Sony Pixel Power calrec Sony

La pub, terrain de jeu cratif : Benoit Soler, directeur de la photo

11/07/2022

Form la prestigieuse National Film and Television School (NFTS) au Royaume-Uni, le directeur de la photographie Benoit Soler naura pas mis longtemps se faire une place dans le monde du cin ma comme de la publicit . Un an seulement apr s avoir quitt l cole, il signe la photo de Ilo Ilo dAnthony Chen, couronn par la Cam ra dOr Cannes en 2013. Il encha ne avec Apprentice de Boo Junfeng, dont limage fut aussi tr s remarqu e. Aujourdhui, il alterne entre les longs m trages, la publicit et le clip. Ce nest pas un probl me de faire le grand cart, bien au contraire , explique Benoit Soler. La publicit me permet de tester plein de choses qui vont venir nourrir mes fictions, et inversement. Le clip est aussi un tr s beau laboratoire dexpression. Lid e est de provoquer chez le spectateur linattendu, l motionnel. Mes choix sont principalement port s par la vision d'une r alisatrice ou d'un r alisateur.

D couvrez la publicit Samsung Little Punk , raconter une histoire en quelques secondes

J'aime travailler sur des publicit s narratives comme Samsung Little punk , r alis par Niclas Larsson (Iconoclast), Mercedes Immortal Love , r alis par Sebastian Strasser (Anorak), ou Zalando A life of liberty (Bwgtbld), r alis par Vincent Haycock, avec la contrainte de raconter une histoire en quelques secondes. Dans ce cas, mon travail s'inspire de mes exp riences en fiction et en clip. Le clip musical The Blaze Territory (Iconoclast), fut une exp rience tr s forte. Nous avons tout tourn Alger, en ALEXA Mini et ARRI Master Prime. Le film est naturaliste, trait comme des tableaux qui s'encha nent et tourn des moments pr cis de la journ e. Limage est au service de la narration et ne prend jamais le pas sur ce que lon raconte.

D couvrez le clip musical Territory (The Blaze) : Un film naturaliste

Parmi ses publicit s r centes, son remarquable travail pour Givenchy Fall/Winter 2021, r alis par Jasmine Loignon (Iconoclast). Pour cr er cet univers industriel, nous avons tourn dans un stade o nous avons utilis pr s de 350 projecteurs motoris s , explique Benoit Soler. Sur ce projet, jai travaill en collaboration troite avec le lighting designer Ignace D'Haese avec qui nous avons con u la lumi re Sur Givenchy , jai utilis une ALEXA Mini LF avec des optiques ARRI Signature Primes , indique le chef op rateur. Cela correspondait au rendu que je souhaitais sur ce film. Les piqu s des peaux sont tr s beaux et procure de belle texture. On obtient un rendu plaisant en sortie tr s rapidement. Depuis un upgrade r cent, lALEXA Mini LF permet aussi de tourner en Super 35. Cette versatilit mint resse beaucoup. Jaime bien lid e de pouvoir m langer format large et Super 35, comme lorsquon utilise 35mm et Super 16 dans un m me film. Cela permet de donner un point de vue diff rent, de raconter les choses autrement. Et le Super 35 me donne aussi acc s beaucoup plus doptiques que le grand format.

Voir la pub Givenchy, tourn en ALEXA LF et Signature Primes

Au niveau des objectifs, je pr f re les optiques modernes , poursuit Benoit Soler. Je naime pas que limage soit trop nostalgique, Pour moi, les ARRI Signature Primes sont dans le prolongement des ARRI Master Prime que jutilise beaucoup. Limage et le piqu sont beaux, et elles ont une douceur qui mint resse. Jaime aussi beaucoup la mani re dont elles tombent dans les flous. Cest vraiment du registre de la sensation. De plus, les Signature Primes sont une s rie tr s compl te qui commence au 12mm et qui comprend toutes les optiques interm diaires que jutilise beaucoup.

D couvrez les diff rents travaux de Benoit Soler via son site web : https://cosmictalents.com/benoit_soler

Image douverture : Arthur Couvat

Produits ALEXA Mini LF Large format, small camera

ARRI Signature Prime Modern Lens. Timeless Look.

Master Prime Lenses
LINK: https://www.arri.com/news-fr/la-pub-terrain-de-jeu-cr%C3%A9atif-benoit...
See more stories from arri

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

22/06/2024

College of DuPage Enhances Event Communications with Clear-Com Systems

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

22/06/2024

Omdia: Mini LED Backlight LCD Display Market to Surpass OLED Displays in 2025

LONDON The latest Omdia Mini LED Backlight Market Tracker indicates that LCD TV displays equipped with mini-LED backlight units will hit 6.2 million units in 20...

22/06/2024

ASTRA 1P Successfully Launched on SpaceX's Falcon 9 Rocket

CAPE CANAVERAL, Fla. SES has announced that the ASTRA 1P satellite was successfully launched by a SpaceX Falcon 9 rocket from Cape Canaveral Space Force Station...

22/06/2024

GenAI to Boost Demand for Hybrid Data Platforms

STAMFORD, Conn. Demand for advanced data platforms is likely to grow significantly over the next three years as more organizations adopt intelligent application...

22/06/2024

Viamedia to Provide Programmatic Ad Sales for Willow by Cricbuzz

LEXINGTON, Ky. Viamedia has announced a deal with Willow by Cricbuzz, a major provider of live, streaming and on-demand cricket, to provide programmatic ad sale...

22/06/2024

Israel's Reshet 13 Deploys Deepdub's Ai-Based Deepdub Go Platform

TEL AVIV Deepdub, a provider of AI-based audiovisual dubbing and language localization services, has announced it is working with Reshet 13, one of Israels lead...

22/06/2024

FCC Approves Gray Television, Marquee Broadcasting Deal

WASHINGTON, D.C. The FCC has issued a Memorandum and Order approving a deal between Gray Television and Marquee Broadcasting that would transfer station license...

22/06/2024

Boris FX Continuum Adds Advanced AI Tools for VFX Artists and Content Creators

Boris FX Continuum Adds Advanced AI Tools for VFX Artists and Content Creators Jessie Electa Petrov June 21, 2024 0 Comments The 2024.5 release adds f...

22/06/2024

New versions of Final Cut Pro for iPad and Mac available now

New versions of Final Cut Pro for iPad and Mac available now Brie Clayton June 21, 2024 0 Comments Today, Apple released Final Cut Pro for iPad 2, tra...

22/06/2024

Christopher Barry, Cliff Ejikeme Get Expanded Role at A+E Networks

A+E Networks said that two senior finance execs, Christopher Barry and Cliff Ejikeme, have been given expanded roles at the company....

22/06/2024

The CW Shares Fall Debut Dates

The CW has shared its fall premiere dates, which includes Inside The NFL back on Friday, August 30, with Ryan Clark hosting. The new season also offers the debu...

22/06/2024

Local News Close-Up: Florida's Gulf Coast Has Reasons To Boast

Tampa-St. Petersburg is, by all accounts, a booming market. New arrivals are flocking in and cranes dot the landscape, building places for the newcomers to live...

22/06/2024

Our America: In the Black' Back on ABC-Owned Stations' Digital Platforms

Our America: In the Black, a series from ABC Owned Television Stations, returns Thursday, June 20 with the nine-part Conversations With Arlan Hamilton. An entre...

22/06/2024

Dominic Brown Joins WBTS Boston Weather Team

Dominic Brown is joining WBTS Boston's First Alert Meteorology team this week. He'll appear in the 4 and 7 p.m. weekday newscasts....

22/06/2024

Netflix's Dallas Cowboys Cheerleaders Series Premieres

Netflix debuts America's Sweethearts: Dallas Cowboys Cheerleaders, a docuseries detailing the 2023-2024 cheer squad from beginning to end, June 20. There ar...

21/06/2024

Competition to achieve trusted newsroom status as new campus is launched

A new platform dedicated to helping journalists win audience trust and tackle disinformation has been launched and with it a competition offering newsrooms (fro...

21/06/2024

Give Me the Backstory: Get to Know Josh Margolin, the Filmmaker Behind Thelma

By Bailey Pennick One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...

21/06/2024

More Choice for U.S. Subscribers

On Spotify, users discover and enjoy music, podcasts, and audiobooks, with various plans that meet our listeners' needs. We offer subscriptions for every st...

21/06/2024

That's a Wrap on Cannes Lions 2024! Inside the Awards, Spotify Beach Action, and More

This week, Spotify returned to the South of France for the 2024 Cannes Lions Int...

21/06/2024

NextGen TV Comes to Myrtle Beach-Florence, S.C.

MYRTLE BEACH, S.C. Leading television stations serving the Myrtle Beach-Florence, S.C. market have launched NextGen TV aka ATSC 3.0 broadcasts....

21/06/2024

Get 1-Year License of Aiarty Image Enhancer for Free - Upscale Images, Enhance and Add Realistic Details

Get 1-Year License of Aiarty Image Enhancer for Free - Upscale Images, Enhance a...

21/06/2024

Bollywood Romantic Comedy Fake Boyfriend Shot with Blackmagic Pocket Cinema Cameras

Bollywood Romantic Comedy Fake Boyfriend Shot with Blackmagic Pocket Cinema Came...

21/06/2024

DI4D sees double in new short film

Double uses the companys PURE4D 2.0 solution to faithfully transfer actor Neil Newbon's facial performance onto his digital double By Jenny Priestley Pub...

21/06/2024

Lawo: Dunn climbing the corporate ladder

Dunns new role brings additional management responsibilities under German law By Matthew Corrigan Published: June 21, 2024 Dunn's new role brings addi...

21/06/2024

Wohler Technologies Names John Earnest Vice President

HAYWARD, Calif. Wohler Technologies has appointed John Earnest vice president of global sales and marketing....

21/06/2024

Reuters Selects Sony Cameras for Its Worldwide Video Group

SYDNEY Sony has announced that the global news agency Reuters has selected Alpha and XDCAM cameras, G Master lenses and audio equipment to equip its video journ...

21/06/2024

Vislink Names Donnie Gilliam Vice President Of Operations

OLIVE, N.J. Vislink has appointed Donnie Gilliam vice president of operation with responsibility for driving customer satisfaction, cost reduction and working c...

21/06/2024

LG And Blacknut Launch Single Game Subscription Services

ENGLEWOOD CLIFFS, N.J. LG Electronics USA and Blacknut Cloud Gaming are bringing additional cloud gaming options to LG Smart TVs in the U.S. with the launch of ...

21/06/2024

Lawo Elevates Jamie Dunn To Executive Board, Deputy CEO Role

RASTATT, Germany Lawo has announced that Jamie Dunn is taking on additional responsibility as Vorstand (member of the executive board) and deputy CEO sharing ...

21/06/2024

DirecTV Adds Five Lionsgate Channels

LOS ANGELES DirecTV and Lionsgate have inked a new, wide-ranging licensing agreement that will immediately make five Lionsgate channels available to all DirecTV...

21/06/2024

Gray Promotes Three Execs to New Leadership Positions

ATLANTA Gray Television, Inc. is promoting three executives to new leadership positions effective July 1, 2024. The three will work to help the company expand i...

21/06/2024

Sonnet Announces High-Performance USB-C 20Gbps PCIe Card With Support for 2,000 MB/s Data Transfers

Sonnet Announces High-Performance USB-C 20Gbps PCIe Card With Support for 2,000 ...

21/06/2024

Viamedia To Sell Programmatic Ads for Willow by Cricbuzz as Cricket Gains Popularity in the U.S.

Independent advertising rep firm Viamedia said it has made a deal to sell progra...

21/06/2024

Team Whistle Integrates Sponsor GNC Into No Days Off' Series

Digital content company Team Whistle has integrated sponsor GNC into a new episode of its series No Days Off....

21/06/2024

Emad Asghar Named VP/News Director at WNYW-WWOR New York

Emad Asghar has been named VP and news director at WNYW-WWOR New York. He's been with the station for 16 years, and had been assistant news director....

21/06/2024

Hair Metal Gets Close-Up in Paramount Plus Docuseries

Docuseries N thing But a Good Time: The Uncensored Story of 80s Hair Metal will be on Paramount Plus late this year. There will be three parts....

21/06/2024

Vertical Horizon: A 9:16 Social Video Content Production Masterclass

Vertical Horizon: A 9:16 Social Video Content Production Masterclass Leaders from HBS, Sky Sport, and Little Dot Sport break down the challenges of vertical vid...

21/06/2024

T20 Cricket World Cup: Inside Look at Disney Star's Host Broadcast, Unilateral Productions

T20 Cricket World Cup: Inside Look at Disney Star's Host Broadcast, Unilater...

21/06/2024

T20 Cricket World Cup: ICC, With Help of Quidich, Offers Apple Vision Pro Users Immersive Highlights

T20 Cricket World Cup: ICC, With Help of Quidich, Offers Apple Vision Pro Users ...

21/06/2024

Asian Cinemas and Qube Cinema to expand footprint of EPIQ Premium Large Format across South India

Asian Cinemas and Qube Cinema to expand footprint of EPIQ Premium Large Format a...

21/06/2024

Sweet Home' Season 3 Teaser Sets Stage for Final Battle to Save All

Back to All News Sweet Home' Season 3 Teaser Sets Stage for Final Battle to Save AllPlay Video Play Video Entertainment 21 June 2024 GlobalSouth Korea...

21/06/2024

Baselight training. Paris. Les Lapins Bleus

Baselight accredited training partner, Les Lapins Bleus, is conducting more Baselight training in Paris in the months ahead. Click the links below for more inf...

21/06/2024

Space Alliance wins 2024 Farnse d'Or award

Facebook Twitter LinkedIn Thales and Leonardo recognized for strengthening ties between Italy and France through space cooperation under Quirinal Treaty ...

21/06/2024

Dynamics Processing for MIDI Velocity

By Craig Anderton Sure, you can follow your virtual instrument with an audio compressor. But there's a problem: an instrument's dynamics and expressive...

21/06/2024

Industry signs Letter of Intent on MGCS

Facebook Twitter LinkedIn At the Eurosatory 2024 international defence trade fair, the managing directors of KNDS Deutschland, KNDS France, Rheinmetall La...

21/06/2024

ASTRA 1P communications satellite successfully launched

Facebook Twitter LinkedIn The most powerful geostationary satellite ever designed to operate from 19.2 East Cape Canaveral, Florida, June 21, 2024 - AST...

21/06/2024

June 20, 2024

Neuroscientist Xin Jin granted Pew and McKnight awards Jin is named a 2024 Pew Scholar and receives the McKnight Scholar Award, supporting her research in mappi...

20/06/2024

Rosie Jones's Disability Comedy Extravaganza returns for a third series on free-to-air channel U&Dave and free streaming service, U

Free-to-air channel Dave and UKTV Play to be renamed U&Dave and U, following lau...

20/06/2024

Get to Know Troy Lewis: 2024's Sally Menke Fellow and Editor of Daughters

I am still processing what it means to be part of the Sally Menke Fellowship and the Sundance Directors Labs, says Troy Lewis from a condo-turned-edit-bay at t...