Sterling Event Group Streamlines Live Event Productions with AJA
Brie Clayton May 17, 2024
0 Comments
Live event productions only happen once, which is why real-time monitoring and redundant recording are crucial to the workflows that power them. They're a key consideration for Sterling Event Group (Sterling), one of the UK's leading technical event production and rental outfits, as they provide sound, lighting, video, sets, stages, and other live event production services to clients across corporate, private, public, sporting, and live music event productions in the UK and overseas.
When working on a project like the British Small Animal Veterinary Association's (BSAVA) Congress in Manchester, which wrapped in late March, Sterling Head of Vision Joseph Timmons often leverages AJA Ki Pro GO and Ki Pro Ultra 12G recorders to meet this need.
Ki Pro GO has become our hardware of choice for HD video recording because we can record synchronized, multi-channel video with flexible encoding settings, which is hugely beneficial, he explained. The fact that we can also use off the shelf' media and Ki Pro GO generates compact clip file sizes means our clients can access footage immediately after an event finishes. It vastly reduces the hours we'd otherwise spend collecting and transferring event footage to our client, especially when producing an event like BSAVA.
A multi-space conference and exhibition, BSAVA brought together veterinary professionals from across Britain. Throughout the event, Sterling was tasked with producing sessions in small breakout spaces, as well as larger-scale panels and talks in 1000-seat halls. Timmons tapped AJA Ki Pro GOs to record live footage in H.264 and content from nine separate event spaces to a centralized NAS drive using the network (SMB) recording feature.
The setup eliminated the need to collect and distribute physical media from each space, and Timmons was able to deliver footage immediately to off-site editors. With the latest firmware update for the device, his team was also able to remotely monitor all live event videos in real time, providing an extra layer of quality control. Built-in Ki Pro GO support for redundant recording to USB media also provided the team with a physical backup should the need arise.
We're a fan of Ki Pro technology overall, be it the Ki Pro GO for an event like BSAVA or the Ki Pro Ultra 12G, when the client may be working with 4K/UltraHD, Timmons added. These devices are so reliable and deliver high-quality video, two of the most important features we could ask for. It's also important to have variable recording settings like these devices offer so that our team can adapt to the requirements of a particular project.
As for the future, Sterling has grown considerably over the last several years and plans to continue scaling to accommodate new growth. As it does, Timmons is paying close attention to trends like AV over IP and higher resolution workflows, especially with demand for both steadily increasing amongst its client base.
He concluded, Whilst we still see live event signal flow predominantly running in HD, the demand for 4K/UltraHD is increasing, and AV over IP is going to help facilitate improved transmission of high-bandwidth standards while providing interoperability, versatility, and reliability. Resisting complacency is one of our key tenets, so as we evolve, we plan to continue using technology that meets our high standards, like the Ki Pros.
May 3, 2024WePlay Studios Transforms the Future of Live Event Storytelling with AJA GearBy 2032, the esports market is expected to grow to $9.29 billion, bolstered
April 19, 2024NiTRo's M-CUBE Studio Levels Up Esports Productions with AJA GearEsports' rapid rise to popularity can be attributed to many factors, from
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
20/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...
20/12/2025
CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...
20/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language model...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Barack Obama Includes Laufey on His 2025 Favorite Music List The former presidents roundup of books, music, and movies includes a song from the Berklee alums ...
20/12/2025
Study reveals a key hormonal circuit in the kidneys Scripps Research scientists identify the protein that helps kidney cells regulate renin, providing foundatio...
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Cre...
19/12/2025
2025 SVG Summit Audio Recap: Say What?The Audio Production and Distribution Workshop at the SVG Summit 20 took on issues including speech intelligibility, Next-...
19/12/2025
Gamified fun: Channel 5 on its NFL Big Game Night ambitions with Hungry Bear Med...
19/12/2025
College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familia...
19/12/2025
AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Em...
19/12/2025
Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to N...
19/12/2025
SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captiva...
19/12/2025
Mounted to the pylon of an AH-1Z Viper helicopter, a Red Wolf vehicle successful...
Sterling Event Group Streamlines Live Event Productions with AJA 
