Sony Pixel Power calrec Sony

NBC Universal Lays Out Programming Plans for 2026 Winter Olympics

12/02/2025

NBC Universal Lays Out Programming Plans for 2026 Winter Olympics By Ken Kerschbaumer, Editorial Director

Wednesday, February 12, 2025 - 12:01 pm

Print This Story | Subscribe

Story Highlights

Next February promises to be an exciting one for NBC Sports and NBC Olympics given that they will kick off a Winter Olympics on the same weekend that they broadcast Super Bowl LX and, in addition, they will broadcast the NBA All-Star Game the following weekend.

And NBCUniversal got the jump start with a Milan Cortina Olympics promo today. Coverage begins with the Opening Ceremony from San Siro Stadium in Milan live on NBC and Peacock on Friday, Feb. 6, 2026 and NBCUniversal says it will broadcast the most hours of Winter Olympics coverage on the NBC broadcast network than has ever been done before.

Paris proved that the Olympics are back and remain an unrivaled media property, with the unique ability to captivate the nation and generate huge audiences across all demographics for 17 days and nights, says Rick Cordella, President, NBC Sports. We expect Milan Cortina to carry on that legacy. The time zone allows us to mimic our Paris programming and coverage strategy on NBC and Peacock, which was widely praised and highly consumed. Team USA is poised to have one of its strongest Winter Olympic teams in years, and America has always been fascinated with Italy, its culture, food, and scenery. Milan Cortina has all the ingredients to produce yet another unforgettable Olympics one year from now.

With Milan and Cortina, Italy, in the same time zone as Paris, France, the programming plan for the 2026 Winter Games will be similar to NBCUniversal's plans for last summer's Paris Games. Viewers can expect the best events live during the day on NBC, the entire Olympics streaming live on Peacock, an enhanced Olympics primetime show, Primetime in Milan, featuring top events, stars, and stories, comprehensive coverage across numerous cable and digital platforms, and the return of Gold Zone and Multiview on Peacock.

NBC will provide Olympic fans with at least five hours of daytime coverage every day featuring the most exciting events, including live coverage of figure skating, freestyle skiing, snowboarding, speed skating, and more. With Italy six hours ahead of the United States' Eastern Time Zone - which is identical to Paris daytime coverage will feature the most popular events live on NBC on weekend mornings and every afternoon.

Given the time difference and following live coverage throughout the day, NBC will deliver Primetime in Milan, an enhanced Olympics primetime show providing three hours of exhilarating entertainment each night with the same style and substance that made Primetime in Paris so successful. The program will take the American audience inside the Olympic day from Italy, filled with the day's great competitions, moments, stories, raw emotion, winter scenery, and the culture of the host nation for the primetime audience to share.

Peacock will be the streaming home of the 2026 Olympic Winter Games and the service will once again stream every sport and event live (including early morning alpine skiing and all 116 medal events) and will feature full-event replays; all linear programming, including the NBC broadcast network; curated video clips; virtual channels; exclusive original programming; cutting-edge technology; and more.

The uber-popular Gold Zone whip-around program and Multiview feature from the Paris Olympics will return for Milan Cortina with more details to come.

And consistent with previous Olympic Winter Games, comprehensive cable coverage will be on USA Network and CNBC. USA Network will once again be the 24/7 home of Team USA while CNBC will provide coverage on the weekends and weekdays once its business day programming concludes. Additional information about NBCUniversal's Milan Cortina programming will be announced at a later date.

Lastly, NBCU's coverage of the Milan Cortina Paralympics will take place March 6-15, 2026, with details to be released at a later date.
LINK: https://www.sportsvideo.org/2025/02/12/nbc-universal-lays-out-programm...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

22/09/2026

New TVU Pocket Offers Broadcast Features In Phone-Sized Unit

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Operative Launches Unified Platform for Advertising and Broadcast Management

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Element Launches New TiVo-Powered Smart TVs in the U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

NOAA Taps Tomorrow.io for Improved U.S. Weather Forecasts

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Gray Media Promotes Tim Maloney to GM and Director of Sales at WBKO

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Reports: Paramount Reaches Settlement with State AGs in Antitrust Suit

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

New Research Lays Out Streaming Services Best Defense Against Churn

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Sinclair Expands The National News Desk

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Paramount Settles Antitrust Lawsuit over WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

U.S. Broadband Industry Investment Hits $92.6 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

21/09/2026

Manifold Taps Ryhaan Williams for North America COO Post

Manifold Technologies, developer of software-defined, FPGA-accelerated infrastructure for live production, has named Ryhaan Williams as Chief Commercial Officer...

21/09/2026

SNS Wins IAMT Best Journal Article Award

Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them,...

21/09/2026

MLW Announces Streaming Deal with Tubi for Weekly FUSION Series

Major League Wrestling (MLW) has announced a streaming distribution agreement with Tubi for its weekly series MLW FUSION. Beginning September 17, new episodes w...

21/09/2026

Adam Smith Named Chairman of Direct-to-Consumer at Disney Entertainment

Disney Entertainment has announced that Adam Smith has been named Chairman, Direct-to-Consumer, with responsibility for Disney and Hulu including product, engi...

21/09/2026

United Airlines and DISH to Offer Live Football on Starlink-Enabled Seatback Screens

United Airlines and DISH have announced an agreement to bring live professional ...

21/09/2026

SES to Provide Satellite Distribution for JioStar Channels Across India

SES and JioStar have announced a multi-year agreement under which SES will provide satellite distribution services for JioStar's television channel portfoli...

21/09/2026

Detroit Red Wings Announce Detroit SportsNet Broadcast Details for 2026-27 Season

The Detroit Red Wings have announced details for their inaugural season on Detro...

21/09/2026

Manifold Technologies Appoints Ryhaan Williams as CCO for North America

Manifold Technologies has appointed Ryhaan Williams as Chief Commercial Officer for North America, effective October 1, 2026. Based in Jacksonville, Florida, Wi...

21/09/2026

DAZN Pick Up L.A. Kings DTC Streaming Rights; ABTV Will Continue as Local TV Home

Angels Broadcast Television (ABTV), the local television home of the Los Angeles...

21/09/2026

Inside ESPNs US Open Effort: Embracing the Cloud and a New 20,000 Sq. Ft. Broadcast Center

The 2026 US Open Tennis Championships marked a year of change with respect to TV...

21/09/2026

Behind The Mic: Andrs Cantor Joins Netflixs FIFA Womens World Cup Commentary Team; Doc Rivers Joins NBC Sports NBA Coverage

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

21/09/2026

iDrumTune from RT60

Drum-tuning app now available on Android RT60 describe their iDrumTune app as the world's most advanced, accurate and intelligent system for assisting ...

21/09/2026

SoundGhost release Orbit

Innovative multiband auto-panner introduced SoundGhost's latest plug-in takes an innovative approach to auto-panning, and divides incoming signals into ...

21/09/2026

Apple Mac Studio With M5 Max: First Impressions

We check out the M5 Max-equipped model The same, but different. The new Mac Studio models feature M5 Max and M5 Ultra silicon, dramatically improving the perf...

21/09/2026

From Graphic Novel to 30-Minute Animated Film: What I Learned Building an AI-Assisted Production Pipeline

From Graphic Novel to 30-Minute Animated Film: What I Learned Building an AI-Ass...

21/09/2026

Liam Hopkins Builds Recording Studio with Blackmagic Design

Liam Hopkins Builds Recording Studio with Blackmagic Design Brie Clayton September 20, 2026 0 Comments Video complements audio production with music v...

21/09/2026

Indigenous screen organisations from Canada, Aotearoa New Zealand and Australia launch new international co-production initiative

Indigenous screen organisations from Canada, Aotearoa New Zealand and Australia ...

21/09/2026

Why Deploying Physical AI at Scale Demands Safety at Every Layer

Physical AI is moving rapidly from research to large-scale deployment. By 2035, ABI Research projects an installed base of 49 million level 3-5 autonomous vehic...

21/09/2026

From Enablement to Execution, Egypt's AI Ecosystem Reaches Production Scale

Today, Egypt's AI builders gathered in the Grand Egyptian Museum for a reception that highlighted the nation's rapidly growing AI ecosystem - spanning A...

21/09/2026

NVIDIA Launches DSX Ready to Qualify Power and Cooling Products for AI Factories

Every AI factory needs power and cooling that fit its computing architecture. As AI infrastructure expands, power, cooling, water, site and grid constraints are...

21/09/2026

RT celebrates Irish Sign Language Awareness Week 2026

RT celebrates Irish Sign Language Awareness Week 2026 Special programmes across RT television, radio and online, plus special initiatives #ISL #IDSL #IWDP26...

21/09/2026

AI Security Is an Engineering Problem - How to Solve It at Every Layer of the Agent Stack

AI security is an engineering problem. That means defined security requirements,...

21/09/2026

5 Companies Using NVIDIA AI for Clean Energy

Clean energy isn't hard to come by, but the pace of large-scale adoption has historically been slow due to bottlenecks - including out-of-date infrastructur...

20/09/2026

Casio Sessions returns for 2026

Piano-playing singer-songwriter competition returns for fourth year Casio have officially revealed the list of 16 finalists who have earned their place in t...

20/09/2026

COW Jobs: Video Editor, Motion Designer - Remote, PT, 6 Months

COW Jobs: Video Editor, Motion Designer - Remote, PT, 6 Months Brie Clayton September 20, 2026 0 Comments Video Editor + Motion Designer (Remote | PT ...

19/09/2026

ART Pro Audio reveal the RPC Series

Three new rackmount power conditioners introduced Yorkville Sound have announce the upcoming launch of three new RPC rackmount power conditioners from ART P...

19/09/2026

Colorfront Elevates Workflow Versatility at IBC 2026

September 15, 2026 AMSTERDAM, SEPTEMBER 2026 - Colorfront (colorfront.com), the Academy and Emmy Award-winning developer of high-performance cinema mastering, ...

19/09/2026

Two High Profile Professional Sports Franchises Renew cre...

Two High-Profile Professional Sports Franchises Renew creative.space Contracts with DigitalGlue NFL team and Major League Soccer Club cite ease of use, secure ...

19/09/2026

Limited Edition Audio releases VoxSplit Pro for overlapping dialogue separation and cleanup on macOS

Limited Edition Audio releases VoxSplit Pro for overlapping dialogue separation ...

18/09/2026

IBC 2026 Tech Moves Beyond the Gloss and Into the Rack

IBC 2026 Tech Moves Beyond the Gloss and Into the Rack If you spent any time in the halls of the RAI this year, you noticed a clear shift in conversation. The c...

18/09/2026

SVG GameDay, Ep. 31: Seattle Mariners Tim Walsh - Creative Content in the Emerald City

In-venue and creative video staffers at the professional and collegiate level ha...

18/09/2026

Qvest Appoints Jens Miedek as SVP Sales, Media and Entertainment

Qvest has appointed Jens Miedek as Senior Vice President Sales, Media and Entertainment. Before joining Qvest, Miedek spent 16 years at Riedel Communications an...

18/09/2026

Fonn Group Acquires everviz, Relaunches as Teikna Graphics Platform

Fonn Group has acquired full ownership of everviz, a cloud-native platform for interactive charts, maps, and data-driven graphics, and will rebrand it as Teikna...

18/09/2026

OWC Acquires OpenDrives to Expand Enterprise Storage Portfolio

Other World Computing (OWC) has announced the acquisition of OpenDrives, a provider of software-defined video and rich media storage management solutions. The a...

18/09/2026

Kaltura and Verimatrix Partner on Content Security for OTT and Cloud TV

Kaltura and Verimatrix have announced a partnership integrating Verimatrix's Digital Rights Management and security capabilities into Kaltura's Cloud TV...

18/09/2026

Movicom's Robycam Aerial Cable System Deployed at World Nomad Games

The sixth edition of the World Nomad Games combined traditional sports, large-scale cultural performances, and some decidedly modern broadcast technology. Held ...

18/09/2026

DAZN and Super League Basketball Extend Partnership for 2026-27 Season

DAZN and Super League Basketball (SLB) have extended their partnership for the 2026-27 season. Every Championship, Cup, and Play-Off fixture will be available l...