Sony Pixel Power calrec Sony

Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tackle Signal Loss and Privacy Challenges

14/08/2024

Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tackle Signal Loss and Privacy ChallengesThrough this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscores AI-powered contextual technology

NEW YORK, August, 14, 2024 Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Horizon Media, the largest U.S. media agency according to Ad Age Data Center 2023, today announced a strategic partnership in which Horizon Media selects Proximic by Comscore as their preferred contextual intelligence provider to streamline access to privacy-resilient targeting at scale for its extensive global client base.

In light of compounding signal loss and privacy regulation challenges, the industry faces a rising need for addressable audiences capable of surpassing the limitations of ID-dependent solutions while respecting consumer privacy. With this partnership, Horizon Media's clients will seamlessly tap into thousands of Proximic by Comscore's contextually-powered targeting segments, with a specific focus on Proximic's ID-free Predictive Audiences. These highly predictive segments are built from Comscore's massive consented panel data assets and Proximic's AI contextual intelligence to enable reach against audience definitions such as purchase intent, interest and personas without leveraging user identifiers.

Proximic by Comscore's segments are available for Horizon Media's clients to activate across leading DSPs like The Trade Desk, including across premium connected TV inventory. In recent head-to-head testing, ID-free Predictive Audiences have proven to drive significant scale with an average of 96% incremental reach over ID-based tactics, making it a highly effective solution for brands seeking addressable audience targeting.

In light of signal loss and increased global privacy regulations, sophisticated media buyers like Horizon have already begun to adopt privacy-focused technologies that will insulate them from these ongoing shifts in the identity landscape, said Kathryn Roganti, Senior Vice President, Brand & Agency at Proximic by Comscore. Our partnership with Horizon will enable them to support clients who are navigating the choppy waters of the targeting ecosystem, using trusted, privacy-resilient data.

At Horizon, we are dedicated to finding innovative solutions to persistent industry challenges like signal loss, empowering our clients to achieve superior results, said Alexander Stone, Senior Vice President of Advanced Video and Agency Partnerships. We are excited to expand our partnership with Comscore to include Proximic by Comscore's cutting-edge targeting technology, which has consistently improved outcomes across our client portfolio.

About Horizon

Horizon Media, the largest U.S. media agency according to Ad Age Data Center 2023, delivers da ta-drive n business outcomes for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400 people and has media investments of more than $8.5 billion. Horizon Medias fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees resulting in industry-leading workplace satisfaction levels (Glassdoor). The company is consistently recognized by independent media outlets for its client excellence and has earned several Best Workplaces awards reflecting its commitment to DEI and the life and well-being of everyone at Horizon Media.

About Proximic by Comscore:

Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) is a leader in programmatic targeting. Powered by Comscores trusted datasets and the industrys leading natural language processing contextual engine, Proximic by Comscore enables media buyers and sellers to maximize the scale and performance of their campaigns. Through their innovative suite of ID-based and ID-less audience and content targeting segments, Proximic by Comscore supports the evolution of the programmatic ecosystem, enabling clients and partners to continue executing impactful advertising strategies. For more information about Proximic by Comscore, please visit www.proximic.com.

Media

Marie Scoutas

Comscore, Inc.

press@comscore.com
LINK: https://www.comscore.com/Insights/Press-Releases/2024/8/Horizon-Media-...
See more stories from comscore

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

14/04/2026

Stegawave Debuts Real-Time Forensic Watermarking to Tackle Piracy in Live Sports Streaming

Stegawave Debuts Real-Time Forensic Watermarking to Tackle Piracy in Live Sports...

14/04/2026

Living in Boston: A Guide for Incoming Boston Conservatory Students

Living in Boston: A Guide for Incoming Boston Conservatory Students From navigating the T to balancing school with professional gigs, a current student shar...

14/04/2026

Just What Is Genre These Days, Anyway?

Just What Is Genre These Days, Anyway? Understanding the business and art of genre-bending in 2026. April 10, 2026 By Bryan Parys Illustration by Jack Fla...

14/04/2026

Lenora Helm Hammonds Is Turning Passion Into Plan A

Lenora Helm Hammonds Is Turning Passion Into Plan A The dean of the Professional Education Division has seen the industry from all sides. Now shes bringing it...

14/04/2026

How Michelle Zalabak Found Her Dream Career in Music and Finance

How Michelle Zalabak Found Her Dream Career in Music and Finance The Warner Music Group deal analysis manager helps determine what artist catalogs are worth a...

13/04/2026

ToolsOnAir Composition Builder 2026 Boilerplate

ToolsOnAir Composition Builder 2026 Boilerplate More Details: The Composition Builder 2026 application for macOS enables TV stations and Live Event broadcast...

13/04/2026

ToolsOnAr just:live pro 2026 Boilerplate

ToolsOnAr just:live pro 2026 Boilerplate More Details: just:live pro 2026 is a Multi-Channel Live Production Playout solution for video and static or real-ti...

13/04/2026

ToolsOnAr just:play pro 2026 Boilerplate

ToolsOnAr just:play pro 2026 Boilerplate More Details: just:play pro 2026 is a Multi-Channel automated 24/7 Master Control playout solution with SD, HD and U...

13/04/2026

ToolsOnAr live:cut 2026 Boilerplate

ToolsOnAr live:cut 2026 Boilerplate More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...

13/04/2026

ToolsOnAir Just In Mac Lite NDI 2026 Boilerplate

ToolsOnAir Just In Mac Lite NDI 2026 Boilerplate More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...

13/04/2026

ToolsOnAir Just In Mac Lite 2026 Boilerplate

ToolsOnAir Just In Mac Lite 2026 Boilerplate More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...

13/04/2026

ToolsOnAir just:in mac pro 2026 Boilerplate

ToolsOnAir just:in mac pro 2026 Boilerplate More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...

13/04/2026

Jnger Audio Joins EBU ADM Implementers Group as Founding Member

Telos Alliance has announced that J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding member. The group is focused on advancing ADM an...

13/04/2026

NAB 2026: Grass Valley to Showcase Alliance Partner Ecosystem

Grass Valley will demonstrate its Alliance Partner ecosystem at NAB Show 2026 (Booth C2408, Central Hall, April 19-22), showing AMPP integrations across live pr...

13/04/2026

NAB 2026: Media Links to Demonstrate IP Transport Solutions

Media Links will exhibit at NAB Show 2026 (Booth W2033), demonstrating IP transport solutions for live production including hitless protection technology, Xscen...

13/04/2026

NBC Sports Partners with Overtime for OT7 Football League and Navy All-American Bowl

NBC Sports has announced a programming, distribution, and sales partnership with...

13/04/2026

FloSports Promotes Jayar Donlan from COO to President

FloSports has promoted Chief Operating Officer Jayar Donlan to President, effective immediately. In his new role, Donlan will lead the company's commercial,...

13/04/2026

MASV Case Study: PanCam Pictures Uses MASV for Remote Post-Production at Senior Bowl 2026

PanCam Pictures, the documentary production company founded by Paul Camarata, us...

13/04/2026

NAB 2026: Mimir to Showcase Cloud Production Platform

Mimir will exhibit at NAB Show 2026 (North Hall, Booth N2850), demonstrating its cloud-native media production platform with new capabilities including Mimir Cu...

13/04/2026

NAB 2026: BBright Adds RIST Protocol Support to IP Gateway

BBright has announced that its IP Gateway now supports the Reliable Internet Stream Transport (RIST) protocol. The addition will be introduced at NAB Show 2026 ...

13/04/2026

Net Insight Awarded ESA NAVISP Development Project for PNT Technology

Net Insight has been awarded a development project through the European Space Agency's Navigation Innovation and Support Program (NAVISP), with co-funding f...

13/04/2026

NAB 2026: intoPIX to Showcase JPEG XS, IPMX, and SMPTE 2110 Solutions

intoPIX will exhibit at NAB Show 2026, marking the company's 20th anniversary. The company will demonstrate its JPEG XS compression portfolio and IPMX-appro...

13/04/2026

Inside the Launch of BravesVision: How Braves, Raycom Sports Pulled Off One of the Most Ambitious Efforts in Regional-Sports-Media History

Starting from scratch, the team built an in-house content platform comprising ga...

13/04/2026

NAB 2026: AI Will Make Its Presence Felt in Audio Offerings, Presentations

Here's a look at some of the new products and updates, along with audio-centric conferences, that attendees will find next week at the show When the 2026 N...

13/04/2026

NAB 2026: Avid to Demonstrate Integrated Newsroom Capabilities

Avid will launch new integrated newsroom capabilities for Avid for News at NAB Show 2026 (Booth N2226, April 18-22), demonstrating how Avid Content Core connect...

13/04/2026

NAB 2026: Synamedia Launches Cloud-Controlled Edge Playout Version of Quortex PowerVu

Synamedia has announced a new version of Quortex PowerVu, an IP-native, software...

13/04/2026

NAB 2026: Mediaproxy Adds AI Brand and Advertisement Tracking to LogServer

Mediaproxy has developed a suite of AI-powered tools for brand and advertisement tracking, integrated into its LogServer compliance logging and analysis platfor...

13/04/2026

NAB 2026: Disguise to Demonstrate Media Server and Software Integrations

Disguise will demonstrate its media servers and software at NAB Show 2026, appearing across five partner booths in Central Hall: MRMC, B&H, Planar, CarbonBlack,...

13/04/2026

NAB 2026: OpenDrives Introduces Edge Hybrid Cloud-Edge Performance Accelerator

OpenDrives is introducing OpenDrives Edge at NAB Show 2026, a hybrid cloud-edge performance accelerator for distributed video and rich media workflows. The prod...

13/04/2026

ESPN Returns to The Shed for 2026 WNBA Draft, Expanding Camera Arsenal and Deepening Fan Coverage

The show will deploy 18 cameras across two sets and the draft floor, including a...

13/04/2026

Musik Hack update SweetEQ

Intuitive EQ plug-in gets an upgrade Following its official launch back in February 2026, Musik Hack's intuitive EQ plug-in has been treated to its firs...

13/04/2026

Vintage Vault 5 from UVI

Flagship soft synth collection expanded The latest version of UVI's flagship vintage-inspired soft synth collection has just arrived, expanding the suit...

13/04/2026

Sonuscore launch Lux Orchestral Strings Elements

Free version of innovative string library arrives Released in October 2025, Lux Orchestral Strings was said to be Sonuscore's most ambitious library to ...

13/04/2026

Girls' Research Camp at SGL Carbon in Meitingen inspires young women to pursue STEM careers

The Girls' Research Camp is part of the Technology - Future in Bavaria edu...

13/04/2026

Rohde & Schwarz transforms submarine communications for realtime underwater dominance at UDT 2026

Rohde & Schwarz transforms submarine communications for real time underwater dom...

13/04/2026

Rohde & Schwarz enables Pulsar signal simulation to support next-generation navigation devices

Rohde & Schwarz enables Pulsar signal simulation to support next-generation navi...

13/04/2026

When Missiles Move at 5X the Speed of Sound, Timing Is Everything

L3Harris is accelerating the development of infrared payloads for Space Development Agency's Tranche 2 Tracking Layer, to help meet urgent national defense ...

13/04/2026

US Army Selects L3Harris for Next-Generation Night-Vision System

By leveraging cutting-edge unfilmed Gen III image intensifier technology, NOVA delivers unmatched clarity, range, and reliability in low-light environments - en...

13/04/2026

Harvey Arnold Represents the Best of Broadcast Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

13/04/2026

Ross Video and HighField AI to Deliver AI-Assisted Graphics Creation

Share Copy link Facebook X Linkedin Bluesky Email...

13/04/2026

Disguise to Showcase Cutting-Edge Experience Tech for Bro...

Explore new Disguise plugins, including Sony's VP integration; Listen to panels across partner booths at Sony and B&H Disguise, the company powering everyt...

13/04/2026

TAG Video Systems Joins MXL Interoperability Initiative t...

TAG Video Systems, the leading IP-native Realtime Media Platform, has announced its participation in the Media Exchange Layer (MXL) interop initiative. TAG has ...

13/04/2026

Chaos Launches Free V-Ray for Blender Community Edition a...

Today, Chaos launched V-Ray for Blender Community Edition at BCON Austin 2026, making its production-proven 3D renderer free for all Blender users. The same Aca...

13/04/2026

LTN Appoints Mark Romano as Vice President Multichannel P...

Additions strengthen LTN's leadership as broadcasters scale satellite-to-IP transition LTN today announced the appointments of Mark Romano as Vice Presiden...