HP Helps Retailers Deliver Exceptional In-store Experience

HP Helps Retailers Deliver Exceptional In-store ExperienceHP MX10 Retail Solution enables retailers to easily transition between mobile and fixed point of sale with one integrated solution

PALO ALTO, Calif. - HP today announced the HP MX10 Retail Solution to help retailers easily transition between a mobile and fixed point of sale solution, giving them the flexibility to meet customer needs anytime, anywhere.

Designed for retail and hospitality, the HP MX10 combines the HP ElitePad Mobile POS Solution (MPOS) and the HP Retail Expansion Dock into one integrated solution.(1) This gives employees the advantage of being mobile, allowing them to better serve customers anywhere in the store while also giving them access to a complete POS solution that includes receipt printing and access to a cash drawer.

Consumers are drawn to businesses that consistently meet their needs and expectations in satisfying ways, said Ray Carlin, vice president and general manager, Retail Solutions Business Unit, HP. With the HP MX10, retailers gain the advantage of a three-in-one solution that allows them to assist customers on the sales floor while still having access to a full POS solution.

Seamless in-store experience, greater flexibility

The HP MX10 enables retailers to enhance customer engagement and improve in-store operations with key features including:

Seamless integration to existing infrastructure. The HP MX10 is a Windows -based solution that seamlessly integrates into a store's existing IT infrastructure to enable access to inventory and customer relationship management (CRM) systems.

Connection to key POS peripherals. The HP MX10 provides retailers with connectivity via serial, USB and RJ-45 ports, allowing them to use the store's existing POS peripherals.

Maximum user comfort and adjustability. With the dual hinge arm, the HP MX10 supports adjustable tilt and height, providing maximum comfort for sales associates at the register or on the shop floor.

More sales opportunities with compact design. The HP MX10 features a slim design that allows retailers to free up valuable floor and counter space so they can promote more products.

Dock, lock and walk away. With secured latching, a cable lock and counter security options, retailers can protect their mobile solution and the dock from theft.

Pricing and availability

The HP MX10 is planned to be available worldwide in December. Pricing is available upon request.

(1) The integrated display resolution of ElitePad is below the threshold for snapping apps, a new feature that allows two Windows apps to be viewed simultaneously side by side. This feature may be enabled by attaching an external display that supports a screen resolution of 1,366 x 768 or higher.

Microsoft and Windows are U.S. registered trademarks of the Microsoft group of companies.

This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP's businesses; the competitive pressures faced by HP's businesses; risks associated with executing HP's strategy; the impact of macroeconomic and geopolitical trends and events; the need to manage third party suppliers and the distribution of HP's products and services effectively; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; risks associated with HP's international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2013 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no obligation and does not intend to update these forward-looking statements.

2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

LINK:	http://www8.hp.com/us/en/hp-news/press-release.html?id=1520724...
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