
Katie Melua on Vintage TV
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cerff.bssvpr@nedvin.pbz Contact
Head of Public Relations
Today we have a new Connect TV customer, Vintage TV, the destination TV channel for unique music content. The deal will allow Vintage TV to join the Freeview EPG on channel 242, accessible to people with a compatible internet-connected Freeview HD device (TV or Set Top Box).
Vintage TV was launched on 1 September 2010 and quickly established itself as the music-lover's TV channel of choice. Today it has a following of more than 1 million viewers each week and produces over 25 hours of original programming each month, filming both 20th Century music artists as well as emerging talent.
Connect TV enables broadcasters to combine content delivered on the terrestrial broadcast network alongside IP delivered content and present it on a single channel number in the Freeview EPG.
Our Director of Connected Solutions, Tom Cape said:
When Vintage TV originally launched, it tapped into a unique and niche audience. Over the years it's developed a strong following and their audience is increasingly growing. Now, via Connect TV, they are able to offer eclectic content across the music spectrum to the Freeview audience and this demonstrates the growing hybrid model of IP content delivered alongside terrestrial broadcast channels.
David Pick, Founder and CEO of Vintage TV, said:
Vintage TV has become a destination TV channel for music of quality and longevity. It's a vital and unique service for those who grew up with the many vintage artists who are still touring and recording, and who also want to experience the best in new talent. By offering Vintage TV via Connect TV on Freeview, we're delighted to be bringing our extensive range of music shows to an even larger audience.
Viewers access the channel like any other, by selecting the channel from the Freeview guide or by selecting the channel number from the remote. The viewer is presented with a full screen picture with additional information such as programme name, start / end time and a synopsis all displayed in a mini-overlay.
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Multiplatform specialists Capablue join us
Overview
Connect TV We're helping our customers to reach the fast-growing connected Freeview audience with an ingenious, yet straightforward solution.
Overview
TV Channel (DTT) You generate the content; we'll ensure it reaches the biggest audience possible. Our pivotal role in this evolving industry makes us an informed and trusted partner.
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