Sterling Event Group Streamlines Live Event Productions with AJA
Brie Clayton May 17, 2024
0 Comments
Live event productions only happen once, which is why real-time monitoring and redundant recording are crucial to the workflows that power them. They're a key consideration for Sterling Event Group (Sterling), one of the UK's leading technical event production and rental outfits, as they provide sound, lighting, video, sets, stages, and other live event production services to clients across corporate, private, public, sporting, and live music event productions in the UK and overseas.
When working on a project like the British Small Animal Veterinary Association's (BSAVA) Congress in Manchester, which wrapped in late March, Sterling Head of Vision Joseph Timmons often leverages AJA Ki Pro GO and Ki Pro Ultra 12G recorders to meet this need.
Ki Pro GO has become our hardware of choice for HD video recording because we can record synchronized, multi-channel video with flexible encoding settings, which is hugely beneficial, he explained. The fact that we can also use off the shelf' media and Ki Pro GO generates compact clip file sizes means our clients can access footage immediately after an event finishes. It vastly reduces the hours we'd otherwise spend collecting and transferring event footage to our client, especially when producing an event like BSAVA.
A multi-space conference and exhibition, BSAVA brought together veterinary professionals from across Britain. Throughout the event, Sterling was tasked with producing sessions in small breakout spaces, as well as larger-scale panels and talks in 1000-seat halls. Timmons tapped AJA Ki Pro GOs to record live footage in H.264 and content from nine separate event spaces to a centralized NAS drive using the network (SMB) recording feature.
The setup eliminated the need to collect and distribute physical media from each space, and Timmons was able to deliver footage immediately to off-site editors. With the latest firmware update for the device, his team was also able to remotely monitor all live event videos in real time, providing an extra layer of quality control. Built-in Ki Pro GO support for redundant recording to USB media also provided the team with a physical backup should the need arise.
We're a fan of Ki Pro technology overall, be it the Ki Pro GO for an event like BSAVA or the Ki Pro Ultra 12G, when the client may be working with 4K/UltraHD, Timmons added. These devices are so reliable and deliver high-quality video, two of the most important features we could ask for. It's also important to have variable recording settings like these devices offer so that our team can adapt to the requirements of a particular project.
As for the future, Sterling has grown considerably over the last several years and plans to continue scaling to accommodate new growth. As it does, Timmons is paying close attention to trends like AV over IP and higher resolution workflows, especially with demand for both steadily increasing amongst its client base.
He concluded, Whilst we still see live event signal flow predominantly running in HD, the demand for 4K/UltraHD is increasing, and AV over IP is going to help facilitate improved transmission of high-bandwidth standards while providing interoperability, versatility, and reliability. Resisting complacency is one of our key tenets, so as we evolve, we plan to continue using technology that meets our high standards, like the Ki Pros.
May 3, 2024WePlay Studios Transforms the Future of Live Event Storytelling with AJA GearBy 2032, the esports market is expected to grow to $9.29 billion, bolstered
April 19, 2024NiTRo's M-CUBE Studio Levels Up Esports Productions with AJA GearEsports' rapid rise to popularity can be attributed to many factors, from
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
North America Stories
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
03/04/2026
Live Vertical Video automatically track the action on the court via AI technology and delivers a fully optimized, 9 16 live feed for viewers...
03/04/2026
As the Illini make their first trip to college basketball's biggest stage si...
03/04/2026
After last summer's Softball National Championship victory and last week'...
03/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
03/04/2026
Eight games across four tournaments will be played in three venues; accommodatio...
03/04/2026
The Ottawa Senators and Bell Media have announced a long-term rights extension for regional Ottawa Senators games on TSN and RDS. TSN Radio 1200 remains the exc...
03/04/2026
Massive production in Phoenix is run out of Game Creek Video Flagship mobile uni...
03/04/2026
New York April 2, 2026 TelevisaUnivision, the world's leading Spanish-la...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Sterling Event Group Streamlines Live Event Productions with AJA 
