ITV announces on-demand first strategy for our young audiences commissioning
ITV commissioning seeks youth-skewing Scripted and Factual
Speaking at the Creative Cities Convention ITV's Head of Digital Channels and Acquisitions, Paul Mortimer, has today announced that he is looking for scripted titles and factual shows that appeal to young audiences, that he will commission for the ITV2 brand and ITV Hub.
Mortimer's role has adapted with the Media and Entertainment model coming in at ITV, and he now heads up commissioning for ITV Hub and for ITV's younger skewing brands, ITV2, ITVBe and CITV, with dual reporting to Rufus Radcliffe as Managing Director of the On Demand business unit, and Rosemary Newell, Content Director for Broadcast and On Demand divisions, under Kevin Lygo, Managing Director of Media and Entertainment.
Paul's area of responsibility is content commissioning for younger, lighter viewers. This means commissions that appeal to audiences who already do a large proportion of their viewing on demand and ITV will increasingly serve it to them in whatever way they want to access it, often premiering content on ITV Hub and making it available too via the ITV2/ITVBe/CITV channels.
On the effects of the pandemic, Mortimer said,
The pandemic has fast tracked the behaviour of audiences, more people want content on their own terms and at their own convenience, and younger audiences always get there first with these behaviours.
We need to adapt the way we commission for them. What we're doing with CITV, ITVBe and ITV2 is focusing on their respective audiences preference for on-demand content so in terms of commissioning its commissioning really for ITV Hub, under those brands.
Much of the content we commission and acquire for those brands will land on ITV Hub first. It's all about shifting the windowing pattern, making it more convenient for audiences. The channels aren't going anywhere by the way, they will still be around, and there will be exceptions to on-demand first, for example with shows like Love Island which is a daily update show, and one that is strong on both linear TV and Hub, or other entertainment shows, which dont lend themselves to boxsetting.
But more generally, once you are freed of the constraints of scheduling and programming a linear channel, it becomes really exciting in terms of the possibilities of the different genres we might venture into - such as factual programmes.
On ITV2, we have been very successful in becoming the No1 destination for young adults and we did that by really targeting them and focussing on funny, often irreverent, entertainment programming with a tone that ran through all the content. We prided ourselves that as a viewer you come in, lean back, have fun, and we programmed it so every programme led neatly into the next, it's all about inheritance, it's about 9pm junctions and watersheds. But guess what, on demand it's not and when you're free of those linear channel constraints there's other things you can do in programming terms
One of the reasons we feel with ITV2 we can move into factual is you don't need to have a line up of programmes that all share the same DNA, because the experience of going into a space like ITV Hub is one of exploration for the viewer so you go in and search, its not down to what the scheduler thinks you should be watching. We're doing it because we have the creative freedom to, but also in catering to the audiences' current tastes. We know that what the streamers have been providing, what YouTube provides, is a bit of everything, and in that the trick for us will be to also offer factual programming that deals with subjects that include and appeal to a younger audience .
Mortimer explained that he is working Sue Murphy, Head of Factual Entertainment at ITV and her team, to develop the new commissioning strategy.
Sue Murphy, ITV's Head of Factual Entertainment said:
Its an exciting time to be commissioning brand new, younger-skewing factual for ITV2 and Hub. A great opportunity for us and for Producers to find compelling stories that really matter to younger, light audiences. We want to encourage bold and innovative approaches to factual storytelling to satisfy the appetite for dramatic and visceral documentary.
Mortimer also revealed that they are looking at a true crime anthology series for this Autumn, with the spotlight on online crime, saying there are some fascinating stories that we have got or are seeking access to. We are looking to tell fresh and interesting stories not least as a means of raising a warning flag for younger audiences to some of the things that can happen in this space.
Paul also described how We're expanding what we are doing, we're investing a bit more, in terms of scripted, in drama and comedy for young audiences.
For the ITV2 brand, we're actually in pre-production with a drama which will land next January, which is really exciting as we haven't done an original fully funded UK drama in a while.
An announcement will be issued later this spring on ITV2's first new drama commission in nearly a decade, a brand new series aimed at teenagers.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
19/11/2025
Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...
19/11/2025
The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...
19/11/2025
One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...
19/11/2025
SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...
19/11/2025
Inside Brighton & Hove Albion's fan-first media machine By George Bevir
Tuesday, November 18, 2025 - 10:10
Print This Story
Brighton & Hove Albion'...
19/11/2025
Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...
19/11/2025
Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...
19/11/2025
MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...
19/11/2025
Rohan Parashuram Kanawade attends the premiere of Sabar Bonda (Cactus Pears) at the 2025 Sundance Film Festival at Egyptian Theatre on January 26, 2025, in Pa...
19/11/2025
Awards season is heating up, and the International Documentary Association just ...
19/11/2025
Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...
19/11/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
19/11/2025
Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...
19/11/2025
October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...
19/11/2025
NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...
19/11/2025
STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...
19/11/2025
TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...
19/11/2025
Berklee's Signature Series Reimagines the Musical and Visual Artistry of Col...
19/11/2025
PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...
19/11/2025
AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...
19/11/2025
In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...
19/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...
19/11/2025
NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...
19/11/2025
WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...
19/11/2025
NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...
19/11/2025
DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...
19/11/2025
SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...
19/11/2025
WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Martin Freeman, Jessie Buckley, Wu-Tang Clan's Raekwon, Eddie the Eagle and ...
19/11/2025
Rohde & Schwarz collaborates with Broadcom to enable testing and validation of n...
19/11/2025
Back to All News
Innato, starring Imanol Arias and Elena Anaya, arrives on Netf...
19/11/2025
Back to All News
Guillermo del Toro Sits Down With Troll 2 Director Roar Uthaug...
19/11/2025
Some projects feel monumental from the moment the first phone call comes in. When BCE, the host broadcaster appointed to coordinate the national coverage, asked...
19/11/2025
November 19 2025, 08:00 (PST) BAY AREA HOST COMMITTEE AND DOLBY PARTNER TO DELIVER IMMERSIVE FAN EXPERIENCES
During the Week of Football's Biggest Game...
19/11/2025
Michael D. Higgins: Ireland's Ninth President features RT Archives footage and interviews across seven decades
Watch Wednesday 19 November at 9:35pm on RT...
19/11/2025
Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
18/11/2025
NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...
18/11/2025
Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...
18/11/2025
Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...
18/11/2025
Spanish Basketball Federation partners with ScorePlay to power digital transform...
18/11/2025
HBS selects BBright encoders and decoders to connect ST 2110 live production wor...
18/11/2025
Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...
18/11/2025
SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...
18/11/2025
SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...
ITV announces on-demand first strategy for our young audiences commissioning
