
Australian broadcast design company Girraphic specialises in producing innovative and attractive additions to sports coverage.
Originally published by Content + Technology
The team is comprised of multiple experienced users of Vizrt products and the company has developed a strong reputation in augmented reality within the broadcast industry.
The company's owners Craig Hamel and Nathan Marsh had their first experiments with virtual graphics at the Australian Swimming Championships before the 2008 Beijing Olympics. They were asked to put results, and sponsor branding, onto the pool. While the graphics were effective, the need to use encoded heads meant that the stability was poor and camera movement was limited.
Over the past eight years, the team's virtual experience has spanned from sport to news to entertainment at both outside broadcasts and studio productions. Girraphic has a long established grounding in the creative effectiveness of virtual graphics. However, they were still waiting for a precise and flexible camera tracking system to really unleash their ideas.
Girraphic had seen the results of the Ncam camera tracking system on the 2014 SuperBowl and arranged to see the system and meet the team at NAB 2015. They took delivery of its Ncam camera tracking system shortly afterwards.
What makes Ncam different to other camera tracking systems on the market is that it needs no markers: it derives its own reference points from the scene itself. This in turn means it is virtually instantaneous in operation. You switch it on and it builds its reference map within seconds.
It detects the geometry of the scene by means of a multi-sensor bar which is mounted to the camera. It is light and unobtrusive, and can be connected to any camera. It sits below the lens, so does not interfere with handheld and Steadicam shoots, nor is it in the way of the operator reaching any controls.
The multi-sensor array means that Ncam can calculate, in real time, the six degrees of freedom of the camera: X, Y and Z position; pan, tilt and roll. It works as precisely when handheld as it does on a pedestal. Lens information (focus, zoom and aperture) is added to the 6 DOF data and streamed continuously to the graphics processor.
The data stream is in an open format which can be interpreted by any of the leading graphics systems. However, Ncam has a long and close working relationship with Vizrt, which made it doubly attractive to Girraphic.
V8 Supercars The presenters can invite viewers to sit in the virtual driving seat and show them the controls and the mass of data that drivers have to deal with.
Hamel and Marsh have worked with the V8 Supercar competition for over eight years and they know the production inside and out. During this time the duo has had the opportunity to push forward ideas around making the coverage more engaging for viewers. Ultimately, though, they wanted to make the augmented reality a much bigger part of the production.
At the same time that Girraphic was investigating the use of Ncam camera tracking, it was asked to oversee the whole graphics production for V8 Supercars. This involved integrating data and timing information in a clear and engaging way, as well as preparing versions of the broadcast graphics for the domestic and world feeds, and the big screens at the venues.
The freedom that Ncam offered meant that augmented reality could be used in any location. The competition moves around a circuit of venues over the course of a season, and each one is very different. The advantage of Ncam's technology is that producers could decide on location where they were going to use augmented reality, then simply tailor the designs to fit without worrying about the technicalities of integrating it into the live pictures.
The result was that the producers could provide more information and interest for viewers, even to the extent of creating a virtual car. The presenters can invite viewers to sit in the virtual driving seat and show them the controls and the mass of data that drivers have to deal with.
In use We use Ncam Live 7D all around the race track, on the grid, in the garages or next to the team transporters, said Nathan Marsh, managing director of Girraphic. Our producers are looking at interesting and different places, where a portable camera is the only option.
Ncam has given us the ability to use AR technology where we previously could not because of time pressures, he added. Setting up traditional camera tracking technology would not be practical as you need to line up the equipment prior to shooting. With Ncam we can arrive, shoot the segment and walk away in a matter of minutes, without getting in the way of everything that is going on around us.
Being able to walk around a graphic 360 is pretty cool, Marsh added. We really want to push the limits of Ncam. We have seen a lot of people using it safely': walking it along the edge of an empty grass pitch, for example.
We want to be the company that really experiments with the system and are prepared to take some risks with it - pushing it into situations where other technologies simply cannot go. Ncam allows us to come up with bigger and better concepts for our customers, allowing us to invest more in the quality of the end product.
Related articles
TVNZ navigates a network-wide Vizrt graphics migration with Girraphic
Fox Sports Australia & Girraphic unveil the next generation of virtual graphics powered by Vizrt
2014 NFL Preview: Fox Sports looks to build on Super Bowl momentum
Related articles
TVNZ navigates a network-wide Vizrt graphics migration with Girraphic
Fox Sports Australia & Girraphic unveil the next generation of virtual graphics powered by Vizrt
2014 NFL Preview: Fox Sports looks to build on Super Bowl momentum
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
(L-R) Dustin Hoffman and Leo Woodall appear in Tuner by Daniel Roher, an official selection of the 2026 Sundance Film Festival. (Photo courtesy of Sundance In...
02/05/2026
Versatile re-amping tool announced
Warm Audio are best known for their recreations of sought-after vintage studio gear, but their latest release brings a ne...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Scripps Research immunologist Dennis Burton elected to American Academy of Arts and Sciences A leader in broadly neutralizing antibodies, Burton has helped driv...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
01/05/2026
BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright ...
01/05/2026
Lawo has been at the center of the industry's transition to IP and other next-generation technologies. At NAB 2026, its story was the Edge One AV stagebox, ...
01/05/2026
HBA Media, acting on behalf of NBC Sports and Churchill Downs Incorporated, has announced broadcast and streaming distribution for Kentucky Derby 152, taking pl...
01/05/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
01/05/2026
Florals for spring? Groundbreaking. But a playlist that tells you which The Devi...
01/05/2026
One of the world's biggest popstars is headed to El Cl sico. Later this mont...
01/05/2026
Limited-edition model celebrates 15th anniversary
Heritage Audio's range of monitor controllers has just gained a new member, the Baby RAM Black Edition...
01/05/2026
Dumble recreation now available as UAD plug-in
Along with their renowned processing plug-ins, Universal Audio have been steadily introducing emulations of c...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
To celebrate the opening of its new showroom and office, Lightware UK hosted a dedicated launch event at the new London location. The event welcomed partners, c...
01/05/2026
Choice without compromise
The broadcast industrys transformation is accelerating, and traditional broadcasters are having to fundamentally reinvent how they o...
01/05/2026
Beam Dynamics will return to MPTS 2026 with its asset intelligence platform, helping systems integrators, live production teams, media facilities and profession...
01/05/2026
Best-in-class UX design and rapid, scalable delivery for next-generation viewing experiences
Leading video software provider, Synamedia, today announced a coll...
01/05/2026
Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to t...
01/05/2026
Panavision welcomes Fritz Heinzle as Vice President of Sales
Brie Clayton May 1, 2026
0 Comments
Heinzle will support Panavision's global growth s...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
LONDON, APRIL 30, 2026 The Post Republic London's Re-recording Mixer and Dialogue Editor Dan Johnson has built a reputation for clean, emotionally resonan...
01/05/2026
Adobe Unveils Powerful New Innovations in Photoshop & Lightroom
Deepa Subramaniam April 30, 2026
0 Comments
Your most tedious creative tasks just got ea...
01/05/2026
Berklee Partners with Santander US to Establish Global Opportunity Fund The $400,000 grant offers students access to experiential learning opportunities withi...
01/05/2026
Student Spotlight: Keziah Thomas The Indian composer, who was named the 2026 student commencement speaker for Berklee College of Music, talks about how shes p...
01/05/2026
Friday 1 May 2026
Hannah Waddingham and Ncuti Gatwa to host the series final tw...
01/05/2026
Friday 1 May 2026
Got plans? Cancel them. Sky Sports Big Weekend is coming
Sky Sports is preparing for a bumper weekend of live action, including Manchester ...
01/05/2026
Friday 1 May 2026
Sky Sports to broadcast all matches from World Sevens Football London edition
Sky Sports will be the exclusive UK broadcaster of the women...
01/05/2026
Back to All News
NIAJ Fest Gets Los Angeles In on the Joke With Free Pop-Up Events
Entertainment
01 May 2026
GlobalUnited States
Link copied to clipboard
...
01/05/2026
RT Sport awarded first pick free-to-air on Wednesday nights
Champions League and Super Cup finals
Highlights on Wednesday nights
RT today (Thursday 30 Apri...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...
30/04/2026
NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...
30/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live.
Grahn joined Cle...
30/04/2026
ARRI has introduced the cforce MAX, a new lens motor for the Hi-5 lens control system. The cforce MAX is twice as fast as the cforce plus motor it replaces whil...
30/04/2026
Knuerr, Voxtronic, and IHSE will jointly present an integrated control room solu...