NBC Universal Lays Out Programming Plans for 2026 Winter Olympics By Ken Kerschbaumer, Editorial Director
Wednesday, February 12, 2025 - 12:01 pm
Print This Story | Subscribe
Story Highlights
Next February promises to be an exciting one for NBC Sports and NBC Olympics given that they will kick off a Winter Olympics on the same weekend that they broadcast Super Bowl LX and, in addition, they will broadcast the NBA All-Star Game the following weekend.
And NBCUniversal got the jump start with a Milan Cortina Olympics promo today. Coverage begins with the Opening Ceremony from San Siro Stadium in Milan live on NBC and Peacock on Friday, Feb. 6, 2026 and NBCUniversal says it will broadcast the most hours of Winter Olympics coverage on the NBC broadcast network than has ever been done before.
Paris proved that the Olympics are back and remain an unrivaled media property, with the unique ability to captivate the nation and generate huge audiences across all demographics for 17 days and nights, says Rick Cordella, President, NBC Sports. We expect Milan Cortina to carry on that legacy. The time zone allows us to mimic our Paris programming and coverage strategy on NBC and Peacock, which was widely praised and highly consumed. Team USA is poised to have one of its strongest Winter Olympic teams in years, and America has always been fascinated with Italy, its culture, food, and scenery. Milan Cortina has all the ingredients to produce yet another unforgettable Olympics one year from now.
With Milan and Cortina, Italy, in the same time zone as Paris, France, the programming plan for the 2026 Winter Games will be similar to NBCUniversal's plans for last summer's Paris Games. Viewers can expect the best events live during the day on NBC, the entire Olympics streaming live on Peacock, an enhanced Olympics primetime show, Primetime in Milan, featuring top events, stars, and stories, comprehensive coverage across numerous cable and digital platforms, and the return of Gold Zone and Multiview on Peacock.
NBC will provide Olympic fans with at least five hours of daytime coverage every day featuring the most exciting events, including live coverage of figure skating, freestyle skiing, snowboarding, speed skating, and more. With Italy six hours ahead of the United States' Eastern Time Zone - which is identical to Paris daytime coverage will feature the most popular events live on NBC on weekend mornings and every afternoon.
Given the time difference and following live coverage throughout the day, NBC will deliver Primetime in Milan, an enhanced Olympics primetime show providing three hours of exhilarating entertainment each night with the same style and substance that made Primetime in Paris so successful. The program will take the American audience inside the Olympic day from Italy, filled with the day's great competitions, moments, stories, raw emotion, winter scenery, and the culture of the host nation for the primetime audience to share.
Peacock will be the streaming home of the 2026 Olympic Winter Games and the service will once again stream every sport and event live (including early morning alpine skiing and all 116 medal events) and will feature full-event replays; all linear programming, including the NBC broadcast network; curated video clips; virtual channels; exclusive original programming; cutting-edge technology; and more.
The uber-popular Gold Zone whip-around program and Multiview feature from the Paris Olympics will return for Milan Cortina with more details to come.
And consistent with previous Olympic Winter Games, comprehensive cable coverage will be on USA Network and CNBC. USA Network will once again be the 24/7 home of Team USA while CNBC will provide coverage on the weekends and weekdays once its business day programming concludes. Additional information about NBCUniversal's Milan Cortina programming will be announced at a later date.
Lastly, NBCU's coverage of the Milan Cortina Paralympics will take place March 6-15, 2026, with details to be released at a later date.
More from Sports Video Group
08/05/2025
SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...
08/05/2025
Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...
08/05/2025
PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...
08/05/2025
Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Produ...
07/05/2025
Tech Focus: Venue Sound, Part 1 - Chasing the Fan Experience Balancing audio quality and noise is a constant struggle By Dan Daley, Audio Editor
Wednesday, M...
07/05/2025
Tech Focus: Venue Sound, Part 2 - For Multi-Use Spaces, the Gear Makes the Diffe...
07/05/2025
Snow Sports Offer Opportunity for Edgy and Aggressive' Audio Natural Selection Tour, Shawn White's The Snow Leagues emphasize athlete sound By Dan Da...
06/05/2025
SVG India Summit Draws 140 for a Day of Learning, Networking Global perspectives coupled with India perspectives made for informative discussions By SVG Staff ...
06/05/2025
The CW Benefits From NASCAR's New XR and Volumetric Studio at North Carolina...
06/05/2025
SVG Sit-Down: Blackmagic Design's Dan May on the Company's Wide Range of...
06/05/2025
The FAST Factor: What's Happening in Sports' Latest Streaming Party Leaders from the NBA, NBC Sports, and Amagi discuss the latest trends in free ad-sup...
05/05/2025
SVG New Sponsor Spotlight: Kiloview's Judy Zuo on Ensuring Reliable AV Over ...
05/05/2025
In NAB 2025 Afterglow, Grass Valley Touts New Imagers, Production Switchers, AI ...
05/05/2025
Inside ATP Media's remote revolution in tennis broadcasting By George Bevir
Friday, May 2, 2025 - 13:50
Print This Story
From a single London hub, ATP...
02/05/2025
Ratings Roundup: 2025 NFL Draft Viewership Slots Event at Second Most-Watched Ev...
02/05/2025
Behind the Mic: MSG Networks' Joe Micheletti Set to Retire; NBA on NBC'...
02/05/2025
SVG Esports Production Summit Examines Impact of Remote, Cloud-Based Workflows o...
02/05/2025
Alternative Broadcasts With the Bucs: SportsNet Pittsburgh Provides Unobstructe...
02/05/2025
New possibilities: Creating a new production company with a difference at Moment...
02/05/2025
NBC's 25th Kentucky Derby Production Features Two Live Drones, RED Cine-Broa...
01/05/2025
Telling the story: Extensive technical set-up delivers comprehensive Special Oly...
01/05/2025
Just Around the Bend: Olympic Broadcasting Services Readies for the Milano-Corti...
01/05/2025
Wireless Microphone Spectrum Alliance Gets Going With Lobbying To Ensure RF Acce...
30/04/2025
With Back-to-Back PBR, UFC, and WWE Events in KC, TKO Takeover' Proves To B...
29/04/2025
Fascinating characters: Behind the Grand Slam Track partnership of Momentum Broa...
29/04/2025
Big package: Groundbreaking AR for live athletics comes to Grand Slam Track By ...
29/04/2025
High benchmark: Inside the inaugural Grand Slam Track production from Jamaica B...
29/04/2025
Engagement in the Live Stream: The New Age of Delivering the Game A conversation of streaming leaders dissects the feature sets that are winning in live sports ...
29/04/2025
Conveying emotion: BBC Sport on bringing the 45th London Marathon to viewers By Heather McLean
Monday, April 28, 2025 - 14:35
Print This Story
BBC Sport l...
28/04/2025
Joe Cohen Inducted into Cable Hall of Fame By Ken Kerschbaumer, Editorial Director
Monday, April 28, 2025 - 5:19 pm
Print This Story | Subscribe
Story H...
28/04/2025
LiveU Inks Deal to Acquire Actus Digital, Boost Video Monitoring and Analytics C...
28/04/2025
Small Van, Big Story: Changing the Game in Sports Broadcasting with Obvious C By SVG Staff
Monday, April 28, 2025 - 10:51 am
Print This Story | Subscribe ...
28/04/2025
SVG Sit-Down: ESPN's Chris Calcinari on New Flagship Mobile Unit, Cloud and ...
28/04/2025
A Swiss Soccer Summer: Previewing UEFA Women's Euros 2025 with BBC Sport and...
25/04/2025
Super Bowl Streaming Success: A Conversation with Tubi's Chief Product & Tec...
25/04/2025
Tariff Turmoil: Trump's Trade Policy Sparks Uncertainty at NAB and Increases...
24/04/2025
Live From NFL Draft 2025: NFL Media Splits Sprawling Production Between Green Ba...
24/04/2025
Live From NFL Draft 2025: Van Wagner Turns Titletown Into Center of Fan Entertai...
24/04/2025
Live From the NFL Draft: NFL Media Splits Massive Production Between Green Bay a...
24/04/2025
Comcast Fills SpinCo Sports Executive Ranks With Matt Hong as President, Jeff Be...
23/04/2025
Audio Helps Chess.com Checkmate Cheating Matches are produced using REMI workflows By Dan Daley, Audio Editor
Wednesday, April 23, 2025 - 7:00 am
Print Th...
23/04/2025
Tech Focus: Intercoms, Part 1 - Key to Onsite, REMI, Hybrid Operations Intercoms keep increasingly disparate production locations together By Dan Daley, Audio ...
23/04/2025
Speaking my language: Bringing AI to the fore with real time audio translation f...
22/04/2025
Pushing the game: Growing the popularity of the 2025 Women's Six Nations thr...
22/04/2025
New Sponsor Spotlight: RedFlag AI CEO Max Eisendrath on Creating a One-Stop Shop...
22/04/2025
Live from The Crucible: BBC Sport's Phil Bigwood discusses transitioning the...
22/04/2025
Live from The Crucible: Sunset Vine makes the first subtle changes of many for i...
22/04/2025
You Are There': FOX Sports, Sony, Hawk-Eye Innovations Break Down the Latest...
NBC Universal Lays Out Programming Plans for 2026 Winter Olympics By Ken Kerschbaumer, Editorial Director 
