Sony Pixel Power calrec Sony

T20 Cricket World Cup: ICC, With Help of Quidich, Offers Apple Vision Pro Users Immersive Highlights

21/06/2024

T20 Cricket World Cup: ICC, With Help of Quidich, Offers Apple Vision Pro Users Immersive Highlights App offers replays within a graphical representation of the entire pitch By Ken Kerschbaumer, Editorial Director

Friday, June 21, 2024 - 8:00 am

Print This Story | Subscribe

Story Highlights

The International Cricket Council's T20 Men's World Cup 2024 is officially getting the Apple Vision Pro treatment with the launch of the ICC Immersive App built by Quidich Innovation Labs. Branded HypeReality, the app allows Apple Vision Pro users to watch replays of key highlight moments from the Super 8 of the T20 World Cup 2024 within an immersive graphical representation of the entire pitch, taking the experience of watching a highlight to new levels of engagement.

Apple Vision Pro allows cricket fans to be placed right in the middle of the pitch while watching highlights.

Imagine yourself stepping into the batter's shoes, says Rahat Kulshreshtha, co-founder, Quidich Innovation Labs. With the ICC Immersive App, you'll see the ball hurtle toward you from the batter's perspective for key moments of each highlight. You can even tap on any player to view their profile and past performance stats. It's a truly immersive way to experience cricket, offering a glimpse into the future of sports viewing.

According to ICC Head of Digital Finn Bradsham, the ICC is always looking at ways to use new technology and data to take fans closer to the action. To see how the app works, click here.

Apple Vision Pro gave us a unique platform to create completely immersive experiences, he says. We believe this will be a great way for existing fans to go deeper into the game they love and will help explain our sport to the many new fans we have reached following the success of games in the USA.

Kulshreshtha sees Apple Vision Pro and immersive experiences as the future of sports viewing, pushing beyond the limitations of traditional high-definition broadcasts: Traditional sports production has reached a plateau. We've maxed out camera positions, microphones, and even resolution and color depth. Going from 4K to 8K offered minimal improvement, and surround sound is now commonplace. The next frontier lies in exploring the captivating world of 3D immersive experiences.

It remains to be seen, he adds, whether the ultimate experience will be a fully immersive VR experience or a subtler enhancement through layered 3D content, but it's crucial for leagues worldwide to start experimenting in this space. The first time I wore the Apple Vision Pro I knew that the form factor and the quality of devices had arrived, he says. It's still very expensive, no doubt, but I think it has set the benchmark for everybody as to what the experience can be like.

The app itself is a technological marvel and the culmination of years of work and planning. We've been working on this idea for years, Kulshreshtha reveals. ICC Immersive combines our cutting-edge tracking technology [QT Tracker] with data from WSC and CricViz. It's a seamless integration that ensures you have the most accurate and insightful information at your fingertips.

It's also fully automated, making it more efficient in terms of workflows as well as ensuring super-timely content. The moment the ICC pushes through the highlights, says Kulshreshtha, it's pulled into a server and pushed out to the device.

The app was developed in less than eight weeks after ICC and Apple decided that Quidich is perfectly positioned to build it, Kulshreshtha says. It's totally ridiculous to do this in eight weeks, but, because of some of the products that we already put out, a lot of the hard work was already done, like creating 3D models of the stadiums. We currently have almost 60 stadiums globally mapped to within-a-centimeter level of accuracy. This project worked in parallel with some of the products that we do for broadcast as we also understand data integration really well.

Although creating the app took less than eight weeks, years of planning and data collection ensured that it would be done right. According to Kulshreshtha, Quidich has been working on HypeReality for about three years.

He adds that the Apple Vision Pro is the first VR headset he has seen that is great for content consumption. On my flight to New York, I spent three hours watching a movie in the device, and there was no headache. It felt really comfortable. And the quality of the picture is far more enhanced than what you see on TV, because you've literally got 4K delivered to each eye. When someone from the ICC used it, they said, Now I know what 4K looks like.'

He also believes that the Apple Vision Pro can bring back shared experiences in a world where apps have people on their phones and in a very isolated consumption model.

The beauty of this app, he explains, is that it goes beyond just your own immersive experience. Since FaceTime works seamlessly with most iOS devices, you can share your ICC Immersive experience live with anyone on your contact list. Imagine virtually placing your friend right next to you on the pitch, both of you seeing the action unfold from the heart of the stadium. Cricket, with its 360-degree nature, is perfect for this shared experience. You can discuss player positioning, how it affects the batsman's strategy, and the overall flow of the game - all in real time. This level of interactivity takes watching highlights to a whole new level.
LINK: https://www.sportsvideo.org/2024/06/21/icc-with-help-of-quidich-offer-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

26/08/2026

IBC 2026: Calrec to Preview ImPulseV and Argo Updates

Calrec will demonstrate updates to its ImPulseV DSP software and Argo ecosystem at IBC2026 (Stand 8.C47), including previews aligned with the EBU's Dynamic ...

26/08/2026

IBC 2026: Imagine Communications to Showcase AI Capabilities

Imagine Communications will demonstrate AI applications across its ad tech and video infrastructure portfolios at IBC2026 (Stand 1.B73, RAI Amsterdam, September...

26/08/2026

IBC 2026: Dalet to Showcase AI and Workflow Automation

Dalet will demonstrate updates to Dalet Flex, Dalet Pyramid, and Dalia, its agentic AI platform, at IBC2026 (Hall 7, Stand 7.A43). The company will also partici...

26/08/2026

Nashville Predators Tap ViewLift for New DTC Service, Pairing Streaming With Scripps Sports Broadcast Deal

Team-owned platform will stream every locally carried Predators game beginning t...

26/08/2026

Little League Baseball World Series 2026: ESPN Restores RailCam Coverage at Lamade Stadium, Upscales Cameras at Volunteer Stadium

The 12-day tournament receives the broadcaster's full onsite-studio presence...

26/08/2026

SOMA Laboratory launch the Enigma

A synth with no controls? If you're into weird and wonderful instruments, then you may already be familiar with Warsaw-based SOMA Laboratory - if you...

26/08/2026

Dreamtonics unveil Instrument X

Physical modelling orchestral instrument announced Following their recent cryptic hints, Dreamtonics have officially revealed the latest addition to their s...

26/08/2026

Bertram Brossardt visits SGL Carbon in Meitingen

Discussions at the Meitingen site on competitiveness, energy supply, and fuel cell technology Bertram Brossardt, CEO of the Bavarian metal and electrical emplo...

26/08/2026

Rohde & Schwarz USA celebrates grand opening of new manufacturing center in Frederick, Maryland

Rohde & Schwarz USA celebrates grand opening of new manufacturing center in Fred...

26/08/2026

Designing Agentic Media Workflows Humans Can Trust

For large media companies, the content archive is a gold mine. There are thousands of hours of existing, high-value assets just waiting to be tapped for highlig...

26/08/2026

Major Live Sports Events Bolster Broadcast in Nielsen's Q2 2026 Ad Supported Gauge

Ad Supported Viewing Represents 71.5% of TV in Q2 Streaming Captures Over 48% o...

26/08/2026

DAZN Accelerates U.S. Expansion with Acquisition of EverPass Media

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

Truthset Brings Data Rated Audiences to FreeWheel

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

Broadpeak Targets CTV Shopping with Click2Cart Launch

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

SMPTE Announces 2026 Honorees

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

MediaKind Beam selected by CNBC UK for cloud-connected li...

MediaKind today announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure, bringing greater flexibility, resilience...

26/08/2026

Telestream Unveils the Next Phase of UP at IBC2026

Telestream, a global leader in media workflow technologies, today announced the next evolution of Telestream UP, expanding the cloud-native platform introduced ...

26/08/2026

SMPTE Announces 2026 Honorees

SMPTE, the home for media professionals, technologists and engineers, today announced its 2026 Honorees, recognizing individuals and organizations whose contrib...

26/08/2026

Broadpeak launches Click2Cart to mark new era in shoppabl...

New solution bridges connected TV (CTV) and ecommerce to make shoppable performance advertising easier to scale for streaming platforms and broadcasters Broadp...

26/08/2026

Scripps Research and collaborators awarded $19.5 million to establish an open-access autonomous chemistry laboratory

LA JOLLA, CA-Recent advances in robotics, automation and artificial intelligence...

26/08/2026

How WeFX Made From's' Monsters Feel Uncomfortably Real

How WeFX Made From's' Monsters Feel Uncomfortably Real Brie Clayton August 26, 2026 0 Comments From eight-foot dolls and feathered birds to R...

26/08/2026

Eleanor Roosevelt High School Elevates Student Rallies with Blackmagic Design

Eleanor Roosevelt High School Elevates Student Rallies with Blackmagic Design Brie Clayton August 26, 2026 0 Comments Student led production team uses...

26/08/2026

Grass Valley Advances Integrated Live Production for Unif...

K-Frame and Maverik X innovations extend familiar production control into AMPP, alongside new replay, audio, commentary and communications capabilities. At IBC...

26/08/2026

Magewell Expands Director and Pro Convert IP Lines at IBC...

New products continue to enable any signal, anywhere for creators...

26/08/2026

AFP and Dalet Bring Trusted Content into Every Newsroom

Dalet, a leading technology and service provider for media-rich organizations, today announced a new integrated newsroom experience with Agence France-Presse (A...

26/08/2026

Bolin Technology and ITDev Join AIMS

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

Enco to Highlight Caption, Translation Enhancements at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

ZOO Digital Chooses Interra Systems BATON for Quality Control

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

Gomez Criticizes FCC's Media Bureau on Political Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

Tedial to Demo AI-Driven Media Supply Chain Solutions at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

AIMS Welcomes Bolin Technology and ITDev as Newest Member...

PTZ Camera Manufacturer and FPGA Design Specialist Join Alliance to Advance IPMX and Open AV-over-IP Standards The Alliance for IP Media Solutions (AIMS) today...

26/08/2026

ZOO Digital Selects Interra Systems BATON for File-Based...

BATON offers ZOO Digital advanced audio and video quality analysis, and scalable architecture Interra Systems, a leading provider of end-to-end quality assuran...

26/08/2026

Scottish Rugby Expands Managed Coach Communications Partn...

Riedel Communications today announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union. Now entering its third ...

26/08/2026

Zixi Demonstrates Hybrid Workflows and Proven Live Video...

Zixi brings Broadcaster V19 and showcases interoperable platform on Stand 5.A76 Zixi, a leader in live video delivery and workflow orchestration, will be exhib...

26/08/2026

Scripps Research professor Jeffery Kelly elected to the European Academy of Engineering

LA JOLLA, CA-Jeffery Kelly, the H. Lutcher Brown Professor of Chemistry at Scrip...

26/08/2026

Indie Developer Launches Orty, aWindows App That Helps Freelance VideoEditors Find Better Clients

Indie Developer Launches Orty, aWindows App That Helps Freelance VideoEditors Fi...

26/08/2026

BTS on Sinners and Is God Is Shot with Pocket Cinema Camera 6K Pro

BTS on Sinners and Is God Is Shot with Pocket Cinema Camera 6K Pro Brie Clayton August 25, 2026 0 Comments Award winning filmmaker Travis Henry elevat...

26/08/2026

Sky greenlights second chapter of acclaimed Original crime drama Under Salt Marsh

Rafe Spall reprises his role as Detective Eric Bull in the six-part sequel, crea...

26/08/2026

New Sky DocumentaryThe Pembrokeshire Murders(w/t) sheds fresh light on a landmark case involving two double murders

A high-profile police investigation led to John Cooper's conviction. Now, tw...

26/08/2026

AFP and Dalet Bring Trusted Content into Every Newsroom

Dalet, a leading technology and service provider for media-rich organizations, today announced a new integrated newsroom experience with Agence France-Presse (A...

26/08/2026

COMING SOON TO RT

As RT marks 100 years of public service broadcasting in Ireland, today we announce a season of fresh, original content, while preparing to move into a second c...

25/08/2026

Open, Sustainable, Predictable: What Utah Scientific Is Bringing to IBC 2026

Open, Sustainable, Predictable: What Utah Scientific Is Bringing to IBC 2026 As broadcast leaders prepare to gather at the RAI Amsterdam for IBC 2026, the main ...

25/08/2026

The Big Shift: Inside NC State's Phased Move From SDI to SMPTE ST 2110

NC State's Matthew Byrd breaks down how an IP-based infrastructure is delivering greater flexibility and scalability for Wolfpack productions...

25/08/2026

Monumental Sports Network Adds DAZN as Distribution Partner for Monumental+ in the DMV

Deal expands the DTC reach in-market of Capitals, Wizards, Mystics games and oth...

25/08/2026

Jacksonville Jaguars Carlos Caceres on Producing Shows at an Ever-Evolving EverBank Stadium

The two-year renovation period will create a stadium of the future for the NFL f...