Sony Pixel Power calrec Sony

La pub, terrain de jeu cratif : Benoit Soler, directeur de la photo

11/07/2022

Form la prestigieuse National Film and Television School (NFTS) au Royaume-Uni, le directeur de la photographie Benoit Soler naura pas mis longtemps se faire une place dans le monde du cin ma comme de la publicit . Un an seulement apr s avoir quitt l cole, il signe la photo de Ilo Ilo dAnthony Chen, couronn par la Cam ra dOr Cannes en 2013. Il encha ne avec Apprentice de Boo Junfeng, dont limage fut aussi tr s remarqu e. Aujourdhui, il alterne entre les longs m trages, la publicit et le clip. Ce nest pas un probl me de faire le grand cart, bien au contraire , explique Benoit Soler. La publicit me permet de tester plein de choses qui vont venir nourrir mes fictions, et inversement. Le clip est aussi un tr s beau laboratoire dexpression. Lid e est de provoquer chez le spectateur linattendu, l motionnel. Mes choix sont principalement port s par la vision d'une r alisatrice ou d'un r alisateur.

D couvrez la publicit Samsung Little Punk , raconter une histoire en quelques secondes

J'aime travailler sur des publicit s narratives comme Samsung Little punk , r alis par Niclas Larsson (Iconoclast), Mercedes Immortal Love , r alis par Sebastian Strasser (Anorak), ou Zalando A life of liberty (Bwgtbld), r alis par Vincent Haycock, avec la contrainte de raconter une histoire en quelques secondes. Dans ce cas, mon travail s'inspire de mes exp riences en fiction et en clip. Le clip musical The Blaze Territory (Iconoclast), fut une exp rience tr s forte. Nous avons tout tourn Alger, en ALEXA Mini et ARRI Master Prime. Le film est naturaliste, trait comme des tableaux qui s'encha nent et tourn des moments pr cis de la journ e. Limage est au service de la narration et ne prend jamais le pas sur ce que lon raconte.

D couvrez le clip musical Territory (The Blaze) : Un film naturaliste

Parmi ses publicit s r centes, son remarquable travail pour Givenchy Fall/Winter 2021, r alis par Jasmine Loignon (Iconoclast). Pour cr er cet univers industriel, nous avons tourn dans un stade o nous avons utilis pr s de 350 projecteurs motoris s , explique Benoit Soler. Sur ce projet, jai travaill en collaboration troite avec le lighting designer Ignace D'Haese avec qui nous avons con u la lumi re Sur Givenchy , jai utilis une ALEXA Mini LF avec des optiques ARRI Signature Primes , indique le chef op rateur. Cela correspondait au rendu que je souhaitais sur ce film. Les piqu s des peaux sont tr s beaux et procure de belle texture. On obtient un rendu plaisant en sortie tr s rapidement. Depuis un upgrade r cent, lALEXA Mini LF permet aussi de tourner en Super 35. Cette versatilit mint resse beaucoup. Jaime bien lid e de pouvoir m langer format large et Super 35, comme lorsquon utilise 35mm et Super 16 dans un m me film. Cela permet de donner un point de vue diff rent, de raconter les choses autrement. Et le Super 35 me donne aussi acc s beaucoup plus doptiques que le grand format.

Voir la pub Givenchy, tourn en ALEXA LF et Signature Primes

Au niveau des objectifs, je pr f re les optiques modernes , poursuit Benoit Soler. Je naime pas que limage soit trop nostalgique, Pour moi, les ARRI Signature Primes sont dans le prolongement des ARRI Master Prime que jutilise beaucoup. Limage et le piqu sont beaux, et elles ont une douceur qui mint resse. Jaime aussi beaucoup la mani re dont elles tombent dans les flous. Cest vraiment du registre de la sensation. De plus, les Signature Primes sont une s rie tr s compl te qui commence au 12mm et qui comprend toutes les optiques interm diaires que jutilise beaucoup.

D couvrez les diff rents travaux de Benoit Soler via son site web : https://cosmictalents.com/benoit_soler

Image douverture : Arthur Couvat

Produits ALEXA Mini LF Large format, small camera

ARRI Signature Prime Modern Lens. Timeless Look.

Master Prime Lenses
LINK: https://www.arri.com/news-fr/la-pub-terrain-de-jeu-cr%C3%A9atif-benoit...
See more stories from arri

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

19/04/2026

NAB Show 2026 Is Here! Follow All of our Live Coverage!

Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...

19/04/2026

Live From NAB 2026: Grass Valley CEO Jon Wilson on AMPPs Explosive Growth, Hybrid Workflows, and Whats New at the Show

Grass Valley is finding the right balance between its hardware heritage with an ...

19/04/2026

Live From NAB 2026: Oracles Kip Schauer on Why OCI Is Doubling Down on Media, Sports, and Broadcast

Oracle's strategy rests on the foundational strengths of Oracle Cloud Infras...

19/04/2026

Live From NAB 2026: Program Productions Jess Kowatch on Whats New with ProCrewz and the Impact of AI on Crewing

Program Productions, the live sports production industry's leading crewer, i...

19/04/2026

Live From NAB 2026: Aggrekos Joe Scionti on Powering the Super Bowl, PGA Championship, and the Road to the FIFA World Cup

At the 2026 NAB Show in Las Vegas, SVG sat down with Joe Scionti, Account Manage...

19/04/2026

NAB 2026: Evertz to highlight evertz.io XChange for live event management and market switching

Evertz (Booth N817) is set to present new services within its evertz.io platform...

19/04/2026

NAB 2026: Evertz to showcase IPMX-certified NUCLEUS and MMA platforms for AV and ST 2110 integration

Evertz (Booth N817) will showcase its IPMX-certified NUCLEUS platform alongside ...

19/04/2026

NAB 2026: Evertz to showcase ENX media core for hybrid SDI and IP facilities

Evertz (Booth N817) is set to showcase ENX at NAB 2026, a media core platform designed to support hybrid SDI and IP infrastructures in production facilities and...

19/04/2026

NAB 2026: Evertz introduces Studer VistaVUE Touch for broadcast control

Evertz (Booth N817) will introduce Studer VistaVUE Touch at NAB 2026, a control surface designed to integrate audio, video and control workflows within a custom...

19/04/2026

NAB 2026: Evertz highlights X-CALIBER high-density encoding platform for media transport

Evertz (Booth N817) will highlight X-CALIBER at NAB 2026, an encoding and decodi...

19/04/2026

NAB 2026: Cobalt Digital introduces blueCORE standalone processors for SDI and ST 2110 workflows

Cobalt Digital (Booth N1340) will introduce the blueCORE family of standalone si...

19/04/2026

NAB 2026: Chyron and Asport to demonstrate AI-driven end-to-end sports production and distribution workflows

Chyron and Asport (Booth N2441) will demonstrate an integrated sports video work...

19/04/2026

NAB 2026: MediaKind outlines growth of Multiview deployments as Charter rollout expands in North America

MediaKind (Booth W1743) provided an update on its Multiview deployments at NAB S...

19/04/2026

NAB 2026: Calrec and Grass Valley announce partnership to integrate ImPulseV with AMPP platform

Calrec (Booth C6907) and Grass Valley (Booth C2408) announced a long-term broadc...

19/04/2026

NAB 2026: Oracle and partners to demo MoQ-based streaming ecosystem

Oracle is bringing a multi-partner demonstration of Media over QUIC (MoQ)-based live streaming to NAB Show 2026, showcasing how independent systems from multipl...

19/04/2026

NAB 2026: Encompass Digital Media and Oracle Cloud Infrastructure expand partnership for cloud-native broadcast operations

Encompass Digital Media announced an expanded partnership with Oracle Cloud Infr...

19/04/2026

SportsTechBuzz at NAB 2026, Day 1: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

19/04/2026

NAB 2026: Blackmagic Design Announces ATEM 4 M/E Constellation IP Switchers

Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...

19/04/2026

Waves update Sync Vx

Now available in VST3, AU and AAX formats Waves have recently released an update that extends their vocal-alignment plug-in's capabilities to all DAWs -...

19/04/2026

TV and Radio HQ Moves Closer to the Conversation

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Expanded Creator Lab Seeds Digital Synergies

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Why Streamers Are Seizing the Now

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Make Every Dollar Count on Set

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Tech Transforms the Live Sports Playbook

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Amagi Managed Services Modernizes Broadcasting Operations...

Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced that AccuWeather , the most trusted source of wea...

19/04/2026

Calrec and Grass Valley unlock exceptional choice and fle...

Calrec (Booth:C6907) and Grass Valley (Booth: C2408) are today announcing a long-term broadcast audio technology partnership at NAB Show 2026. The companies are...

19/04/2026

Ikegami Announces VFE-P07D Monocular OLED Viewfinder with...

Ikegami announces a further expansion to its range of on-camera viewfinders. Scheduled for introduction on Ikegamis Central Hall booth C3819 at the April 19th -...

19/04/2026

GatesAir Strengthens Global Services Team with New Hires

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

MASN, Spectrum Ink Multiyear Carriage Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Calrec and Grass Valley Unveil ImPulseV and AMPP Integration

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Clear-Com Unveils FreeSpeak Cell

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Riedel's SimplyLive Solution Powers Centralized VAR for Argentina's Top Football League

Wuppertal April 19, 2026 Riedel's SimplyLive Solution Powers Centralized V...

19/04/2026

Bridge Digital and Riedel Build CampusWide ST 2110 Network for Eastern Kentucky University

Wuppertal April 19, 2026 Bridge Digital and Riedel Build Campus Wide ST 2110 N...

19/04/2026

Riedel Showcases Next Advances in IP-Based Production at NAB 2026

Wuppertal April 19, 2026 Riedel Showcases Next Advances in IP-Based Production at NAB 2026MediorNet HorizoN ST 2110 MultiViewer App, SmartPanel Commentary Con...

19/04/2026

Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service

Harmonic's Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform SAN JOSE, Calif. - April 19, 2026 - Harmo...

18/04/2026

NAB 2026: MultiDyne begins shipping C16-AM-12G audio monitor for SDI and IP workflows

MultiDyne Video & Fiber Optic Systems has begun shipping the C16-AM-12G audio mo...

18/04/2026

NAB 2026: FOR-A America announces AI updates for IMPULSE platform and release of MixBoard and HVS-Q12 switchers

FOR-A America is set to detail AI functionality for its software-defined IMPULSE...

18/04/2026

NAB 2026: Cobalt Digital and SineSix Media integrate audio description technology for broadcast workflows

Cobalt Digital and SineSix Media have announced a partnership to integrate the v...

18/04/2026

NAB 2026: ATSC focuses on 3.0 broadcast standard implementation at NAB Show 2026

The ATSC, the broadcast standards association, is highlighting the status of the ATSC 3.0 internet protocol-based broadcast standard at the 2026 NAB Show. The e...

18/04/2026

NAB 2026: Bolin Technology introduces Range PTZR camera, R9-L420N PTZ, and KBD Plus controller

Bolin Technology has introduced a new range of hardware for live production envi...

18/04/2026

NAB 2026: KMH Integration showcases AV Casting workflow approach and new technology at NAB 2026

KMH Integration is participating in the 2026 NAB Show, focusing on its AV Casti...

18/04/2026

NAB 2026: Appear appoints Mike Burk as vice president of business development

Appear has appointed Mike Burk as vice president of business development for North America. Burk brings over two decades of experience in the broadcast and live...

18/04/2026

NAB 2026: Skyline Communications demonstrates DataMiner platform and AI capabilities at NAB Show

Skyline Communications is showcasing its DataMiner platform and the new DataMine...