
Tragedy is often accompanied by triumph, on scales both big and small. As the world observes the war in Ukraine unfold, stories of heroes stepping out of their comfort zone and into the chaos offer us hope and remind us of the good in the world.
We were fortunate to talk with one of these heroes, someone who says he broke down in tears and knew the only way to help was to get a one-way plane ticket to Poland. That's what Max Rantz-McDonald did nine weeks ago when it became clear that Ukrainian refugees and neighboring countries needed help.
Max is a longtime member of the GoPro Family, as is Benjamin Ortega who is one of many who joined Max to aid his efforts in Poland. We say this because that's how Max's incredible story got on our radar, and yes he used some GoPro to film his journey, but we're not here to talk about GoPro, we're here to hear from Max-read his story below.
GoPro: What prompted you to take on this incredible effort?
Max: I have a good deal of experience in humanitarian crisis response around the world, most notably in Nepal when the devastating earthquake struck in 2015-video recap here.
So when the war started in Ukraine, my mind started racing, wanting to help people. It was day three of the war, and I had seen enough. My girlfriend Nicole walked into the kitchen and saw me in tears and said, You're going to help arent you?
I feel I was in a lucky position that, at that moment in time, I could drop what I was doing and with Nicoles support, cancel my upcoming projects and head straight to the Ukrainian border. I couldnt sit at home in Los Angeles and watch this unfold. How could I answer my future kids questions when they learn about this in history class and ask me what did I did to help?
Were you joining another organization, or did you set out to do this solo?
My intention from the start was to head out solo and find out what was most needed. I wanted to get a first-hand impression of the realities of what was going on and not rely on the news (I trust certain outlets but I needed to see it for myself). I had a fair idea of how I thought I could help, as I had done in Nepal, but until I saw for myself and talked to those affected, I wanted to hold off.
Mike Savas and I had set up an Org called Adventurers for Change, which we worked under this umbrella in Poland/Ukraine. I put up a few Instagram stories to let my community know I was going over and asked to be connected with anyone on the ground who could be helpful-straight away I got connected with a dozen very helpful individuals, most of which I am still in touch with today.
The model I wanted to use was transparency through social media. I would show people on my Instagram the realities on the ground and what people needed. In turn, people internationally would donate to a GoFundMe I set up and I would buy the aid needed locally and get it into their hands asap (this also helps the local economies that are under strain).
View this post on Instagram
A post shared by Max Rantz-McDonald (@livetothemax)
--
Considering restrictions, how did you travel to the location and where were you stationed?
I found traveling to Poland wasnt that hard, so I jumped on the next flight I could. The difficult part was when I landed in Warsaw it was impossible to rent a van (which we wanted to transport refugees), so we got a small car and headed for the border.
I wanted to visit every border crossing and see what the situation on the ground was. We took photos, collected peoples contact details (to be able to find out about any developments once we were gone) and dropped off the small amount of aid I was able to bring over from the U.S. As the majority of refugees were crossing into Poland at that point, finding accommodations along the border was impossible, so we slept in the car for the first three nights.
How long in total were you on the ground in Ukraine, and do you plan on going back?
During my first stint, I was there for over a month. I then had a project I couldnt put off any longer and went to Dubai for a week, which felt very strange. One of the first people I let know was Hugh Evans, Co-Founder and CEO of Global Citizen, an amazing advocacy organization that I have worked with in the past. The organization puts on huge concerts around the world to raise funds and awareness for certain causes. I texted Hugh and let him know.
This developed into producing an event called Stand Up for Ukraine, Pledging Summit in Warsaw with President of the European Commission Ursula von der Leyen, Prime Minister Trudeau of Canada and President Duda of Poland. The event took place in an 18th century palace and, through the engagement of the biggest names in the music industry and pressure put on governments, $10.1 billion was pledged in aid, grants and loans for Ukraine. More details here
Can you tell us some stories about the people you met and how those encounters went?
We met some amazing people, like the lady that created the city next to Chernoble and had to evacuate tens of thousands of people when the nuclear disaster struck. We looked after her in one of the refugee centers we created in the center of Warsaw, and then paid for her flights to Germany. We are currently supporting her son with funds in Ukraine.
We also had a lady in our car that had a 4-week-old baby and another that was going to give birth at any moment. We put both of them up in Airbnbs so they could have some privacy.
The reaction we got when handing out $125K worth of supermarket gift cards was also an amazing experience. It gave people the dignity of choice, where they could go in and buy the items themselves, as opposed to taking their food as handouts from a cardboard box, and this was extremely impactful.
I met people that had walked for days to get to Poland and had to leave their 18-year-old sons at
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
22/04/2026
Solid State Logic is advancing its System T platform with a stronger focus on IP...
22/04/2026
From immersive audio to live streaming, Dolby Laboratories is focused on the fut...
22/04/2026
Shallow depth-of-field cameras have taken the industry by storm. Its debut a han...
22/04/2026
Riedel Communications (Booth C4908) announced that Eastern Kentucky University (...
22/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
22/04/2026
Blackmagic Design has announced the URSA Cine 12K LF 100G, a new model in the URSA Cine family adding 100G Ethernet for SMPTE 2110 live production output up to ...
22/04/2026
Celebrating its 40th anniversary, NEP is leaning into hybrid production with the...
22/04/2026
NEP VP, Platform Dan Murphy sits down at the 2026 NAB Show to unpack what NEP P...
22/04/2026
Spotify and the New York Liberty are teaming up to give music and basketball fan...
22/04/2026
New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005.
In 2025, Focusrite co...
22/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
22/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
22/04/2026
Combines three distinct analogue EQ emulations
The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...
22/04/2026
Final instalment in vintage-inspired instrument series
Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...
22/04/2026
Fuzz pedal joins all-analogue Series A line
Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...
22/04/2026
SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge
22 April, 2026
Media releases
National broadcaster also releases its second annual...
22/04/2026
Why Low Band Electronic Warfare Matters...
22/04/2026
The nation unites around football team's World Cup dream
Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...
22/04/2026
Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...
22/04/2026
New market intelligence offering gives businesses a clearer view of local consum...
22/04/2026
Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Ci...
22/04/2026
Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
22 Apr 2026
VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...
22/04/2026
U have unveiled exclusive first-look images for their six-part police thriller Hit Point, starring Nick Blood (Day of the Jackal) and BAFTA nominee Saffron Hock...
22/04/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
22/04/2026
Wednesday 22 April 2026
Sky announces fifth year of WNT Fund with 30,000 bursa...
22/04/2026
Back to All News
This Earth Day, Discover the Sustainable Productions Behind Our Films and Series
Emma Stewart, Ph.D.
Netflix Sustainability Officer
Enterta...
22/04/2026
The move from Retail Media to Commerce Media is about broadening the scope of th...
22/04/2026
April 22 2026, 07:00 (PDT) Dolby and BMW Bring Dolby Atmos to the BMW 7 Series,...
22/04/2026
RT Documentary On One 7-part series breaks US market for first time
RT Programme Sales has announced its first deal with a US distribution partner for its 7-...
22/04/2026
NVIDIA and Google Cloud have collaborated for more than a decade, co engineering a full stack AI platform that spans every technology layer - from performance o...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...