Endemol Shine Beyond launches Awesomene TV in United Kingdom, Germany, Spain, France and Brazil
01/04/2016
Endemol Shine Group acaba de lanzar simult neamente AwesomenessTV en el Reino Unido, Espa a, Francia, Alemania y Brasil. La productora y distribuidora de contenidos del grupo Endemol ha dado a conocer las versiones locales de una marca de referencia en contenidos para la Generaci n Z con nuevos y originales formatos en cada pa s. AwesomenessTV es una marca propiedad de DreamWorks Animation y Hearst (con un 25%).
This announcement continues to which was carried out last year that Endemol Shine Group and AwesomenessTV strategically allied to extend the brand AwesomenessTV internationally
Un esfuerzo ambicioso que incluye el lanzamiento de las versiones locales de algunos de los formatos m s exitosos de AwesomenessTV, tales como Celebstagram, IMO, Hey Guys,It's Meg (Workaholly) con la famosa youtuber espa ola Holly Molly, Top10 with JennxPenn (RonroTOP) con la lifestyle youtuber RonroLovey Life Hacks.
Adem s, habr series de contenido original en cada territorio que contar con youtubers locales. Esto incluye programas tales como I say call Awesomeness TV Spain con Ronro Love, Kalathras Zone y Alex Puertolas entre otros; Fashion Detective con las expertas en lifestyle MademoiselleGloria y SoUrbanGirl probando productos rivales de moda; el show de opini n Versus con los top youtubers OmgHarrisonWebb, TheMazziMaz, Jake Boys, Hannah Witton, Ebony Day Music y Emily Canham y Passt Nicht, Completo gibts Nicht con las fashionistas Diana zur L wen y Dillan White, haciendo un repaso completo de inventivos estilos y looks. Desde su arranque, tanto Awesomeness TV Espa a como AwesomenessTV Francia han sumado m s de 65.000 suscriptores cada una.
Wim Ponnet, director Comercial y de Estrategia de Endemol Shine Group, se ha mostrado extremadamente orgullosos de nuestra alianza con AwesomenessTV y emocionados del lanzamiento simult neo en 5 pa ses. Usando todos los talentos creativos del Grupo, hemos conseguido varios formatos estupendos que vamos a poder dar a conocer a nivel mundial .
Kelly Day, Chief Digital Officer de AwesomenessTV, ha a adido que con este lanzamiento vamos a poder extender el alcance de AwesomenessTV a los fans que ahora van a poder disfrutar de nuestra programaci n en su propio idioma. Las versiones locales de los formatos de Awesomeness TV est n funcionando realmente bien, demostrando que los contenidos para la Generaci n Z no tienen fronteras. La creaci n de contenido original demuestra nuestro compromiso de dar nuevas oportunidades y medios a los talentos de cada pa s .
Felipe Jim nez Luna, director del proyecto en Espa a, ha manifestado que Awesomeness TV est a la vanguardia de los contenidos digitales en el mundo. Sin duda representa un reto apasionante adaptarlo al mercado espa ol e hispano parlante .
AwesomenessTV es una marca que crea conversaci n y engagement con la audiencia m s joven, la Generaci n Z, a trav s del contenido original disponible en m ltiples plataformas, y que va desde pel culas y televisi n a YouTube, m vil, OTT y redes sociales. Produjo la primera pel cula con una celebrity digital en el 2014, Expelled, que se estren como n mero 1 en iTunes, SMOSH: The Movie que ha debutado como n mero 1 en comedia en iTunes y la reciente Snervous Tyler Oakley, que ha debutado como n mero 1 en la categor a de documental en iTunes.
LINK: | http://www.panoramaaudiovisual.com/en/2016/04/01/Endemol-shine-beyond-... |
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