highlights World Cup Impact for FOX, Telemundo, MetLife...
12/01/2026
FIFA President Infantino Highlights How AI Will Impact 2026 FIFA World Cup and B...
12/01/2026
Baltimore Ravens' Jack Dana on Telling a Better Story With Media Management ...
12/01/2026
FOX Sports' Brad Cheney on Spectrum Debate's Impact on the Sports-Produc...
12/01/2026
Australia and New Zealand VP Alan Clements shares L3Harris' leadership insig...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Berklee International Folk Festival Celebrates 40 Years Featuring Grammy-winning alumna Arooj Aftab, the milestone concert and weeklong festival marks four de...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Back to All News
WWE By the Numbers: Celebrating One Year on Netflix
From left to right: Rey Mysterio, Intercontinental Champion John Cena and Sheamus celebr...
10/01/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
10/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
10/01/2026
Back to All News
Connection and Youth Defined: The Ramparts of Ice Brings a Hea...
09/01/2026
Rock-It Sports' Deron Brown & Laura Rowlands on Launching a New Brand, Suppl...
09/01/2026
Warner Bros. Discovery's Chris Brown on the Broadcaster's First French O...
09/01/2026
NFL Playoffs 2026: CBS Sports Travels to Jacksonville With Packed Arsenal of Pro...
09/01/2026
NFL Playoffs 2026: NBC Sports Is Set To Roll Out New Scorebar, Insert Graphics T...
09/01/2026
NFL Playoffs 2026: Prime Video Production Team Caps Historic Season With Iconic ...
09/01/2026
NFL Playoffs 2026: FOX Sports Kicks Off Postseason Slate With Two-Game Wild Card...
09/01/2026
NFL Playoffs 2026: ESPN's Run Brings Monday Night Football' Flagship Op...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
SMPTE , the home of media professionals, technologists, and engineers, today introduced the board officers and regional governors who will serve terms beginning...
09/01/2026
Globecast, the leading provider of broadcast, media and entertainment managed services, today announced the appointment of Chris Pulis as Group Chief Technology...
09/01/2026
The Hollywood Professional Association (HPA) today announced several updates to its board of directors. As part of HPA s annual governance cycle, new leadership...
09/01/2026
SDVI, the leading platform provider for cloud-native media supply chains, today announced that Simon Eldridge has been appointed chief operating officer. In thi...
09/01/2026
Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...
09/01/2026
iWedia, a global leader in connected TV software solutions, announces that its market-proven ATSC 3.0 software stack is powering the broadcast functionality of ...
09/01/2026
Amino, a global leader in enterprise video and digital signage technology, today announced a strategic partnership with Xibo, a leading global digital signage s...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Every that was easy shopping moment is made possible by teams working to hit s...
08/01/2026
At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Vi...
08/01/2026
SVG Students To Watch: Sophie Fowler, University of OregonThe Portland product has honed her skills as a producer, director, and TD at Quack VideoBy Brandon Cos...
Advanced Systems Group LLC (ASG), a technology and services provider for media creatives and content owners, has launched a new solution in cloud-based remote production Virtual Truck . ASG's first Virtual Truck is ready for live sports, music, corporate events, and esports, and leverages the same technology that powers ASG's popular VPCR (Virtual Production Control Room), which provides a multi-camera, live switch, control room environment.
