
NAB 2019 Reflections: SportZcast's Mike Connell Envisions Vast Expansion Into New Sports Ventures Sports gambling, college sports, increased venue deployment are targets By Kristian Hernandez, Assistant Editor
Friday, April 19, 2019 - 9:06 am
Print This Story
Story Highlights
SportZcast specializes in live-scoreboard-data decoding and distribution for professional leagues and teams across all sports. With scorebots compatible with multiple graphics packages and scoreboard models, in-venue productions are simpler and smoother. Last week in Las Vegas, Mike Connell, president, SportZcast, discussed the latest innovations displayed at the company's NAB 2019 booth and previewed the company's next plan of action.
What are the hottest products on the market for SportZcast at NAB 2019?
We have two new products. One of them, ScoreLink, allows any [venue] scoreboard a data output that is suitable for tying directly into all of the graphics systems, such as Vizrt, Ross Xpression, or ChyronHego.
The second product we are showing is ScoreHub, which is kind of the same concept: with any data from any scoreboard or any custom graphic that we're generating internally at the console, the [output] comes out as NDI or multiple NDI feeds. Doing a sporting event, [a producer] can have a lower-third bug, a statistics page, extended graphics since there are multiple feeds coming out of the [ScoreHub]. There's also [the capability] of an HDMI feed, if you have a scorer's table and want to run a video scoreboard below it.
[Also], we are offering a single-camera sports solution. It's an off-the-shelf, IP camera that's very inexpensive and looks like a typical security camera. We add our software to that camera to produce a scoreboard overlay. We also remote-control the camera from anywhere on the internet, so a [college] sports information director doesn't have to go to the baseball game [to control it]. They log in, put the scorebug in wherever they want, and stream the event live to their providers.
How is SportZcast continuing to expand in other avenues in sports?
The score network [that we have] is in over 2,800 venues with live-score data that's available for repurposing and resharing. One of the really big things coming up for us is the sports-gambling industry. No one [in the industry] can provide data faster from a video perspective than what we're doing. We call it time-zero data because we're giving [fans information] the millisecond the ball [is in play.] We're looking for partners to do that, so it will soon be available for the gambling industry.
Another [aspect] that is important to us is the switchover to college sports. We're working [on] an interface to make ScoreHub the hub between statistics, video, and scoreboard data in local and [widespread] distribution.
[Moving forward], we want to get a scorebot in every venue. We're starting to push into more of the professional stadiums, and we're providing data solutions for traditional production environments. Since the data is all cloud-based on remote-production feeds back to the studios, it's already there. It's just about getting the word out to companies like Fox, ESPN, and NBC.
This interview has been edited for length and clarity.
North America Stories
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
08/10/2026
Gears of War: E-Day leads the charge on GeForce NOW this week, bringing Marcus Fenix and Dom Santiago's first fight against the Locust Horde to the cloud wi...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Sacramento Production Services has completed a major wireless audio overhaul at Sutter Health Park, current home of the Athletics (A's) professional basebal...
07/10/2026
Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to...
07/10/2026
Sanbila Lets Video Editors Import Rushes From a WeTransfer Link and Edit Them Fr...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...