On the Gridiron: Silver and Black Productions, Las Vegas Raiders Build New Roots During Allegiant Stadium's Inaugural Season Social media tethers fans back in the Bay Area By Kristian Hernandez, Associate Editor
Monday, October 19, 2020 - 3:55 pm
Print This Story | Subscribe
Story Highlights
Many professional sports have opted for a return to play inside of a sanitized bubble, but not the NFL. Without skipping a beat, the league is soldiering on with regular season games in all 30 stadiums across the country. Similar to our At the Ballpark series, On the Gridiron will examine the new routines, habits, and production philosophies of in-venue personnel on any given Thursday, Sunday, or Monday.
Whether good or bad, this NFL season is undoubtedly creating moments that will have a lasting impact. For two franchises in Los Angeles, the Rams and the Chargers, a fresh set of memories will be made inside the same city and state at SoFi Stadium. As for the Raiders, they set sail eastward to Las Vegas' latest architectural icon, Allegiant Stadium. Silver and Black Productions, the team's creative and production department, is running with a reimagined content strategy during its first season with Raider Nation away from their new home.
We're trying to keep our newly-established relationships in a good place without fans, so there has been a lot of social media integration since we have a limited opportunity to show off what we want to do, says Justin Casserly, director, game & event presentation, Las Vegas Raiders. We didn't want to completely put everything on the back burner until 2021, so we're very fortunate to have a lot of national broadcasts with beauty shots that capture our videoboards and things like that.
MORE ON THE GRIDIRON INTERVIEWS
Philadelphia Eagles Embrace Virtual Workflows for Efficient Regular-Season Strategy
New York Giants Entertain At-Home Fans With Daily Digital, Linear Programming
While SoFi Stadium Remains Empty, Los Angeles Chargers Refine Production Workflows
Atlanta Falcons Acclimate to Evolving Set of COVID-19 Policies at Mercedes-Benz Stadium
Minnesota Vikings Adjust Content Approach at High-Tech U.S. Bank Stadium
How the Kansas City Chiefs Celebrated Super Bowl LIV, Displayed Moment of Unity Before 2020 Season Opener
Carolina Panthers' Mike Bonner Gets Settled in New Role Amid Interesting Circumstances
Indianapolis Colts Facilitate Remote Radio Broadcasts of Away Games from Lucas Oil Stadium
Baltimore Ravens Adjust In-Game Operations To Feed More Content to Digital, Social Platforms
After Busy Offseason, Denver Broncos Welcome Limited Fans Back to Empower Field at Mile High in Week 3
San Francisco 49ers Production Team Shifts Gears To Engage the Players
Jacksonville Jaguars Reflect on In-Stadium Fans During Week 1, Connecting With Duval' Community
Without Raucous Crowds, New Orleans Saints Adapt to a Quiet Mercedes-Benz Superdome
Two Legacies, One Future: Digital Content Connects Old and New Fans Started in Oakland in 2011, the 93-foot Al Davis Memorial Torch honors the former owner.
The Raiders have created a long and storied lineage in both Oakland and Los Angeles, and while the famous Black Hole will remain in the Bay Area, the franchise is working to construct a strong fanbase in an entirely new area of the country. The team is connecting both old and new followers on its digital and social media channels by embracing its notable history as well as its bright future in the Sin City.
Our marketing campaign is Two Legacies. One Future', so we're highlighting the team's overall legacy, but also the history of Las Vegas, says Casserly. We're trying to find all those opportunities to not only keep the people who have been with the organization and diehard fans, but also welcome the Las Vegas community into Raider Nation.
Looking in the past, the team is harkening back to its years as one of California's many NFL franchises. For example, the team honored the passing of baseball Hall of Famer, Oakland native, and longtime friend of the organization, Joe Morgan. In an attempt to turn a new leaf, the franchise is also spreading localized content to catch the attention of their new audience. As the framework of this new initiative, the department focused on another local professional team, the NHL's Vegas Golden Knights, to develop a plan that would make them a part of the community.
Owner Mark Davis, President Marc Badain, and the entire organization have really strived to insert ourselves into the Las Vegas community, he continues. The Vegas Golden Knights have done a phenomenal job and have become a nationwide team because of what they were able to do here.
The Raiders pays tribute to the victims of the Mandalay Bay shooting on the three-year anniversary with lights on the exterior of Allegiant Stadium.
The organization's digital outlets are featuring celebrities that have spent some time in the city As a nod to the city's culture and cuisine, local radio host JT the Brick hosted Food Network personality and UNLV graduate Guy Fieri to breakdown the Week 5 matchup against the Kansas City Chiefs. In addition, the team's first game on Monday Night Football included other highlights like a Thunderbirds flyover originating from Nellis Air Force Base in southern Nevada and a halftime performance by The Killers.
On a more somber note, the Raiders took part in the acknowledging the three-year anniversary of the Mandalay Bay shooting that took the lives of 60 people. Leveraging the peristyle on the exterior of Allegiant Stadium, the production team illuminated lights in the direction of the The Strip over the course of the night of Thursday, Oct. 1.
We had a really nice tribute that garnered a lot of local attention based on the Mandalay Bay shooting, says Casserl
North America Stories
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
26/04/2024
TORONTO Rogers Communications has signed a 10-year agreement with Comcast to bring the latest Xfinity products and technology to Canadians....
26/04/2024
Calrec is very pleased to announce the benefits of its highly flexible approach to customer service has been recognized with a third award for the Argo range. T...
26/04/2024
New Adobe Photoshop with Advanced Generative Fill and Generate Image Brings New ...
26/04/2024
Trends And Takeaways From NAB Show 2024
Melanie Ciotti April 25, 2024
0 Comments
NAB's Eric Trabb (right) awards SNS with two NAB Show Product of ...
26/04/2024
Sony's Ci Media Cloud Keeps NHRA Moving
Brie Clayton April 25, 2024
0 Comments
Cloud-Based Media Asset Management and Collaboration Platform Accel...
26/04/2024
Capitol Broadcasting & Leadership Triangle Collaborate for Third Year
Capitol B...
26/04/2024
The staff at CBC Radio have been hard at work creating several new features for listeners and viewers. Several debuts are taking place this spring.
I have nev...
26/04/2024
NBA Playoffs 2024: ESPN Rolls Out Huge Production Operation for Busy First Round Tech deployments include miked on-field personnel, shot-distance tracking, AR g...
26/04/2024
NHL Stanley Cup Playoffs: ESPN Ops Team Navigates Both Sides of the Border With ...
26/04/2024
Behind the Scenes at the 2024 NFL Draft in Detroit (Photo Gallery) After just the first round, the 2024 NFL Draft has already made quite an impression in Detroi...
26/04/2024
NFL Draft 2024: Van Wagner Powers Onsite Entertainment Experience for Record Cro...
26/04/2024
MCine Mauritius is to use Qube Wire for all future DCP deliveries across their e...
26/04/2024
Powered by XPression, the world's fastest-growing real-time motion graphics engine, Raiden combines data gathering, processing, and visualization tools to t...
26/04/2024
By Craig Anderton
With this technique, when you play a standard 6-string electric guitar, you'll hear the rich, vibrant sound of a 12-string guitar. The pr...
25/04/2024
Sundance Institute Founder Robert Redford during a press conference at the 1996 ...
25/04/2024
alt= class=wp-image-12361 data-lazy-src=/wp-content/uploads/2024/04/NAB-booth-2024-960x540-1.jpg/> Set against a vibrant backdrop of innovation and collaboratio...
25/04/2024
alt= class=wp-image-12356 data-lazy-src=/wp-content/uploads/2024/04/NAB-mod-win-960x540-1.jpg/>NAB's Eric Trabb (right) awards SNS with two NAB Show Product...
25/04/2024
PHILADELPHIA Comcast beat earnings estimates in its Q1 2024 financial report, as streaming losses continued to decline and Peacock's paid subscribers spiked...
25/04/2024
SEATTLE The Seattle Kraken have inked new multi-year agreements with Tegna and Prime Video that will expand access to their games over broadcast stations and st...
25/04/2024
Cintel Scanner G3 HDR Restores Egypt's Cinema Treasures to Their Former Glo...
25/04/2024
Sinclair Broadcast Group said it named Kevin Coskren chief meteorologist at KTUL, its ABC affiliate in Tulsa, Oklahoma....
25/04/2024
The Business of TV News, a new one-day event featuring Martha Raddatz, Shannon Bream, Glenn Kirschner and other major figures in television news, happens at Hot...
25/04/2024
Conditions put on the proposed sale of WADL Detroit, to Mission Broadcasting have created a potential drama in the Motor City....
25/04/2024
TelevisaUnivision reported a $52 million loss in the first quarter, up from $3 m...
On the Gridiron: Silver and Black Productions, Las Vegas Raiders Build New Roots During Allegiant Stadium's Inaugural Season Social media tethers fans back in the Bay Area By Kristian Hernandez, Associate Editor 
