LENSPIRE: LENSPIRE the New Photography Platform from ZEI

OBERKOCHEN/Germany, 29.09.2015.

ZEISS proudly presents its new online-platform LENSPIRE. Photographers and interested users can learn about photography, exchange ideas and, most importantly, educate themselves. You can find LENSpire here: www.zeiss.com/lenspire

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The new ZEISS photography platform LENSPIRE

Product reviews, background reports and an open dialogue Its all there on the new photography platform from ZEISS. "With LENSPIRE, we are pursuing an educational approach by emphasizing a professional dialogue and direct contact between ZEISS-experts and the user as well as between the users themselves," says Nicole Balle, the Marketing Manager for the Americas at ZEISS. They will receive up-to-date information on using the products and can engage in discussions while they inspire and motivate each other. The focus is on the theme "photography as a passion."

On LENSPIRE, there are six different categories with content to explore: Photographic Genres, Spotlight, Ambassadors, Gear, Know-How and Live. "Its important to us to not only explain different applications, but also to present our ambassadors as mentors and to help users take advantage of their expertise," says Balle. LENSPIRE is intended to be a continuously improving platform for ideas and inspiration in the area of photography. "With LENSPIRE, we are setting new standards and are engaging with our target groups as equals. We would like to have an open dialog with our users," explains Dr. Simone Zaha, the Senior Director, Marketing & Communications in the Consumer Optics business group at ZEISS.

LENSPIRE is a platform in English: A variety of articles and contributions will also be published online in a German magazine at regular intervals. Users can download the first magazine at the end of the year.

An Overview of the LENSPIRE Categories

Category Explanation

Photographic Genres Photographers interpret their work differently. In this category, users will have the opportunity to get to know different areas of application Its a place of inspiration for all photographers.

Spotlight In Spotlight, you will be able to have a fun and lively discussion about trends in photography. Here users can share their thoughts in a respectful manner. Questions are most welcome.

Ambassadors The ZEISS Camera Lenses Ambassadors communicate their fascination with photography. Here users can get to know them and their work.

Gear There are countless types of cameras and innumerable adapter solutions. Here ZEISS helps users make the right choice for their equipment.

Know-How ZEISS has been producing camera lenses for more than 100 years. The ZEISS experts would like users to take advantage of their know-how and exchange ideas with them.

Live In this category, users find out about all the important news from the World of ZEISS events, online tutorials and webinars.

Tobias Brandstetter

Camera and Cine Lenses

Carl Zeiss AG

Phone: +49 7364 20-4694

Fax: +49 7364 20-4045

tobias.brandstetter@zeiss.com

Press contact Americas

Camera Lenses

Nicole Balle

Phone +1 914 681 7747

nicole.balle@zeiss.com Number: 0120-2015-ENG PC

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LINK:	http://applications.zeiss.com/C1256A770030BCE0/WebViewTopNewsAllE/DF88...
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