
Advanced Systems Group LLC (ASG), a technology and services provider for media creatives and content owners, has launched a new solution in cloud-based remote production Virtual Truck . ASG's first Virtual Truck is ready for live sports, music, corporate events, and esports, and leverages the same technology that powers ASG's popular VPCR (Virtual Production Control Room), which provides a multi-camera, live switch, control room environment.
With the global accessibility of high bandwidth IP transmission, on-site cameras feed directly into encoders for IP transport into our integrated cloud solutions. Cloud providers like AWS (Amazon Web Services), and GCP (Google Cloud Platform) offer robust compute and storage technologies. Leading industry manufacturers such as Vizrt, Gallery Sienna, Audinate, Telos, Solid State Logic, and Grass Valley are facilitating this shift with a wide variety of cloud-enabled live production tools.
ASG's first Virtual Truck offering is packaged and ready to roll, leveraging public, private, or hybrid-hosted solutions. It features a 44-input, 8 M/E switcher; 8 channels of replay; a flexible HTML5 or dedicated graphics station; 64-stereo, 44 bus return, and AES67 compatible audio; plus, a fully configured multi-channel beltpack and IFB comms system for cloud to/from on-site communications. Surella, a technology-focused production services and solutions company, is ASG's first camera and contribution truck partner, providing bi-coastal HD and 4K camera and support vehicles built to seamlessly integrate on-site with ASG Virtual Trucks.
The Virtual Truck is a great example of cloud production democratizing live production and opening the field to a new generation of professionals, said ASG President Dave Van Hoy. It's removing the barriers imposed by location-bound, costly, legacy hardware.
Using software-defined solutions and virtualized infrastructure, best-in-class resources can be quickly spun up or down and configured to meet changing production needs without the traditional limitations of a physical truck. Our virtual, live production solutions offer greater flexibility and cost savings than traditional on-the-ground broadcast components, added Van Hoy. While we recognize that there are still live events that require physical trucks, we are providing a cost-effective and flexible alternative solution that addresses the needs of live production.
Delivering content for customers or private viewing stations for clients is seamless, requiring no additional satellite uplink. Broadcasters and streamers can simultaneously deliver multiple program versions and streaming formats to standard distribution outlets like YouTube, Facebook, or a CDN.
ASG s expert team provides support, from initial setup to full deployment and ongoing maintenance. Our best-in-class Cloud Team includes experts who've pioneered the industry's transition to software-defined workflows, said Claudia Souza, Chief Cloud Officer, ASG. They have extensive experience engineering, integrating, and deploying cloud-based systems for high-performance environments.
Souza points to operator ease of use as a huge benefit for ASG's Virtual Truck: Our software-defined workflows mirror traditional production methods, enabling the use of familiar control surfaces to ensure a smooth and intuitive transition for technical artists and operators. We are excited to continue facilitating our industry's transition to software-defined production solutions.
In addition to expanding the potential for live production to a wider range of professionals, the Virtual Truck reduces the carbon footprint typically associated with live production. Less travel for crew, less gear shipped, and reduced power consumption equates to less carbon emissions.
North America Stories
07/04/2026
The November 2025 YEP Newsletter highlights a recent YEP Coffee Chat, offering members the chance to connect with industry professionals in an informal setting ...
07/04/2026
The December 2025 YEP Newsletter includes a Spotlight on Emily Vail, showcasing her career journey and work in the industry, alongside Mentorship Reflections by...
07/04/2026
Ground-Based Electro-Optical Deep Space Surveillance (GEODSS) telescope operated...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welc...
07/04/2026
SDVI Corporation today announced the next generation of its Rally media supply chain management platform, introducing a redesigned orchestration engine that rep...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...
07/04/2026
Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...
07/04/2026
April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...
07/04/2026
Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...
07/04/2026
Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...
07/04/2026
Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867):
Cuez ...
07/04/2026
CueScript to Showcase Innovations at NAB that Add Mobility Options, Ease Editing...
07/04/2026
Barix Extends Transport Options for Multi-Engine IP Encoder
Brie Clayton April 7, 2026
0 Comments
New for NAB, Barix adds SRT and RIST support to Mult...
07/04/2026
Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...
07/04/2026
Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...
07/04/2026
Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...
07/04/2026
Berklee Students to Honor George Martin with Performance of Original Scores The orchestra, led by associate professor Xander Rovang, will perform several work...
07/04/2026
Back to All News
Netflix Reveals ONE PIECE Expansion With New Original Titles a...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...