Quickplay Deploys Gray Medias New Streaming Platform - Powered by Google Cloud AI - Across 113 Markets

Quickplay has announced the full-scale deployment of Gray Media's streaming platform, built on Quickplay's orchestration infrastructure and Google Cloud AI including Vertex AI and Gemini models. The platform is now live across Gray's 113 legacy television markets, with four additional markets launching soon.

The platform consolidates Gray's digital footprint - 163 websites, 326 mobile apps, and 815 smart TV applications - onto a single architecture, managing 1,300 digital touchpoints. It is running 269 live channels under centralized management and 123 FAST channels across Amazon Prime, FireTV, Roku, Samsung TV Plus, and Vizio.

Our vision to transform the local news experience has taken a step forward today, says Pat LaPlatney, President and Co-CEO, Gray Media. Our collaboration with Quickplay and Google Cloud has enabled us to not just build but scale a platform that empowers our local newsrooms and provides our viewers with a truly next-generation experience. With well over 1,000 digital touchpoints and 123 FAST channels now active, we are leading the charge in AI-powered streaming innovation - redefining the delivery of tailored local content to our viewers on every screen they own.

Gray reports early results from the rollout include reduced infrastructure spending from consolidating multiple systems, increased viewer engagement through personalized content recommendations, faster breaking news delivery, and improved advertising targeting efficiency.

Gray Media is one of the largest local broadcast operations in the country, and deploying a unified infrastructure across 113+ markets was not a simple integration, says Paul Pastor, Chief Business Officer, Quickplay. But this is what Quickplay's content to value operating system was built to do. And the deployment is only the starting point - our goal is to set operators up for what comes next. That means an architecture that is ready to optimize AI at every layer and open to publishing endpoints that do not exist yet.

This isn't just a migration; it's an AI-driven reimagining of the local media business model, says Albert Lai, Global Director of Strategic Industries, Telco, Media and Technology, Google Cloud. By unifying their footprint on our AI and data platform, Gray Media has become a dynamic, data-driven enterprise. The scale of this rollout proves that when a media leader innovates with Quickplay's agility and Google scale, you create a new gold standard for ROI in the streaming era.

Platform Capabilities

Quickplay provides a single orchestration layer managing 269 live channels simultaneously, with LiveOps and Digital Scheduling for frame-accurate transitions between content and advertising. Google Cloud's Vertex AI powers real-time personalized content discovery, BigQuery analyzes viewership patterns across 1,300-plus touchpoints, and Media CDN integrates with Google Ad Manager's Dynamic Ad Insertion for addressable advertising delivery.

Next Phase

Over the next quarter, Quickplay will deploy additional capabilities including a redesigned application interface, native mobile verticalization, AI-embedded shorts creation, live clipping with ad-marker preservation, hybrid personalization, picture-in-picture, dynamic bitrate adaptation, cross-platform universal search, and advanced stream monitoring.

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