Spectral Edge launches Vividteq brings HDR-like experiences to existing TVs

Cambridge, UK and Amsterdam, Netherlands, 7 September 2017: Spectral Edge (www.spectraledge.co.uk) today released Vividteq, a unique colour filter technology that dynamically improves image quality and enables service providers to deliver HDR-like experiences to their premium subscribers, with no need to replace or update customer equipment.

While High Dynamic Range (HDR) technology promises more vivid pictures with greater colour depth, most existing TVs and set top boxes simply dont support it, holding back adoption by pay-TV and OTTtv service providers.

Vividteq overcomes this challenge. Deployed within the broadcast head-end or Content Delivery Network (CDN), it extracts and enhances live TV or VoD in real-time on a frame by frame basis using Spectral Edges unique Phusion image processing technology to produce an enhanced feed, suitable for broadcast via terrestrial, cable, satellite or IPTV channels. This delivers sharper, crisper images with greater colour contrast and ranges, providing subscribers with a premium HDR-like service, dynamically adapting to different TV genres, such as sport, drama or documentaries.

Already being beta tested by major service providers, Vividteq is the latest product in Spectral Edges suite of colour filter technology for broadcasters, which can be licensed together or separately. It joins:

Eyeteq providing a better viewing experience for colour blind people

Nighteq blue light reduction technology for night time viewing

The broadcast industry is changing fast and service providers know that they need to differentiate themselves to drive subscriber loyalty and increased revenues, said Rhodri Thomas, CEO, Spectral Edge. HDR offers a key opportunity to achieve this and were already seeing real excitement and market interest in our technology, given its ability to deliver the benefits of HDR without needing to replace existing equipment.

Vividteq will be demonstrated on Spectral Edges stand (10.A42) at IBC 2017 between 15-19 September 2017. A video showing the impact of Vividteq can also be watched at https://youtu.be/HTfsRXgFYqc

Key Vividteq features:

HDR-like viewing experiences on legacy TVs

Dynamically improves image quality in real-time

Sharper, crisper images with greater colour contrast and ranges

Processes live TV or VoD in real-time, frame-by-frame

Available as licenced IP for use in a broadcast head-end or CDN

About Spectral Edge

Spectral Edges mission is to improve the viewing experience of all visual content by pursuing the perfect picture for each individual viewer. Originally founded within the Colour and Vision Group (part of the School of Computing Sciences) at University of East Anglia (UEA), UK, it was spun off in 2014 to exploit its research into image fusion and colour perception technologies for a range of applications on computer electronic (CE) devices. These include computational photography on smartphones, multispectral vision and content enhancement for OTT streaming video services.

Spectral Edges engineering team, who collectively have over 100 years experience in imaging R&D, are developing a portfolio of image enhancing IP products based on its patented Phusion technology. This IP is available for license to smartphone and TV manufacturers as well as service and OTT TV content providers, so they can differentiate their products by providing their end customers with a wow-factor visual experience.

Website: http://www.spectraledge.co.uk/

LINK:	https://www.kitplus.com/news/Spectral_Edge_launches_Vividteq__brings_H...
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