
Australian broadcast design company Girraphic specialises in producing innovative and attractive additions to sports coverage.
Originally published by Content + Technology
The team is comprised of multiple experienced users of Vizrt products and the company has developed a strong reputation in augmented reality within the broadcast industry.
The company's owners Craig Hamel and Nathan Marsh had their first experiments with virtual graphics at the Australian Swimming Championships before the 2008 Beijing Olympics. They were asked to put results, and sponsor branding, onto the pool. While the graphics were effective, the need to use encoded heads meant that the stability was poor and camera movement was limited.
Over the past eight years, the team's virtual experience has spanned from sport to news to entertainment at both outside broadcasts and studio productions. Girraphic has a long established grounding in the creative effectiveness of virtual graphics. However, they were still waiting for a precise and flexible camera tracking system to really unleash their ideas.
Girraphic had seen the results of the Ncam camera tracking system on the 2014 SuperBowl and arranged to see the system and meet the team at NAB 2015. They took delivery of its Ncam camera tracking system shortly afterwards.
What makes Ncam different to other camera tracking systems on the market is that it needs no markers: it derives its own reference points from the scene itself. This in turn means it is virtually instantaneous in operation. You switch it on and it builds its reference map within seconds.
It detects the geometry of the scene by means of a multi-sensor bar which is mounted to the camera. It is light and unobtrusive, and can be connected to any camera. It sits below the lens, so does not interfere with handheld and Steadicam shoots, nor is it in the way of the operator reaching any controls.
The multi-sensor array means that Ncam can calculate, in real time, the six degrees of freedom of the camera: X, Y and Z position; pan, tilt and roll. It works as precisely when handheld as it does on a pedestal. Lens information (focus, zoom and aperture) is added to the 6 DOF data and streamed continuously to the graphics processor.
The data stream is in an open format which can be interpreted by any of the leading graphics systems. However, Ncam has a long and close working relationship with Vizrt, which made it doubly attractive to Girraphic.
V8 Supercars The presenters can invite viewers to sit in the virtual driving seat and show them the controls and the mass of data that drivers have to deal with.
Hamel and Marsh have worked with the V8 Supercar competition for over eight years and they know the production inside and out. During this time the duo has had the opportunity to push forward ideas around making the coverage more engaging for viewers. Ultimately, though, they wanted to make the augmented reality a much bigger part of the production.
At the same time that Girraphic was investigating the use of Ncam camera tracking, it was asked to oversee the whole graphics production for V8 Supercars. This involved integrating data and timing information in a clear and engaging way, as well as preparing versions of the broadcast graphics for the domestic and world feeds, and the big screens at the venues.
The freedom that Ncam offered meant that augmented reality could be used in any location. The competition moves around a circuit of venues over the course of a season, and each one is very different. The advantage of Ncam's technology is that producers could decide on location where they were going to use augmented reality, then simply tailor the designs to fit without worrying about the technicalities of integrating it into the live pictures.
The result was that the producers could provide more information and interest for viewers, even to the extent of creating a virtual car. The presenters can invite viewers to sit in the virtual driving seat and show them the controls and the mass of data that drivers have to deal with.
In use We use Ncam Live 7D all around the race track, on the grid, in the garages or next to the team transporters, said Nathan Marsh, managing director of Girraphic. Our producers are looking at interesting and different places, where a portable camera is the only option.
Ncam has given us the ability to use AR technology where we previously could not because of time pressures, he added. Setting up traditional camera tracking technology would not be practical as you need to line up the equipment prior to shooting. With Ncam we can arrive, shoot the segment and walk away in a matter of minutes, without getting in the way of everything that is going on around us.
Being able to walk around a graphic 360 is pretty cool, Marsh added. We really want to push the limits of Ncam. We have seen a lot of people using it safely': walking it along the edge of an empty grass pitch, for example.
We want to be the company that really experiments with the system and are prepared to take some risks with it - pushing it into situations where other technologies simply cannot go. Ncam allows us to come up with bigger and better concepts for our customers, allowing us to invest more in the quality of the end product.
Related articles
TVNZ navigates a network-wide Vizrt graphics migration with Girraphic
Fox Sports Australia & Girraphic unveil the next generation of virtual graphics powered by Vizrt
2014 NFL Preview: Fox Sports looks to build on Super Bowl momentum
Related articles
TVNZ navigates a network-wide Vizrt graphics migration with Girraphic
Fox Sports Australia & Girraphic unveil the next generation of virtual graphics powered by Vizrt
2014 NFL Preview: Fox Sports looks to build on Super Bowl momentum
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
06/09/2025
(L-R) Dylan O'Brien and James Sweeney attend the 2025 Sundance Film Festival Twinless premiere at Eccles Theatre. (Photo by George Pimentel/Shutterstock f...
06/09/2025
LONDON Vizrt has introduced Viz Arena 6, the newest version of its all-in-one live augmented reality (AR) graphics and virtual advertising sports solution. The ...
06/09/2025
SEATTLE Amazon Web Services (AWS) will feature 56 AWS Partners making various demos that showcase the technologies and use cases shaping the future of the Media...
06/09/2025
In news that highlights the ongoing importance of video games, PBS Kids is making its first foray into gameplay content with the September 5 launch of Odd Squa...
06/09/2025
PBS chief executive Paula Kerger has sent an email to staff outlining plans to cut about 100 positions or 15% of its staff, following the loss of Federal fundin...
06/09/2025
A new era of recognition as IABM honors the people, projects and innovations driving real impact
IABM has confirmed the shortlist for the new IABM Impact Award...
06/09/2025
Vizrt, the leader in live production technology revolutionizing viewer experiences, announces new capabilities to help customers create once, adapt automaticall...
06/09/2025
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, will spotlight four of its innovative audio solutions at th...
06/09/2025
DigitalGlue, creator of the award-winning creative.space managed storage platform, today announced a technology preview of Creative Intelligence (CI) powered by...
06/09/2025
Eye Filmmuseum is the Netherlands leading film museum, offering a rich variety of experiences from screenings of classic films to cultural exhibitions. With fou...
06/09/2025
The latest innovations in Grass Valley's AMPP applications will be on full display at IBC 2025, as the company brings significant updates to Playout X, its ...
06/09/2025
Disguise has announced the launch of the GX 3 , its most powerful media server ever. Built on NVIDIA's cutting-edge Blackwell GPU architecture and including...
06/09/2025
Autoscript and Autocue have announced the launch of a new advanced PTZ prompter system shared by both brands and designed to provide seamless, professional prom...
06/09/2025
Sachtler has added four new models to its award-winning aktiv and FSB Mk II fluid head ranges. The aktiv16T and aktiv18T, plus the FSB 16T Mk II and FSB 18T Mk...
06/09/2025
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, will present its bold new vision for the fu...
06/09/2025
DHD has chosen IBC 2025 (Amsterdam, 12-15 September) as the launch venue for the latest version of its RM1 all-in-one portable audio production and broadcast sy...
06/09/2025
AJA Video Systems debuted IP25-R, a Mini-Converter for connecting SMPTE ST 2110 networks with 4K SDI/HDMI infrastructures. IP25-R lets broadcast, production, an...
06/09/2025
AJA Video Systems today introduced new products and updates ahead of the International Broadcasting Convention (IBC) 2025 that streamline signal flow management...
06/09/2025
Researchers map key human proteins that power coronavirus replication, pointing to new treatment strategies Findings from Scripps Research reveal promising drug...
05/09/2025
Your listening habits are as unique as you are-and this year, Spotify has introduced a wave of new features to help you personalize your experience. From playli...
05/09/2025
SBS kicks off a confident slate with the 2026 FIFA World Cup 2026 , premium dram...
05/09/2025
Today's Historic Settlement Underscores SBS's Powerful New Series The Pe...
05/09/2025
L3Harris Chief Financial Officer and Aerojet Rocketdyne President Ken Bedingfiel...
05/09/2025
PHILADELPHIA NBC Sports will present tonight's NFL Kickoff Game between the '25 Super Bowl champion Philadelphia Eagles and Dallas Cowboys on Peacock in...
05/09/2025
Warner Bros. Discovery filed a lawsuit against Gen AI company Midjourney this week, claiming that the company violated the studio's copyright....
05/09/2025
Alum Esin Ayd ng z Pens Nevermore Alma Mater' for Netflix's Wednesday The Grammy-nominated composer appears on this season's soundtrack alongside...
05/09/2025
C-SPAN and YouTube this week announced an agreement in which YouTube will sponsor C-SPAN's America 250 programming and expand access to C-SPAN's politic...
05/09/2025
LONDON Live broadcast infrastructure solutions provider Techex has added Peter Dawidzik as senior director, sales and business development....
05/09/2025
As news organizations and broadcasters face more pressure than ever to capture, verify, and distribute real-time access to breaking news, Reuters and Amazon Web...
05/09/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said it has begun accepting submissions for its expanded HPA Engineering Excellence Awards, which...
05/09/2025
Sage has released an update to its most recent firmware for its Digital ENDEC model 3644....
05/09/2025
LONDON and LOS ANGELES ThinkAnalytics will debut ThinkMetadataAI, the company's latest step in recommendations, search and discovery services....
05/09/2025
WASHINGTON The Federal Communications Commissions Media Bureau has announced that the agency is initiating a phased process to lift the current freeze on major ...
05/09/2025
TORONTO Quickplay will feature its newly unveiled AI Studio that assists broadcasters and streamers in transforming their content libraries into short-form asse...
05/09/2025
Boston Conservatory at Berklee Announces Five-Year Partnership with The Verdon F...
05/09/2025
Alum Esin Ayding z Pens Nevermore Alma Mater' for Netflix's Wednesday The Grammy-nominated composer appears on this season's soundtrack alongside...
05/09/2025
Rohde & Schwarz UK awarded Silver Award under Defence Employer Recognition Schem...
05/09/2025
Back to All News
Two Desperate Souls and One Desperate Choice: As You Stood By...
05/09/2025
Back to All News
Netflix Unveils New BAKI-DOU' Anime and First Look at BE...
05/09/2025
This weekend sees another feast in store for all sport fans as RT airs a jam-packed schedule of live, free-to-air sport.
The Amgen Irish Open continues all we...
04/09/2025
(Joel Edgerton and Felicity Jones appear in Train Dreams by Clint Bentley, an of...
04/09/2025
SBS kicks off a confident slate with the 2026 FIFA World Cup2026 , premium drama...
04/09/2025
Watch the Record-breaking Koori Knockout 2025 LIVE and EXCLUSIVE on NITV and SBS...
04/09/2025
WALTHAM, Mass. Zixi, a provider of video-delivery-over-IP technology, has named Sue Mitchell as director of account management, EMEA....
04/09/2025
NEW YORK In news that highlights the importance of the NFL and sports for the TV and streaming industry, NBCUniversal is reporting record revenue for its 20th s...
04/09/2025
OTTAWA Ross Video has acquired LAMA, a Dutch-based developer of advanced audio production software known for its innovative live mixing solutions. The acquisiti...
04/09/2025
CINCINNATI GatesAir will bring its 5G passthrough demo to IBC audiences once again as interest in the technology's value for broadcast-to-mobile delivery gr...
04/09/2025
BURY ST. EDMUNDS, England Autoscript and Autocue will showcase their newly launched PTZ prompter system during IBC2025, Sept. 12-15 at the RAI Amsterdam Convent...
04/09/2025
Watch the Benn Family Band Perform I Wont Give Up on Americas Got Talent Assistant Professor Loren Benn and her family gave an emotional live performance of t...