NBC Universal Lays Out Programming Plans for 2026 Winter Olympics By Ken Kerschbaumer, Editorial Director
Wednesday, February 12, 2025 - 12:01 pm
Print This Story | Subscribe
Story Highlights
Next February promises to be an exciting one for NBC Sports and NBC Olympics given that they will kick off a Winter Olympics on the same weekend that they broadcast Super Bowl LX and, in addition, they will broadcast the NBA All-Star Game the following weekend.
And NBCUniversal got the jump start with a Milan Cortina Olympics promo today. Coverage begins with the Opening Ceremony from San Siro Stadium in Milan live on NBC and Peacock on Friday, Feb. 6, 2026 and NBCUniversal says it will broadcast the most hours of Winter Olympics coverage on the NBC broadcast network than has ever been done before.
Paris proved that the Olympics are back and remain an unrivaled media property, with the unique ability to captivate the nation and generate huge audiences across all demographics for 17 days and nights, says Rick Cordella, President, NBC Sports. We expect Milan Cortina to carry on that legacy. The time zone allows us to mimic our Paris programming and coverage strategy on NBC and Peacock, which was widely praised and highly consumed. Team USA is poised to have one of its strongest Winter Olympic teams in years, and America has always been fascinated with Italy, its culture, food, and scenery. Milan Cortina has all the ingredients to produce yet another unforgettable Olympics one year from now.
With Milan and Cortina, Italy, in the same time zone as Paris, France, the programming plan for the 2026 Winter Games will be similar to NBCUniversal's plans for last summer's Paris Games. Viewers can expect the best events live during the day on NBC, the entire Olympics streaming live on Peacock, an enhanced Olympics primetime show, Primetime in Milan, featuring top events, stars, and stories, comprehensive coverage across numerous cable and digital platforms, and the return of Gold Zone and Multiview on Peacock.
NBC will provide Olympic fans with at least five hours of daytime coverage every day featuring the most exciting events, including live coverage of figure skating, freestyle skiing, snowboarding, speed skating, and more. With Italy six hours ahead of the United States' Eastern Time Zone - which is identical to Paris daytime coverage will feature the most popular events live on NBC on weekend mornings and every afternoon.
Given the time difference and following live coverage throughout the day, NBC will deliver Primetime in Milan, an enhanced Olympics primetime show providing three hours of exhilarating entertainment each night with the same style and substance that made Primetime in Paris so successful. The program will take the American audience inside the Olympic day from Italy, filled with the day's great competitions, moments, stories, raw emotion, winter scenery, and the culture of the host nation for the primetime audience to share.
Peacock will be the streaming home of the 2026 Olympic Winter Games and the service will once again stream every sport and event live (including early morning alpine skiing and all 116 medal events) and will feature full-event replays; all linear programming, including the NBC broadcast network; curated video clips; virtual channels; exclusive original programming; cutting-edge technology; and more.
The uber-popular Gold Zone whip-around program and Multiview feature from the Paris Olympics will return for Milan Cortina with more details to come.
And consistent with previous Olympic Winter Games, comprehensive cable coverage will be on USA Network and CNBC. USA Network will once again be the 24/7 home of Team USA while CNBC will provide coverage on the weekends and weekdays once its business day programming concludes. Additional information about NBCUniversal's Milan Cortina programming will be announced at a later date.
Lastly, NBCU's coverage of the Milan Cortina Paralympics will take place March 6-15, 2026, with details to be released at a later date.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Back to All News
Latino Film Institute Fellows Screen Their Short Films at the Egyptian Theatre
The Inclusion Fellowship and Spark Animation Grant uplifts 15 ...
29/05/2026
GLOOKAST LAUNCHES CINNAFILM TACHYON PLUGIN FOR MEDIA PRODUCER AND MEDIA SERVICES
This release first appeared here.
Visit our Tachyon product page or contact...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
NBC Universal Lays Out Programming Plans for 2026 Winter Olympics By Ken Kerschbaumer, Editorial Director 
