Sony Pixel Power calrec Sony

Densitron to highlight new targeted business structure at...

22/03/2023

Densitron, the global leader in display, touch-based interfaces and specialized ODM+ outsourced product design and development for manufacturers, has confirmed that it will be exhibiting at NAB 2023 (Booth C1286), which will take place at the Las Vegas Convention Center from 15 to 19 April. As well as showcasing some of its newest innovations, including control surfaces and haptics solutions, Densitron will be unveiling a refreshed and simplified offering to support broadcast manufacturers, systems integrators and end-users.

The company's revised structure acknowledges the increasingly complex and rapid nature of product development throughout the broadcast industry. The sheer volume of choice in terms of new solutions means that it's more important than ever to provide concise messaging about products and services to customers and end-users. For manufacturers, the rise of technology trends such as HMI (Human Machine Interaction) means there is a greater need to involve third-party specialists so they can free up internal resources to focus on core proposition development.

Densitron's new business structure delivers on these requirements by delineating four main propositions and the channels to which they will be directed. Control Panels including the flagship IDS Control System will be targeted towards broadcast manufacturers, systems integrators and end-users. The focus for the remaining three propositions display screens, HMI modules and ODM products will be on broadcast manufacturers, to whom Densitron will highlight its unique ability to partner on product development and supply the latest display & control technologies, including solutions based on haptics and tactile control.

With this in mind, Densitron will introduce two major new offerings targeted at broadcast manufacturers and systems integrators at NAB 2023. The first of these, a design & build service called ODM+, involves Densitron taking over the full hardware product lifecycle from customers from design to manufacturing and supply so that they can release internal resources to focus on more strategic projects. Meanwhile, the second new service sees Densitron making the best of its HMI technology available for incorporation as a sub-assembly into third-party manufacturer products.

Mark Price, SVP, Sales at Densitron, expects the approach to resonate with all of its sales channels, including those companies seeking an expert collaborator in the exciting but resource-intensive area of HMI and control systems technology. As more and more manufacturers focus on software solutions, we provide access to innovation in hardware products so they don't have to undertake internal product development in that area, he says. We also provide access to leading manufacturing and supply chain management processes so that customers can outsource non-core activity, allowing them to retain internal resources and maintain a clearer focus on proposition development.

Visitors to the Densitron booth will also have the opportunity to access exclusive private demonstrations of several new technologies at NAB 2023. Price reveals that there will be an emphasis on the latest control surfaces that incorporate the best of Densitron's HMI technology into products available off the shelf for purchase or white labelling, adding: We'll present some of the innovative building blocks we are developing, such as our Tactila and Haptics solutions that provide a crossover from existing mechanical technologies to the more innovative use of HMI. By implementing these solutions it's possible to retain the all-important reassurance of a physical response to each touch, as well as utilizing the multiple benefits of HMI. We are expecting a lot of interest in these private demos, so we encourage visitors to book in advance of the show.
LINK: https://kitplus.com/news/densitron-to-highlight-new-targeted-business-...
See more stories from tvbay

North America Stories

03/07/2025

Advanced Communication Systems Unleash a Tactical Advantage in Modern Combat Operations

To achieve a true level of decisive overmatch, communication systems must be as ...

03/07/2025

Paramount's Ray Hopkins Joins Broadcasters Foundation Board

The Broadcasters Foundation of America has named Ray Hopkins, president of U.S. distribution at Paramount Global, to its board of directors....

03/07/2025

FCC Chair Carr Lays Out Infrastructure Policy Agenda

SIOUX FALLS, S.D. In his first major policy speech, Federal Communications Commissions Chair Brendan Carr outlined his Build America Agenda for the agency'...

03/07/2025

TV Tech's Top NextGen TV Stories of 2025

As the industry is making a major push to transition to NextGen TV broadcasting and develop new businesses that will fund the next generation of broadcasting, T...

03/07/2025

Netflix Rolls Out AV1 Film Grain Synthesis Streams for Film Content

Despite enabling its subscribers to watch films and TV shows in the highest possible resolution, Netflix has revealed it is taking things old school with the in...

03/07/2025

FCC's Gomez, Sen. Markey, Critics Blast Paramount-Trump Settlement

WASHINGTON In response to news that Paramount Global has agreed to pay $16 million to settle a lawsuit by President Donald Trump, Democrats and other administra...

03/07/2025

Riedel Communications Unveils RefSuite Sports Ecosystem

WUPPERTAL, Germany Riedel Communications today launched RefSuite for professional sports workflows....

03/07/2025

LYNX Technik Appoints New Executive Leadership Team

WEITERSTADT, Germany LYNX Technik, a provider of modular signal processing solutions, has announced that founder and longtime CEO Winfried Deckelmann is steppin...

03/07/2025

CTA, NCTA, LPTVBA Meet With FCC to Oppose NAB's ATSC 3.0 Petition

WASHINGTON Representatives from six trade groups representing tech, pay TV, broadband, LPTV and other sectors recently met with Federal Communications Commissio...

03/07/2025

Dan Whealy Acquires Heartland Video Systems

PLYMOUTH, Wis. Dan Whealy has acquired Heartland Video Systems and will be its new owner and president, the systems integrator said....

03/07/2025

Filmmaker Jay Holben Releases The Directors Guide to Ever...

Acclaimed filmmaker, educator, and industry veteran Jay Holben has released his most ambitious work to date: The Director's Guide to Everything a sweeping...

03/07/2025

Capturing the Moment - Pruski Photographs Dyke Day LA wit...

For Los Angeles-based photographer Scout Pruski, documenting the annual Dyke Day LA is a way to honor and give back to the city's legacy queer community and...

03/07/2025

New Reinvented Chimera V-Flat Panel Frame Kit

Modular, Travel-Ready Solution Matthews Studio Equipment launches the new Chimera V-Flat Panel Frame Kit, the lightweight and modular, ultra-durable alternativ...

03/07/2025

Dalet Flex LTS Release Elevates Content Workflows with Ne...

Dalet, a leading technology and service provider for media-rich organizations, today announced the release of Dalet Flex 2025.6 LTS (long-term support), introdu...

03/07/2025

Lightware launches LARA Wizard to help integrators simpli...

Lightware's LARA Wizard makes it quicker and easier than ever to set up audio-visual (AV) room automation and control configurations, ensuring anyone, from ...

03/07/2025

Alfalite obtains NCAGE and TAA certifications strengtheni...

Alfalite, the only European manufacturer of LED screens, has obtained both the NCAGE Code (NATO Commercial and Government Entity) and TAA (Trade Agreements Act)...

03/07/2025

WIN streamlines complex live production with nxtedition

nxtedition is implementing a new solution for WIN Network, based in its headquarters in Wollongong, New South Wales, Australia. The nxtedition integrated platfo...

03/07/2025

ORS Group and Insys Video Technologies unite under one br...

ORS Group and Insys Video Technologies today announce the launch of a new joint brand identity: Big Blue Marble. The move reflects the evolution of a long-stand...

03/07/2025

Evergent Proves Cross-Industry Power of AI for Japanese G...

Evergent, a global leader in customer lifecycle management and monetization solutions for subscription-based businesses, today announced the successful results ...

03/07/2025

LYNX Technik Appoints New Executive Leadership Team to Dr...

LYNX Technik, provider of modular signal processing solutions today announces an executive leadership transition, effective July 1, 2025. Markus Motzko has been...

03/07/2025

Chaos Releases V-Ray for Blender

Chaos Releases V-Ray for Blender Brie Clayton July 2, 2025 0 Comments Production-Proven Renderer V-Ray Arrives Natively in Blender for the First Time;...

03/07/2025

Calvin University Adds Blackmagic Replay to Broadcasts and Streams

Calvin University Adds Blackmagic Replay to Broadcasts and Streams Brie Clayton July 2, 2025 0 Comments Replay workflow joins 14 Blackmagic Design cam...

03/07/2025

Berklee's Gospel Performance Program Welcomes Jonathan Nelson as the Herb Alpert Visiting Artist

Berklee's Gospel Performance Program Welcomes Jonathan Nelson as the Herb Al...

03/07/2025

Centralized Cross-Platform Campaigns and Unified Sales Workflows with WO Fusion

In today's fragmented media landscape, advertisers expect more than just reach - they want seamless cross-platform campaigns that deliver measurable results...

03/07/2025

GeForce NOW's 20 July Games Bring the Heat to the Cloud

The forecast this month is showing a 100% chance of epic gaming. Catch the scorching lineup of 20 titles coming to the cloud, which gamers can play whether indo...

02/07/2025

Release Rundown: What to Watch in July, From FOLKTALES to Oh, Hi!

Hege Wik and Odin appear in FOLKTALES by Heidi Ewing and Rachel Grady, an official selection of the 2025 Sundance Film Festival. Courtesy of Sundance Institut...

02/07/2025

IGUALADA Beats the Odds in the Ultimate Underdog Tale

(Stephen Lovekin/Shutterstock for Sundance Film Festival) By Patty Consolazio This one's for any person who's ever felt put down, left out, marginaliz...

02/07/2025

Paramount Settles Trump Lawsuit for $16 Million

NEW YORK Paramount Global has agreed to pay $16 million to settle a lawsuit by President Donald Trump, ending a long-running legal saga that could clear the way...

02/07/2025

FCC Approves Sale of Sinclair Stations to Rincon

WASHINGTON The Federal Communications Commission has approved the transfer of licenses for five TV stations from Sinclair to Rincon Broadcasting, which announce...

02/07/2025

TV Tech's Top Stories of 2025

As the media industry faces an uncertain business climate and rapidly changing consumer habits, TV Tech's most popular stories from the first six months of ...

02/07/2025

Average U.S. Home Now Has Two Smart TVs

PORTSMOUTH, N.H. New data shows that U.S. homes now own an average of two smart TVs, with Samsung and LG dominating the market but Roku and FireTV continue to g...

02/07/2025

Oaktree Acquires FilmRise

LOS ANGELES Funds managed by Oaktree Capital Management have acquired FilmRise, an independent digital streaming content distributor, and merged it with Shout! ...

02/07/2025

ATSC Names Luiz Fausto Vice President of Standards Development

WASHINGTON The Advanced Television Systems Committee named Luiz Fausto vice president of standards development, succeeding ATSC vice president Jerry Whitaker, w...

02/07/2025

Boston Conservatory and the Sphinx Organization Join Forces to Make Classical Education Accessible

Boston Conservatory and the Sphinx Organization Join Forces to Make Classical Ed...

02/07/2025

World RX of Sweden: Aurora's Matt Beal on Taking Up the Broadcast Reins Alongside the FIA

Progressive realism: Aurora on taking up the broadcast reins for World RX alongs...

02/07/2025

World RX of Sweden: Getting the Production Together With NEP Finland, Cloudbass Graphics

Great speed: New host broadcaster Aurora on getting the World RX 2025 season pro...

02/07/2025

World RX of Sweden: Host Broadcaster Aurora Looks Ahead to This Weekend's Second Race of the Season in Hljes

Seat of its pants: Aurora boxes clever and looks ahead for the FIA as new host b...

02/07/2025

UEFA Women's Euro 2025: EBU, BBC Sport, Sunset+Vine Talk Coverage Plans, Distribution and Maintaining Momentum

UEFA Women's Euro 2025: EBU, BBC Sport and Sunset Vine talk coverage plans, ...

02/07/2025

UEFA Women's Euro 2025: Women's Super League Launches New Content Series to Support Teams, Players Over Summer of Football

UEFA Women's Euro 2025: Women's Super League launches new content series...

02/07/2025

UEFA Women's Euro 2025: Ignite Puts Fans, Players Front and Center With Title Sequence for ITV

UEFA Women's Euro 2025: Ignite puts fans and players front and centre with t...

02/07/2025

Storytelling in the Live Game Broadcast: ESPN Director Jimmy Platt Breaks Down the Craft

Storytelling in the Live Game Broadcast: ESPN Director Jimmy Platt Breaks Down t...

02/07/2025

CONCACAF's Miguel Angel Garcia on the Gold Cup's Enhanced 2025 Production Plan

CONCACAF's Miguel Angel Garcia on the Gold Cup's Enhanced 2025 Productio...

02/07/2025

NVIDIA RTX AI Accelerates FLUX.1 Kontext - Now Available for Download

Black Forest Labs, one of the world's leading AI research labs, just changed the game for image generation. The lab's FLUX.1 image models have earned g...

01/07/2025

L3Harris Delivers Missionized Intelligence, Surveillance and Reconnaissance Aircraft

L3Harris Technologies has delivered its second Bombardier Global 6500 missionize...

01/07/2025

L3Harris Sets Date for Second Quarter 2025 Earnings Release

MELBOURNE, Fla., July 1, 2025 - L3Harris Technologies (NYSE: LHX) will release its second quarter 2025 financial results before the market opens on Thursday, Ju...

01/07/2025

FCC Rejects License Challenges to 3 Baltimore TV Stations

WASHINGTON The Federal Communications Commission has rejected license challenges to three full-power Baltimore TV stations, renewing the licenses for Chesapeake...

01/07/2025

Dalet Flex LTS Update Features Improved Content Workflow Tools

Dalet has released a new update to its Dalet Flex media workflow platform, introducing powerful new capabilities to its flagship platform....

01/07/2025

New Global Game' Summit Explores Future of Soccer, Tech and Media

NEWARK, N.J. With the FIFA Club World Cup final rapidly approaching and the start of the 2026 FIFA World Cup now less than a year away, interest in soccer in th...

01/07/2025

COW Job Listing: Laser Engraved Logo

COW Job Listing: Laser Engraved Logo Brie Clayton July 1, 2025 0 Comments Laser engraved logo July 2, 2025Calvin University Adds Blackmagic Replay t...