GSMA INTRODUCES ADDITIONAL PROGRAMMES FOR MOBILE WORLD CONGRE SHANGHAI

Mobile Industry Set to Converge in Shanghai for Largest GSMA Event in Asia

Hong Kong: The GSMA today announced the details of new programmes and exhibition features at Mobile World Congress Shanghai, which will be held 15-17 July at the Shanghai New International Expo Centre. The GSMA also announced further exhibitors, sponsors and partners for the Shanghai event.

With just two weeks until Mobile World Congress Shanghai, we're gearing up for our largest and most ambitious Asia event ever, said Michael O'Hara, Chief Marketing Officer, GSMA. This year's Congress comprises an even broader range of programmes and events, showcasing the very latest innovations in mobile, and we're excited to welcome the mobile world to Shanghai in July.

New Programmes, Partners Confirmed for Shanghai

The GSMA confirmed the addition of several new partner programmes taking place at Mobile World Congress Shanghai. On Wednesday, 15 July, Visa Worldwide is holding its Visa Ready HCE Summit , which will bring together leaders in mobile payments to share their knowledge and experience in implementing cloud-based payment solutions. King & Wood Mallesons is also hosting the symposium Innovate or Perish: Responding to Change in the New Age of Digital Convergence on Wednesday.

DigiTimes and the GSMA will be co-hosting the Smart Supply-Chain Connectivity Summit on Friday, 17 July, focusing on Asia's Internet of Things (IoT) supply chain and applications providers. Also on Friday, GlobalPlatform will hold its event, Standardising the Trusted Execution Environment for Mobile Devices , which will explore the trusted execution environment and the implications for players across the ecosystem, while C114 will host the 'Internet ' China Big Data Development Summit , examining the impact of big data on the communication industry.

The GSMA also announced new partners participating in several events. The GTI Asia Conference, which is hosted by the Global TD-LTE Initiative and China Mobile and supported by the GSMA and the ITU, is focused on accelerating TD-LTE deployment and promoting the convergence of LTE TDD and FDD. Huawei joins the GSMA in presenting the Entertainment Unlimited Summit , delving into the confluence of entertainment, the internet and the mobile industry. Additionally, the Smart City Expo World Congress and 2nd Smart Cities India 2016 Expo are the supporting partners for the Smart Cities Summit, which will address the long- and short-term challenges facing governments and municipalities in evolving to a smart city model, as well as the success stories to date.

For more information on Partner Programmes and GSMA Programmes at Mobile World Congress Shanghai, visit www.mwcshanghai.com/learn/.

New on the Exhibition Floor

The Mobile World Congress Shanghai exhibition will showcase the intersection of mobile and eSports with the addition of a live professional video game competition by ESL, the world's largest eSports company. ESL's live competitions draw thousands of fans to stadiums around the world and Mobile World Congress Shanghai attendees will now have the opportunity to experience this firsthand. ESL Arena will host Warcraft III group matches, bringing the biggest gaming stars from China and Korea to battle for spots in the semi-finals. Also in the gaming realm, the Gamelab Mobile Shanghai mobile games conference and networking event will be presented by HappyUniverse on Friday, 17 July.

Newly confirmed exhibitors for Mobile World Congress Shanghai include Adblock Plus, Cloud Xchange Solutions, Giesecke and Devrient, Oral-B and Net263. Among the new pavilions on the show floor is the European Young Innovators Forum (EYIF) Pavilion in Start-Up Alley. EYIF will bring together young entrepreneurs and innovators from across Europe to share how they are changing the mobile landscape. Also in the exhibition, the Innovation & App Lab presents insightful and inspiring sessions from innovative companies such as Adblock Plus, Brocade, Canonical/Ubuntu, Cina MCommunication Co., MUBIQUO, Qorvo and Teleena, among others. For more information on the exhibition, visit www.mwcshanghai.com/see-do/exhibition/.

Appearing on the Showcase Stage

The Mobile World Congress Shanghai exhibition again includes the Showcase Stage, featuring device demonstrations, product presentations and a series of Showcase Dialogues. MobileMonday Shanghai will hold its fourth MobileMonday China Start-up Challenge, with the winners and runners-up in each category participating in the final round taking place on Wednesday, 15 July on the Showcase Stage. Further Showcase Stage sessions include the China Mobile App Challenge from the Applied Innovation Institute, as well as a Showcase Dialogue with Gene Yu, a former commander in the U.S. Army Special Forces who has become a technology executive and author. For more information, visit www.mwcshanghai.com/see-do/experience/showcase-stage/.

Support for Mobile World Congress Shanghai

China Mobile is the Platinum Event Sponsor for Mobile World Congress Shanghai. CNBC is confirmed as an Official Media Partner, joining Bloomberg Media, C114 China Communication Network, Mobile World Live and the Technology Channel of Tencent Online Media Group. The European Young Innovation Forum (EYIF) has been confirmed as an Association Partner, alongside MobileMonday Shanghai.

Get Involved at Mobile World Congress Shanghai 2015

For more information on the 2015 Mobile World Congress Shanghai, including how to attend, exhibit or sponsor, visit www.mwcshanghai.com. Follow developments and updates on Mobile World Congress Shanghai through our social media channels - follow us on Twitter at @GSMA and use #MWCS15, get regular updates through our LinkedIn Showcase Page at www.linkedin.com/company/mobile-world-congress-shanghai, and follow us on Facebook at www.

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