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From BTS to BLACKPINK, the Power of K-Pop Has No Bounds

26/02/2020

K-Pop is beloved by fans around the world, so we took to the data to see just how popular the music is globally. The genre, which originated in South Korea, has since taken on a life of its own. Thanks to East-meets-West collaborations from BTS and U.S. singer-songwriter Halsey, whose Boy With Luv track has over 380 million streams, the reach continues to grow as more and more fans in countries like Egypt and Colombia connect with the music.

Since Spotify released its first K-Pop flagship playlist, K-Pop Daebak, in 2014 (and then a massive hub dedicated to the genre in 2015), there have been more than 41 billion K-Pop streams on Spotify. From rising artists to international collaborations, there's something for both new and old K-Pop lovers on the platform.

Top-streamed K-Pop artists on Spotify include BTS, BLACKPINK, EXO, TWICE, and Red Velvet. In 2019, BTS was the first group from Asia to surpass 5 billion streams on Spotify. And, as of February 2020, the boy band reached a new milestone: more than 8 billion streams (8 billion streams!) on the platform.

No FAKE LOVE here, folks. See how much Spotify listeners love the genre.

Download the infographic here.

Check out the K-Pop Daebak playlist and stream BTS' MAP OF THE SOUL : 7 The Enhanced Album, which is exclusively available on Spotify.
LINK: https://newsroom.spotify.com/2020-02-24/from-bts-to-blackpink-the-powe...
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