Why Usher performed for FREE at the Super Bowl half-time show

Why Usher performed for FREE at the Super Bowl half-time showUS singer Usher wasn't paid a single cent to perform at Super Bowl LVIII in Las Vegas despite being on stage for 13 minutes during half-time.

by Sean Parker

14-02-2024 16:27

in Celeb News

Usher, the R&B sensation, takes center stage at Super Bowl LVIII Halftime Show. Image: Instagram via @manofmany

US singer Usher performed for 13 minutes during the half-time show at the NFL's Super Bowl LVIII in Las Vegas on Sunday, 11 February.

--

But the 45-year-old didn't get paid to sing hits like Caught Up and You Don't Have To Call.

ALSO READ: Banyana Banyana's Desiree Ellis shows off new SUV

USHER WAS JOINED ON STAGE BY ALICIA KEYS According to 9News, the NFL does not pay performers to feature in the half-time show. So what's the upside to performing in the Super Bowl's coveted half-time slot? Exposure.

--

Usher is set to benefit from increased streaming and music sales, as per WTHR.com. Other artists who have performed at half-time during the Super Bowl saw their streaming numbers sky rocket.

ALSO READ: How to spot a BAD mechanic and save yourself thousands of bucks

OVER 120 MILLION PEOPLE WATCHED THE SUPER BOWL ON US TV In 2021 The Weekend benefited from a 385% increase in music sales and a 41% increase in streaming of his songs after performing at the Super Bowl.

--

According to the American Press, the match garnered 123.7 million viewers across television and streaming platforms.

Usher performed hits like Superstar, Love In This Club, My Boo, Confession Part II, Nice & Slow and Burn.

Watch a snippet of the performance below:

WHY DID USHER DECIDE TO PERFORM AT THE SUPER BOWL? The US singer is released his new album Coming Home two days before the Super Bowl. He also signed several endorsement deals and will even be in a commercial. But Usher's big play is promoting his upcoming tour.

According to Stubhub, artists typically see a 50% increase in concert ticket searches after performing at the Super Bowl, and The Weekend sold one million tickets after his performance.

ALSO READ: Give the driver a slap' - 35 PEOPLE in ONE taxi stopped in Durban

WHICH TEAM WON THE SUPER BOWL? The Kansas City Chiefs won the Super Bowl 25-22 against the San Francisco 49ers. Taylor Swift's boyfriend Travis Kelce lifted his first Super Bowl trophy on Sunday.

CLICK HERE FOR MORE STORIES BY SEAN PARKER

Support Women in Journalism in 2024 - Support us to fund independent women journalism

LINK:	https://www.thesouthafrican.com/culture/entertainment/why-usher-perfor...
	See more stories from thesouthafrican

Most recent headlines