First Major Commercial Music Release in Dolby Atmos
SAN FRANCISCO--(BUSINESS WIRE)-- Rock icons R.E.M. are honoring the 25th anniversary of their landmark Automatic For The People by rereleasing the multiplatinum album in a variety of formats, the most extensive of which is the Deluxe Anniversary Edition that contains the very first commercially available music mixed in Dolby Atmos, delivering an immersive and engaging experience.
Craft Recordings, the catalog division of Concord Music Group, will release the 25th Anniversary and Deluxe Anniversary editions of the landmark album on November 10. The Deluxe Anniversary Edition will offer a wide-ranging array of previously unreleased material the band selected, including 20 never-before-heard demos from the LPs sessions, including the fully-realized, unreleased track Mikes Pop Song and the oft-mused about song, Devil Rides Backwards.
Also included in both the 25th Anniversary and Deluxe editions of the album, which was remastered from the original analog tapes by Stephen Marcussen, is a full live set from Live At The 40 Watt Club 11/19/92. Performed in R.E.M.s hometown of Athens, GA, it was the bands only live show that year.
Mikes Pop Song debuts today and is available as an instant grat track with preorder of the reissue. Share the track HERE and preorder HERE.
Automatics original producer Scott Litt and engineer Clif Norrell returned to oversee the albums Dolby Atmos remix, delivering an outstanding experience with moving audio that fills the room and flows all around the listener. In addition, the album also contains the bonus track Photograph, featuring Natalie Merchant, mixed in Dolby Atmos.
Sig Sigworth, President of Craft Recordings, said, Working with Dolby, Universal Music, the band and the original production team behind Automatic, we have rejuvenated this classic album into an entirely new entertainment experience with Dolby Atmos.
Dolby Atmos enables the artist to work in brand new dimensions that were previously unavailable allowing them to deliver a truly immersive mix, placing the audience inside the recordings like never before.
Automatic for the People amazes in Dolby Atmos, said Curt Behlmer, Senior Vice President, Content Solutions and Industry Relations, Dolby Laboratories. This mix transforms the listening experience and the overwhelming emotion of R.E.M.s sound in Dolby Atmos.
Universal Music Group (UMG), the global distribution partner of Concord Music Group, is providing marketing and promotional support for the Anniversary release. The Dolby Atmos version was mixed at UMGs Capitol Studios in Hollywood, California.
The Dolby Atmos remix adds an exciting new way to experience this iconic album, said Michael Frey, President of UMGs Operations and Advanced Media. With Dolby Atmos, Automatic For The People delivers a powerful and emotional experience. At UMG, were working closely with artists, producers and other members of the creative community to release even more albums in this incredibly immersive format.
For more information: www.remhq.com
About Craft Recordings
Craft Recordings is home to one of the largest and most prestigious collections of master recordings and compositions in the world. Craft creates thoughtfully curated, comprehensive packages, with a meticulous devotion to quality and a commitment to preservation. As part of this process, Craft avidly partners with artists and estates to uphold and enhance the catalogs musical heritage, ensuring that these recordings endure for new generations to discover. Craft Recordings is the catalog division of Concord Music Group.
About Universal Music Group
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.
About Dolby Atmos
Dolby Atmos delivers moving audio sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience. To learn more about Dolby Atmos, visit www.dolby.com/Atmos.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For more than 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby. For more information, please visit www.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories. DLB-G
View source version on businesswire.com: http://www.businesswire.com/news/home/20170914005629/en/
Dolby Laboratories
Jenn Newhart, +1 831-435-9777
jennifer.newhart@dolby.com
or
Craft Recordings
Joel Amsterdam
Joel.amsterdam@concordmusicgroup.com
or
Universal Music Group
Andy Fixmer, +1 310-865-0132
Andy.fixmer@umusic.com
Source: Dolby Laboratories
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First Major Commercial Music Release in Dolby Atmos 
