
British brand moves to Uli Behringers umbrella company
Innovative British mic company Aston have been acquired by Behringer parent company Music Tribe. The move will see Aston join a number of other British brands under the Music Tribe umbrella, among them Midas, Klark Teknik, Tannoy and Turbosound.
About the move, Music Tribe founder and CEO Uli Behringer says: We have been continuously pursuing a microphone brand that complements the mixing console, processing, amplification and loudspeaker excellence offered by these historic brands. Throughout our search, Aston Microphones has clearly stood out as the ideal match because of their world-class brand, leading innovation and first-class team of people. We will invest heavily in positioning Aston Microphones at the very pinnacle of the industry and the Aston team will now equally have full access to Music Tribe's extensive resources and advanced automated system platforms in such areas as product engineering, manufacturing, supply chain and finance.
Aston Microphones founder James Young adds: We've established our brand as a world leader in innovation, bringing high-end and professional products to our family of customers, all at affordable prices. The synergy with Music Tribe's existing brand portfolio is exceptional, and the huge resource in R&D, manufacturing and engineering excellence we now have at our disposal will allow us, together, to set a bar to which other brands can only aspire. We are honoured to now share our journey with Music Tribe and such talented people.
https://community.musictribe.com
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