Sky, WarnerMedia and ViacomCBS Turn on the Subtitles' for more than 500 episodes of their most popular kids' content

08/03/2021

Sky, WarnerMedia and ViacomCBS Networks UK have partnered to improve the literacy skills of thousands of children across the UK and Ireland by turning on the subtitles of more than 500 of their most popular episodes of kids' content.

The new collection, in support of the Turn on the Subtitles campaign and available from March 8th to Sky customers with Sky Kids, aims to improve the reading and writing skills of children while they're watching their favourite shows.

Poor literacy skills can hold a person back throughout their life and currently one in four children in the UK leave primary school without being able to read fluently. Turning on same-language subtitles for children's content can double the chance of them becoming a proficient reader.

Lucy Murphy, Director of Kids Content at Sky, said: At Sky, we connect millions of children to stories they love.

"We're delighted to partner with WarnerMedia and ViacomCBS to support the Turn on the Subtitles campaign and help improve the literacy skills of thousands of children in the UK and Ireland through something as simple as turning on the subtitles to their favourite shows

Vanessa Brookman, Head of Kids, WarnerMedia EMEA, said: We are so pleased to be a part of this important initiative from Sky. By providing a range of our best loved titles from Cartoon Network and Boomerang, such as The Amazing World of Gumball and Be Cool, Scooby-Doo, we hope to contribute to improving children's reading skills across the UK and Ireland.

Louise Bucknole, VP Programming Kids, ViacomCBS Networks UK & Ireland, added: Turn on the Subtitles is a great way to help improve children's reading and writing skills in the UK & Ireland. We're thrilled to support this great initiative with Sky and to add subtitles to our much-loved shows from the Nickelodeon catalogue such as PAW Patrol, SpongeBob Squarepants, Henry Danger, The Thundermans and many more .

Oli Barrett MBE, Co-founder of Turn on the Subtitles, added: "Some ideas are so powerful that something must be done about them. Subtitles improving literacy is one of those ideas. This campaign takes an incredibly simple insight and uses it to improve peoples lives. We are incredibly grateful for the support of Sky, Viacom and Warner Media who are now taking this seriously, and to the many high-profile names who are helping us to spread the word."

Eye-tracking behaviour research shows that 94% of children engage with subtitles while watching their favourite shows which can improve spelling, grammar, and vocabulary, with the child often unaware they are learning.

The Sky Kids always-on' subtitled collection has been curated with some of the most popular children's content including SpongeBob SquarePants (Nicktoons), PAW Patrol (Nick Jr.), The Amazing World of Gumball (WarnerMedia), Be Cool, Scooby-Doo (WarnerMedia), and Sky Kids Originals like Pirates Love Underpants and Moominvalley.

Find out how to turn on the subtitles for more of Sky's great content.

For more information please contact:

Sian Parry / Sian.Parry@sky.uk

About Sky

Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 24 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.

Our technology, including the market leading Sky Q, connects people to everything they love - TV, music, games, online video, fitness and educational content, all in one place, easy. Our streaming service, NOW TV, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.

Building on the success of Sky Originals like Chernobyl, I Hate Suzie and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, while Sky Arts, the UK's only dedicated free-to-air arts channel, makes the arts accessible for everyone. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional �3 billion of production investment in the UK over the first five years alone.

We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030. We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for our commitment to diversity and we've put in place a new programme to invest �30million across our markets over the next three years to tackle racial injustice.

About WarnerMedia

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. The organization also includes Xandr's suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers.

About ViacomCBS Networks UK

ViacomCBS Networks UK (VCN UK) forms part of ViacomCBS Networks International, a unit of ViacomCBS Inc. (NASDAQ: VIAC). Comprised of many of the world's most popular entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Network and public service broadcaster Channel 5, VCN UK is the third largest commercial TV network in the UK. With 26 channels reaching 98% of TV viewers, it is the second largest TV channel portfolio in the UK.

VCN UK's suite of streaming products includes Channel 5's AVOD service, My5, which has 5M registered users; MTV Play, MTV's first ever dire

LINK:	https://www.skygroup.sky/en-gb/article/sky-warnermedia-and-viacomcbs-t...
	See more stories from sky

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026