T20 Cricket World Cup: ICC, With Help of Quidich, Offers Apple Vision Pro Users Immersive Highlights App offers replays within a graphical representation of the entire pitch By Ken Kerschbaumer, Editorial Director
Friday, June 21, 2024 - 8:00 am
Print This Story | Subscribe
Story Highlights
The International Cricket Council's T20 Men's World Cup 2024 is officially getting the Apple Vision Pro treatment with the launch of the ICC Immersive App built by Quidich Innovation Labs. Branded HypeReality, the app allows Apple Vision Pro users to watch replays of key highlight moments from the Super 8 of the T20 World Cup 2024 within an immersive graphical representation of the entire pitch, taking the experience of watching a highlight to new levels of engagement.
Apple Vision Pro allows cricket fans to be placed right in the middle of the pitch while watching highlights.
Imagine yourself stepping into the batter's shoes, says Rahat Kulshreshtha, co-founder, Quidich Innovation Labs. With the ICC Immersive App, you'll see the ball hurtle toward you from the batter's perspective for key moments of each highlight. You can even tap on any player to view their profile and past performance stats. It's a truly immersive way to experience cricket, offering a glimpse into the future of sports viewing.
According to ICC Head of Digital Finn Bradsham, the ICC is always looking at ways to use new technology and data to take fans closer to the action. To see how the app works, click here.
Apple Vision Pro gave us a unique platform to create completely immersive experiences, he says. We believe this will be a great way for existing fans to go deeper into the game they love and will help explain our sport to the many new fans we have reached following the success of games in the USA.
Kulshreshtha sees Apple Vision Pro and immersive experiences as the future of sports viewing, pushing beyond the limitations of traditional high-definition broadcasts: Traditional sports production has reached a plateau. We've maxed out camera positions, microphones, and even resolution and color depth. Going from 4K to 8K offered minimal improvement, and surround sound is now commonplace. The next frontier lies in exploring the captivating world of 3D immersive experiences.
It remains to be seen, he adds, whether the ultimate experience will be a fully immersive VR experience or a subtler enhancement through layered 3D content, but it's crucial for leagues worldwide to start experimenting in this space. The first time I wore the Apple Vision Pro I knew that the form factor and the quality of devices had arrived, he says. It's still very expensive, no doubt, but I think it has set the benchmark for everybody as to what the experience can be like.
The app itself is a technological marvel and the culmination of years of work and planning. We've been working on this idea for years, Kulshreshtha reveals. ICC Immersive combines our cutting-edge tracking technology [QT Tracker] with data from WSC and CricViz. It's a seamless integration that ensures you have the most accurate and insightful information at your fingertips.
It's also fully automated, making it more efficient in terms of workflows as well as ensuring super-timely content. The moment the ICC pushes through the highlights, says Kulshreshtha, it's pulled into a server and pushed out to the device.
The app was developed in less than eight weeks after ICC and Apple decided that Quidich is perfectly positioned to build it, Kulshreshtha says. It's totally ridiculous to do this in eight weeks, but, because of some of the products that we already put out, a lot of the hard work was already done, like creating 3D models of the stadiums. We currently have almost 60 stadiums globally mapped to within-a-centimeter level of accuracy. This project worked in parallel with some of the products that we do for broadcast as we also understand data integration really well.
Although creating the app took less than eight weeks, years of planning and data collection ensured that it would be done right. According to Kulshreshtha, Quidich has been working on HypeReality for about three years.
He adds that the Apple Vision Pro is the first VR headset he has seen that is great for content consumption. On my flight to New York, I spent three hours watching a movie in the device, and there was no headache. It felt really comfortable. And the quality of the picture is far more enhanced than what you see on TV, because you've literally got 4K delivered to each eye. When someone from the ICC used it, they said, Now I know what 4K looks like.'
He also believes that the Apple Vision Pro can bring back shared experiences in a world where apps have people on their phones and in a very isolated consumption model.
The beauty of this app, he explains, is that it goes beyond just your own immersive experience. Since FaceTime works seamlessly with most iOS devices, you can share your ICC Immersive experience live with anyone on your contact list. Imagine virtually placing your friend right next to you on the pitch, both of you seeing the action unfold from the heart of the stadium. Cricket, with its 360-degree nature, is perfect for this shared experience. You can discuss player positioning, how it affects the batsman's strategy, and the overall flow of the game - all in real time. This level of interactivity takes watching highlights to a whole new level.
North America Stories
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
NVIDIA founder and CEO Jensen Huang today visited the Naval Postgraduate School in Monterey, California, to commission an NVIDIA DGX GB300 system - bringing one...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
21/07/2026
In a time of disarray in regional sports broadcasting, the league will provide c...
21/07/2026
When NEP designed one of its largest recurring mobile production unit fleets for PGA TOUR
coverage, the leading media services provider faced a familiar challe...
21/07/2026
Warner Bros. Discovery's unbroken lead is interrupted as sports and live mus...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Across the TV and streaming ecosystem, industry players face mounting pressure to do more with less. They must simplify operations, protect premium content and ...
21/07/2026
Tuxera, a leading prover of quality-assured file systems and networking technologies, is bringing its latest advances in connectivity performance to the media w...
21/07/2026
COW Jobs: Apple Motion Expert for Custom FCP Rigged Graphics Package
Brie Clayton July 21, 2026
0 Comments
HIRING: Apple Motion Expert for Custom FCP ...
21/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, will use its presence at IBC2026 (stand 7.A01, Amsterdam RAI, 11 14 September) to...
21/07/2026
Calrec will be located in Hall 8, on Stand C47
Beyond bigger
For years, broadcast facilities were built around one assumption: provision for the biggest pro...
21/07/2026
Pebble, the leading automation, content management and integrated channel specialist, will discuss its future-facing developments for the new generation of medi...
21/07/2026
nxtedition returns to IBC2026 with its consolidated production platform, showing how scripting, editing, graphics, AI-assisted tools and automation can work wit...
T20 Cricket World Cup: ICC, With Help of Quidich, Offers Apple Vision Pro Users Immersive Highlights App offers replays within a graphical representation of the entire pitch By Ken Kerschbaumer, Editorial Director 
