ProSiebenSat.1 sells WindStar Medical to Oakley Capital and increases enterprise value by 2.4x
Transaction is further proof of ProSiebenSat.1's successful strategy to establish market leaders in the B2C sector by leveraging media capabilities and thus create value for the Group
WindStar Medical's enterprise value amounts to EUR 280 million, which corresponds to an adjusted EBITDA multiple of 13.6x
Unterf hring/Wehrheim, October 22, 2020: ProSiebenSat.1 subsidiary NuCom Group, in which General Atlantic is a minority investor with a 28.4% stake, is selling its entire stake of 92% in WindStar Medical Holding to Oakley Capital. The financial investor also acquires the remaining 8% currently held by minority shareholders. The enterprise value of WindStar Medical underlying the transaction is at EUR 280 million with expected 2020 revenues of EUR 127 million and an adjusted EBITDA of EUR 21 million. This corresponds to an adjusted EBITDA multiple of 13.6x.
WindStar Medical is one of the leading providers of healthcare products in Germany. The company develops and distributes high-quality medical products and over-the-counter pharmaceuticals for drugstores, supermarkets and pharmacies. The company's product range includes successful healthcare brands such as SOS, GreenDoc and BodyMedica. In addition, Windstar Medical advises companies on the selection of their assortment of over-the-counter drugs and offers a wide range of private labels. Windstar Medical has been part of ProSiebenSat.1 since 2016. In 2018, the company became part of NuCom Group, which is majority-owned by ProSiebenSat.1 with General Atlantic as minority investor. By establishing and expanding its brand business and the successful implementation of TV advertising campaigns, the company expanded its market position considerably and significantly increased the brand awareness of its products. In order to further strengthen the brand recognition in the future, a multi-year advertising partnership with WindStar Medical was concluded as part of the transaction. Over the past few years, the Group has supported WindStar Medical's growth by the digitalization of the business, the establishment of new sales channels and, in particular the acquisition of the over-the-counter (OTC) brand Zirkulin. The company thus increased its revenues by around 80% from EUR 70 million in 2016 to around EUR 127 million in 2020 (expectation). In this period, the enterprise value has increased by 2.4x, also taking into account the acquisition of Zirkulin.
Rainer Beaujean, Chairman of the Executive Board & Chief Financial Officer of ProSiebenSat.1 Media SE: We have significantly grown the awareness of the WindStar brands through advertising on our channels and platforms. This in particular enabled us to increase the enterprise value of WindStar Medical in an impressive way by 2.4x in just four years. This clearly demonstrates the added value that we can generate through synergies with our entertainment business. With this sale, we are consistently pursuing our strategy of actively managing the portfolio. In addition to value-enhancing acquisitions, such as 'The Meet Group', this strategy also relies on divestments - especially when ProSiebenSat.1's contribution to the next stage of growth is limited and we are no longer the best owner for a business. This allows us to focus our portfolio and leverage greater synergies. At the same time, we are able to reduce our financial leverage ratio with the proceeds from the sale, giving us more leeway to make future value-creating investments in the consumer Internet sector.
Florian Tappeiner, Co-CEO of NuCom Group SE: WindStar Medical is one of the fastest growing OTC companies in Germany. Together with CEO Ren Flaschker and the entire WindStar team, we accelerated the brands' growth launched new products and expanded distribution channels in recent years. It was a great pleasure to accompany WindStar Medical on this journey and we wish the company every success for the next chapter.
Peter Dubens, Managing Partner of Oakley Capital: WindStar Medical is a unique OTC platform in a highly attractive space that Oakley is excited to be investing in, having closely followed both the development of the business and management over recent years. We look forward to working together with the team and utilising our broad expertise in digitalisation, go-to-market and M&A to help WindStar Medical accelerate its growth trajectory in Germany and international markets.
J rn Nikolay, Managing Director of General Atlantic: The growth of WindStar Medical and the value increase in the context of the now completed sale underline our successful partnership with ProSiebenSat.1 and NuCom Group. Our special thanks go to Ren Flaschker and the team. We are delighted that the company has found a good partner in Oakley Capital for the next phase of growth.
Ren Flaschker, CEO of WindStar Medical: Together with NuCom Group, we have positioned WindStar Medical very well for future growth. The transaction in these highly volatile times once again underlines the attractiveness and potential of WindStar Medical. We have created a diversified product portfolio through acquisitions and ProSiebenSat.1's marketing power - now we are ready for the next stage of growth. With our new partner Oakley Capital, we want to continue on this successful journey and drive our internationalization forward.
The sale of WindStar Medical is subject to the approval of relevant antitrust authorities. Closing of the transaction as well as the subsequent deconsolidation are expected for the fourth quarter of 2020.
Europe Stories
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
The awards, celebr...
25/11/2025
Article courtesy of Televisual
Read the article
Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...
25/11/2025
Article courtesy of Digital Media World
Read the article
ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...
25/11/2025
Article courtesy of Deadline
Read the article
The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
24 Nov 2025
Kyivstar Launches Starlink Direct to Cell Satellite Connectivity in Ukraine Today's Launch Makes Ukraine the First Country in Europe Where Star...
24/11/2025
Ahead of the new ninth series of Dancing with the Stars, kicking off in January 2026, RT and Shinawil have announced the arrival of three new faces to the hit ...
21/11/2025
Fans have been counting down the days until the final theatrical chapter of Wicked is revealed. To celebrate the highly anticipated release of Wicked: For Good ...
21/11/2025
Last week, Spotify turned up the volume in Seoul with the return of Spotify Hous...
21/11/2025
Wiesbaden, November 21, 2025. The SGL Carbon site in Meitingen has reason to celebrate as one of its trainees received a special award. Elias Stemmer was honore...
21/11/2025
Sky Media's £2m award-winning sustainability initiative crowns its first charity as this year's standout changemakerFriday 21 November 2025
GoodGym nam...
21/11/2025
As COP30 draws to a close, the International Electrotechnical Commission (IEC), ...
20/11/2025
Your playlists are personal. They're the soundtracks to your road trips, your quiet mornings, and your biggest celebrations; collections of memories and dis...
20/11/2025
Spotify, uzun s redir zerine al t T rk m zik k lt r n n ikon haline gelmi ...
20/11/2025
For the first time, Spotify has teamed up with The Hollywood Reporter to cohost ...
20/11/2025
This year's ARIA Awards marked a turning point for Australian music, and Spotify was right at the heart of it. For the first time in the awards' nearly ...
20/11/2025
15 March 2012
SHARE Facebook Twitter Linkedin Email
Cinegy and Vericom are pleased to announce the recent deployment of Cinegy Archive for production and as...
20/11/2025
6 September 2012
SHARE Facebook Twitter Linkedin Email
FIC Turkey supplies media content to Pay TV under Fox TV Channel brands in Turkey.
At the start of s...
20/11/2025
25 June 2014
SHARE Facebook Twitter Linkedin Email
Last month VIVA finalized its Cinegy installation in order to produce and broadcast the World Cup Brazil ...
20/11/2025
1 October 2014
SHARE Facebook Twitter Linkedin Email
With 5 locations spread out around Baden-W rttemberg, Schw bisch Media required a scalable end to end s...
20/11/2025
27 April 2015
SHARE Facebook Twitter Linkedin Email
Cinegy, which develops and produces media asset management products that are used in flagship production...
20/11/2025
12 August 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 26 October 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
5 November 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany 3 November 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
12 February 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 9 February 2016 - Cinegy, which develops and produces software technology for digital...
20/11/2025
22 June 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 21 June 2016 - Cinegy today announced that ABS BROADCAST, one of the largest independentl...
20/11/2025
10 January 2017
SHARE Facebook Twitter Linkedin Email
Find us on page 12 of the Program Guide 2016
Tags
NewBay Media Awards , Program Guide 2016 , broadc...
20/11/2025
15 March 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 15 March 2017 - Cinegy today announced that Thailand's Next Step direct-to-home Free...
20/11/2025
12 December 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 13 December 2017 - Cinegy today announced that it is making its Cinegy Air Cloud Pack...
20/11/2025
25 June 2018
SHARE Facebook Twitter Linkedin Email
Munich 25th June 2018 - Cinegy today announced that Canada-based Accessible Media Inc. (AMI) has implemen...
20/11/2025
27 May 2019
SHARE Facebook Twitter Linkedin Email
The best quality live video from the worst networks - Haivision
Although DVB and the World Wide Web are...
20/11/2025
24 November 2020
SHARE Facebook Twitter Linkedin Email
ATV Expand and Increase their Playout and Editing Capabilities using Cinegy Software
Munich, Germany...
20/11/2025
1 September 2021
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st September 2021:
Cinegy GmbH, the premier provider of software technology for di...
20/11/2025
20 September 2021
SHARE Facebook Twitter Linkedin Email
ElectronicVerve continues a strong history of supporting Cinegy customers in India
Munich, Germany,...
20/11/2025
1 November 2022
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 01 November 2022: Cinegy, a premier provider of software technology for digital video...
ProSiebenSat.1 sells WindStar Medical to Oakley Capital and increases enterprise value by 2.4x 
