
T20 Cricket World Cup: ICC, With Help of Quidich, Offers Apple Vision Pro Users Immersive Highlights App offers replays within a graphical representation of the entire pitch By Ken Kerschbaumer, Editorial Director
Friday, June 21, 2024 - 8:00 am
Print This Story | Subscribe
Story Highlights
The International Cricket Council's T20 Men's World Cup 2024 is officially getting the Apple Vision Pro treatment with the launch of the ICC Immersive App built by Quidich Innovation Labs. Branded HypeReality, the app allows Apple Vision Pro users to watch replays of key highlight moments from the Super 8 of the T20 World Cup 2024 within an immersive graphical representation of the entire pitch, taking the experience of watching a highlight to new levels of engagement.
Apple Vision Pro allows cricket fans to be placed right in the middle of the pitch while watching highlights.
Imagine yourself stepping into the batter's shoes, says Rahat Kulshreshtha, co-founder, Quidich Innovation Labs. With the ICC Immersive App, you'll see the ball hurtle toward you from the batter's perspective for key moments of each highlight. You can even tap on any player to view their profile and past performance stats. It's a truly immersive way to experience cricket, offering a glimpse into the future of sports viewing.
According to ICC Head of Digital Finn Bradsham, the ICC is always looking at ways to use new technology and data to take fans closer to the action. To see how the app works, click here.
Apple Vision Pro gave us a unique platform to create completely immersive experiences, he says. We believe this will be a great way for existing fans to go deeper into the game they love and will help explain our sport to the many new fans we have reached following the success of games in the USA.
Kulshreshtha sees Apple Vision Pro and immersive experiences as the future of sports viewing, pushing beyond the limitations of traditional high-definition broadcasts: Traditional sports production has reached a plateau. We've maxed out camera positions, microphones, and even resolution and color depth. Going from 4K to 8K offered minimal improvement, and surround sound is now commonplace. The next frontier lies in exploring the captivating world of 3D immersive experiences.
It remains to be seen, he adds, whether the ultimate experience will be a fully immersive VR experience or a subtler enhancement through layered 3D content, but it's crucial for leagues worldwide to start experimenting in this space. The first time I wore the Apple Vision Pro I knew that the form factor and the quality of devices had arrived, he says. It's still very expensive, no doubt, but I think it has set the benchmark for everybody as to what the experience can be like.
The app itself is a technological marvel and the culmination of years of work and planning. We've been working on this idea for years, Kulshreshtha reveals. ICC Immersive combines our cutting-edge tracking technology [QT Tracker] with data from WSC and CricViz. It's a seamless integration that ensures you have the most accurate and insightful information at your fingertips.
It's also fully automated, making it more efficient in terms of workflows as well as ensuring super-timely content. The moment the ICC pushes through the highlights, says Kulshreshtha, it's pulled into a server and pushed out to the device.
The app was developed in less than eight weeks after ICC and Apple decided that Quidich is perfectly positioned to build it, Kulshreshtha says. It's totally ridiculous to do this in eight weeks, but, because of some of the products that we already put out, a lot of the hard work was already done, like creating 3D models of the stadiums. We currently have almost 60 stadiums globally mapped to within-a-centimeter level of accuracy. This project worked in parallel with some of the products that we do for broadcast as we also understand data integration really well.
Although creating the app took less than eight weeks, years of planning and data collection ensured that it would be done right. According to Kulshreshtha, Quidich has been working on HypeReality for about three years.
He adds that the Apple Vision Pro is the first VR headset he has seen that is great for content consumption. On my flight to New York, I spent three hours watching a movie in the device, and there was no headache. It felt really comfortable. And the quality of the picture is far more enhanced than what you see on TV, because you've literally got 4K delivered to each eye. When someone from the ICC used it, they said, Now I know what 4K looks like.'
He also believes that the Apple Vision Pro can bring back shared experiences in a world where apps have people on their phones and in a very isolated consumption model.
The beauty of this app, he explains, is that it goes beyond just your own immersive experience. Since FaceTime works seamlessly with most iOS devices, you can share your ICC Immersive experience live with anyone on your contact list. Imagine virtually placing your friend right next to you on the pitch, both of you seeing the action unfold from the heart of the stadium. Cricket, with its 360-degree nature, is perfect for this shared experience. You can discuss player positioning, how it affects the batsman's strategy, and the overall flow of the game - all in real time. This level of interactivity takes watching highlights to a whole new level.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...