Advanced Systems Group LLC (ASG), a technology and services provider for media creatives and content owners, has launched a new solution in cloud-based remote production Virtual Truck . ASG's first Virtual Truck is ready for live sports, music, corporate events, and esports, and leverages the same technology that powers ASG's popular VPCR (Virtual Production Control Room), which provides a multi-camera, live switch, control room environment.
With the global accessibility of high bandwidth IP transmission, on-site cameras feed directly into encoders for IP transport into our integrated cloud solutions. Cloud providers like AWS (Amazon Web Services), and GCP (Google Cloud Platform) offer robust compute and storage technologies. Leading industry manufacturers such as Vizrt, Gallery Sienna, Audinate, Telos, Solid State Logic, and Grass Valley are facilitating this shift with a wide variety of cloud-enabled live production tools.
ASG's first Virtual Truck offering is packaged and ready to roll, leveraging public, private, or hybrid-hosted solutions. It features a 44-input, 8 M/E switcher; 8 channels of replay; a flexible HTML5 or dedicated graphics station; 64-stereo, 44 bus return, and AES67 compatible audio; plus, a fully configured multi-channel beltpack and IFB comms system for cloud to/from on-site communications. Surella, a technology-focused production services and solutions company, is ASG's first camera and contribution truck partner, providing bi-coastal HD and 4K camera and support vehicles built to seamlessly integrate on-site with ASG Virtual Trucks.
The Virtual Truck is a great example of cloud production democratizing live production and opening the field to a new generation of professionals, said ASG President Dave Van Hoy. It's removing the barriers imposed by location-bound, costly, legacy hardware.
Using software-defined solutions and virtualized infrastructure, best-in-class resources can be quickly spun up or down and configured to meet changing production needs without the traditional limitations of a physical truck. Our virtual, live production solutions offer greater flexibility and cost savings than traditional on-the-ground broadcast components, added Van Hoy. While we recognize that there are still live events that require physical trucks, we are providing a cost-effective and flexible alternative solution that addresses the needs of live production.
Delivering content for customers or private viewing stations for clients is seamless, requiring no additional satellite uplink. Broadcasters and streamers can simultaneously deliver multiple program versions and streaming formats to standard distribution outlets like YouTube, Facebook, or a CDN.
ASG s expert team provides support, from initial setup to full deployment and ongoing maintenance. Our best-in-class Cloud Team includes experts who've pioneered the industry's transition to software-defined workflows, said Claudia Souza, Chief Cloud Officer, ASG. They have extensive experience engineering, integrating, and deploying cloud-based systems for high-performance environments.
Souza points to operator ease of use as a huge benefit for ASG's Virtual Truck: Our software-defined workflows mirror traditional production methods, enabling the use of familiar control surfaces to ensure a smooth and intuitive transition for technical artists and operators. We are excited to continue facilitating our industry's transition to software-defined production solutions.
In addition to expanding the potential for live production to a wider range of professionals, the Virtual Truck reduces the carbon footprint typically associated with live production. Less travel for crew, less gear shipped, and reduced power consumption equates to less carbon emissions.
North America Stories
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser Spectacular Stunning display caps $200 million renovation of Levi's Stadium tech By Dan Daley, Audio Ed...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform Video Watch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY! By Brand...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
Advanced Systems Group LLC (ASG), a technology and services provider for media creatives and content owners, has launched a new solution in cloud-based remote production Virtual Truck . ASG's first Virtual Truck is ready for live sports, music, corporate events, and esports, and leverages the same technology that powers ASG's popular VPCR (Virtual Production Control Room), which provides a multi-camera, live switch, control room environment.
