TRA and comScore Partner to Provide Industry Leading Single-Source Cross-Media Measurement Solution to P&GStrategic Deal Leverages TRAs Validated Media TRAnalytics Platform
NEW YORK and RESTON, VA. October 31, 2013 - TiVo Research and Analytics, Inc. (TRA), the largest provider of single-source TV viewing and purchase data for advertisers and networks, and comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that they have partnered and signed a deal with the Procter & Gamble Company as its single-source cross-media measurement solution. The agreement covers P&Gs US media spend for TV and digital.
An industry first, this largest single-source cross-media solution anonymously matches media exposure from millions of households (TV, online video and banners) with actual purchase behavior from those same households.
"Single source data has proven to be the gold standard for media planning and measurement," said Lauren Hoenig, P&Gs North America Media leader. "Through this deal, P&G will have access to TRAs Media TRAnalytics Platform as well as TRA and comScores data rich single-source cross-media solution. This will enable more effective planning, tracking and measuring of our ads across platforms, which in turn, will drive effectiveness and efficiency."
"We are thrilled to be working with comScore to bring P&G the desired media planning, buying and ROI results for TV and digital," said Mark Lieberman, Chairman of TRA. "Our deal underscores the value of TRAs proprietary platform and single-source solution." Lieberman noted that the new partnership with comScore creates an industry-leading cross-media solution with exciting prospects for both companies.
"We are excited to extend our existing vCE relationship with P&G beyond digital to now include TV and cross-media measurement," said Serge Matta, President of comScore. "The combined single-source platform promises to deliver new marketing insights and media optimization opportunities that advertisers can use with confidence for cross-media campaign planning and measurement."
About TiVo Research and Analytics, Inc. (TRA)
TiVo Research and Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TRAs web-based Media TRAnalytics and TV Health Ratings platforms matched the TV advertising households actually receive with the products the same households actually buy, enabling TRA clients to find "The Right Audience " while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA clients include Procter & Gamble, CBS, A&E Television Networks, ION Media, Oscar Mayer, Sunovian and Starcom MediaVest Group. More information at: www.traglobal.com.
About TiVo
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). Today TiVo is a global leader in advanced television service for virtually any platform or device. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com.
TiVo, the TiVo Logo, TRAnalytics, The Right Audience, Power||Watch and Purchaser Rating Points are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. 2013 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.
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TRA and comScore Partner to Provide Industry Leading Single-Source Cross-Media Measurement Solution to P&GStrategic Deal Leverages TRAs Validated Media TRAnalytics Platform
