Lagard re Sports Media rights partnership with Kontinental Hockey League extended Lagard re Sports announced today that it has been appointed to distribute the worldwide media rights for the international sports league, Kontinental Hockey League (KHL). As the League s media rights partner since its inception in 2008, Lagard re Sports has extended its commitment and will now manage media rights outside of Russia, Belarus and Kazakhstan across four seasons from 2017/2018 until 2020/2021.
The deal also includes rights across all broadcasting platforms. As an official representative of the KHL media rights, Lagard re Sports will now manage KHL data and betting rights across the globe. As part of their long-term partnership, Lagard re Sports have worked with the League to develop a growth strategy for its international expansion. With its expertise in both traditional broadcasting platforms and innovative distribution, the agency will further increase the popularity and visibility of KHL around the world. It will expand the commercial potential of KHL and its clubs that receive annual profits from the League s media rights distribution.
Tigran Sirunyan, Executive Director Acquisitions, Media - Europe, Lagard re Sports, said: "The KHL is making a big impact on the sporting world, and is helping ice hockey reach more and more audiences. We are delighted to be using our expertise to create maximum value for the League and supporting its growth, whilst bringing all the exciting action from the ice straight to the fans, across the globe. KHL has proved to be a reliable partner throughout the years of our cooperation, so extending our partnership is a logical step in reinforcing our further interaction."
Sergey Dobrokhvalov, KHL Marketing and Communications Vice-President, said: "Lagard re Sports has been a trustworthy partner of KHL for almost a decade now, and we are pleased to extend our relations for another four seasons. Being a leader in global sports marketing with vast media rights experience and passion for our sport, the company will further help us increase the KHL distribution worldwide. KHL television rights are already sold to over 30 countries in the world, and we hope that this number will continue to grow in the near future. The League has undergone comprehensive development over the last seasons, and we appreciate Lagard re Sports contribution to this ongoing process. I am convinced that our enhanced cooperation will remain mutually beneficial and will present a great opportunity to foster the League s promotion on the international media market."
Lagard re Sports is a leader in media sales with a dynamic media team and an expansive global network that allows it to effectively package and sell rights around the world. The KHL is part of the agency s diverse portfolio of international sports properties.
Press Contact:
Sutveer Kaur - Communications Manager - skaur@lagardere-se.com
About Lagard re Sports
Lagard re Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients needs. We believe sport inspires emotions and passion that are essential to enrich people s lives and generate powerful collective experiences. At Lagard re Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagard re Sports is part of Lagard re Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.
Visit Lagard re Sports and Entertainment website
About Kontinental Hockey League
Kontinental Hockey League (KHL) is an international sports league that was established in 2008 for development of ice hockey on the territory of the Russian Federation and the other countries of Europe and Asia.
The 10th KHL Championship will be held from August 21st, 2017 until April 2018 when the KHL main trophy, Gagarin Cup, will be awarded to the best team of the playoffs final series. 27 ice hockey clubs representing seven countries and 25 cities will be competing for 16 playoffs spots during the regular season.
KHL partners are renowned world and Russian companies - SOGAZ (General partner), Mastercard (Official partner), Coca-Cola, Rostelecom, ERIELL, MegaFon (Partners), Haier and Hankook Tire (Suppliers).
Specialised KHL TV channels are available in 33 countries of the world: Armenia, Austria, Belarus, Belgium, Bulgaria, Canada, Croatia, Cyprus, Denmark, Estonia, France, Georgia, Germany, Great Britain, Greece, Ireland, Israel, Italy, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Luxembourg, Malta, Moldova, Netherlands, Poland, Portugal, Romania, Russian Federation, Slovenia, Spain, and United States of America.
For more information, please visit: http://en.khl.ru/
To receive the latest Lagard re group press releases, sign up for the E-mail Alert.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
Lagard re Sports Media rights partnership with Kontinental Hockey League extended Lagard re Sports announced today that it has been appointed to distribute the worldwide media rights for the international sports league, Kontinental Hockey League (KHL). As the League s media rights partner since its inception in 2008, Lagard re Sports has extended its commitment and will now manage media rights outside of Russia, Belarus and Kazakhstan across four seasons from 2017/2018 until 2020/2021. 
